Naturgarten Kaiserstuhl GmbH

What Naturgarten Kaiserstuhl GmbH does

Naturgarten Kaiserstuhl GmbH is a private German destination marketing organization (GmbH) based in Breisach am Rhein, Baden-Württemberg, responsible for promoting the Kaiserstuhl-Tuniberg wine region between the Black Forest and the Rhine River. The company is owned by 19 shareholders comprising 13 municipalities of Kaiserstuhl and Tuniberg, the district of Breisgau-Hochschwarzwald, three wine industry bodies (Wein Marketing GmbH, Verein der Weingüter, Tuniberg-Wein e.V.), an agricultural association, and a culinary association. It serves tourists, hikers, cyclists, wine enthusiasts, and families seeking nature, wine, and culinary experiences in the region. Its core offering is a multi-language tourism portal (German, English, French) at naturgarten-kaiserstuhl.de that functions as a content hub for the region.

The product portfolio includes a comprehensive regional tourism information website, an e-commerce shop selling hiking maps, brochures, and regional products with shipping within Germany and internationally, the "Kaiserlich genießen" regional quality brand program covering wine estates, gastronomy, producers, and retail outlets, and an accommodation booking platform powered by tportal (Lohospo GmbH) integrated via iframe. Supporting offerings include the annual KaiserHerbst festival (October–November), the "Kaiserlich erleben" print and digital magazine, the KONUS guest card for free public transport, and curated hiking and cycling trail information. The technology stack is built on Pimcore CMS maintained by aufwind Group, with integrations to Google Analytics, Google Maps API, Google Web Fonts, and Toubiz widgets. The company employs 5–6 staff across managing direction, project management, marketing, and office organization.

Revenue is generated through four streams: (1) commission/mediation fees on accommodation bookings routed through the tportal system, (2) one-time product sales via the e-commerce shop at unit-priced shipping tiers, (3) fees from producers and partners participating in the "Kaiserlich genießen" brand program, and (4) revenue from trade show participation (CMT Stuttgart, Eurovino Karlsruhe, Plaza Culinaria) and event organization. The go-to-market is a hybrid of destination-marketing via content, social media (Facebook, Instagram, YouTube, Pinterest), email newsletter, and the annual KaiserHerbst festival, combined with direct-to-consumer e-commerce for physical products and services.

Name

Naturgarten Kaiserstuhl GmbH

Legal name

Naturgarten Kaiserstuhl GmbH

Website

https://naturgarten-kaiserstuhl.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturgarten Kaiserstuhl GmbH is a regional destination marketing organization for the Kaiserstuhl-Tuniberg wine region in Germany, owned by 13 municipalities and industry partners, operating a multi-language tourism portal, e-commerce shop, accommodation booking, and the "Kaiserlich genießen" regional brand program.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing & Tourism Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Regional tourism marketing
• Destination management services
• Wine tourism
• Hiking tourism
• Regional brand program

Headquarters

HQ city

Breisach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Accommodation Booking Mediation: Acts as intermediary for accommodation bookings between guests and hosts in the Kaiserstuhl-Tuniberg region. Earns commission/mediation fees through the tportal booking system.
2. E-commerce Product Sales: Sells hiking maps, brochures, and regional products through the online shop. Includes shipping fees for domestic and international delivery.
3. Regional Brand Program Fees: Brand program 'Kaiserlich genießen' includes producers and partners who pay for brand association and marketing support.
4. Trade Show and Event Participation: Organises and participates in trade fairs (Eurovino, CMT, Plaza Culinaria) and regional events to market the region to visitors and trade professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Naturgarten Kaiserstuhl GmbH operates the official destination marketing organization for the Kaiserstuhl-Tuniberg wine region in Germany. It provides a multi-language tourism portal (German, English, French) covering hiking, cycling, wine experiences, events, and gastronomy; an online shop selling hiking maps, brochures, and regional merchandise; accommodation booking mediation via the tportal system; the 'Kaiserlich genießen' regional quality brand program; and signature events including the annual KaiserHerbst festival.

Product overview

Naturgarten Kaiserstuhl GmbH operates a regional tourism information ecosystem for the Kaiserstuhl wine region in Germany. The core offering is the naturgarten-kaiserstuhl.de web portal, which serves as the primary digital interface for tourism promotion, combining a content-driven information site with e-commerce capabilities (online shop for hiking maps), accommodation booking functionality, and the regional brand program 'Kaiserlich genießen'. Supporting offerings include the annual KaiserHerbst festival, the 'Kaiserlich erleben' magazine, and the Konus guest card for free public transport. The organization acts as a marketing and regional development entity supported by 19 shareholders including 13 municipalities, the district of Breisgau-Hochschwarzwald, and wine industry representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Kaiserlich genießen: Regional quality brand representing services and products from the Kaiserstuhl region.

