Native Garden
Native Garden is a São Paulo-based landscaping and gardening services company founded in 2005, offering landscape design, maintenance, vertical gardens, green roofs, and tree pruning to residential homeowners, condominium managers, and real estate developers across the São Paulo metropolitan area.
- Company typePrivate
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Native Garden does
Native Garden (also operating as Native Garden Design) is a São Paulo-based landscaping and gardening services company founded in 2005 by architect and landscape designer Angélica Alvarenga. The company provides an end-to-end portfolio of horticultural services including landscape design (Projeto Paisagístico), garden execution, monthly maintenance contracts, garden renovation, vertical gardens, green roofs (telhado verde), tree pruning and removal, compensatory planting, landscape consulting, and drone-based aerial imagery. Its services target three primary customer segments: residential homeowners, condominium and property management companies (including Cushman & Wakefield and Lello), and real estate developers and construction firms (including Even, Cyrela, Cury, and Guillaumon). Native Garden also operates a physical retail store in the Barra Funda neighborhood of São Paulo selling decorative stones, pebbles, sands, sandstones, plants, grasses, soil amendments, and decorative pots, alongside a (currently closed) online storefront.
Revenue is generated through two streams: professional services sold on a project or recurring maintenance basis via direct quote requests, and physical product sales at unit pricing. The go-to-market motion is sales-led and consultative — all service engagements begin with a personalized quote requested by phone (11 98214-1467 / 11 3023-3896) or website contact form, with no self-service online purchasing. The company holds municipal certification and ART documentation for regulated tree pruning and removal activities, and is supported by a multidisciplinary team of agronomists, biologists, and landscape architects. Geographic operations are concentrated in the São Paulo metropolitan area, with no disclosed international or multi-state expansion. Marketing is driven primarily by organic content (active blog, Instagram @native.garden), SEO, and direct outreach, with notable enterprise logos providing reference credibility in the São Paulo real estate ecosystem.
Native Garden firmographics
Firmographics- Name
- Native Garden
- Legal name
- Native Garden
- Website
- https://nativegarden.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Native Garden is a São Paulo-based landscaping and gardening services company founded in 2005, offering landscape design, maintenance, vertical gardens, green roofs, and tree pruning to residential homeowners, condominium managers, and real estate developers across the São Paulo metropolitan area.
- Ownership category
- akta.pro rank
Native Garden industry classification
Industry- Product category
- Landscaping Services
- NAICS
- Landscaping Services (56173), Landscape Architectural Services (541320), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Native & Pollinator Garden Design/Install (HSAIABAG)
- akta.pro secondary industries
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)
Keywords
Where Native Garden is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Native Garden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Landscaping and Gardening Services: Native Garden generates recurring and project-based revenue from a comprehensive suite of landscaping services including garden project design, execution, maintenance (monthly plans), tree pruning and removal, compensatory planting, vertical gardens, green roofs (telhado verde), garden consultation, and aerial imagery capture. Services are sold via direct quote requests, with pricing based on project scope, area size, and frequency of maintenance.
- Retail Product Sales (Plants, Soil, Stones, Grasses): Native Garden sells a wide range of physical products including plants, grasses, decorative stones (pedriscos, seixos), sands and sandstones, and garden inputs (substrate, expanded clay, Bidim fabric, soil, mulch). Products are sold in bags or per unit at listed retail prices. An online store section exists but was noted as temporarily closed for maintenance at time of data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Garden inputs and soil amendments — various unit sizes |
| Unit Pricing | Pay-as-you-go | Decorative stones and pebbles — sold by bag weight |
| Unit Pricing | Pay-as-you-go | Plants and groundcovers — various unit sizes |
| Unit Pricing | Pay-as-you-go | Grass varieties — per square meter |
| Other | Pay-as-you-go | Landscaping and garden services — project-based quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Native Garden product offering
Product offeringCore offering
Native Garden is a São Paulo-based landscaping and gardening services company that delivers end-to-end green space solutions including landscape design, garden installation, renovation, and ongoing maintenance, plus specialized offerings such as vertical gardens, green roofs, environmental compensatory planting, supervised tree pruning and removal, and drone-based aerial imagery. The company also retails complementary garden products such as plants, grasses, decorative stones, sands, soil amendments, decorative pots, and artisan macramé.
