Naturel Hotels & Resorts GmbH

What Naturel Hotels & Resorts GmbH does

Naturel Hotels & Resorts GmbH is a privately held Austrian hospitality operator (Firmenbuch Klagenfurt, FN 115 131k) headquartered in Oberaichwald/Latschach, Carinthia. The company owns and operates three distinct properties at Faaker See: Dorf SCHÖNLEITN (a four-star hotel village with Naturel SPA), Dorf SEELEITN (a three-star car-free hotel village), and Chalets AM BERG & SEE (premium standalone chalets in Naturpark Dobratsch and on the lakeshore). All accommodations are built around 400-year-old reclaimed Carinthian farmhouses, forming a traditional Alpine-village concept that has been operating for more than 40 years. The company is led by co-managing directors Michaela Tiefenbacher and Hannah Widnig, with a wholly-owned operating subsidiary, Die Kanzlerin Betriebs GmbH.

The core technology stack consists of a websLINE Internet & Marketing GmbH reservation and booking platform, KunLeiSys Guest Club software from GASTROpoint GmbH for the Naturel Freundeskreis loyalty program, 360° virtual tour technology from magneto-cpa.at, and standard martech (Google Analytics, Google AdWords, Facebook Pixel, Bing Ads, Yodalytics). Revenue is generated through direct-to-consumer accommodation rentals, ancillary services (Dorfwirt dining, Naturel SPA, Naturel MOVE activities, BIBI's Kinderclub), gift vouchers, and event hosting (weddings, seminars, corporate retreats via the 'Rent a Village' offering), with supplemental distribution through third-party booking platforms and regional tourism networks (Urlaubsregion Villach, Conventionland Kärnten, Wanderhotels Europa).

The business serves five primary customer segments: families with children, couples and romantic travelers, corporate groups and MICE clients, celebration/milestone events (weddings, birthdays, christenings), and active outdoor enthusiasts. Pricing is seasonal (off-season vs. main season 26 December–6 January and 1 July–15 September) with tiered cancellation terms, 30% deposits on direct bookings, and a Naturelo points loyalty currency redeemable for up to €300 per stay on direct bookings. Multiple third-party certifications (Austrian Ecolabel, Qualitätssiegel Kärnten Gastgeber, Europäisches Wandergütesiegel, BGF Gütesiegel, Conventionland Kärnten) support credibility across leisure and corporate channels.

Name

Naturel Hotels & Resorts GmbH

Legal name

Naturel Hotels & Resorts GmbH

Website

https://naturelhotels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturel Hotels & Resorts GmbH is a privately held Austrian operator of three family-friendly hotel villages and premium chalets at Faaker See in Carinthia, serving leisure families, couples, corporate groups, and event clients through direct-to-consumer bookings and a loyalty program.

Ownership category

akta.pro rank

Product category

Alpine Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Homes (THAMAAAG), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Alpine resort hospitality
• Family vacation hotels
• Wellness spa retreats
• Event venue hosting
• Traditional hotel villages

Headquarters

HQ city

Latschach/Oberaichwald

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accommodation Services: Core revenue from renting apartments, suites, and chalets in the hotel villages. Flexible accommodation options ranging from cozy apartments to chalets with private saunas. Revenue recognized at checkout with various payment terms including deposits and final settlement.
2. Catering and Dining: Individual meal options including breakfast, half-board (Halbpension), and self-catering. Guests can dine at Dorfwirt restaurant and enjoy regional Alpe-Adria cuisine.
3. Events and Weddings: Seminar, meeting, teambuilding, weddings, christenings, birthdays, company parties. Venues include seminar rooms, outdoor spaces, and village square. Event manager Mrs. Heidrun Heber handles inquiries. Can accommodate up to 130 guests.
4. Rent a Village: Corporate groups and events can rent entire villages for exclusive use, branded as 'Rent a Village' offering.
5. Ancillary Services: Additional revenue streams include spa and wellness treatments, MOVE program activities, pet fees (€20/day), early check-in/late check-out fees, and Naturel merchandise
6. Gift Vouchers: Sale of gift vouchers for accommodations, dining, and experiences. Processed through websLINE online ordering platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Naturel Hotels & Resorts GmbH operates three alpine hotel village properties at Faaker See in Carinthia, Austria — Dorf SCHÖNLEITN (4-star), Dorf SEELEITN (3-star), and Chalets AM BERG & SEE — built from reclaimed 400-year-old Carinthian farmhouses. The company sells accommodation (apartments, suites, chalets), on-site dining (Dorfwirt restaurant, Alpe-Adria cuisine), wellness (Naturel SPA), activity programming (Naturel MOVE), and hosts weddings, seminars, and corporate events with a "Rent a Village" exclusive rental option.

