National Speakers Bureau

What National Speakers Bureau does

National Speakers Bureau, operating as Premiere Speakers Bureau, is a Franklin, Tennessee-based, employee-owned speaker booking agency that connects event planners with keynote, motivational, and business speakers across more than 20 topic categories. Founded in 1996 and active for 30 years, the company has facilitated approximately 40,000 events and curates a roster that spans celebrities, athletes, executives, academics, and subject-matter experts — including figures such as Daymond John, Tim Tebow, Magic Johnson, Scott Poteet, and James Clear. Its commercial offering is a single unified digital platform layered with human advisory services: prospective clients browse speaker profiles by topic on the website, submit event details through an inquiry form, and are then guided by in-house account executives through speaker matching, contract negotiation, travel logistics, and event-day coordination.

The business model is a classic talent-agency structure: PSB earns a commission or agency fee embedded in each speaker booking, with pricing quoted per engagement rather than via published rate cards. Fees vary by speaker profile, demand, event format (in-person keynote, virtual presentation, breakout session), and travel requirements. The go-to-market is sales-led and inquiry-driven — a topic- and speaker-optimized website captures organic search demand, while phone/toll-free lines and a 'Get Insight From Our Experts' form route prospects to dedicated account executives. Distribution is direct; there are no third-party resellers or marketplace listings, and bookings flow through PSB as the agency of record.

PSB serves a horizontally diversified customer base spanning corporate enterprises (Boeing, Google, Disney, FedEx, Toyota, Bank of America, HP, Citi, ExxonMobil, Home Depot, Mars), industry associations and chambers of commerce, educational institutions, and financial institutions. Customer-facing differentiators center on tenure (30 years), brand recognition (Fortune 500 client logos), employee-owned accountability, and a curated, exclusive roster — including access to limited-availability speakers not readily bookable through smaller bureaus. The company has no disclosed AI capabilities, patents, external funding, parent company, or M&A activity, and operates as an independent, privately held firm.

Name

National Speakers Bureau

Legal name

Premiere Speakers Bureau

Website

https://nationalspeakers.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Premiere Speakers Bureau is an employee-owned, Franklin, Tennessee-based speaker booking agency that connects event planners with keynote, motivational, and business speakers across 20+ topics, serving corporate enterprises, associations, schools, and financial institutions via a sales-led, account-executive-driven model.

Ownership category

akta.pro rank

Product category

Speaker Booking Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industry

Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK)

Keywords

• Speaker booking services
• Keynote speaker agency
• Motivational speakers
• Talent booking bureau
• Event speakers

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Speaker Booking Commission / Agency Fee: PSB acts as a talent agency/bureau, earning a commission or agency fee on each speaker booking placed through the company. Clients pay for speaker appearances at events; PSB's margin is embedded in the booking arrangement. Services include speaker matching, contract negotiation, and event-day support at no additional cost to the client.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

National Speakers Bureau, operating as Premiere Speakers Bureau, is a speaker booking agency that matches event planners with keynote, motivational, and business speakers for corporate events, conferences, leadership summits, and educational programs. The company earns a commission or agency fee on each speaker booking and provides complimentary expert speaker matching, contract negotiation, travel logistics, and event-day support as part of the engagement.

Product overview

Premiere Speakers Bureau operates as a single unified speaker booking service and digital platform. The core offering consists of a speaker search and booking platform that connects event planners with speakers across 20+ topic categories. The platform enables users to browse speakers by topics (Keynote, Motivational, Business, Accountability, Artificial Intelligence, Customer Service, DEI, Economy, Education, Entertainment, Faith, Future of Work, Healthcare, Innovation, Leadership & Relationships, Marketing, Mental Health/Well-Being, Military, Political, Sports & Adventure, TED, Workplace Culture), save speakers to a personal list, request speaker bookings through an event inquiry form, and access speaker spotlight features on the homepage. The company also provides event planning support including logistics and planning services for event day. Notable featured speakers include Daymond John, Tim Tebow, Scott Poteet, James Clear, John Maxwell, and others. The company has 30 years of experience and has facilitated over 40,000 events.

Differentiator

Problem solved

Functional benefit

Products and services

• Premiere Speakers Bureau Platform Digital speaker booking platform that enables event planners to search, browse, and book keynote, motivational, and business speakers across 20+ topic categories including Artificial Intelligence, Business, Education, Healthcare, Leadership, and Workplace Culture. Users can save speakers to a personal list, browse featured speaker spotlights, and submit booking inquiries for corporate, association, and educational events.
• Expert Speaker Matching Service Complimentary consultation service in which Premiere Speakers Bureau account executives recommend matched speakers based on event details, audience, theme, budget, and format. The matching service is provided at no additional fee and is intended to remove the research and vetting burden from event planners.
• Event Logistics and Day-of Support Operational support service bundled with bookings that includes contract negotiation, travel coordination, and event-day assistance for clients. Included at no additional cost to the client beyond the speaker booking arrangement.

Quantifiable outcome

• 30 years and 40,000 events facilitated

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leading Authorities: Full-service speakers bureau covering keynote, business, technology, and political speakers for corporate events. Competes head-to-head with PSB for Fortune 500 keynote bookings using the same commission/fee model.
• Washington Speakers Bureau: One of the largest and longest-established speakers bureaus in the U.S., representing political, business, and celebrity keynote talent for corporate and association events. Directly comparable to Premiere Speakers Bureau in business model (commission-based agency), target market (Fortune 500 + associations), and roster breadth.
• Keppler Speakers: Boutique speakers bureau focused on business, leadership, and motivational keynote talent with strong association and corporate event positioning. Comparable roster curation approach and target customer segments as PSB.
• The Harry Walker Agency: Long-running keynote and motivational speaker bureau representing presidents, athletes, business leaders, and entertainers. Operates on the same commission-based agency model as PSB and serves a comparable enterprise + association customer base.
• Executive Speakers Bureau: Keynote speaker agency focused on business, leadership, and motivational speakers, serving corporations, associations, and educational institutions. Mirrors PSB's B2B event booking motion and commission-based fee structure.
• Stern Speakers & Consultants: Speakers bureau and consulting firm representing thought leaders, authors, and executives for corporate keynotes and events. Comparable commission model and enterprise client targeting.
• American Program Bureau: Established speaker agency specializing in keynote speakers for corporate, association, and educational events. Directly comparable in roster breadth, enterprise customer focus, and commission-based revenue model.

Regional players

• Gotham Artists: Talent agency specializing in keynote, entertainment, and corporate event talent across business, entertainment, and motivational categories. Comparable agency model but with a more entertainment-skewed roster mix than PSB.

Emerging players

• Big Speak: Online marketplace for booking keynote and motivational speakers, with a curated roster spanning business, technology, sports, and entertainment. Overlaps with PSB's topic breadth but competes on a self-serve, lower-fee model.
• eSpeakers: Technology-enabled speaker booking marketplace that allows speakers to self-list and event planners to book directly, with optional bureau services. Disrupts the traditional agency model that PSB operates under by enabling direct speaker-to-buyer transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-speakers-bureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Speakers Bureau