What National Trust of Australia (Queensland) does

National Trust of Australia (Queensland) Limited (NTAQ) is a not-for-profit charity and company limited by guarantee, founded in 1963 and headquartered at Currumbin Wildlife Sanctuary on the Gold Coast. It operates as the Queensland arm of the Australian National Trust movement, managing 15 heritage properties statewide spanning Currumbin Wildlife Sanctuary (Gold Coast), Currumbin Wildlife Hospital, Wolston Farmhouse (Brisbane), Royal Bull's Head Inn (Drayton), Hou Wang Chinese Temple and Museum (Atherton), Cooktown Museum (Far North Queensland), Honeyworld, Zara Clark Museum, Harris House, Townsville Heritage Centre, Stock Exchange Arcade, Lyall's Store, Brennan and Geraghty's Store Museum, and Garima Conservation Reserve. The organisation protects Queensland's built, cultural, and environmental heritage through property stewardship, wildlife conservation (the hospital treats 12,000+ wildlife patients annually), education programs, advocacy, and a statewide volunteer network of over 1,000 individuals. Currumbin Wildlife Sanctuary alone attracts close to 600,000 visitors per year and has operated for more than 70 years since its founding in 1947.

NTAQ's revenue model is diversified across four primary streams: annual membership subscriptions ($75 youth, $100 concession, $125 adult, with promotional pricing of $79 offered in 2026) which provide reciprocal access to 1,000+ international heritage properties via National Trust UK and Heritage New Zealand agreements; donations and bequests (tax-deductible over $2 AUD, with the organisation receiving no ongoing government funding); ticketed events and experiences (paranormal investigations at $55, archive tours at $30, twilight temple events at $25, festivals such as the Home Front Festival from $12-$55); and retail merchandise including honey products and books. Distribution runs through physical visitor sites across Queensland and online channels via nationaltrustqld.org.au and the National Trust Shop, with marketing driven by social media, events programming, brand ambassadors (The Feel Good Family, Coromal), and community partnerships.

The customer base is predominantly consumer (individual members, tourists, families, school groups) with supporting corporate sponsorship and partnership relationships (Camp Columbia Heritage Association, Relative Creative, Currumbin RSL, Young Veterans). Leadership comprises President Mark Townend AM, Deputy President Glenys Schuntner, and CEO Jayme Cuttriss (appointed August 2021), supported by a functional executive team covering heritage services, HR, marketing, and sanctuary operations. The organisation is governed by a Board with regional representation from Currumbin to Far North Queensland.

Name

National Trust of Australia (Queensland)

Legal name

National Trust of Australia (Queensland) Limited

Website

https://nationaltrustqld.org.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

National Trust of Australia (Queensland) is a not-for-profit heritage charity managing 15 properties statewide, including Currumbin Wildlife Sanctuary (~600,000 visitors/year) and Currumbin Wildlife Hospital (12,000+ wildlife patients/year). It serves members, tourists, families, and schools through memberships, ticketed events, donations, and education programs.

Ownership category

akta.pro rank

Product category

Heritage Conservation Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Zoos and Botanical Gardens (71213), Historical Sites (71212), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Historic Preservation & Landmarks Conservation (BPAGAHAE), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Heritage conservation services
• Wildlife sanctuary management
• Cultural heritage preservation
• Museum operations
• Environmental conservation

Headquarters

HQ city

Currumbin

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership cards ($75 youth, $100 concession, $125 adult) providing free entry to National Trust Australian heritage sites and reciprocal access to 1000+ international heritage properties. Revenue collected via online portal and in-person at Currumbin Wildlife Sanctuary.
2. Donations and Bequests: The organization is an independent not-for-profit charity that does not receive ongoing government funding. Donations are accepted for general National Trust causes and specific heritage appeals. Legacy bequests through wills are actively encouraged as a revenue stream. All donations over $2 are tax-deductible.
3. Event Tickets and Experiences: Ticketed events including paranormal investigations ($55/person general, $46.75 NTAQ members), archive tours ($30 adult, $25 concession, $20 members), twilight temple experiences ($25 general), high teas, and festivals. Revenue generated through advance booking and on-site sales.
4. Retail and Merchandise: Sale of honey products (Honeyworld), books, merchandise at Currumbin Wildlife Sanctuary shops and the National Trust Shop (shop.nationaltrust.org.au). Membership discount codes (e.g., MEMBER10) used as promotional lever.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

National Trust of Australia (Queensland) is a not-for-profit charity that manages and operates 15 heritage properties across Queensland, including Currumbin Wildlife Sanctuary (a major tourism attraction with ~600,000 annual visitors), Currumbin Wildlife Hospital (treating 12,000+ wildlife patients annually), historic houses, museums, and a Chinese temple. It sells annual memberships, event tickets, school excursions, and heritage experiences, and runs conservation, advocacy, and volunteer programs for built, natural, and cultural heritage protection.

