Natural Balance

What Natural Balance does

Natural Balance is a privately held Greek distribution company founded in 2013 and headquartered in Thermi, Thessaloniki. It operates as the exclusive Greek representative for Specchiasol (an Italian phytotherapy and nutraceutical producer founded in 1973 in Verona and now part of Named Group Italia) and Crystal (a US-origin mineral salt deodorant brand founded in 1984). The company's core function is bringing Specchiasol's 750+ product portfolio — including dietary supplements, herbal remedies, cosmetics, oral care, intimate care, and medical devices organized across therapeutic areas such as immune support, cardiovascular, urinary, digestive, respiratory, joint, sleep, and women's health — into the Greek market through pharmacies, electronic pharmacy stores, and selected health food stores.

The company's product surface is anchored on Specchiasol's patented EPID (Estratto Puro Identificato di Propoli) propolis extraction method, developed in collaboration with the University of Milan, which produces a 100% de-waxed, purified, hypoallergenic, water-soluble propolis extract titrated at 3% polyphenols. Natural Balance markets seven branded sub-lines (Veradent, EPID, NoCist, Crystal, Serenotte, Lenimyr, Ferzym) under this umbrella, with active SKU expansion through 2025 including children's immune support and new throat lozenge variants. The company holds IASC certification for its aloe vera product line.

Revenue is generated through wholesale distribution to Greek retail channels, with end-consumer pricing determined at the pharmacy and retailer level (pricing is not publicly disclosed). Go-to-market relies on organic social channels (Facebook, Instagram, YouTube branded under Specchiasol Greece), a content marketing blog focused on health advice, and the pharmacy distribution network. The company employs 14 people, has no disclosed institutional funding or parent holding company, and operates exclusively within Greece with no disclosed international expansion plans.

Name

Natural Balance

Legal name

Natural Balance

Website

https://naturalbalance.gr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Balance is the exclusive Greek distributor for Italian phytotherapy brand Specchiasol and US deodorant brand Crystal, marketing 750+ supplements, herbal remedies, oral care, and cosmetics through pharmacies, e-pharmacies, and health food stores across Greece.

Ownership category

akta.pro rank

Product category

Nutraceutical Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Herbal & Botanical Supplements (CRADAGAD), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Dietary supplements distribution
• Herbal remedies retail
• Phytotherapy products
• Nutraceutical distribution
• Natural health products

Headquarters

HQ city

Thessaloniki (Thermi)

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Distribution of Natural Health Products: Natural Balance generates revenue as the exclusive Greek distributor of Specchiasol (dietary supplements, herbal remedies, cosmetics) and Crystal (mineral salt deodorants) products. Products are sold through pharmacies, electronic pharmacy stores, and health food stores throughout Greece.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Natural Balance is the exclusive Greek distributor of Specchiasol and Crystal natural health products, offering a portfolio of 750+ dietary supplements, herbal remedies, cosmetics, oral care items, intimate care products, and mineral salt deodorants. Products are sold through pharmacies, electronic pharmacy stores, and selected health food stores throughout Greece, with the proprietary EPID propolis extraction technology as a key differentiator.

Product overview

Natural Balance is a distributor of nutraceutical and herbal products, serving as the exclusive representative of Specchiasol and Named (Italy) and Crystal (USA) in Greece. The product portfolio comprises dietary supplements, topical products, oral care, intimate care, and medical devices organized around key health categories: immune system support (including Immunodifesal, EPID Immunepid, EPID Flu Junior, Ferrogreen Plus), cardiovascular health (Cardionam NoColest, NoColest), urinary system health (Nocist Prevent, Nocist Intensive, Nocist Intimate), digestive health (Ferzym probiotics, Cotidierbe, Digersol), respiratory health (EPID propolis sprays, lozenges, syrups, Expettoral), oral care (Veradent toothpaste line), skin care (Aloe Vera Gel, Calendula cream, Tea Tree cream), women's health (Progepril, Novafase), sleep and anxiety support (Serenotte, Ansiolev), migraine relief (Lenimyr), joint health (Leni Complex Gel), and detoxification (Glutaredox). The company leverages Specchiasol's proprietary EPID method for propolis extraction, which produces 100% decrystallized, purified, hypoallergenic propolis titrated at 3% polyphenols.

Differentiator

Problem solved

Functional benefit

Brands

• Veradent: Oral care product line including toothpaste and oral hygiene products
• EPID
• NoCist
• Crystal
• Serenotte
• Lenimyr
• Ferzym

Products and services

• Cardionam NoColest 30s Cardiovascular dietary supplement with vitamins B6 and B12 contributing to normal homocysteine metabolism; targeted at Greek consumers managing cardiovascular health.
• NoColest 30s Cardiovascular supplement with vitamins B6, B9, B12, coenzyme Q10 and plant extracts for cardiovascular protection and reduction of total and LDL cholesterol.
• Ferrogreen Plus 30s Liposomal iron supplement with folic acid and vitamin B12 for iron deficiency and anemia support.
• Nocist Prevent 24s Urinary system health supplement with cranberry and natural ingredients for prevention of urinary tract infections.
• EPID Influepid Plus (PEA) 20s Effervescent immune support supplement with 100% decrystallized and purified EPID propolis and vitamin C.
• EPID Immunepid 15 sachets Immune system protection formula with patented EPID propolis, vitamin D3, elderberry and probiotics.
• Immunodifesal 15s Immune support supplement containing Esaimmuno Complex with vitamin D, zinc, echinacea, papaya and lactoferrin.
• Aloe Vera Gel 150ml 100% pure organic aloe vera gel certified by IASC for skin hydration, sunburn relief, and irritated skin treatment.
• Nocist Intensive 7 sachets Urinary system supplement with D-mannose, cranberry, birch and N-acetylcysteine for intensive urinary tract infection support.
• Nocist Intimate 250ml Intimate cleanser with cranberry, prebiotics, probiotics, propolis and zinc for daily hygiene and infection prevention.
• Lenimyr 10s Migraine support supplement with patented formula combining myrrh, caffeine and ginger.
• Veradent Essential 100ml Herbal toothpaste without fluoride, SLS or saccharin containing organic aloe, tea-tree and eucalyptus.
• Veradent Junior 75ml Herbal children's toothpaste without fluoride suitable from first teeth with aloe, chamomile, calendula and bergamot.
• Veradent Whitening 100ml Whitening toothpaste with aloe, Icelandic lichen, white clay, silica and tea tree for stain removal.
• Ferzym 30s Probiotic supplement with friendly bacteria and dietary fiber for digestive and immune health.
• Ferzym BIO 30s Organic probiotic supplement with beneficial bacteria for intestinal flora balance.
• Cotidierbe 45s Digestive supplement with Senna, Mallow, Clove and Cinnamon for natural bowel movement facilitation.
• Leni Complex Gel 75ml Advanced herbal gel for joint massage containing Devil's Claw, Boswellia, Meadowsweet and Capsicum for osteoarthritis and joint inflammation.
• Expettoral Sedi-Tuss 170ml Herbal syrup with N-acetylcysteine, red poppy, sisymbrium, marshmallow and ivy for productive and dry cough relief.
• EPID Propolis Drops 30ml Pure propolis tincture using EPID patented method, 100% decrystallized, purified, hypoallergenic and titrated 3% in polyphenols.
• EPID Oral Spray Junior 15ml Children's throat spray with EPID propolis, agrimony, lemon essential oil and acerola juice, suitable from 2 years old.
• EPID Oral Spray Erisimo 15ml Throat spray with EPID propolis, sisymbrium, eucalyptus and myrtle essential oils for throat irritation relief.
• EPID Nasal Spray MD 20ml Nasal spray medical device with EPID propolis, aloe extract and essential oils for nasal congestion and rhinitis relief.
• Calendula & Tiglio Cream 100ml Diaper change cream with organic calendula and linden extracts for sensitive skin and redness relief.
• Tea Tree & Thyme Cream 100ml Skin ointment with tea tree cleansing action and organic thyme for insect bites and skin irritation relief.
• Serenotte Spray 15ml Sublingual melatonin spray with organic passionflower for natural and restful sleep support.
• Serenotte 30s Sleep support supplement with melatonin, California poppy and L-theanine for relaxation and restful sleep.
• Ansiolev Instant Drops 20ml Fast-acting anxiety relief supplement with hawthorn, lime, passionflower and orange blossom extracts.
• EPID Propolis Oligomir Plus 170ml Throat syrup with EPID propolis, myrtle, blackcurrant, sundew, sisymbrium and essential oils for respiratory support.
• Glutaredox 30s Detoxification supplement with reduced glutathione, vitamin C, L-cystine and selenium using Oro-FS-Release technology.
• Progepril 28s Women's health supplement with Dioscorea, Vitex and Damiana extracts for menstrual cycle regulation and PMS support.
• Novafase 30s Menopause support supplement with red clover and Dioscorea providing phytoestrogens for hot flashes and symptom relief.
• Crystal Mineral Salt Deodorants Natural mineral salt deodorants from Crystal (USA, founded 1984), the first company to introduce such products globally; exclusively distributed by Natural Balance in Greece.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• University of MilancoreStrategic or Co-development PartnerUniversity of Milan collaborated with Specchiasol to develop and patent the EPID propolis extraction method, a unique proprietary technology for processing raw propolis into standardized, purified, and water-soluble extracts.
• Named Group ItalycoreChannel Partner/ Reseller/ DistributorNatural Balance is the exclusive Greek representative for Named Group Italy's brands including Specchiasol (herbal/nutraceutical products) and Named (natural medicine products). Named Group owns Specchiasol and develops natural health solutions.
• SpecchiasolcoreChannel Partner/ Reseller/ DistributorNatural Balance is the exclusive representative of Specchiasol in Greece. Specchiasol, founded 1973 in Verona, Italy, is a pioneer in phytotherapy producing 750+ products including dietary supplements, herbal remedies, and cosmetics using raw materials from company-owned organic farms.
• CrystalminorChannel Partner/ Reseller/ DistributorNatural Balance exclusively represents Crystal (founded 1984, USA) in Greece, distributing their mineral salt-based deodorant products - the first company in the world to present such products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Solgar: Premium global supplement brand with broad international distribution including Greece. Directly comparable to Natural Balance as an international supplement brand sold through Greek pharmacies, though Solgar is a manufacturer/marketer while Natural Balance is a local exclusive distributor.
• Vitabiotics: UK-based supplement company with broad international distribution. Comparable as a multi-condition supplement brand (cardiovascular, women's health, immunity, joints) selling through pharmacy and health retail channels.
• Herbalife: Global nutrition company with broad supplement and wellness portfolio using direct-selling distribution. Comparable as a large-scale supplement distributor competing for the same health-conscious consumer in Greece and globally.
• Holland & Barrett: UK-based health and wellness retailer with international footprint. Comparable as a major multi-brand natural health distributor serving health-conscious consumers via both physical and online retail — a model Natural Balance could evolve toward.
• Lamberts Healthcare: UK-based professional supplement brand with established international distribution channels including Greece. Comparable as a multi-SKU supplement brand occupying similar shelf space at Greek pharmacies via local distributors.
• NOW Foods: Large US supplement brand with global distribution. Comparable as a broad-line supplement brand distributed through health food and pharmacy channels, competing for the same health-conscious Greek consumer.
• GNC: Global specialty retailer of health and wellness products including vitamins and supplements. Comparable as an established multi-channel distribution platform for natural health products targeting health-conscious consumers.
• Bayer Consumer Health: Major multinational consumer health company with a portfolio of OTC and supplement brands distributed globally including Greece. Comparable as a dominant shelf-share holder in Greek pharmacies competing for the same health-conscious consumers.

Direct peers

• Pharma Nord: Danish premium supplement and herbal medicine brand with established distribution in multiple European markets including Greece. Closely comparable to Specchiasol's positioning as a science-backed European phytotherapy/nutraceutical brand sold through pharmacy channels.

Others

• Named Group (Specchiasol): Italian owner of the Specchiasol and Named brands — Natural Balance's principal supplier and business partner. Included as an adjacent industry participant that defines Natural Balance's commercial terms, product roadmap and exclusivity rights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZyTbyO7bUCh6KYFiBv8ATw
• Facebookfacebook.com/specchiasol.gr
• Instagraminstagram.com/specchiasol_greece
• LinkedInlinkedin.com/company/natural-balance-greece

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Balance