Natural High

What Natural High does

Natural High is a privately held Dutch beach-sports operator founded in 1998 and headquartered at the Brouwersdam in Ouddorp, on the border of Zeeland and South Holland. The company runs a vertically integrated stack at a single beach footprint: a beachclub restaurant, three water-sports schools (Kiteschool, Surfschool, Foilschool covering kitesurfing, golfsurfing, wingfoiling and e-foiling), two physical surfshops plus an e-commerce storefront at surfshop.natural-high.nl, equipment rental, youth surf camps with overnight accommodation, and group event programming for 10-500 persons. Instruction is VDWS-certified, allowing the company to issue internationally recognized kiteboarding certifications.

The business operates on a direct-to-consumer model supplemented by group bookings and corporate outings. Pricing is unit-based, ranging from individual activities at €12.50-€59 to kitesurf 5-day courses at €569-€719 and youth camps at €639-€699. Revenue streams include water-sports lessons, equipment retail and rental, beachclub food and beverage, group events, and youth camps, supported by an event-driven and community-led go-to-market through tournaments, run clubs, instructor certification courses, and a Surfclub membership program. The company reports cumulative scale of 10,000+ kitesurf students since 1998, 50,000+ clinic participants since 2005, and 7,500+ groups served since 2005, with 8,923+ customer reviews averaging 9.6/10 for the kiteschool.

Natural High employs approximately 72 people across multiple departments, with active hiring and staff housing at the Brouwersdam. The customer base is distributed across individual water-sports enthusiasts, families, youth campers (ages 10-16), bachelor/bachelorette groups, and corporate outing clients, with no concentration in any single enterprise account. There is no disclosed funding, M&A activity, or external ownership; the firm operates as an independent, founder-era regional operator.

Name

Natural High

Legal name

Natural High

Website

https://natural-high.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Natural High is a privately held Dutch beach-sports operator founded in 1998 at the Brouwersdam in Ouddorp, running VDWS-certified kitesurf, surf, and foil schools, a beachclub restaurant, surfshops, youth camps, and group events.

Ownership category

akta.pro rank

Product category

Water Sports Instruction and Beach Hospitality

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industries

Surf, Kitesurf & Wind Sports Adventures (THAJABAK), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Water sports instruction
• Kitesurfing lessons
• Beach activities
• Surf camps
• Surf equipment retail

Headquarters

HQ city

Ouddorp

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Water Sports Lessons and Courses: Core revenue stream from kitesurfing, wingfoiling, e-foiling, golfsurfing, and beach activity lessons. Offers packages ranging from single sessions to multi-day courses, with private and group options.
2. Equipment Retail: Sale of kitesurfing, wingfoiling, surfing gear and accessories through two physical shops and one online shop. Brands include Slingshot, F-one, Core, Brunotti, Mystic, Ripcurl, Quiksilver, Roxy, Hydroflex, NSP, and Klimax.
3. Equipment Rental: Rental of kitesurfing, wingfoiling, and foil equipment for experienced riders. Includes gear selection assistance based on wind conditions and rider level.
4. Beachclub Food and Beverage: Restaurant and bar operations serving breakfast, lunch, and dinner. Beachclub opens daily 09:00-21:00 with full food service and beverage offerings.
5. Group Events and Activities: Corporate outings, team building, bachelor/bachelorette parties, school trips, and family events for groups of 10-500 persons. Includes activity packages, catering arrangements, and overnight accommodation options.
6. Youth Surf Camps: Summer camp programs for ages 10-16 offering kitesurfing, golfsurfing, windsurfing, and wingsurfing instruction with full-board accommodation at Basecamp Klepperstee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Natural High is a beachclub and multi-activity watersport school at the Brouwersdam in Ouddorp, Netherlands. It sells and delivers VDWS-certified kitesurfing, wingfoiling, e-foiling, and surfing lessons; beach activities (blokarten, kitebuggying, powerkiting, SUP, beach yoga); youth surf camps with overnight accommodation; equipment retail through two physical shops and an online storefront; equipment rental; and a beachside restaurant/bar. The company also organizes group events and corporate outings for 10 to 500 persons.

Product overview

Natural High is a beachclub and multi-activity watersport school at the Brouwersdam in Zeeland, Netherlands. The offering consists of a core Beachclub (restaurant/terrace), three teaching schools (Kiteschool, Surfschool, Foilschool), and a diverse Activities division offering beach/water sports like blokarten, kitebuggyen, and suppen. The business also operates two physical Surfshops plus an online shop for gear retail, and runs summer Surfcamps for kids aged 10-16 with overnight Basecamp accommodation. Group events and team building programs round out the portfolio for groups of 1-500 persons.

Differentiator

Problem solved

Functional benefit

Products and services

• Beachclub Restaurant and Bar Beachside restaurant and bar with terrace serving breakfast, lunch, and dinner at the Brouwersdam, Ouddorp. Open daily 09:00-21:00 with full food service and beverage offerings for walk-in and reservation customers.
• Kiteschool VDWS-recognized kitesurfing school offering lessons from beginner to advanced, including 1-day (3 hours), 3-day (9 hours), and 5-day (15 hours) courses, plus kitefoil lessons. Training covers safety system, kite control, bodydraggen, kite relaunch, powerstrokes, waterstart, board control, and VDWS Level 3-4 certification.
• Foilschool Wingfoil and e-foil lessons plus equipment rental at the Brouwersdam. Offers private 1-on-1 and duo lessons, multi-day duo courses, and rental for experienced riders. Maintains a 9.0/10 rating from 264 reviews with 97% recommendation rate.
• Surfschool Golfsurf and surfskate lessons in Ouddorp, suitable for beginners with professional instruction at the Ouddorp Duin location and rental of surfing equipment.
• Beach Activities Beach and water activities including blokarten (sand sailing), kitebuggying, powerkiting, suppen (SUP), beach yoga, beach golf, kayaking, rafting, beach challenge, beach shoot out, beach workout, and wingsuppen for individuals and groups of 1-500 persons.
• Surfshop (Retail) Retail of kitesurfing, wingfoiling, surfing gear, wetsuits, accessories, and beachwear from brands including Slingshot, F-one, Core, Brunotti, Mystic, Ripcurl, Quiksilver, Roxy, Hydroflex, NSP, and Klimax. Operated through two physical shops (Brouwersdam and Ouddorp Duin) and an online store at surfshop.natural-high.nl.
• Youth Surf Camps (Surfcamps) Summer camp programs for children and teenagers aged 10-16 offering kitesurfing, golfsurfing, windsurfing, and wingsurfing instruction with full-board accommodation at Basecamp Klepperstee. Camp leaders deliver a structured program including accommodation, meals, professional guidance, activities, surf equipment, and bike rental.
• Group Events and Arrangements Customizable group programs for corporate outings, bachelor/bachelorette parties, family days, school trips, and team building events for 10-500 persons, including activity packages, catering arrangements, and overnight accommodation options.
• Team Building Programs Team building activities on the beach designed to improve collaboration and teamwork for corporate groups, with structured programs for staff outings and departmental events.
• Basecamp Accommodation Overnight tent accommodation at Camping de Klepperstee for surf camp participants and school groups, accommodating 20-40 persons with shared tents, showers, reading corner, phone charging facilities, and table tennis.
• Equipment Rental (Verhuur) Rental of kite, wingfoil, and e-foil equipment for experienced riders, including gear selection assistance based on wind conditions and rider level.
• Kite and Board Repair Service Comprehensive repair services for kites, boards, and surf equipment including fabric tears, seam repairs, line and bar technical issues, and board damage restoration.
• Used Gear Marketplace (Tweedehands Kitesurfmarkt) Second-hand kite surfing gear marketplace and trade-in service for customers upgrading or offloading equipment.

Quantifiable outcome

• 10,000+ students trained in kitesurfing since 1998
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Dolphin RIBs (RIB Adventure)minorStrategic or Co-development PartnerPartnership for RIB (Rigid Inflatable Boat) adventures and seal tours. Offers high-powered boat experiences (100-250 hp) on North Sea and Delta waters including Grevelingen, Oosterschelde, Westerschelde, and Veerse Meer.
• Mountainbike PartnerminorStrategic or Co-development PartnerMountain biking excursions in dunes near Brouwersdam with challenging terrain and ATB techniques instruction. Route can include travel to or from Brouwersdam.
• Klimbos Westerschouwen aan ZeeminorStrategic or Co-development PartnerTree-top adventure park with zip lines, rope ladders, wobbly bridges, and six challenging courses. Located 100 meters from North Sea beach, suitable for families, schools, and companies.
• Active Lakeside (Waterjump)minorStrategic or Co-development PartnerWaterjump facility featuring 8-meter high, 25-meter long slope for spectacular water jumps into Grevelingenmeer. Suitable for individuals and groups.
• Active Lakeside (Sailing)minorStrategic or Co-development PartnerSailing experiences on Grevelingenmeer with dinghies, catamarans, RS quba's, RS quests, and cabin boats. Includes optimist sailing for children.
• Active Lakeside (Windsurfing)minorStrategic or Co-development PartnerWindsurf instruction and equipment testing at one of the world's best spots. Freeride, slalom, and freestyle options available with latest boards and sails.
• Bellatrix Yoga Studio OuddorpminorStrategic or Co-development PartnerPartnership for Sup Yoga clinics during summer months. Yoga instructor Bellatrix provides yoga instruction on Stand Up Paddleboards in collaboration with Natural High.
• BIKKLcoreStrategic or Co-development PartnerYouth organization specializing in working with youth and organizing camps. Partners with Natural High to deliver surf camps, combining BIKKL's expertise in youth development with Natural High's water sports facilities and instruction.
• Camping De KleppersteecoreStrategic or Co-development PartnerCampsite location serving as Basecamp for Natural High surf camps. Provides accommodation facilities for up to 40 persons with tents, showers, and common areas for youth camp participants ages 10-16.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Sunski Surf Travel: UK-based surf camp operator running multi-day surf holidays — comparable to Natural High's surfcamp model but based in the UK and focused on international destinations rather than domestic operations.

Direct peers

• Surf & Snow: Dutch multi-brand surf retailer and school — directly comparable to Natural High's combined retail and lesson offerings in the Netherlands.
• Kitesurfing.nl: Dutch kitesurf school and retailer offering lessons, rentals, and gear sales — directly comparable to Natural High's kiteschool and surfshop verticals in the same Dutch market.
• ProKite: International kitesurf school offering multi-day courses and VDWS certifications at quality wind spots — directly comparable to Natural High's kiteschool curriculum and certification model.
• Surfschool.nl: Dutch surf school providing lessons and surf camps along the Dutch coast — directly comparable to Natural High's surfschool and surfcamp offerings.
• KiteWorld: International kitesurf school network with multiple training locations — directly comparable to Natural High's kiteschool curriculum and instructor-training model.
• Soulaimanao: Dutch multi-activity beach operator offering beach sports, group outings, and team-building — directly comparable to Natural High's activities and group events vertical.

Others

• Wetsuit Centre: Dutch surf and water sports retailer — adjacent peer overlapping with Natural High's surfshop retail vertical but without the lessons or beachclub components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/natural-high

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural High