Natura'lis Cimelak

What Natura'lis Cimelak does

Natura'lis Cimelak is a French B2B distributor of horticultural, landscaping, and green-space inputs, founded in 2005 and headquartered in Longvic (Beauregard) in the Burgundy region. The company operates as a subsidiary of regional agricultural cooperatives and runs a network of 11 professional retail stores paired with an e-commerce channel, serving approximately 4,200 professional clients across local authorities (collectivités), landscape contractors, sports clubs, horticulturists, nurseries, and market gardeners.

The product catalog spans soil amendments under the proprietary EVOSOL line, controlled-release and organic fertilizers (including the NATURA COTE EVOLUTION range), biostimulants such as the XEOX/OSIRYL mycorrhizal and seaweed-based products, seeds, turf, irrigation equipment, tools, and urban furniture for green-infrastructure projects. The company holds official French approval to distribute regulated Plant Protection Products (PPP), a category requiring certified handling. A team of 34 certified technicians — over half of the 62 total headcount — delivers agronomic advisory alongside physical-product sales. The Vert Cité sub-brand extends the offering into rooftop greening and urban landscape segments, and the company also provides hydromulching application services for erosion control and revegetation.

The business model is classic specialty B2B distribution: revenue is generated through product resale (markup on inputs), supplemented by value-add services such as agronomic advisory and applied hydromulching. Go-to-market is sales-led with physical-store gravity in Burgundy as the primary acquisition and fulfillment channel, increasingly augmented by e-commerce. Pricing is transaction-based on SKUs rather than subscription or SaaS-style contracts. Annual turnover is disclosed at approximately €30 million, with no disclosed third-party funding events and ownership anchored in the cooperative parent group.

Name

Natura'lis Cimelak

Legal name

Natura'lis

Website

https://naturalis.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Natura'lis Cimelak is a French B2B distributor of horticultural and landscaping inputs, operating 11 stores in Burgundy and serving 4,200 professional clients — including landscapers, local authorities, sports clubs, and growers — with proprietary soil amendments, fertilizers, and biostimulants backed by certified agronomic advisory.

Ownership category

akta.pro rank

Product category

Professional Horticultural Supplies Distribution

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

akta.pro secondary industry

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Horticultural product distribution
• Professional landscaping supplies
• Agricultural input distribution
• Turf and soil amendments
• Green space management products

Headquarters

HQ city

Beauregard

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. B2B Distribution of Horticultural Products: Professional distribution of horticultural and green space products including grass seeds, fertilisers, amendments, plant protection products, irrigation equipment, and tools to professional clients. Revenue generated through direct sales via physical stores and e-commerce platform with account-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Natura'lis is a B2B distributor of horticultural, landscaping and agricultural inputs for green space professionals. It supplies grass seeds, soil amendments, organic and mineral fertilizers, biostimulants, plant protection products, irrigation equipment, mulches, erosion control materials, urban furniture and tools to local authorities, landscapers, sports clubs, horticulturists, nurseries and market gardeners. The portfolio combines Natura'lis-branded specialty inputs (EVOSOL, MYCO NAT, NATURA COTE, XEOX/OSIRYL, PRALIGEL FLO) with distributed third-party product ranges.

Product overview

Natura'lis is a B2B distribution platform for horticultural, landscaping, and agricultural products, serving approximately 4,200 professional clients (collectivities, landscapers, sports clubs, horticulturists, nurseries, and market gardeners) through 11 stores in France. The company operates as a subsidiary of regional agricultural cooperatives and generates €30M in annual revenue. The product portfolio is organized into major categories: (1) Lawn & Green Spaces (grass seeds, roll turf, synthetic turf, hydromulching, soil amendments, fertilizers, biostimulants, plant health products, and stabilization grids); (2) Vegetation Control (hydroseeding, herbicides, weed control equipment, and erosion control); (3) Planting (substrates, amendments, fertilizers, biostimulants, irrigation, tree protection, stakes, mulches, and anchors); (4) Flowering (bulbs, perennial seed mixes, plant health, containers, and urban decoration); (5) Sports Fields & Golf (soil analysis, grass seeds, controlled/slow-release fertilizers like FLORANID TWIN RACINE and NATURA COTE EVOLUTION, biostimulants like XEOX/OSIRYL and MYCO NAT, roll turf, and marking); (6) Outdoor Amenities (urban furniture, gabions, fencing, stabilization, playgrounds, green roofs, and lighting); (7) Horticulture/Nursery (substrates, amendments, fertilizers, protection films, pottery, greenhouses); (8) Market Gardening (substrates, seeds, amendments, fertilizers, crop protection); (9) Water Management (irrigation kits, drip systems); (10) Tools & PPE. The company emphasizes organic and biological products, with multiple items carrying UAB (Agriculture Biologique) and Ligne Verte certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Vert Cité: A network or brand associated with Natura'lis, mentioned under 'Nos réseaux' (Our networks).

