NATURHAUS

Name

NATURHAUS

Legal name

Naturhaus Jäger e.K.

Website

https://naturhaus-traunstein.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

NATURHAUS is a family-owned Traunstein-based sole proprietorship that handcrafts certified organic bedding (Frau Wolles brand) and curates natural-living partner brands through a Traunstein showroom, Shopify online shop, and six specialty retailers across Germany and Luxembourg.

Ownership category

akta.pro rank

Product category

Handcrafted Natural Bedding

NAICS

Mattress Manufacturing (33791)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Handcrafted natural bedding
• Organic wool bedding
• Natural fiber mattresses
• Sustainable home textiles
• Ecological bedding products

Headquarters

HQ city

Traunstein / Schmidham

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Own Manufactured Bedding Products (Frau Wolles): Revenue from the design, manufacture, and sale of handcrafted natural bedding products including blankets (Bettdecken), pillows (Kopfkissen), and mattress toppers (Matratzenauflagen/Unterbetten). Products are sold via the company's own online shop and physical retail store, as well as through third-party retail partners. Manufacturing is done in-house at the Schmidham workshop near Traunstein, Bavaria.
2. Curated Partner Brand Retail (Resale): Revenue from the resale of third-party natural living products including Devold Merino clothing, Wolkenweich upholstered furniture, Cotonea bedding/towels, Relax bed systems and natural latex mattresses, Holzschmiede solid wood furniture, Mufflon outdoor wool jackets, Haflinger and Glerups house shoes, Disana Living blankets and knit accessories, Moizi ergonomic chairs, and other natural lifestyle brands. Products are displayed in the physical store and offered alongside free consultation.
3. Exhibition / Display Furniture Sales: Periodic sales of exhibition/display furniture items at discounted 'Abholpreise' (pickup prices), such as Wolkenweich Puro armchairs and Trend furniture sets, at reduced prices. These are one-off sales of showroom items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NATURHAUS (Frau Wolles Naturhaus Traunstein) designs and handcrafts natural bedding products — blankets, pillows, and mattress toppers filled with certified organic sheep's wool, natural latex, and organic cotton — in its own workshop in Schmidham near Traunstein, Bavaria. Alongside its own Frau Wolles brand, the company operates a curated multi-brand retail store and e-commerce shop selling complementary natural living products from partner manufacturers (e.g., Devold, Wolkenweich, Cotonea, Relax, Holzschmiede, Mufflon, Haflinger, Glerups, Moizi, Disana, Trautwein).

Product overview

NATURHAUS (Frau Wolles Naturhaus Traunstein) operates as a retail store specializing in natural and sustainable home products. The core offering centers on handcrafted bedding under the Frau Wolles brand — including quilts, pillows, and mattress toppers made with organic sheep's wool using traditional craftsmanship in their Chiemgau manufactory. The product portfolio is complemented by a curated selection of partner brands covering sleep systems (Relax 2000 bed frames and natural latex mattresses), upholstered furniture (Wolkenweich Polstermöbel), solid wood furniture (die Holzschmiede), organic bedding and linens (Cotonea), outdoor wool clothing (Mufflon, Devold Merino), ergonomic seating (Moizi), slippers (Haflinger, Glerups), and sustainable home textiles (disana Living, Trautwein Schaffelle). The store serves customers through both physical retail and an e-commerce platform, emphasizing products made in Germany or EU countries under fair conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Frau Wolles Bettwaren: Handcrafted organic bedding products including blankets, pillows, and mattress toppers made from natural materials like organic sheep's wool and organic cotton, manufactured in the company's own workshop in Traunstein/Chiemgau.