Product overview

Naturel Hotels & Resorts is a portfolio of three distinct accommodation villages in Carinthia, Austria at Faaker See. The core products are Dorf SCHÖNLEITN (4-star) and Dorf SEELEITN (3-star), both hotel villages built from traditional Carinthian farmhouses offering apartments with various meal options. The add-on module is Chalets AM BERG & SEE, premium standalone chalets with private saunas at the lake or in the mountains. Supporting sub-products include Naturel SPA wellness facilities, Naturel MOVE activity programs, yoga retreats, women's retreats, and BIBI's Kinderclub for children's programming. The company also offers event hosting for weddings and seminars, plus a loyalty program (Naturel Freundeskreis) for repeat guests.

Differentiator

Problem solved

Functional benefit

Brands

• Naturel MOVE: Activity and prevention program focused on movement, relaxation, and healthy nutrition including hiking, yoga, and nutritional workshops.
• Naturel SPA
• Naturel Freundeskreis (Naturelo)
• Green Rate
• Rent a Village
• BIBI's Kinderclub
• Dorfwirt SCHÖNLEITN

Products and services

• Dorf SCHÖNLEITN A four-star hotel village built from lovingly restored 400-year-old Carinthian farmhouses, featuring hotel-comfort apartments and suites, Naturel SPA with saunas and heated outdoor pool, a 24-hour village shop, and complimentary access to the nearby Strandbad beach. Located minutes from Faaker See and Aichwaldsee, marketed primarily to families, couples, and wellness-seeking guests.
• Dorf SEELEITN A three-star hotel village built over 40 years ago using reclaimed wood from 400-year-old Carinthian farmhouses. Features self-catering apartments with direct lake access to Faaker See in a car-free village environment, suited for families and lake-focused guests.
• Chalets AM BERG & SEE Premium standalone chalet accommodations located either directly on Faaker See (Chalet am See) or in the heart of Naturpark Dobratsch (Chalet am Berg). Each chalet features a private sauna (lake-view or mountain panorama), fully equipped kitchen, and modern amenities for couples and families seeking a private-stay experience.
• Weddings & Celebrations Event hosting services for weddings, christenings, confirmations, birthdays, and family celebrations. Venues include the SEELEITN lakeshore, rustic village inn parlour, or the SCHÖNLEITN village square. Capacity up to 130 guests, with a dedicated event manager (Heidrun Heber) and regional Alpe-Adria catering.
• Seminars & Meetings Corporate seminar, meeting, and conference services featuring equipped seminar rooms, meeting facilities in Chalets AM BERG & SEE, and teambuilding activities. Targeted at corporate groups with bespoke event planning and conference support.
• Rent a Village Exclusive whole-village rental offering that allows corporate groups, large families, or event organizers to book an entire Naturel hotel village for private use. Marketed for company parties, Christmas parties, annual celebrations, and bespoke private gatherings.
• Naturel Gift Vouchers Gift vouchers sold via the websLINE online ordering platform that can be redeemed at Naturel properties for accommodation, dining, and on-site experiences. Also distributed through Kelag Plus Club and other regional partner networks.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Urlaubsregion VillachminorStrategic or Co-development PartnerRegional tourism partnership with Villach vacation region for destination marketing and promotion. Cross-promotional activities for Carinthia tourism.
• Kärnten Werbung (Carinthia Tourism)minorStrategic or Co-development PartnerPartnership with Carinthia tourism marketing organization for regional destination promotion and quality certification.
• Conventionland KärntenminorStrategic or Co-development PartnerConvention and meeting industry partnership for business events and corporate gatherings in Carinthia. Listed venue for conferences and seminars.
• Wanderhotels Europa (European Hiking Hotels)minorStrategic or Co-development PartnerMembership network of European hiking-focused hotels. Provides marketing platform and quality standards for hiking destinations. Dorf SCHÖNLEITN is a member property.