Products and services

• EVOSOL AH Organic soil amendment enriched with argilo-humic zeolite (volcanic rock). Improves soil structure, water retention and cation exchange capacity (CEC). NPK formulation 0.9-0.5-1+0.5. For professional landscapers, sports turf managers, horticulturists and market gardeners.
• EVOSOL CA Organic amendment designed for acidic soils (pH under 6), enriched with lithothamne to maintain HUMUS-Ca cohesion. NPK formulation 1.7-1-1+1.5. UAB certified.
• EVOSOL SO 3 Organic amendment formulated for calcareous soils (pH above 8) using organosulfur synergy. NPK formulation 1.7-1-1+SO3. UAB certified.
• EVOSOL ACTIV Organic amendment with fertilizer action that supplies essential elements for beneficial soil micro-organisms. NPK formulation 2.8-1-1.5. UAB certified.
• CLASSIC V CREATION GRANULE 100% plant-based organic amendment in 25 kg granule format. Improves soil structure, increases humus rate, favors water retention and optimizes the argilo-humic complex. NPK formulation 1.8-1-1.
• ORGANIC VEGETAL SDR 100% plant-based organic amendment containing the OSYR root growth stimulator. Preserves and regenerates agronomic functions of the rhizosphere. UAB certified.
• ORGANIC SDR 7.2.9+2 and ORGANIC SDR 3.1.6+2 Organo-mineral fertilizer line combining organic matter and mineral NPK nutrients for plant nutrition. Available in 7.2.9+2 and 3.1.6+2 formulations. Priced at approximately €1.50/kgHT.
• NATURA COTE EVOLUTION 21-5-19+2MgO Partially coated controlled-release fertilizer with vegetable-based biodegradable coating. Provides 8-month nitrogen diffusion at 21°C soil temperature. For ornamental trees.
• FLORANID TWIN RACINE 11.5.14+2 Double-technology slow-release nitrogen fertilizer for turf and plantings. Combines Isodur and Crotodur technologies with a 98.5% activity index. Duration: 3-4 months.
• PRALIGEL FLO EN 10L Ready-to-use organic gel for coating bare-root plants (trees, shrubs, roses). Contains biostimulants based on Ecklonia maxima seaweed extract and Bacillus amyloliquefaciens R6CDX. Usable in organic farming.
• MYCO NAT DOSES 3G Biostimulant based on arbuscular mycorrhizal fungi (AM) for improved plant growth and stress resistance. Box of 100 doses (3 g each). Usable in organic farming.
• MYCO NAT PRALIN BOITE 1 KG Pralining solution containing mycorrhizal fungi biostimulant. Applied directly to roots during planting to reduce desiccation. Mixed with 1L water.
• XEOX/OSIRYL EN 10L Certified plant root growth stimulator. OSYR active ingredient, derived from depolymerization of ligno-cellulosic compounds, protects auxins and activates lignification for root growth. For turf, flowers, trees and shrubs. Priced at approximately €15.93/litreHT.
• Hydromulching services Hydromulch seeding service for vegetation of difficult soils, slopes and erosion-prone areas. Bundles hydromulch, organic amendments, fertilizers, root stimulants and application equipment.
• Turf grass seeds Grass seed varieties for ornamental lawns, play areas, regeneration, shaded zones, eco-responsible/vegetalization, large spaces, sports fields and golf courses.
• Roll turf and synthetic turf Pre-grown turf rolls for immediate green effect (ornamental and sports applications) and custom-cut synthetic grass with draining underlayers, installation accessories and maintenance equipment.
• Soil substrates and potting mixes Substrates, peat moss, heather soil, seed/cutting composts and repotting mixes for horticulture, nursery and market gardening applications.
• Plant health and crop protection Pest management, disease control, weed and moss management, disinfectants, and natural defense stimulators for turf, plantings, horticulture and market gardening.
• Irrigation and water management Drip irrigation solutions, surface watering kits, water retention products, storage and watering equipment for plantings and landscapes.
• Tree and plant protection equipment Root barriers, trunk protectors (game protection, sun protection, brushcutter protection), stakes, ties and anchoring systems for planting.
• Mulches and ground covers Plant-origin and mineral-origin mulches, synthetic and biodegradable weed control fabrics, and fixing staples.
• Outdoor and urban furniture Planters, pots, window boxes, decorative furniture, corten steel totems, pedagogical planters, plus urban street furniture (litter bins, benches, barriers, ashtrays, tables, bollards, waste collection point equipment) for urban greening and beautification.
• Gabions and fencing systems Pre-filled and DIY gabion baskets for retaining walls and landscape construction, plus rigid 3D panels, double-wire panels, simple torsion mesh, welded mesh, bar fencing, gates (swinging, sliding), aluminum/composite/Corten privacy screens and sports fencing.
• Ground stabilization and erosion control Alveolar stabilization grids, stabilization meshes and geotextiles for driveways, parking areas and access roads, plus coco nets, fascines, 3D geotextiles and fixing staples for slope stabilization and erosion control.
• Playground safety surfaces and green roofs Cushioning materials and safety surfaces for playgrounds and sports areas, plus sedum tiles and mats, substrates, draining membranes and gravel-edge borders for vegetated rooftops.
• Low-voltage outdoor lighting Spots, wall lights, luminous bollards, recessed fixtures, LED strip ambient lighting and accessories for landscape illumination.
• Nursery and market gardening supplies Substrates, seed potatoes, seeds (including organic), amendments, fertilizers, crop protection products, anti-slug solutions, films, irrigation, greenhouses and packaging materials for nursery, horticulture and market gardening producers.
• Tools, PPE and winter maintenance Cutting tools, pruning shears, saws, forks, spades, rakes, sprayers, spreaders, marking paints, de-icing salt, melting agents, snow removal tools, coveralls, gloves, helmets, eye/hearing/respiratory protection, pruning safety gear and public hygiene products.

