Nationalpark Skjoldungernes Land

What Nationalpark Skjoldungernes Land does

Nationalpark Skjoldungernes Land is a Danish non-profit foundation (Nationalparkfond Skjoldungernes Land) that manages a 170 km² national park in central Zealand, established in 2015. It serves the general public, schools, tourists, and local communities with outdoor recreation, environmental education, and cultural-heritage programming built around the Skjoldunge Viking legends, Ice Age landscape, and Roskilde Fjord. Core offerings include the 50 km Skjoldungestien trail (drawing over 100,000 hikers annually), the 275 km Fjord Path, six free loaner canoes, Viking-ship-inspired shelters designed by NORRØN architects, guided boat tours on Skarven and Kutlingen, and a network of 35+ certified local guides (Formidlerkorps). Supporting technology comprises a GeoGuide mobile app and web map for offline navigation, a national booking platform (nationalparkbooking.dk), and a podcast series including 'Drømmen om en selvlysende mark' covering the 'A Seed Is A Star' art-science project.

The organisation does not operate as a commercial enterprise. Its funding model relies on annual appropriations from Naturstyrelsen, Roskilde Kommune, and Lejre Kommune, supplemented by foundation grants (notably a 9.035M DKK award from Nordea-fonden in January 2024 toward an 18M DKK 'Trædesten' visitor-experience project), with additional support from Isabellafonden, 15. Juni Fonden, Statens Kunstfond, Augustinus Fonden, and Det Obelske Familiefond for specific cultural and conservation projects. Direct-to-consumer monetisation is limited to fees set by independent Formidlerkorps guides; public access to trails, shelters, and canoes is free. The 17-person staff combines executive leadership (Nationalparkchef Anders Bülow, Chefkonsulent Henrik Paaby), project management across nature, education, tourism, and communications functions, and two in-house naturvejledere (nature interpreters).

Operational momentum is supported by a board chaired by Torben Flinch, a new Nationalparkplan covering 2024-2029, and a multi-stakeholder partnership network that includes Microsoft (Boserup Skov stævningsskov expansion in 2024), Aarhus Universitet (GMO research tied to the art project), Vikingeskibsmuseet, Friluftsrådet, and the umbrella Danmarks Nationalparker organisation.

Name

Nationalpark Skjoldungernes Land

Legal name

Nationalparkfond Skjoldungernes Land

Website

https://nationalparkskjoldungernesland.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nationalparkfond Skjoldungernes Land is a Danish non-profit foundation operating a 170 km² national park near Copenhagen, delivering free outdoor recreation, environmental education, guided tours, and cultural-heritage programming to the public, schools, and tourists.

Ownership category

akta.pro rank

Product category

National Park / Nature Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Protected Area Tours (THAJAIAA)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Land Trusts & Protected Areas (BPAGAGAC), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• National park management
• Nature conservation services
• Outdoor recreation programs
• Environmental education services
• Cultural heritage tourism

Headquarters

HQ city

Lejre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: The Nationalparkfond receives funding from the Danish government through Naturstyrelsen, as well as from Roskilde Kommune and Lejre Kommune. This forms the primary operational budget.
2. Project Grants and Donations: Large-scale projects receive funding from foundations such as Nordea-fonden (9.035 million DKK), Isabellafonden, 15. Juni Fonden, Statens Kunstfond, and others for specific initiatives.
3. Guide/Interpreter Services: The Formidlerkorps (interpreter corps) of independent local guides offer paid tours and experiences. Booking is facilitated through the national park platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nationalpark Skjoldungernes Land is a Danish national park foundation that manages and operates a 170 square kilometer protected nature and cultural heritage area in central Zealand. It provides free public access to hiking trails (including the 50 km Skjoldungestien and 275 km Fjordstien), free canoe borrowing, overnight shelter stays, guided boat and walking tours through its Formidlerkorps guide network, school educational programs, and conservation volunteer opportunities. Operations are funded primarily by government grants and foundation donations.

Product overview

Nationalpark Skjoldungernes Land is a Danish national park established in 2015, covering 170 square kilometers in central Zealand near Copenhagen. The park offers a unified experience portfolio centered on outdoor recreation, nature education, and cultural heritage preservation. Core offerings include the Skjoldunge Trail (50 km hiking network), the Fjord Path (275 km along Roskilde Fjord), free national park canoes, Viking ship-inspired shelters, and guided boat tours. The park operates a mobile app (Nationalpark Skjoldungelandet) for navigation and booking, supported by partnerships with booking platforms. Educational programs target schools and families, while volunteer programs engage the community in conservation work. Major development projects include the Trædesten experience points funded by Nordea-fonden and an Urskovens Historie exhibition at Valborup.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Tours (Skarven and Kutlingen) Guided educational boat tours on Roskilde Fjord aboard Skarven (8.5m wooden boat, 12 passengers) and Kutlingen (electric boat, 12 passengers) for visitors seeking nature experiences on the water.
• National Park Canoes Six free-to-borrow canoes available from June to October at Gershøj Strand and Møllekrogen for trips on Roskilde Fjord, offered to visitors at no cost.
• Skjoldunge-Shelter (overnight accommodation) Architect-designed Viking ship-inspired shelters at Kisserup and Lavringe with 360-degree views and adjustable vents for free outdoor overnight camping; booking via Friluftsguiden.dk.
• Floating Bivouac (Møllekrogen) Floating platform with built-in bivouac at Møllekrogen, bookable from April 1 to October 15 for overnight stays on Roskilde Fjord.
• Friluftsliv og Formidlerkorps (Guide Corps) Network of certified nature and cultural interpreters offering guided tours, workshops, and educational programs for visitors of all ages, families, schools, and groups.
• Educational Programs (Undervisning) Structured school programs including 'Bliv Skjoldunge' and 'Bliv Fjordforsker', blue and green classroom sessions, and overnight camp experiences for children and school groups.
• Volunteer Programs Volunteer initiatives including nature and cultural conservation, species monitoring, trail maintenance (Stivogter), and the Slusehusets Jollelaug boat community for local residents and organizations.
• Skjoldungestien (Skjoldunge Trail) A 50 km network of hiking trails through the national park's historic landscape, running between Roskilde, Lejre, and Hvalsø and crossing Gl. Lejre; free public access.
• Fjord Path (Fjordstien) 275 km nature trail along Roskilde Fjord and Isefjorden designed for both cyclists and pedestrians; free public access.