Products and services

• Frau Wolles Bettwaren (Handcrafted Bedding Line) Complete range of handcrafted bedding products manufactured in-house at the Frau Wolles workshop in Schmidham, Bavaria, including blankets (Bettdecken), pillows (Kopfkissen), and mattress toppers (Matratzenauflagen/Unterbetten) filled with organic wool fleece, wool flakes, natural latex flakes, or organic millet/spelt husks in organic cotton casings. Targeted at health-conscious consumers seeking natural, chemical-free sleep products.
• Frau Wolles Bettdecken (Seasonal Wool Blankets) Handcrafted wool blankets available in seasonal weights — Hochsommer-Decke (HD, ~220g/m²) for high summer, Sommer-Decke (SD) for summer, and Winterdecke for winter — in sizes 100x135cm, 135x200cm, and 155x220cm. HD from €124.00; SD from €133.00. Designed to be combined with optional Knüpfbänder (snap bands) into a four-season Kombidecke system.
• Frau Wolles Kopfkissen (Handcrafted Pillows) Range of handcrafted pillows including Kissen flach (KF, from €45), Kissen ideal (KI, from €63), Kissen schwer (KS, from €78), Wollflocken Knuddel Kissen (WKK, from €70), and Vario-line pillows with variable fillings (wool flakes, latex flakes, millet husks) priced from €94 to €145. Standard 40x60cm; 40x80cm available for most models.
• Frau Wolles Matratzenauflagen & Unterbetten (Mattress Toppers) Handcrafted mattress toppers and underblankets in 2cm and 4cm wool fleece thicknesses. Unterbett dick (UDG, ~2cm, 600g/m²) from €233; Wollauflage 4cm (WA4+G, ~1575g/m²) from €334. Sizes from 90x200cm to 200x200cm. Designed for natural temperature and moisture regulation over the mattress.
• Bedding Refill Packs and Accessories Self-service refill packs and accessories for maintaining Frau Wolles products, including Nachfüllpack Bio Wollflocken (~400g, €25), Nachfüllpack Naturlatex-Wollflocken Bio (~500g, €25), Nachfüllpack Bio Wollvlies (~400-500g, €25), Nachfüllpack Bio Hirseschalen (~1000g, €25), Knüpfbänder snap bands (16pcs, €18), and Spanngummi elastic straps (4pcs, €14).
• Relax 2000 Bettsystem (Wooden Slatted Bed Frame) Special spring body bed system with flexible penetration depth of up to 70mm, featuring solid wood discs made from Swiss stone pine (Zirbe), pine, or beech for optimal body adaptation and spine relief. Sold as a complementary bed frame alongside Frau Wolles bedding.
• Relax Naturlatexmatratzen (Natural Latex Mattresses) Natural latex mattresses made from 100% natural latex certified by QUL (Qualitätsverband umweltverträglicher Latexmatratzen), available in 5-zone or 7-zone construction for targeted pressure relief and ergonomic body support. Hypoallergenic, dust-mite resistant, and mold-resistant.
• Wolkenweich Polstermöbel (Natural Upholstered Furniture) Handcrafted natural upholstered furniture from Wolkenweich Polster-Manufaktur GmbH including the Sirio modular sofa system, Milla nordic sofa, Alto dining sofa, Puro compact armchair, Cassino sleep sofa, and Solo chaise lounge, using Ecopell leather and Rohi wool fabrics.
• die Holzschmiede Massivholzmöbel (Solid Wood Furniture) Sustainably sourced solid wood furniture from Holzschmiede in Thurnau, Oberfranken, including bedroom, dining, and living room lines (Jaso, Lignums Art, Tenso, Adesso, Bolero, Diogenes, Kubus) in Kernbuche (solid core beech), Wildeiche (wild oak), and Zirbe (Swiss stone pine).
• Mufflon Walkjacken & Walkmäntel (Wool Outdoor Jackets) Outdoor wool clothing from Mufflon (established 1998, Wahlstedt) including men's jackets (MU-Bob, MU-Joe, MU-Randy, MU-Halva, MU-Jakob) and women's coats (MU-Jana, MU-Nika, MU-Rika, MU-Carla), plus the MU-Lucca pullover, made entirely in Germany from 100% pure new wool in W100 and W300 weight grades.
• Devold Merino Bekleidung (Merino Wool Clothing) Merino wool clothing from Norwegian brand Devold (established 1853) including Herøy hiking collection, Everyday Merino jackets, Breeze lightweight Merino garments, and the 2026 summer collection of Merino T-shirts and shorts, featuring natural temperature regulation, moisture-wicking, and odor resistance.
• Cotonea Bio-Bettwäsche & Frottier-Ware (Organic Bedding Linens and Towels) Organic bedding, bed linens, and terry towels from Cotonea (Gebr. Elmer & Zweifel GmbH, Bempflingen) certified with IVN BEST and GOTS seals, including Linea satin/flannel/jersey bedding lines and organic towels in various colors and sizes, made from organic cotton sourced from fair-trade projects in Uganda and Kyrgyzstan.
• Trend Natur Massivholzmöbel (Custom Solid Wood Furniture) Custom-made natural solid wood furniture from Trend Einrichtungs GmbH (Buchen, Odenwald), including the Eva bed, height-adjustable desks, shelving systems, and wall units with sliding doors, designed and manufactured to individual customer specifications.
• Moizi Bewegtes Sitzen (Ergonomic Active-Sitting Chairs) Ergonomic chairs and stools from Moizi (Brakel, Westphalia) including Models 41, 42, 16, 20, 21, 28, 18, 44 and relaxation armchair Model 39, manufactured from beech plywood sourced from sustainable forestry in the surrounding area, enabling active sitting through flexible body-responsive seat movement.
• Haflinger Hausschuhe (German Felt House Shoes) High-quality felt house slippers from iesse Schuh GmbH (Haflinger, Goslar, established 1955), made from natural materials and known for durability, comfort, and timeless design.
• Glerups Filzhausschuhe (Danish Felt Slippers and Boots) Felt slippers and boots from Glerups (Denmark) made from 100% pure natural wool with innovative fit, natural wool moisture regulation, and comfortable flexible design.
• Disana Living (Organic Merino Wool Knit Blankets and Cushions) Knitted blankets, cushions, and felt products from Disana Living made from 100% organically grown Merino wool, including honeycomb knit blankets and wool walk blankets with temperature-regulating and calming natural properties.
• Trautwein Schaffelle (Plant-Tanned Sheepskins) Plant-tanned natural sheepskins from Trautwein Meistergerberei (Black Forest), produced using traditional craftsmanship across multiple generations, leveraging close farmer relationships and sensitivity during tanning for unique lifetime-use sheepskin products.

