NATURE'S CORNER MARKET, LLC

What NATURE'S CORNER MARKET, LLC does

Nature's Corner Market, LLC is a family-owned natural foods retailer founded in 2008 by Jill and Doug Rowland in West Marietta, Georgia. The company operates three physical storefronts across suburban north Georgia — Woodstock (since 2017), Cartersville, and Jasper (the latter operating under the Natural Market Place banner acquired as part of the family). It serves health-conscious consumers, diet-restricted individuals, and wellness-focused customers with organic produce, local grass-fed beef, nutritional supplements, skin care, and a fully dedicated gluten-free kitchen and café. Beyond grocery and prepared foods, the company offers a gluten-free bakery, an organic smoothie and juice bar with a juice detox program, appointment-based detox services (Ioncleanse foot baths and Heavenly Heat infrared sauna) at Woodstock, and referral-based lab testing through TrueHealthLabs. Jill Rowland's Naturopathic Doctor credentials give the company access to practitioner-grade supplement brands and in-house wellness consultation capability that differentiates it from generic natural food retailers.

The business model is entirely direct-to-consumer through retail storefronts, with revenue generated from one-time purchases across grocery, café, bakery, supplements, and services; lab testing is monetized on a transaction-fee basis via the TrueHealthLabs partnership. The company is privately held with no institutional funding, no parent company, no subsidiaries, and no disclosed revenue figures. It employs 15 people across the three locations. Marketing is conducted through a Facebook page, Jill's YouTube vlog, an email newsletter, and third-party coupons via coupjoy.com. The company has no proprietary technology platform, no mobile app, and no e-commerce channel; all transactions occur in-store. Awards include the 2020 Best of Cobb recognition and a 2018 Readers' Choice Award nomination from Around Acworth Magazine.

Name

NATURE'S CORNER MARKET, LLC

Legal name

Nature's Corner Market, LLC

Website

https://naturescornermarket.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's Corner Market is a family-owned natural foods retailer operating three Georgia storefronts in Woodstock, Cartersville, and Jasper, serving health-conscious and diet-restricted consumers with organic groceries, a gluten-free café and bakery, supplements, detox services, and lab testing referrals.

Ownership category

akta.pro rank

Product category

Natural Foods Retail

NAICS

Food (Health) Supplement Retailers (456191), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Natural foods retail
• Organic grocery store
• Gluten-free products
• Nutritional supplements
• Wellness services

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Natural Foods Retail: Sale of natural foods, organic produce, local grass-fed beef, nutritional supplements, and grocery items across multiple product categories.
2. Café and Smoothie/Juice Bar: Prepared foods including paninis, wraps, soups, salads, smoothies, and organic juices. All items are gluten-free, dairy-free, and use organic/non-GMO ingredients.
3. Gluten-Free Bakery: Sale of gluten-free baked goods including cookies, muffins, raw vegan items, cheesecakes, cupcakes, and special orders.
4. Detox Services: Detox services including Ioncleanse Detox Foot Bath and Heavenly Heat Infrared Sauna treatments. Services are available by appointment at the Woodstock location.
5. Lab Testing Services: Referral services for various lab tests including food sensitivity testing, vitamin/mineral testing, organic acid testing, heavy metals, GI MAP, and SIBO tests through TrueHealthLabs partnership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nature's Corner Market, LLC operates a multi-location natural foods retail market in Georgia, selling organic produce, local grass-fed beef, nutritional supplements, gluten-free groceries, and skin care products. The stores also include a dedicated gluten-free café and organic smoothie/juice bar, a gluten-free bakery, AFM Safecoat non-toxic home products, and wellness services such as Ioncleanse detox foot baths, infrared sauna sessions, and lab testing referrals through TrueHealthLabs.

Product overview

Nature's Corner Market operates as a multi-location natural foods retail market with a platform-plus-modules architecture. The core offering is the natural foods market providing organic produce, grass-fed beef, nutritional supplements, and gluten-free products. Supporting this core are distinct operational modules: a dedicated gluten-free bakery, a café and organic smoothie/juice bar, detox services (Ioncleanse foot baths and infrared sauna), and lab testing services through True Health Labs. Additional offerings include AFM Safecoat healthy home products and a juice detox program. The company operates three Georgia locations (Woodstock, Cartersville, and Jasper).

