Naturally Pacific Resort

What Naturally Pacific Resort does

Naturally Pacific Resort Ltd. is a privately held boutique hotel and integrated resort that opened in May 2024 in Campbell River, British Columbia, on Vancouver Island. The 100-room property consolidates Campbell River Golf Club (an 18-hole, par-71 course rebuilt in 2017 by Graham Cooke), Velocity Driving Range (eight private Toptracer-equipped bays), Golf Academy (with TrackMan 4 launch monitors), Immersion Spa + Wellness (Top 50 Spas in Canada per Spas of America), and three dining venues (Carve Kitchen + Meatery, Sunset Terrace Patio + Grill, Velocity Lounge), plus The Residence, a five-bedroom private home for group stays, and Elements Apparel + Golf retail. The resort monetizes a multi-outlet platform through nightly room rates starting around $259, peak-season golf rates of $79-$149, spa treatments from $25-$280, golf season passes up to $5,899, curated packages (Summer Escape, Tides & Tees, Grizzly Bear, Stay Wild, Bed & Breakfast), group and event bookings (minimum 6-10 rooms), and cross-outlet gift cards.

The underlying technology stack is assembled rather than proprietary: Onagilysys powers integrated booking across rooms, spa, golf, and dining; Chronogolf handles tee-time reservations; OpenTable handles restaurant bookings; Toptracer and TrackMan provide sports analytics at the range and academy; and the Pacific Patch garden uses phone-controlled smart irrigation. Partnerships with Wild Waterways Adventures, Coastal Wilderness Adventures, Campbell River Whale Watching, and Vancouver Island Golf Trail drive adventure and golf tourist referral traffic, and a forthcoming Harbour Air seaplane service (July 2026) will shorten Vancouver access.

The customer base is segmented across luxury travelers, adventure tourists (salmon fishing, whale watching, bear viewing, skiing at Mount Washington), golf enthusiasts, wellness seekers, family groups, and corporate and wedding events. The resort is legally domiciled in British Columbia, Canada as Naturally Pacific Resort Ltd., and is recognized on Travel + Leisure's 100 Best New Hotels 2025 It List, Michelin Guide PLUS, AAA Four Diamond, and TripAdvisor Travellers' Choice 2025. No public funding, M&A activity, or investor ownership is disclosed.

Name

Naturally Pacific Resort

Legal name

Naturally Pacific Resort Ltd.

Website

https://naturallypacific.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturally Pacific Resort is a privately held, 100-room boutique resort in Campbell River, BC that opened in May 2024, integrating hotel, 18-hole golf, Toptracer driving range, Top 50 spa, and three dining venues alongside adventure tourism packages for luxury and adventure travelers.

Ownership category

akta.pro rank

Product category

Boutique Resort & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Golf Resorts (THAGACAH)

Keywords

• Boutique hotel resort
• Luxury hospitality services
• Golf course club
• Spa wellness treatments
• Fine dining restaurants

Headquarters

HQ city

Campbell River

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: 100-room boutique hotel offering Single King, Two Queen, Executive Suite rooms, and The Residence (5-bedroom private home). Revenue from nightly room rates plus resort fees. Dog-friendly rooms available with pet fees.
2. Food & Beverage: Three dining venues: Carve Kitchen + Meatery (upscale steakhouse, open breakfast/lunch/dinner), Velocity Lounge & Driving Range (casual sports lounge with Toptracer golf), Sunset Terrace Patio + Grill (open-air barbecue). In-room dining also available. Generates revenue from food sales, alcoholic beverages, and private event bookings.
3. Spa & Wellness Services: Immersion Spa + Wellness offers massage therapy, RMT services, facials, body treatments, manicures/pedicures, waxing, salon services, and mineral pool access. Revenue from treatment bookings and retail product sales.
4. Golf Operations: Campbell River Golf Club (18-hole, par 71, 6,299 yards), Velocity Driving Range, Golf Academy with lessons. Revenue from green fees (varying by season/time), cart rentals, driving range buckets, lessons, club fittings, and season passes (Premier Pass $5,899 single/$10,699 couples).
5. Events & Groups: Wedding venues, corporate retreats, golf group getaways, and special celebrations. Revenue from venue rentals, catering minimums, and coordinated activity packages. Group bookings require minimum 6 guest rooms (May-September) or 10 rooms (October-April).
6. Retail (Elements Apparel + Golf): On-site pro shop selling activewear, lifestyle apparel, and golf equipment from brands including lululemon, Yeti, Lija, Puma, TravisMathew, Callaway, TaylorMade, Cobra.
7. Gift Cards: Gift cards redeemable across all resort outlets including hotel stays, dining, spa, golf, and retail.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Naturally Pacific Resort is a 100-room boutique hotel and integrated resort destination in Campbell River, BC, offering overnight accommodations, luxury spa services (Immersion Spa + Wellness), three distinct dining venues (Carve Kitchen + Meatery, Velocity Lounge & Driving Range, Sunset Terrace Patio + Grill), 18-hole championship golf (Campbell River Golf Club), and access to Vancouver Island outdoor adventures. The property also includes a 5-bedroom private residence (The Residence), a Toptracer-powered virtual driving range, a TrackMan-equipped Golf Academy, and on-site retail (Elements Apparel + Golf). Guests can purchase curated packages, lessons, retail, gift cards, and group/event services.