Quantifiable outcome

• 170 km² of protected landscape with diverse nature and cultural heritage
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• MicrosoftminorStrategic or Co-development Partner · 1 January 2024Collaborated in expanding the stævningsskov (coppice forest) from 4 to 10 hectares in Boserup Skov in 2024.
• Roskilde KommunecoreStrategic or Co-development PartnerCo-funding partner for the 18 million DKK Trædesten project. Municipality contributes to national park management and local development.
• Lejre KommunecoreStrategic or Co-development PartnerCo-funding partner for the 18 million DKK Trædesten project. Municipality contributes to national park management and local development.
• NaturstyrelsencoreStrategic or Co-development PartnerDanish Nature Agency co-funds the Trædesten project and provides ongoing operational support and land management for the national park.
• Vores Sted KisserupminorStrategic or Co-development PartnerLocal association collaborating with the national park on the Kisserup shelter project and community facilities.
• FriluftsrådetminorStrategic or Co-development PartnerDanish Outdoor Council supports volunteer activities and nature experiences in the national park.
• Aarhus UniversitetminorStrategic or Co-development PartnerInstitute of Molecular Biology and Genetics working with artist on the 'A Seed Is A Star' GMO research project.
• Vikingeskibsmuseet (Viking Ship Museum)minorStrategic or Co-development PartnerMajor attraction within/near the park offering Viking ship experiences. Park promotes museum and coordinates visitor experiences.
• Danmarks NationalparkerminorStrategic or Co-development PartnerUmbrella organization for Denmark's five national parks, providing shared resources and promotion.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Banff National Park (Parks Canada): Banff National Park in Canada is a government-operated national park with comparable visitor services (trails, guided experiences, educational programs) at much larger scale. It is a broad incumbent useful for benchmarking destination park economics and foundation-funded project structures.
• Naturstyrelsen (Danish Nature Agency): Naturstyrelsen is the Danish state agency that manages state-owned natural areas and provides core funding to all Danish national parks. It is a broad incumbent that operates overlapping but much larger conservation and outdoor recreation activities across Denmark and serves as the primary institutional counterparty for Skjoldungernes Land.
• Yellowstone National Park (NPS): Yellowstone is the largest and best-known national park globally, managed by the US National Park Service. It is a broad incumbent reference point for benchmarking national park visitor infrastructure, foundation partnerships, and education programming at vastly larger scale.

Regional players

• Eryri / Snowdonia National Park Authority: Eryri (Snowdonia) National Park in Wales operates under a comparable UK national park authority model with public funding, voluntary guides, and free outdoor access. It offers a useful analogue for project funding strategy and visitor experience design in a different geography.
• Cairngorms National Park Authority: Cairngorms National Park in Scotland is a publicly funded national park authority operating a similar model of free access, government grants, foundation partnerships, and educational programming. It is a strong functional peer for benchmarking governance and visitor engagement strategy, although it serves UK rather than Danish visitors.

Direct peers

• Nationalpark Mols Bjerge: Nationalpark Mols Bjerge is a Danish national park in eastern Jutland covering ~180 km² of moraine landscape. It is a direct peer with the same legal status, public funding model, and visitor infrastructure (trails, visitor centers, educational programs) as Skjoldungernes Land.
• Nationalpark Kongernes Nordsjælland: Kongernes Nordsjælland is Denmark's newest national park north of Copenhagen, sharing the same legislative framework, government funding model, and visitor experience focus (cultural heritage, hiking, education) as Skjoldungernes Land.
• Nationalpark Vadehavet (Wadden Sea): The Danish Wadden Sea National Park is one of Denmark's five national parks, focused on tidal flat ecosystems. It is a direct peer operating under identical legislation and funding structures, with comparable foundation governance, visitor centers, and educational programs.
• Nationalpark Thy: Nationalpark Thy is Denmark's first national park, located in northwestern Jutland. It is a direct peer operating under the same Danish national park legislation, government funding model, and Danmarks Nationalparker umbrella, offering similar visitor experiences (hiking, cycling, nature schools) in a different Danish geography.

Others

• Danmarks Nationalparker: Danmarks Nationalparker is the umbrella organization for Denmark's five national parks and is listed as the parent entity of the foundation. It is a thematically related ecosystem coordinator that channels shared resources, marketing, and government coordination rather than competing with Skjoldungernes Land directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nationalpark-skjoldungernes-land

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nationalpark Skjoldungernes Land