Products and services

• Naturgarten Kaiserstuhl Tourism Portal Regional tourism information website providing comprehensive guides to the Kaiserstuhl wine region between the Black Forest and Rhine River, covering hiking, cycling, events, accommodation, gastronomy, and wine experiences. Targeted at visitors and tourists to the region.
• Online Shop for Hiking Maps & Regional Products E-commerce platform selling hiking maps, brochures, merchandise, and regional products. Offers shopping cart functionality, order processing, and shipment to customers in Germany and internationally. Targeted at tourists and outdoor enthusiasts.
• Kaiserlich genießen Regional Brand Program Regional quality brand program representing products and services from the Kaiserstuhl wine region, including winegrowing enterprises, gastronomy, producers, and retail outlets. Members pay licensing/brand fees for association with the regional quality mark and marketing support. Targeted at regional wine estates, restaurants, producers, and retailers.
• Accommodation Booking Platform Online accommodation search and booking system covering camping, wine hotels, winery farms (Winzerhöfe), and vacation rentals across the Kaiserstuhl and Tuniberg regions. Mediates bookings between guests and accommodation hosts via the tportal (Lohospo) iframe integration. Targeted at tourists searching for overnight stays.
• Magazine 'Kaiserlich erleben' Regional magazine covering culture, enjoyment, and experiences in the Kaiserstuhl-Tuniberg region, including event calendars and editorial content. Available for download and distributed at local administration offices and tourist information centers. Targeted at tourists and visitors seeking editorial guidance on regional experiences.
• Konus Guest Card Free tourist card offered to overnight visitors, providing complimentary public transport access across the region and discounts at local attractions and establishments. Targeted at overnight tourists in the Kaiserstuhl region.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 13 Municipalities of Kaiserstuhl and TunibergcoreStrategic or Co-development Partner13 municipalities (Bahlingen am Kaiserstuhl, Bötzingen, Breisach am Rhein, Eichstetten, Endingen, Gottenheim, Ihringen, March, Merdingen, Riegel, Sasbach, Teningen-Nimburg, Vogtsburg) as shareholders represented by their mayors, forming the core ownership and funding base of Naturgarten Kaiserstuhl GmbH.
• Landkreis Breisgau-HochschwarzwaldcoreStrategic or Co-development PartnerDistrict authority of Breisgau-Hochschwarzwald as a shareholder, representing regional governmental interests in the tourism development of the Kaiserstuhl-Tuniberg area.
• Wein Marketing GmbHcoreStrategic or Co-development PartnerWine marketing company as shareholder representing wine industry marketing interests for the Kaiserstuhl region.
• Verein der Weingüter (Association of Wine Estates)coreStrategic or Co-development PartnerAssociation of wine estates as shareholder representing wine producers in the Kaiserstuhl region.
• Tuniberg-Wein e.V.coreStrategic or Co-development PartnerWine association for Tuniberg region as shareholder, representing wine producers from the Tuniberg area.
• Badische Landwirtschaftliche Hauptverband e.V.coreStrategic or Co-development PartnerBaden Agricultural Association as shareholder representing agricultural interests in the region.
• Kulinarische Kaiserstuhl e.V.coreStrategic or Co-development PartnerCulinary association representing gastronomy sector as shareholder, supporting food and dining experiences in the region.
• Die Kaiserstühler GästeführerminorGTM or Marketing PartnerCertified guides for the Kaiserstuhl region offering guided tours and excursions.
• Kaiserstuhl ReisenminorGTM or Marketing PartnerTravel agency specialising in Kaiserstuhl region travel packages and experiences.
• BeiTuneminorGTM or Marketing PartnerBiketravel, nature experience and riding technique specialist partner.
• Kunsthalle MessmerminorGTM or Marketing PartnerArt gallery partner offering cultural experiences in the region.
• Schwarzwald Tourismus GmbHminorGTM or Marketing PartnerBlack Forest tourism marketing organisation, partner in regional tourism promotion.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Kaiserstuhl Reisen: Local travel agency specializing in Kaiserstuhl-region travel packages. Already a partner of Naturgarten Kaiserstuhl; an emerging/complementary distribution channel rather than a competing DMO.

Direct peers

• Fränkisches Weinland / Wein Franken: Wine tourism marketing organization for the Franconia wine region. Comparable to Naturgarten Kaiserstuhl's 'Kaiserlich genießen' regional brand program and wine estate directory.
• Bodensee Tourismus GmbH: Regional DMO for Lake Constance. Comparable to Naturgarten Kaiserstuhl in structure, multi-language portal, and accommodation booking model, though oriented toward lake-based rather than wine-based tourism.
• Schwarzwald Tourismus GmbH: Official destination marketing organization for the Black Forest region in Baden-Württemberg. Directly comparable to Naturgarten Kaiserstuhl as a regional DMO with multi-language portal, accommodation booking, and experience curation; it is also an existing marketing partner.
• Rheingau-Taunus Kultur und Tourismus GmbH: Tourism organization for the Rheingau wine region. Comparable as a wine-centric regional DMO promoting wineries, gastronomy, hiking/cycling, and regional events with a multi-language portal.
• Pfalz Tourismus e.V. Regional DMO for the Palatinate (Pfalz) wine region. Similar structure to Naturgarten Kaiserstuhl, curating wine routes, culinary experiences, hiking, and accommodation booking across multiple municipalities.
• Mosel Touristik GmbH: Regional DMO for the Mosel wine region. Mirrors Naturgarten Kaiserstuhl's model of marketing a German wine region through themed itineraries, accommodation booking, and wine/culinary events.
• Verein Deutsche Weinstraße: Tourism association for the German Wine Route in Pfalz. Closely comparable to Naturgarten Kaiserstuhl as a wine-focused regional DMO with festivals, wine estates, and culinary experiences.

Broad incumbents

• Deutsches Weininstitut GmbH (DWI): National marketing organization for German wine. Operates at a broader, national level rather than a single region, comparable to Naturgarten Kaiserstuhl's role at the regional level.
• Tourismus Baden-Württemberg: State-level DMO for Baden-Württemberg encompassing the Kaiserstuhl region. A broader incumbent that sets umbrella marketing strategy in which Naturgarten Kaiserstuhl operates as a regional sub-DMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAWZGlu2P6zLl0duF8xaMDg
• Facebookfacebook.com/naturgartenkaiserstuhl
• Instagraminstagram.com/visit_naturgartenkaiserstuhl
• Pinterestpinterest.com/naturgartenkaiserstuhl
• LinkedInlinkedin.com/company/naturgarten-kaiserstuhl-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturgarten Kaiserstuhl GmbH