Product overview

Naturally Pacific Resort is a boutique hotel and resort destination in Campbell River, BC, offering an integrated hospitality experience combining hotel accommodations (100 rooms with Single King, Two Queen, and Executive Suite options), luxury spa services (Immersion Spa + Wellness with mineral pool, treatments, and salon), world-class golf (Campbell River Golf Club 18-hole course, Velocity Driving Range with Toptracer technology, and Golf Academy with TrackMan), and exceptional dining (Carve Kitchen + Meatery, Sunset Terrace Patio + Grill, and In-Room Dining). The resort also offers private group accommodations (The Residence - five-bedroom home), curated vacation packages, event venues, pet-friendly options, and retail shopping (Elements Apparel + Golf). Sustainability features include the Pacific Patch garden supplying restaurants. The resort opened May 2024 and is recognized by Travel + Leisure, Michelin Guide, and AAA Four Diamond.

Differentiator

Problem solved

Functional benefit

Brands

• Campbell River Golf Club: An 18-hole, par-71 resort-style golf course designed by Graham Cooke, part of the Vancouver Island Golf Trail.
• Immersion Spa + Wellness
• Carve Kitchen + Meatery
• Velocity Driving Range
• Sunset Terrace Patio + Grill
• Elements Apparel + Golf
• Pacific Patch

Products and services

• Hotel Accommodations Boutique hotel offering 100 rooms including Single King rooms, Two Queen rooms, and Executive Suites with mountain or coastal views, luxury amenities, indoor pool, hot tub, and patio space with gas fire pits. Includes dog-friendly rooms on a dedicated third floor. For individual travelers, couples, families, and corporate/group stays.
• Carve Kitchen + Meatery Modern premium-casual dining experience featuring Canadian beef, fresh local seafood, and plant-based dishes with locally sourced and seasonal menus. Open for breakfast, lunch, and dinner. Multi-year OpenTable Diners' Choice Award recipient.
• Velocity Lounge & Driving Range Virtual golf driving range powered by Toptracer technology with eight private bays (seating up to 8 people each), full table service, lounge seating, and sports entertainment. Bay rentals priced at $80/hour and $120/two hours, with Toptracer add-on at $10/bucket.
• Sunset Terrace Patio + Grill Open-air patio dining overlooking Hole 9 at Campbell River Golf Club, featuring fire-grilled seasonal cuisine, slow-smoked barbecue, and cocktails. Hosts the Sunset Sessions live music series on Friday evenings in summer.
• Immersion Spa + Wellness Luxury spa offering a mineral pool, body treatments, massage therapy (including RMT services), facials, manicures/pedicures, wax services, and salon services. Recognized as one of the Top 50 Spas in Canada by Spas of America. Treatments range from $25 (brow wax) to $280 (RenewMD facial).
• Campbell River Golf Club 18-hole golf course (par 71, 6,299 yards) designed by Graham Cooke of Northern Golf Design and rebuilt in 2017. Part of the Vancouver Island Golf Trail. Offers green fees that vary by season and time, cart rentals, club rentals, and season passes.
• Golf Academy Golf instruction program offering private and semi-private lessons, beginner packages, group lessons, and club fittings (Callaway, TaylorMade, Cobra) using TrackMan 4 launch monitor technology. Led by PGA professionals including Head Golf Pro William Mounsteven and Golf Operations Manager Jordan Fletcher.
• The Residence at Naturally Pacific Resort Luxurious five-bedroom private home on resort property accommodating up to 10 guests, featuring a large living room with fireplace, fully equipped gourmet kitchen, patio, yard, BBQ, and in-suite washer/dryer. Guests have full access to all resort amenities.
• Stay & Play Packages Curated vacation packages combining resort accommodations with experiences: Stay Wild (with Wild Waterways wildlife tours), Summer Escape, Tides & Tees (fishing and golf), Bed & Breakfast, Stay & Play (10% off room and golf), and Grizzly Bear Package (with Campbell River Whale Watching).
• Groups & Events Event venues and planning services for weddings, corporate retreats, golf outings, and special celebrations with multiple unique venue spaces, group rates, and dedicated sales support. Group bookings require minimum 6 guest rooms (May–September) or 10 rooms (October–April).
• Elements Apparel + Golf On-site retail shop offering activewear, lifestyle apparel, and golf equipment with brands including lululemon, Yeti, Lija, Puma, TravisMathew, Callaway, TaylorMade, and Cobra. Also offers expert club fitting services.
• Resort Gift Cards Gift cards redeemable across all resort outlets including hotel stays, dining at Carve Kitchen + Meatery, spa treatments, golf, Velocity Lounge, and Elements Apparel + Golf.
• Sunset Sessions Live Music Series Summer live music series held at Sunset Terrace Patio + Grill on select Friday evenings from 6:00–9:00pm, featuring local artists. Free admission, no reservations required.