• lake.bikeminorChannel Partner/ Reseller/ DistributorMountain biking network partnership with basecamp designation. Offers cycling routes and bike-friendly services.
• iBike-BoxminorChannel Partner/ Reseller/ DistributorBike rental and service partnership at Dorf SCHÖNLEITN. Provides cycling equipment for guests.
• Salewa Outlet VillachminorChannel Partner/ Reseller/ DistributorOutdoor equipment retailer partnership offering discounts for Naturel guests on hiking and climbing gear.
• websLINE Internet & Marketing GmbHcoreTechnology or IntegrationWebsite development, online booking system, and reservation platform provider. Implemented and maintains the integrated booking infrastructure (www.naturelhotels.com).
• GASTROpoint GmbHcoreTechnology or IntegrationProvider of KunLeiSys Guest Club software for loyalty program management, newsletter distribution, and guest communication.
• Kelag Plus ClubminorChannel Partner/ Reseller/ DistributorRegional energy company voucher program partnership. Naturel gift vouchers available through Kelag Plus Club.
• Global Family Charity ResortminorStrategic or Co-development PartnerCharitable travel network supporting families in need. Partnership as a donating resort member.
• Verantwortung zeigen! (Show Responsibility)minorStrategic or Co-development PartnerAustrian social responsibility initiative partnership for corporate social responsibility and community engagement.
• Oberösterreichische Familienkarte (Upper Austrian Family Card)minorChannel Partner/ Reseller/ DistributorFamily benefit program partnership offering discounts to Upper Austrian families with the family card.
• Kärntner Familienkarte (Carinthian Family Card)minorChannel Partner/ Reseller/ DistributorRegional family benefit program partnership offering advantages to Carinthian families.
• Salzburger Familienpass (Salzburg Family Pass)minorChannel Partner/ Reseller/ DistributorState of Salzburg family discount program partnership for guest benefits.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Falkensteiner Hotels & Residences: Austrian-based hotel group with family, wellness, and resort properties across Austria, Italy, and the wider region. Comparable to Naturel in target guest, service positioning, and Alpine footprint.
• Interalpen-Hotel Tyrol: A 5-star Alpine resort in the Tux Alps with spa, conference, and family facilities. Comparable to Naturel at a more premium tier given similar wellness/active offerings and Austrian Alpine setting.
• Almwellness Hotel Tuffbad: A wellness, hiking, and family hotel in the Austrian Alps. Comparable to Naturel in combining Alpine wellness, hiking certifications, and family appeal.
• Wellness-Hotels & Resorts: A cooperative network of wellness-focused hotels in German-speaking Alpine regions. Comparable to Naturel's spa/wellness component (Naturel SPA) and active prevention/relaxation programme (Naturel MOVE).
• Hotel & Resorts of Austria: Austrian hotel and resort collection with various accommodations in Alpine and lakeside settings. Comparable to Naturel in market and property type, particularly in Carinthia.
• Tauern Spa Zell am See – Kaprun: A wellness and family resort in the Austrian Alps with spa, hotel, and conference facilities. Comparable to Naturel in wellness/outdoor positioning and Austrian resort customer base.
• Sonnenhotels: A family-focused hotel group in Germany/Austria with multiple Alpine properties. Similar target audience (families), resort-style product, and mid-market to premium pricing.
• Travel Charme Hotels & Resorts: Premium hotel and resort brand operating in destinations such as the Baltic and southern Germany/Austria. Comparable to Naturel's premium resort positioning and integrated wellness/spa offerings.
• Leading Family Hotels & Resorts (Familotel): A cooperative network of family-friendly hotels primarily in the German-speaking alpine region. Directly comparable to Naturel's family-only, kids-club-anchored positioning and similar property sizing.

Others

• Wanderhotels Europa: Cooperative network of hiking-focused hotels in Europe of which Naturel is itself a member. Indirectly comparable as a network operator and source of marketing channel partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naturel-hotels-resorts-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturel Hotels & Resorts GmbH