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Natural History Museum and Botanical Garden, University of Agder

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uuid004yeno

Namestring
Natural History Museum and Botanical Garden, University of Agder
Legal namestring
Naturmuseum og botanisk hage, Universitetet i Agder
Websiteurl
naturmuseum.no
Company typeenum
Private
Founded yearstring
-
Descriptiontext

The Natural History Museum and Botanical Garden is a university museum operated as an integral part of Universitetet i Agder (University of Agder) in Kristiansand, Norway. The institution combines two interconnected facilities: a natural history museum housed in the historic Gimle Gård manor estate featuring Norwegian animals in naturalistic settings, mineral and rock collections, and rotating themed exhibitions (currently "Hvaldimirs reise" and "Verdien av et liv"); and a 24-hour, freely accessible botanical garden with extensive plant collections spanning roses, perennials, ferns, cacti, alpine plants, and themed garden areas. The museum serves local residents, tourists, families, and educational groups in Southern Norway.

The institution operates with approximately 14 employees and generates revenue through a combination of paid museum admission (100 kr adults, 50 kr University of Agder staff, free for children under 18 and students during the June 20–August 20 season and partial off-season), on-site café and museum shop sales, and government funding as part of the public university. Free educational programs are provided to schools and kindergartens, and the free-access botanical garden serves as a permanent public amenity and foot-traffic driver for paid offerings. Marketing is conducted through a website/news section and active social media channels including Facebook, Instagram, YouTube, and TikTok. The museum has no proprietary technology infrastructure and operates as a traditional physical visitor destination rather than a technology-enabled platform.

Short descriptiontext

The Natural History Museum and Botanical Garden at the University of Agder is a publicly funded university museum in Kristiansand, Norway, operating a natural history museum and a 24-hour free botanical garden at the historic Gimle Gård estate, serving local residents, tourists, schools, and families.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKristiansand, Norway
HQ citystring
Kristiansand
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
natural history museum, botanical garden, university museum, educational exhibitions, cultural heritage
Industry3 codes
1Natural History Museums
CodeTHAJADACPrimaryYes
2Zoos, Aquariums & Botanical Gardens (Educational Collections)
CodeTHAJADALPrimaryNo
3Parks, Gardens & Botanical Attractions
CodeTHAJACAHPrimaryNo
NAICS code3 codes
  • Zoos and Botanical Gardens71213
  • Museums712110
  • Museums, Historical Sites, and Similar Institutions712
Product category
Museum and Cultural Heritage Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Admission fees
TypeOne Time License
Description

The museum charges admission fees for visitors during the season (June 20 - August 20) and partial season. Adults pay 100 kr, UiA employees pay 50 kr, while children under 18 and students enter free of charge.

uia.no
2Café and museum shop
TypeHardware Sales
Description

On-site café offering coffee and waffles, plus a museum shop for merchandise and souvenirs.

uia.no
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Infrastructure
Pricing details3 tiers
1Adult admission
ModelUnit PricingBilling cadencePay-as-you-go
Notes

100 kr per adult visitor

uia.no
2UiA employee admission
ModelUnit PricingBilling cadencePay-as-you-go
Notes

50 kr per University of Agder employee

uia.no
3Children and students
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free admission for children and youth under 18 years and students

uia.no
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Operates a natural history museum and botanical garden at Gimleveien 27 in Kristiansand, Norway, as part of the University of Agder. Offers public exhibitions, free outdoor botanical gardens, school and kindergarten educational programs, and an on-site café and museum shop. Staffed by 14 employees.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Natural History Museum and Botanical Garden at the University of Agder is a university museum offering a unified visitor experience combining a natural history museum and a botanical garden. The core offerings include: the Natural History Museum (Naturmuseet) featuring Norwegian animals in naturalistic settings, minerals, rocks, and rotating themed exhibitions such as 'Hvaldimirs reise' and 'Verdien av et liv'; the Botanical Garden (Botanisk hage), a 24-hour open, free-access garden with diverse plant collections including roses, perennials, ferns, cacti, and rock gardens; educational programs (Skole og barnehage) offering free teaching sessions for schools and kindergartens; and a café and museum shop. These offerings are interconnected through shared facilities, activities like guided tours and craft workshops, and a combined ticket system for museum entry.