Quantifiable outcome

• Diverts 10,000+ lbs of pre-consumer food waste from landfill annually through composting program
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wilderness InternationalcoreStrategic or Co-development PartnerNaturally Pacific Resort partners with Wilderness International to protect threatened Canadian rainforest. For each guest who opts out of daily housekeeping, the resort protects 1 square metre of rainforest. This partnership supports the resort's sustainability commitments and provides guests with tangible environmental impact.
• Wild Waterways AdventurescoreGTM or Marketing PartnerThe 'Stay Wild' package combines overnight accommodation at Naturally Pacific Resort with a 4-hour wildlife tour with Wild Waterways Adventures exploring Discovery Islands and coastal waters. Package includes 15% off the wildlife tour and requires minimum 4 guests.
• Coastal Wilderness AdventurescoreGTM or Marketing PartnerThe 'Tides & Tees' package pairs a guided fishing charter with Coastal Wilderness Adventures with 18 holes at Campbell River Golf Club. Package includes marina shuttle and booking coordination. Creates bundled offering for fishing and golf enthusiasts.
• Campbell River Whale Watching and Adventure TourscoreGTM or Marketing PartnerGrizzly Bear Package partners with Campbell River Whale Watching for grizzly bear viewing tours in Bute Inlet or Toba Inlet combined with luxury resort accommodations. Includes 2 or 3-night stays with full-day grizzly tours, meals during tours, and all transportation.
• Callaway GolfminorChannel Partner/ Reseller/ DistributorGolf Academy fits drivers, woods, and irons to Callaway equipment. Club fittings available at the academy for Callaway products.
• TaylorMademinorChannel Partner/ Reseller/ DistributorGolf Academy fits drivers and woods to TaylorMade equipment as part of club fitting services.
• Cobra GolfminorChannel Partner/ Reseller/ DistributorGolf Academy fits drivers, woods, and irons to Cobra equipment for comprehensive club fitting services.
• Vancouver Island Golf TrailcoreStrategic or Co-development PartnerCampbell River Golf Club is part of the Vancouver Island Golf Trail, a network of championship golf courses across Vancouver Island. This partnership positions the resort as a destination for golf vacations on Vancouver Island.
• Storey Creek Golf CourseminorGTM or Marketing PartnerGroup golf getaways can include shuttle service to Storey Creek Golf Course in addition to Campbell River Golf Club, offering variety for golf groups staying at the resort.
• Harbour AirminorGTM or Marketing PartnerHarbour Air will provide direct seaplane service from Vancouver Harbour to Campbell River's waterfront starting July 2026, landing at the Waterdome closer to the resort than any other arrival point. The resort offers complimentary shuttle service for arriving guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Predator Ridge Resort: BC Okanagan golf-and-stay resort with 36 holes, accommodations, dining, and spa; directly comparable golf-anchored multi-amenity resort format.
• Wickaninnish Inn: Relais & Châteaux luxury boutique resort on Vancouver Island (Tofino) offering accommodations, fine dining, and spa; same geography and same luxury-boutique segment as Naturally Pacific Resort.
• Sonora Resort: Relais & Châteaux luxury wilderness resort on BC's Sunshine Coast offering accommodations, fine dining, spa, and fishing/adventure packages; comparable integrated luxury-resort model.
• Sparkling Hill Resort: BC luxury wellness-focused resort in the Okanagan with extensive spa offering and conference/event facilities; comparable luxury wellness-and-stay positioning.
• Brentwood Bay Resort & Spa: Vancouver Island boutique luxury resort with marina suites, spa, and multiple dining venues; directly comparable in product mix and target guest to Naturally Pacific Resort.

Regional players

• Westin Bear Mountain Golf Resort: Vancouver Island resort (Victoria area) with golf, spa, and accommodations; previous employer of Golf Operations Manager Jordan Fletcher and an established regional competitor for golf group business.
• Whitepoint Beach Resort: Atlantic Canada luxury beachfront resort with golf, spa, and dining; comparable boutique-resort model in a different Canadian region with similar seasonality profile.
• Pacific Gateway Resort: BC lower-mainland full-service resort with golf course, marina, and dining; serves a different metro catchment (Vancouver/Richmond) but comparable resort-with-golf format.

Broad incumbents

• Four Seasons Resort Whistler: BC luxury ski/golf resort operated by global Four Seasons brand; competing for luxury inbound travelers to British Columbia with deeper brand and global loyalty infrastructure.
• Fairmont Empress: Iconic Victoria luxury hotel and broader Fairmont brand portfolio on Vancouver Island; competes for similar luxury travelers but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturallypacificresort
• LinkedInlinkedin.com/company/naturally-pacific-resort
• Instagraminstagram.com/naturallypacificresort

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturally Pacific Resort