Nature Cosmetics
Nature Cosmetics is a family-owned Spanish e-commerce retailer founded in 2017, selling 126+ natural and chemical-free cosmetics across makeup, skincare, hair care, body care, and fragrances via a Shopify D2C storefront shipping exclusively within Spain Peninsula.
- Company typePrivate
- Founded2017
- HeadquartersSpain, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nature Cosmetics does
Nature Cosmetics is a privately held, family-owned Spanish e-commerce retailer founded in 2017 and headquartered in Zaratán, Valladolid, operating a Shopify-powered direct-to-consumer storefront at naturecosmetics.es. The company curates and distributes a 126+ SKU catalog of natural and chemical-free cosmetics across makeup (lipsticks, eyeliners, blushes, nail polishes), facial care (creams, serums, toners, eye contour treatments), hair care (shampoos, masks, tonics), body care (oils, creams, sunscreens, deodorants), and fragrances (solid perfumes), spanning 11+ third-party and proprietary brands including Camaleon, Armonía, Marnys, Silvestre, Nutriox, Ziaja, Derbós, Velvet, Phytorelax, Ynsadiet, and Organic Shop.
The business is built on a standard Shopify e-commerce platform with no proprietary technology layer, integrated with mainstream payment processors (Klarna, Apple Pay, Google Pay, PayPal, Shop Pay, Union Pay, American Express). Distribution is exclusively direct-to-consumer with home delivery via Correos Estandar Domicilio, Mensajería, or Correos Express at 2-3 business day turnaround within Spain Peninsula, free over €40 and €5 flat under €15. The company has no physical retail presence, no B2B/wholesale channel, and no app or API surface.
The revenue model is unit-priced one-time product sales with pay-as-you-go billing, with individual products ranging from €3.40 (nail polish) to €34.99 (premium anti-aging treatments). Marketing is content-led via the Cosmética Natural blog, Facebook and Instagram organic profiles, an email newsletter for exclusive offers, and SEO-driven organic search. Customer base is fragmented across health-conscious consumers, budget-conscious beauty enthusiasts, and natural/slow beauty advocates across Spain. The company has 6 employees, no external institutional investment, no subsidiaries, and no disclosed M&A, partnership, or leadership-change activity.
Nature Cosmetics firmographics
Firmographics- Name
- Nature Cosmetics
- Legal name
- Nature Cosmetics
- Website
- https://naturecosmetics.es
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nature Cosmetics is a family-owned Spanish e-commerce retailer founded in 2017, selling 126+ natural and chemical-free cosmetics across makeup, skincare, hair care, body care, and fragrances via a Shopify D2C storefront shipping exclusively within Spain Peninsula.
- Ownership category
- akta.pro rank
Nature Cosmetics industry classification
Industry- Product category
- Online Natural Cosmetics Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)
- akta.pro secondary industries
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Conditioners & Hair Masks (CRABABAB), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Nature Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Spain
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Nature Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain
Revenue model
- Direct Product Sales: Nature Cosmetics generates revenue through direct one-time product sales via their e-commerce website. Customers purchase individual cosmetic products at listed prices with transaction processed through the website. The company sells a wide range of natural cosmetics including facial care, makeup, hair care, and body products from brands like Camaleon, Armonía, and Marnys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Nature Cosmetics product offering
Product offeringCore offering
Nature Cosmetics is an online retailer selling a catalog of more than 126 natural and organic cosmetic products directly to consumers in Spain through its Shopify-powered storefront at naturecosmetics.es. The assortment spans makeup (lipsticks, eyeliners, mascaras, blushes, nail polishes), facial care (anti-aging creams, hyaluronic acid and bakuchiol serums, eye contour treatments, tonics), hair care (anti-dandruff, biotin, onion, anti-hair-loss shampoos and masks), body care (coconut oil, aloe vera gel, roll-on deodorant, SPF50 sunscreen) and fragrances (solid perfumes). The retailer carries its own brand Camaleon alongside third-party Spanish brands such as Armonía, Marnys, Silvestre, Nutriox, Ziaja, Derbós, Phytorelax, Ynsadiet and Organic Shop.
Product overview
Nature Cosmetics is a Spanish e-commerce retailer specializing in natural and organic cosmetics, operating primarily through the Shopify platform. The product portfolio is organized across several categories including Makeup (lipsticks, eyeliners, mascaras, blushes, nail polishes), Facial Care (creams, serums, cleansers, toners, eye contour products), Hair Care (shampoos, masks, tonics), Body Care (oils, creams, gels, deodorants, sunscreen), and Fragrances (solid perfumes). The company sells multiple brands including Camaleon (own brand and licensed), Armonía, Marnys, Silvestre, Nutriox, Ziaja, Derbós, Velvet, Phytorelax, Ynsadiet, and Organic Shop. Products emphasize natural ingredients free from sulfates, parabens, and harmful chemicals, with a focus on plant-based and botanical formulations. Key product lines include anti-aging treatments with collagen, hyaluronic acid, retinol (bakuchiol), Syn-Ake peptide, and snail secretion; hair care with onion, biotin, and ronquina; and solid perfumes in stick format.
Differentiator
Problem solved
Functional benefit
Products and services
- Lápiz de Ojos Camaleon Verde Esmeralda (Emerald Green Eye Pencil) Eye pencil with intense emerald green color and long-lasting formula for defined eye looks; sold to individual consumers through the naturecosmetics.es storefront.
- Labial Líquido Mate Camaleon Cosmetics Rojo Carmín (Matte Liquid Lipstick Carmine Red) Liquid matte lipstick in elegant carmine red with long-lasting finish and natural care ingredients, sold to consumers via naturecosmetics.es.