Quantifiable outcome

• 4,200 professional clients served
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Coopératives Agricoles RégionalescoreStrategic or Co-development PartnerNatura'lis is a subsidiary of regional agricultural cooperatives, deeply rooted in each local territory. This ownership structure provides distribution network and agricultural supply chain integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• COMPO Group: German-headquartered manufacturer and distributor of consumer and professional horticultural inputs (fertilizers, soils, plant care). Comparable in product range (fertilizers, soil amendments, plant care) and professional/cross-channel GTM, but at a much larger pan-European scale.
• InVivo: Major French agricultural cooperative group unifying multiple regional cooperatives and operating retail banners (Point Vert, Terres de Fenêtre) plus wholesale crop input distribution. Comparable as a French cooperative-backed agricultural input distributor but at much larger national scale and broader category scope.
• SBM Life Science: European garden and plant care products company (formerly Bayer Garden) offering plant protection, fertilizers, and lawn care products through multiple channels. Comparable in product portfolio (plant protection, lawn care, fertilizers) but broader consumer/professional split and pan-European distribution.

Direct peers

• De Sangosse: French specialty agriculture company developing and distributing biostimulants, plant protection products, and crop nutrition solutions for professional agriculture. Comparable as a French B2B supplier of specialty plant health and soil/root care products with overlapping product categories (biostimulants, PHC).
• Agrosud: French agricultural cooperative distributor of crop inputs (fertilizers, seeds, plant protection) serving professional farmers in southern France. Directly comparable to Natura'lis in B2B agricultural input distribution model, regional cooperative ownership structure, and professional client focus.
• DCM (De Ceuster Meststoffen): Belgian manufacturer of organic and organo-mineral fertilizers, soil improvers, and biostimulants for professional horticulture and landscaping. Comparable as a specialty fertilizer and soil amendment producer with strong organic (UAB-equivalent) positioning and professional B2B focus.
• Timac Agro (Roullier Group): French specialty fertilizer and biostimulant company (part of Roullier Group) producing soil conditioners, fertigation products, and plant nutrition solutions for professional agriculture. Comparable as a French-headquartered specialty plant nutrition and soil health company serving professional growers.
• Angibaud Derome & Spécialités: French specialty fertilizer and plant care company producing soil amendments, organic fertilizers, and plant nutrition products for professional horticulture and agriculture. Comparable as a French specialty fertilizer/soil amendment supplier targeting professional green space and horticultural clients.
• Vilmorin-Mikado: French seed company (subsidiary of Limagrain) supplying vegetable and field crop seeds, including turf and forage varieties, to professional growers and landscapers. Comparable as a French-headquartered supplier of horticultural/agronomic inputs to professional green space and agricultural clients.

Regional players

• Westland Horticulture: UK-based manufacturer and supplier of garden and horticultural products (fertilizers, growing media, lawn care). Comparable in product mix but primarily serves the UK and Ireland rather than the French professional green space market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/natura-lis-cimelak

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura'lis Cimelak