Quantifiable outcome

• Wool fleece maintained in place without compaction or cold bridges through hand Kreuzstich technique, resulting in even warmth distribution and sustained loft over product lifetime
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Frau Wolles Naturhaus (internal distribution)coreChannel Partner/ Reseller/ DistributorFrau Wolles Naturhaus Traunstein serves as the primary manufacturer and distributor for Frau Wolles branded bedding products. As the manufacturer's own branded retail arm, it carries the full product range and serves as the main point of sale for the company's own products.
• Schlafstatt (Stuttgart)coreChannel Partner/ Reseller/ DistributorSpecialty natural bedding retailer in Stuttgart-Feuerbach carrying the full Frau Wolles product range including pillows, blankets, and mattress toppers. Serves as the primary retail partner in the Stuttgart metropolitan area.
• Impulse für gesundes Leben (Bad Aibling)minorChannel Partner/ Reseller/ DistributorNatural living retailer in Bad Aibling carrying a partial Frau Wolles range focused on seasonal blankets (Hochsommerdecke, Sommerdecke, Frühjahrsdecke, Winterdecke) and mattress toppers (Unterbett dick, Wollauflage 4cm).
• Sit Line (Kiel)minorChannel Partner/ Reseller/ DistributorSpecialty seating and bedding retailer in Kiel carrying a partial Frau Wolles product range including pillows, blankets, and mattress toppers for the northern German market.
• Naturwelten Bio&Fair (Luxembourg)minorChannel Partner/ Reseller/ DistributorInternational natural and fair-trade living products retailer based in Luxembourg carrying Frau Wolles products, extending the brand's geographic reach beyond Germany.
• M. & C. Müller / Ruhe-Insel (Bad Säckingen)minorChannel Partner/ Reseller/ DistributorNatural bedding and living retailer in Bad Säckingen on the German-Swiss border offering Frau Wolles products to customers in the southern Germany/Switzerland region.
• Vikings (Bielefeld)minorChannel Partner/ Reseller/ DistributorNatural bedding retailer in Bielefeld offering Frau Wolles products to customers in the East Westphalia region of Germany.
• Klarna Bank ABminorOthersSwedish payment service provider enabling invoice ('Pay Later'), installment ('Financing'), and direct payment options for online customers of naturhaus-traunstein.de. Klarna performs creditworthiness checks as part of payment processing.
• PayPal (Europe) S.à.r.l. et Cie, S.C.A.minorOthersLuxembourg-based payment services provider enabling PayPal, PayPal Express, PayPal Checkout, PayPal 'Pay Later', and related payment options for naturhaus-traunstein.de. PayPal Express integration involves cookies for browser recognition and data collection for payment processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allnatura: German direct-to-consumer retailer specializing in natural and organic bedding, mattresses, and home textiles. Allnatura operates at much larger scale than Naturhaus but competes for the same health-conscious buyer seeking chemical-free, certified natural sleep products.
• Cotonea: German IVN BEST and GOTS-certified organic cotton bedding and terry-ware manufacturer that is also a Naturhaus retail partner. Cotonea is a direct competitor in the organic bedding category and exemplifies the kind of certified supplier whose products compete for the same shelf space and consumer wallet.
• Dormiente: German natural mattress and bedding manufacturer producing organic latex mattresses, slatted frames, and bedding from certified natural materials. Dormiente competes head-to-head with the Relax 2000 / Naturlatex category carried by Naturhaus and targets the same organic-sleep consumer.
• ProNatura: German specialty retailer focused on natural bedding, mattresses, and home goods. ProNatura is comparable in product mix (organic bedding, natural latex mattresses, slatted frames) and target customer, but operates at greater national scale.

Broad incumbents

• Grüne Erde: Austrian natural-living brand offering organic mattresses, bedding, furniture, and clothing. Grüne Erde is a broader natural-living incumbent with a comparable curation philosophy and similar materials stance, but at materially larger scale and wider product breadth.
• Avocadostore: German online marketplace for sustainable and organic products across categories including home, fashion, and natural living. Avocadostore is a broader multi-brand incumbent that competes for the same end consumer and provides a distribution channel for many of the same partner brands sold by Naturhaus.
• Naturkind: German natural-products retailer and mail-order company offering organic household goods, natural cosmetics, and sustainable home products. Naturkind is a broader natural-living incumbent with overlapping customer segments but a far larger catalog and national footprint.
• Waschbär Umweltversand: One of Germany's largest mail-order sustainable goods retailers, offering natural clothing, bedding, and home products. Waschbär is a broader incumbent competing for the same environmentally conscious German consumer with a far larger catalog and logistics network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrauWollesNaturhaus
• Instagraminstagram.com/frau_wolles_naturhaus
• LinkedInlinkedin.com/company/naturhaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURHAUS