What Nature Nurture does

Nature Nurture is a Reading-based registered charity (Charity Number 1215782) founded in 2011 by Natalie Ganpatsingh, operating in the urban nature-connection space across the UK. Its core function is delivering nature-based programmes for urban communities, with particular focus on marginalised populations that mainstream conservation organisations find hard to reach, through a co-creation methodology that blends creative arts, immersive audio technology, and ecological expertise. The product portfolio centres on four branded lines: Wild Workout (outdoor fitness trail for children with animal-inspired exercises and QR-coded audio), Mindful Mouse (child mindfulness programme with QR-linked audio guides), Wild Teaching® (outdoor education services including teacher training, space audits, session delivery, and toolkits), and Green Social Prescribing (six-week nature-based therapeutic programmes). Custom trail installation (Trails & Signs) using solid oak posts with weatherproof graphics and QR-linked audio content is sold as a permanent infrastructure product to conservation sites and local authorities, with notable deployments including Active Calderdale and English Heritage's Down House.

Revenue mechanics combine grant funding (Heritage Lottery, Big Lottery, Comic Relief, Health Lottery, Awards for All, Berkshire Community Foundation), corporate partnerships (Vodafone, 3M, Microsoft), fee-for-service corporate wellbeing (Wild Wellbeing events from £1,200 half-day to £6,900 six-week programme, Greenspace Challenge conservation days), paid education services (Wild Teaching sessions, teacher training, toolkits priced £550-£3,500 per programme), commissioned local-authority projects (Reading Borough Council CIL-funded regeneration), and modest direct-to-consumer product sales through the charity's e-commerce shop (A5 packs from £25, A3 packs from £185, permanent 12-post trails from £4,520). The go-to-market is community-led and event-driven in the Thames Valley with direct sales to corporates and schools, and project-based commissioned delivery for national conservation, heritage, and local-authority clients. Headcount is small (11-50 with extended freelance network), no equity funding rounds are disclosed, and revenue figures are not publicly reported, consistent with a small charity operating on multi-source restricted and unrestricted funding.

Name

Nature Nurture

Legal name

Nature Nurture

Website

https://nature-nurture.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature Nurture is a Reading-based UK registered charity that designs and delivers nature-based programmes, QR-coded audio trails, and outdoor education resources to connect urban and marginalised communities with local green spaces, serving local authorities, schools, corporates, conservation organisations, and health providers.

Ownership category

akta.pro rank

Product category

Environmental Education & Community Nature Services

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Support Activities for Forestry (11531)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Outdoor Fitness & Park Bootcamps (HSADABAC), Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

Keywords

• Outdoor education programs
• Community nature services
• Green social prescribing
• Environmental wellbeing programs
• Urban nature engagement

Headquarters

HQ city

Reading, Berkshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Product Sales: Sale of Wild Workout and Mindful Mouse activity packs and waymarked trail installations. Packs sold in A5 and A3 formats. Permanent trail installations sold to conservation charities and local authorities.
2. Corporate Wellbeing Services: Paid workplace wellbeing and CSR programmes delivered to businesses including Wild Wellbeing events, facilitated walks, and Greenspace Challenge conservation days.
3. Education Services: Wild Teaching sessions, teacher training and toolkits sold to schools. Includes space audits, taster days, six-week programmes and INSET training.
4. Grant Funding and Partnerships: Charitable funding from grant funders and partners enables free community programmes. Corporate partner sponsorships and multi-year strategic relationships support operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nature Nurture is a registered charity that designs and delivers nature-based programmes and products connecting urban communities to local green spaces. It sells Wild Workout and Mindful Mouse branded packs and waymarked trails, runs fee-for-service Wild Teaching outdoor education in schools, Green Social Prescribing programmes for health referrals, and Workplace Wellbeing & CSR services for businesses, alongside commissioned Urban Regeneration, Conservation, Trails & Signs, and outdoor community events.

Product overview

Nature Nurture is a registered charity offering a portfolio of nature-based programs and products focused on connecting urban communities with green spaces. The core offerings include Wild Workout (outdoor fitness activities for children with animal-inspired exercises and audio soundtracks via QR codes), Mindful Mouse (mindfulness activities for children with QR-enabled audio guides), Wild Teaching (outdoor education services including teacher training and session delivery), Green Social Prescribing (health-focused nature programs), and Trails & Signs (custom trail creation with audio integration). These products are complemented by corporate wellness services (Wild Wellbeing, Wild Walks, Greenspace Challenge) and flagship community projects. Products are sold as physical packs (A5/A3 cards) and permanent waymarked trails, with digital audio content accessed via QR codes and podcasts.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Workout: A fitness programme for children aged 2-11 featuring 12 exercises inspired by animals found in UK parks and woodlands, with accompanying audio tracks accessible via QR codes.
• Mindful Mouse
• Wild Teaching
• Green Social Prescribing

Products and services

• Wild Workout Programme Outdoor fitness activity programme for children aged 2-11 featuring 12 animal-inspired exercises combining cardio, strength, flexibility and stretching, delivered via QR code-enabled audio soundtracks on weatherproof activity cards (A5) or A3 boards (for schools/groups) and on permanent 12-post waymarked trails of robust oak posts with weatherproof animal graphics.
• Mindful Mouse Programme Mindfulness programme for children featuring the Mindful Mouse superhero character and a set of 12 nature-based calming activity cards (A5 Parents & Carers pack and A3 Schools/Groups pack), each linking to exclusive QR-code audio tracks delivered via smartphone or Bluetooth speaker for use in parks, woodlands or gardens.
• Wild Teaching® Outdoor Education Service

Quantifiable outcome

• Holy Brook Nook transformed from run-down area known for crime and drug use into thriving community space
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core, minor and major.