- Pintalabios Permanente Camaleon Verde Magic (pH-reactive Permanent Lipstick) Permanent lipstick that changes from green to a personalized pink tone based on lip pH, with ultra-hydrating rose hip oil and shea butter formula, sold direct-to-consumer.
- Labial Líquido Mate Camaleon Nude Rosado (Matte Liquid Lipstick Nude Pink) Liquid matte lipstick in nude pink shade marketed to rejuvenate and enhance natural beauty, sold online.
- Labial Líquido Mate Camaleon Morado Ciruela (Matte Liquid Lipstick Plum Purple) Liquid matte lipstick in plum purple with elegant sophisticated finish, sold online.
- Pintalabios Camaleon Nude Basic (Permanent Lipstick Nude Basic) Permanent lipstick in nude basic shade with prolonged hydration for natural everyday looks, sold online.
- BB Cream natural Armonía (Natural BB Cream) Natural BB cream that hydrates, unifies and mattifies skin with a perfect finish, sold online.
- CC Cream Armonía Matificante Correctora (Mattifying Correcting CC Cream) Mattifying and correcting CC cream for a perfect natural complexion, sold online.
- Colorete Crema Camaleon (Cream Blush) Cream blush in various shades (pink, etc.) for freshness and luminosity, sold online.
- Esmalte de Uñas Camaleon (Long-lasting Nail Polish, multiple colors) Long-lasting natural nail polishes offered in multiple colors including Azul Klein, Rojo, Fucsia and others, sold online.
- Crema Facial Retinal Iluminadora Antienvejecimiento Camaleon (Anti-aging Retinal + Vitamin C Facial Cream) Anti-aging facial cream with retinal and vitamin C in 50ml size for rejuvenated and illuminated skin, sold online.
- Crema facial ácido hialurónico Armonía (Hyaluronic Acid Facial Cream) Facial cream with hyaluronic acid for anti-aging hydration and intense firmness for radiant skin, sold online.
- Crema facial de colágeno Armonía (Collagen Facial Cream) Facial cream with collagen that rejuvenates, hydrates and revitalizes skin, reducing flaccidity and improving elasticity, sold online.
- Contorno de ojos anti arrugas Helix Active Armonía (Snail Secretion Anti-wrinkle Eye Contour) Anti-wrinkle eye contour with snail secretion filtrate (Helix Active) that reduces wrinkles and fine lines, providing a radiant youthful gaze, sold online.
- Contorno de ojos y labios de algas marinas Armonía (Sea Algae Eye and Lip Contour) Eye and lip contour treatment with sea algae and olive extract that reduces bags, dark circles and wrinkles, sold online.
- Agua de rosas tónico facial Armonía (Natural Rose Water Facial Tonic) Natural rose water facial tonic for fresh and radiant skin, sold online.
- Serum facial BIO ácido hialurónico y colágeno marino Nutriox (BIO Hyaluronic Acid + Marine Collagen Facial Serum) BIO facial serum with hyaluronic acid and marine collagen for anti-aging effect, lifting and deep hydration, sold online.
- Serum Ácido Hialurónico Camaleon (Hyaluronic Acid Facial Serum) Facial serum with hyaluronic acid that rejuvenates, hydrates and illuminates skin, sold online.
- Serum vitamina C Camaleon (Vitamin C Concentrated Serum) Vitamin C concentrated serum that illuminates and rejuvenates skin with antioxidants, sold online.
- Serum Retinol Bakuchiol Camaleon (Vegetable Retinol Anti-aging Serum) Rejuvenating serum with bakuchiol (vegetable retinol) for anti-aging care without irritation, sold online.
- Tratamiento antiarrugas efecto lifting Syn-Ake Armonía (Syn-Ake Lifting Anti-wrinkle Treatment)
Quantifiable outcome
- Started operations in 2017 and has built relationships with major Spanish cosmetic distributors and manufacturers
Companies that use Nature Cosmetics
Customer profileSegments3 records
Ideal customer profiles3 records
Nature Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nature Cosmetics partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Nature Cosmetics competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature Cosmetics social profiles
Digital presenceNature Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Cosmetics leadership team
Management profileNumber of profiles
Nature Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Cosmetics
What does Nature Cosmetics do?
Nature Cosmetics is an online retailer selling a catalog of more than 126 natural and organic cosmetic products directly to consumers in Spain through its Shopify-powered storefront at naturecosmetics.es. The assortment spans makeup (lipsticks, eyeliners, mascaras, blushes, nail polishes), facial care (anti-aging creams, hyaluronic acid and bakuchiol serums, eye contour treatments, tonics), hair care (anti-dandruff, biotin, onion, anti-hair-loss shampoos and masks), body care (coconut oil, aloe vera gel, roll-on deodorant, SPF50 sunscreen) and fragrances (solid perfumes). The retailer carries its own brand Camaleon alongside third-party Spanish brands such as Armonía, Marnys, Silvestre, Nutriox, Ziaja, Derbós, Phytorelax, Ynsadiet and Organic Shop.
Is Nature Cosmetics a public or private company?
Nature Cosmetics is a private company. It is classified as family owned and is currently operating.
When was Nature Cosmetics founded?
Nature Cosmetics was founded in 2017. It employs 1 to 10 people.
Where is Nature Cosmetics based?
Nature Cosmetics is headquartered in Spain, Spain, in the Europe region.
How does Nature Cosmetics make money?
One revenue line is on record: direct Product Sales.
Does Nature Cosmetics have an API?
No public API is recorded for Nature Cosmetics.
What industry is Nature Cosmetics in?
Nature Cosmetics's product category is Online Natural Cosmetics Retail. Its primary akta.pro industry code is CRAHAEAF, Natural Personal Care & Clean Beauty Retail (within Health Food Stores), with a secondary code of CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 456120 and its SIC code is 2844.