Product overview
Native Garden is a landscaping and gardening services company offering a comprehensive portfolio of services including landscape design, garden execution, maintenance, renovation, vertical gardens, green roofs, tree pruning/removal, compensatory planting, aerial drone imaging, landscape consulting, and macramê products. The company also sells garden products including decorative pebbles, river pebbles, sands and sandstones, plants, grass varieties (Esmeralda and São Carlos), garden supplies (bark, expanded clay, substrates, earth), decorative pots, and garden accessories. The services are primarily focused on residential and commercial properties in São Paulo, with offerings ranging from full project design to ongoing maintenance and specialized installations like green roofs and vertical gardens.
Differentiator
Problem solved
Functional benefit
Products and services
- Jardim Vertical (Vertical Garden)
- Plantio Compensatório (Compensatory Planting)
- Projeto Paisagístico (Landscape Design)
- Reforma de Jardim (Garden Renovation)
- Manutenção de Jardim (Garden Maintenance)
- Execução de Jardim (Garden Execution)
- Consultoria Paisagística (Landscape Consulting)
- Telhado Verde (Green Roof)
- Podas e Remoções Arbóreas (Tree Pruning and Removal)
- Captação de Imagens Aéreas (Aerial Drone Imagery)
- Macramê (Handcrafted Macramé Products)
- Pedriscos (Decorative Pebbles)
- Seixos (River Pebbles)
- Areias e Arenitos (Sands and Sandstones)
- Plantas (Plants)
- Gramas (Grasses)
- Insumos de Jardim (Garden Supplies)
- Acessórios para Jardim (Garden Accessories)
- Vasos Decorativos (Decorative Pots)
Quantifiable outcome
- Properties with professional landscaping can achieve approximately R$1.00 of value increase for every R$3.00 invested in the garden, according to research cited by Native Garden for green roof installations.
- +1 more outcomes
Companies that use Native Garden
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Native Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Native Garden partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- ANAC (Agência Nacional de Aviação Civil)minorANAC certification is referenced on Native Garden's aerial imagery services page alongside ANATEL and Tokio Marine, suggesting ANAC is a regulatory partner or certification holder for drone operations related to aerial photography and environmental monitoring services.
- ANATEL (Agência Nacional de Telecomunicações)minorANATEL certification is referenced alongside ANAC and Tokio Marine on the aerial imagery services page, indicating ANATEL is a regulatory partner for radio frequency and telecommunications equipment (drones) used in aerial imagery operations.
- Tokio MarineminorTokio Marine is listed alongside ANAC and ANATEL on the aerial imagery services page, suggesting the company holds insurance coverage through Tokio Marine for drone operations and aerial services.
- Magaly Cesarino (Macramê Creator)minorMacramê decorative items sold by Native Garden are handcrafted by Magaly Cesarino, who is described as the mother and partner of Architect and Landscape Designer Angélica Alvarenga (company founder). This is a personal/family production partnership for artisan home décor products sold alongside the landscaping business.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Native Garden competitors and assessment
Company assessmentDirect peers
- Verde Folha Paisagismo: Verde Folha is a Brazilian landscaping services company offering garden design, execution, and maintenance to residential and enterprise clients in Brazil. Comparable to Native Garden in its full-service landscaping model, Brazilian customer base, and emphasis on recurring maintenance and design-led execution.
- SavATree: SavATree is a North American provider of arboriculture, lawn care, and landscape services, with a strong regulated tree care and certification angle. Comparable to Native Garden in its specialization around municipal-certified tree pruning/removal and recurring residential/commercial maintenance contracts.
- LandCare: LandCare provides commercial landscaping services including maintenance, enhancements, and tree care to corporate, HOA, and municipal customers across the U.S. Comparable to Native Garden in its recurring maintenance contract model and enterprise customer focus (developers, property managers, commercial sites).
- Ruppert Landscape: Ruppert Landscape offers commercial landscape design, construction, maintenance, and arboriculture services with a strong focus on enterprise clients and high-end residential developments. Mirrors Native Garden's one-stop-shop service model spanning design through ongoing maintenance, particularly for developers and property managers.
- The Grounds Guys: The Grounds Guys is a franchised residential and commercial landscaping brand offering design, installation, and maintenance services. Comparable to Native Garden in service breadth (full lifecycle offerings) and small-team execution model, though operating under a franchise structure with national reach.
- Yellowstone Landscape: Yellowstone Landscape provides commercial landscaping, irrigation, tree care, and landscape enhancements to master-planned communities, HOAs, and developers across the U.S. Highly comparable to Native Garden in serving residential developers and condominium/HOA maintenance customers with recurring service contracts.
Broad incumbents
- TruGreen: TruGreen is the largest U.S. residential lawn and landscape care provider, offering recurring maintenance, fertilization, and pest management. Comparable to Native Garden's recurring maintenance contract model and direct-to-homeowner GTM, though serving as a much larger, more standardized incumbent.
- Davey Tree Expert Company: Davey Tree is a large North American provider of tree care, arboriculture, and environmental services, including municipal-certified pruning and removal. Comparable to Native Garden in regulated tree management, environmental inspection, and the ART-style municipal certification moat around tree work.
- BrightView Landscapes: BrightView is the largest commercial landscaping services company in the United States, offering design, installation, maintenance, and tree care to enterprise clients across multiple markets. Comparable to Native Garden in service breadth (full landscape lifecycle) and enterprise customer focus, though at far greater scale and geographic reach.
Regional players
- Burle Marx & Cia (legacy): Burle Marx & Cia is a Brazilian landscape architecture and nursery heritage brand (linked to Roberto Burle Marx) producing native tropical plants and providing landscape design. Comparable to Native Garden in its Brazilian context, focus on native species, and design-plus-nursery integration, though as a heritage brand rather than active service operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Native Garden social profiles
Digital presenceNative Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Native Garden leadership team
Management profileNumber of profiles
Profiles1 record
Native Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Native Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Native Garden
What does Native Garden do?
Native Garden is a São Paulo-based landscaping and gardening services company that delivers end-to-end green space solutions including landscape design, garden installation, renovation, and ongoing maintenance, plus specialized offerings such as vertical gardens, green roofs, environmental compensatory planting, supervised tree pruning and removal, and drone-based aerial imagery. The company also retails complementary garden products such as plants, grasses, decorative stones, sands, soil amendments, decorative pots, and artisan macramé.
Is Native Garden a public or private company?
Native Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Native Garden founded?
Native Garden was founded in 2005. It employs 1 to 10 people.
Where is Native Garden based?
Native Garden is headquartered in São Paulo, Brazil, in the Latin America region.
How does Native Garden make money?
Two revenue lines are on record. Landscaping and Gardening Services are the primary driver. The others are retail Product Sales (Plants, Soil, Stones, Grasses).
Who are Native Garden's main competitors?
Direct peers on record are Verde Folha Paisagismo, SavATree, LandCare, Ruppert Landscape, The Grounds Guys and Yellowstone Landscape. Broad incumbents are TruGreen, Davey Tree Expert Company and BrightView Landscapes. Burle Marx & Cia (legacy) is listed as a regional player.
Does Native Garden have an API?
No public API is recorded for Native Garden.
What industry is Native Garden in?
Native Garden's product category is Landscaping Services. Its primary akta.pro industry code is HSAIABAG, Native & Pollinator Garden Design/Install, with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 56173 and its SIC code is 7340.