Differentiator

Problem solved

Functional benefit

Brands

• Currumbin Wildlife Sanctuary: Wildlife sanctuary and tourism attraction on the Gold Coast featuring native Australian animals, lorikeet feeding, and conservation programs
• Currumbin Wildlife Hospital
• Australian Heritage Festival
• Queensland Heritage Awards
• Trust Talks

Products and services

• National Trust Annual Membership (Youth, Concession, Adult)

Quantifiable outcome

• Currumbin Wildlife Sanctuary attracts close to 600,000 visitors per year from all around the world
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Camp Columbia Heritage AssociationcoreStrategic or Co-development PartnerCo-presenter of the annual Home Front Festival at Wolston Farmhouse with National Trust of Australia (Queensland). The partnership commemorates WWII home front history, leveraging Camp Columbia Heritage Association's historical expertise alongside NTAQ's property management capabilities. The festival includes living history displays, costumed interpreters, and a VP Day ceremony.
• Relative CreativecoreStrategic or Co-development PartnerDesign and interpretive co-development partner for the Cooktown Museum's Waterways and Bama Display, which won the 2022 GAMAA award. Tristan Schultz (Co-Director) led a co-design process with First Nations community to reframe museum narratives, placing Indigenous stories centre-stage at the museum.
• Currumbin RSLminorStrategic or Co-development PartnerPartnered with NTAQ and Young Veterans on the Veterans for Wildlife pilot program, designed to support returned veterans' mental wellness through animal interaction at Currumbin Wildlife Sanctuary and Hospital. Program aimed to reduce social isolation and increase social connectedness among veterans.
• Young VeteransminorStrategic or Co-development PartnerPartnered with NTAQ and Currumbin RSL on Veterans for Wildlife program — an innovative community initiative offering returned veterans engagement with sanctuary animals and wildlife hospital patients to provide purpose, community connection, and mental wellness support.
• Coromal (Apollo Tourism & Leisure Ltd)minorGTM or Marketing PartnerTravel partner providing a Coromal Element 696 caravan for The Feel Good Family's national road trip. The family serves as brand ambassadors for both NTAQ and Coromal, creating video content showcasing Australian heritage and conservation landscapes. Coromal benefits from NTAQ brand association for family adventure positioning.
• The Feel Good FamilyminorGTM or Marketing PartnerBrand ambassador partnership where Paul and Katie Guerin and son Jasper create weekly Family Travel Australia video episodes showcasing NTAQ properties and cultural landscapes across Australia. Content distributed via YouTube and social media to expand NTAQ's audience reach.
• Heritage New ZealandcoreOthersReciprocal visiting arrangement providing NTAQ members with free or discounted access to 40+ Heritage New Zealand properties. Part of NTAQ's global reciprocal heritage network that includes over 1000 properties worldwide.
• National Trust UKcoreOthersReciprocal visiting arrangement providing NTAQ members with access to 500+ National Trust UK properties including historic houses, gardens, and natural landscapes across England, Wales, Scotland, and Northern Ireland. NTAQ members enjoy free or reduced-rate entry as part of the global National Trusts network.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Australian Museum: Australia's oldest museum in Sydney, operating heritage collections, exhibitions, and education programs comparable to NTAQ's museum sites. Directly comparable in curatorial mission, public education, and ticketed visitor experiences.
• Taronga Zoo: Major Australian zoological park operated by a conservation charity, with comparable wildlife conservation programming, education offerings, and ticketed visitor experiences. Taronga's focus on wildlife hospitals and conservation science parallels Currumbin Wildlife Hospital's role.
• National Trust of Australia (Victoria): Sister state chapter of the National Trust of Australia, operating heritage properties across Victoria including Rippon Lea Estate and Polly Woodside. Directly comparable as a state-level nonprofit heritage organization with property portfolio, membership program, and reciprocal global access.
• Heritage New Zealand: New Zealand's national heritage organization, party to NTAQ's reciprocal membership access arrangement. Operates 40+ heritage properties with comparable mission, structure, and visitor experience offerings.
• National Trust of Australia (NSW): Another state chapter of the National Trust of Australia, operating heritage properties in New South Wales. Closely comparable in mission, structure, and revenue model — property operations, membership subscriptions, and heritage conservation advocacy.
• Queensland Museum: State-funded museum operating multiple sites across Queensland with comparable visitor services, exhibitions, and educational programming. Closely comparable on the museum/historical sites side of NTAQ's portfolio (e.g., Cooktown Museum, Zara Clark Museum).

Others

• Wildlife Queensland: Statewide conservation advocacy nonprofit focused on protecting Queensland's native wildlife. Comparable as a Queensland-based conservation organization but primarily advocacy-focused rather than operating visitor sites and a wildlife hospital.

Broad incumbents

• National Trust (UK): The UK's much larger heritage conservation charity and parent organization of the reciprocal access network that NTAQ participates in. Comparable in mission and membership-driven model, but operates at materially greater scale with 500+ properties.
• Australia Zoo: Large privately-operated wildlife park on the Sunshine Coast with comparable wildlife experiences and conservation messaging. Differentiated by commercial (vs. nonprofit) ownership and broader entertainment focus, but competes for the same Gold Coast/South East Queensland tourist market.

Emerging players

• Zoos South Australia: Operates Adelaide Zoo and Monarto Safari Park with wildlife conservation, education, and visitor experiences comparable to Currumbin Wildlife Sanctuary. Overlaps on wildlife hospital and conservation programming but serves a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationaltrustqueensland
• LinkedInlinkedin.com/company/national-trust-of-australia-queensland
• Instagraminstagram.com/nationaltrustqld

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Trust of Australia (Queensland)