Differentiator

Problem solved

Functional benefit

Products and services

• Nature's Corner Market (Natural Foods Market) A local, family-owned natural foods market offering organic produce, local grass-fed beef, nutritional supplements, skin care, and gluten-free and diet-restricted groceries to consumers in North Georgia.
• Gluten-Free Bakery A dedicated gluten-free bakery producing organic and all-natural baked goods including almond butter cookies, grain-free muffins, raw vegan items, cheesecakes, vegan cupcakes, and raw protein bites for gluten-sensitive and diet-restricted customers.
• Café & Smoothie/Juice Bar A dedicated gluten-free café serving paninis, wraps, pizzas, soups, and salads, alongside an organic smoothie and juice bar with vegan and non-vegan options, wheatgrass shots, and health elixirs, all prepared with organic and non-GMO ingredients.
• Detox Services Wellness services offering Ioncleanse Detox Foot Bath and Heavenly Heat Infrared Sauna treatments as health support services for individual customers at the Woodstock location.
• Lab Testing Services Referral-based affordable lab testing through TrueHealthLabs.com, including food sensitivity (IgE, IgG), vitamin/mineral, organic acid, heavy metals hair, GI MAP, SIBO Breath, and biotoxin/mycotoxin panels for individual wellness-focused customers.
• AFM Safecoat Products Retail distribution of AFM Safecoat non-toxic paints and finishes designed for people with severe allergies and chemical or environmental sensitivities, used in schools, hospitals, and laboratories for over 40 years.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TrueHealthLabs.comcoreStrategic or Co-development PartnerNature's Corner Market partners with TrueHealthLabs.com to offer affordable lab testing services to customers. Tests include food sensitivity testing, vitamin/mineral testing, organic acid testing, heavy metals, GI MAP, SIBO, and other health-related laboratory tests.
• AFM SafecoatminorChannel Partner/ Reseller/ DistributorNature's Corner Market is now an AFM Safecoat distributor. AFM products are designed for people with severe allergies and chemical sensitivities, used in schools, hospitals, and laboratories for over 40 years.
• Ioncleanse DetoxminorStrategic or Co-development PartnerIoncleanse Detox Foot Bath is offered as a health support service at the Woodstock location. The company chose Ioncleanse for its years of proven effectiveness.
• Heavenly Heat Infrared SaunaminorStrategic or Co-development PartnerHeavenly Heat Infrared Sauna is offered as a detox service at the Woodstock location. Selected as a health support partner due to proven effectiveness.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Regional players

• New Seasons Market: New Seasons Market is a Pacific Northwest natural and specialty grocery chain with similar commitments to local sourcing, organic produce, and dietary-restricted product offerings. Comparable independent positioning and curation model to Nature's Corner Market.
• MOM's Organic Market: MOM's Organic Market is a mid-Atlantic focused natural and organic grocery chain emphasizing local sourcing, supplements, and wellness. Comparable product curation and customer values to Nature's Corner Market, though geographically concentrated in a different region.
• Lassens Natural Foods & Vitamins: Lassens is a Southern California natural foods retailer with a strong supplements department and emphasis on organic, non-GMO, and gluten-free products. Comparable as a small-format specialized natural foods market operating primarily in a single region.

Direct peers

• Earth Fare: Earth Fare is a regional natural foods grocery chain focused on organic, non-GMO, and specialty dietary products. Directly comparable to Nature's Corner Market in product curation, gluten-free specialization, and wellness service offerings, with a similar southeastern US footprint.
• Natural Grocers by Vitamin Cottage: Natural Grocers is a specialty natural and organic food retailer with an extensive supplements department and commitment to organic produce. Directly comparable to Nature's Corner Market in product mix, gluten-free specialization, and educational wellness positioning, though at much larger scale.
• Wheatsville Food Co-op: Wheatsville is an independent natural foods co-op in Austin, TX offering organic produce, supplements, prepared foods, and a café. Directly comparable as a small-format independent natural and organic grocer with a similar community-orientation and product curation.

Broad incumbents

• Sprouts Farmers Market: Sprouts is a national natural and organic grocery chain focused on fresh produce, supplements, and specialty diets. Overlaps with Nature's Corner Market on gluten-free and organic offerings but operates as a much broader, faster-growing format with significant pricing power.
• The Fresh Market: The Fresh Market is a specialty grocery chain with strong southeastern US presence including Georgia. Offers natural and organic products with a curated small-format experience, comparable to Nature's Corner Market's neighborhood market positioning, though broader in assortment.
• Whole Foods Market: Whole Foods is the largest natural and organic grocery retailer in the US, owned by Amazon. Overlaps broadly with Nature's Corner Market in product categories and customer segments, but operates at a vastly larger scale with national distribution and extensive private label.

Others

• TrueHealthLabs: TrueHealthLabs is a direct partner of Nature's Corner Market, providing affordable lab testing services including food sensitivity, vitamin/mineral, and GI tests. Relevant as a strategic partner and adjacent ecosystem player in the wellness testing category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NaturalMarketPlaceJasper
• LinkedInlinkedin.com/company/nature's-corner-market-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURE'S CORNER MARKET, LLC