• Woodland TrustcoreStrategic or Co-development PartnerMajor conservation charity partnership for tree-related projects including Talking Trees London Tree Week commission and ongoing collaboration on woodland access initiatives.
• Reading Borough CouncilcoreStrategic or Co-development PartnerLong-standing local authority partner for community projects, CIL-funded regeneration (Holy Brook Nook), Reading 2050 initiative, and various community programmes.
• Food4FamiliescoreStrategic or Co-development PartnerCommunity gardening organisation partnership for food growing and community garden projects including Lavender Place Community Garden relocation to Holy Brook Nook.
• The Conservation VolunteerscoreStrategic or Co-development PartnerPartnership for conservation projects including Mission Lousehill woodland restoration and ongoing conservation sessions.
• VodafoneminorGTM or Marketing PartnerCorporate technology partner potentially supporting digital connectivity aspects of nature projects.
• 3MminorGTM or Marketing PartnerCorporate partner supporting community nature initiatives.
• National TrustminorStrategic or Co-development PartnerConservation charity partnership for nature access and heritage projects.
• Canal River TrustminorStrategic or Co-development PartnerWaterway conservation partnership for waterways-based wellbeing projects.
• British Islamic GardenscoreStrategic or Co-development PartnerPartnership to co-design women-only walking programmes for BME communities, enabling culturally appropriate nature access.
• Refugee Support Group (Reading)coreStrategic or Co-development PartnerPartnership for engaging asylum seekers and refugees with nature through walking programmes and community events.
• University of ReadingminorStrategic or Co-development PartnerAcademic partnership for community outreach and Sanctuary Scholarships in walking programmes.
• English HeritagemajorStrategic or Co-development PartnerMajor project partnership for Darwin's Living Laboratory at Down House, training volunteers and staff on nature interpretation.
• Active CalderdalemajorStrategic or Co-development PartnerSport England Local Delivery Pilot commissioning Wild Workout Trail at Beechwood Nature Reserve and Mixenden Immersive Audio Trails.
• North Halifax PartnershipminorStrategic or Co-development PartnerCommunity partnership for Mixenden project with UK Shared Prosperity Fund match funding.
• NESTAminorStrategic or Co-development PartnerInnovation foundation partnership for creative technology projects.
• TCV (The Conservation Volunteers)coreStrategic or Co-development PartnerOngoing partnership for conservation volunteer activities and community projects.
• Forest Schools EducationminorStrategic or Co-development PartnerForest School training and education methodology partnership.
• A Noisy Silence (Richard Bentley)coreTechnology or IntegrationSound art partner for immersive audio trail creation including Talking Trees and Mixenden projects.
• ThinkLockhartminorStrategic or Co-development PartnerArts events organisation for community art projects and exhibitions.
• Walk WorksminorStrategic or Co-development PartnerWalking tour partner for guided walking programmes.
• Green Trees EducationminorStrategic or Co-development PartnerEnvironmental education partnership led by Teresa Verney-Brookes.
• Silver Birch Outdoor LearningminorImplementation/ SI/ Consulting PartnerOutdoor learning consultancy with Forest School Leadership and Natural Mindfulness.
• PeabodyminorStrategic or Co-development PartnerHousing association partnership for community green space projects.
• Eden ProjectminorStrategic or Co-development PartnerMajor conservation education organisation partnership.
• Royal College of PsychiatristsmajorStrategic or Co-development PartnerCommissioned Nature Nurture to create artwork and resources on nature connection and mental health for children and young people, addressing eco-distress.
• BBOWT (Berkshire, Buckinghamshire and Oxfordshire Wildlife Trust)coreStrategic or Co-development PartnerRegional wildlife trust partnership; Founder Natalie Ganpatsingh serves as trustee.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Woodland Trust: UK's largest woodland conservation charity with active school and community engagement programmes and tree-planting initiatives. Nature Nurture is an explicit partner on London Tree Week and Talking Trees; comparable through woodland education and community outreach, though the Woodland Trust operates at national scale with substantially greater resources.
• Forestry England: National forest operator running extensive outdoor learning, education and wellbeing programmes across UK forests. Comparable through shared outdoor/wilderness education programmes and managed nature sites for community engagement, though much larger and more diversified.
• The Wildlife Trusts: UK-wide federation of 46 local wildlife trusts running outdoor education, family activities, and community engagement across nature reserves. Directly comparable mission (connecting communities with nature) and education programming, though at substantially greater scale and with a more conservation-led brand.
• Eden Project: Cornwall-based environmental education and visitor attraction charity running schools programmes, community projects, and wellbeing initiatives. Explicit partner of Nature Nurture; comparable in environmental education and community engagement remit, though operates a single flagship visitor destination model rather than community-led co-creation.
• RHS (Royal Horticultural Society): UK gardening charity running extensive school and community gardening education programmes (RHS Campaign for School Gardening). Comparable through outdoor learning for primary schools and family nature engagement, though with a horticulture focus rather than the broader nature/wilderness remit of Nature Nurture.

Direct peers

• Learning through Landscapes: UK charity specialising in outdoor learning and play in school grounds and early years settings. Directly comparable as a specialist outdoor education provider to schools with curriculum-linked programmes, teacher training, and toolkits — closely matching Nature Nurture's Wild Teaching® offer.
• Groundwork UK: Federation focused on transforming local environments and supporting community-led green space improvements, with strong overlap to Nature Nurture's urban regeneration work (e.g., Holy Brook Nook). Both deliver CIL/UKSPF-funded urban regeneration and corporate volunteer programmes in similar geographies.
• The Conservation Volunteers (TCV): UK charity running volunteer-led conservation activities, community green space projects, and outdoor learning programmes. Directly comparable as a conservation-and-community-engagement charity that delivers programmes alongside corporate partners; Nature Nurture partners with TCV on Mission Lousehill woodland restoration.

Others

• Mind (mental health charity): Major UK mental health charity that is increasingly partnering with nature-based providers (including green social prescribing) to deliver wellbeing interventions. Comparable as a green social prescribing referral destination and potential NHS-commissioned mental health delivery partner, though Mind is a clinical mental health specialist rather than a nature provider.

Regional players

• Forestry and Land Scotland (FLS) - Outdoor Learning: Scotland's national forest estate operator running outdoor learning, education and wellbeing programmes. Comparable in outdoor/wilderness education delivery model and Forest School methodology, but operates exclusively in Scotland — geographically complementary rather than directly competitive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61567223287919
• LinkedInlinkedin.com/company/nature-nurturecic

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Nurture