Product and service5 records
1Hvaldimirs reise Exhibition
CategoryMuseum Exhibition
2Verdien av et liv Exhibition
CategoryMuseum Exhibition
3Botanical Garden
CategoryPublic Garden
4School and Kindergarten Educational Programs
CategoryEducational Services
5Museum Café and Shop
CategoryRetail Hospitality
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Stavanger Museum of Natural History
TypeRegional player
Description

A regional natural history and cultural heritage museum in Stavanger. Comparable in offering and visitor profile, but serves the western Norway region rather than directly competing in Kristiansand.

TypeBroad incumbent
Description

One of the world's largest and most established botanical gardens with research, exhibitions, and public programming. Comparable as a botanical garden with paid exhibitions, school programs, and merchandise revenue — but at vastly greater scale and brand recognition.

TypeBroad incumbent
Description

Larger Dutch national natural history museum with research collections, exhibitions, and educational programming. Comparable as a natural history museum with broader scope and substantially larger scale than the University of Agder museum.

4Tromsø University Museum (Norges arktiske universitetsmuseum)
TypeRegional player
Description

A northern Norwegian university museum covering natural and cultural history. Comparable as a university-affiliated natural history institution, but located in northern Norway rather than southern Norway and so not directly competitive for visitors.

TypeDirect peer
Description

A Norwegian university-affiliated natural history museum with permanent and temporary exhibitions, research collections, and public engagement programs. Directly comparable as a university natural history museum with overlapping visitor segments in Norway.

6Kristiansand Museum (Vest-Agder-Museet)
TypeRegional player
Description

Local heritage and cultural history museum operator in the Kristiansand region. Comparable in geography and visitor base, but focused on cultural rather than natural history, so it overlaps more in catchment than in offering.

7Natural History Museum of Denmark (Statens Naturhistoriske Museum)
TypeDirect peer
Description

Danish national natural history museum under the University of Copenhagen with botanical gardens, exhibitions, and educational programs. Directly comparable as a Nordic university natural history institution with botanical garden components.

8Bergen Museum / Botanisk hage, University of Bergen
TypeDirect peer
Description

University museum in Bergen combining natural history collections with a botanical garden. Highly comparable operating model as a Norwegian university museum with both indoor exhibitions and a public garden.

TypeRegional player
Description

University museum in Trondheim covering natural history and cultural heritage. Similar university-affiliated natural history museum model, but serves central Norway rather than the Kristiansand/southern Norway catchment.

10Botanisk trädgård, Uppsala University
TypeDirect peer
Description

Historic botanical garden affiliated with Uppsala University in Sweden with public access and themed plant collections. Directly comparable as a Scandinavian university-affiliated botanical garden with similar public-facing operations.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Natural History Museum and Botanical Garden, University of Agder

Museum and Cultural Heritage Servicesnaturmuseum.no

The Natural History Museum and Botanical Garden at the University of Agder is a publicly funded university museum in Kristiansand, Norway, operating a natural history museum and a 24-hour free botanical garden at the historic Gimle Gård estate, serving local residents, tourists, schools, and families.

What Natural History Museum and Botanical Garden, University of Agder does

The Natural History Museum and Botanical Garden is a university museum operated as an integral part of Universitetet i Agder (University of Agder) in Kristiansand, Norway. The institution combines two interconnected facilities: a natural history museum housed in the historic Gimle Gård manor estate featuring Norwegian animals in naturalistic settings, mineral and rock collections, and rotating themed exhibitions (currently "Hvaldimirs reise" and "Verdien av et liv"); and a 24-hour, freely accessible botanical garden with extensive plant collections spanning roses, perennials, ferns, cacti, alpine plants, and themed garden areas. The museum serves local residents, tourists, families, and educational groups in Southern Norway.

The institution operates with approximately 14 employees and generates revenue through a combination of paid museum admission (100 kr adults, 50 kr University of Agder staff, free for children under 18 and students during the June 20–August 20 season and partial off-season), on-site café and museum shop sales, and government funding as part of the public university. Free educational programs are provided to schools and kindergartens, and the free-access botanical garden serves as a permanent public amenity and foot-traffic driver for paid offerings. Marketing is conducted through a website/news section and active social media channels including Facebook, Instagram, YouTube, and TikTok. The museum has no proprietary technology infrastructure and operates as a traditional physical visitor destination rather than a technology-enabled platform.

Natural History Museum and Botanical Garden, University of Agder firmographics

Firmographics
Name
Natural History Museum and Botanical Garden, University of Agder
Legal name
Naturmuseum og botanisk hage, Universitetet i Agder
Website
https://naturmuseum.no
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
The Natural History Museum and Botanical Garden at the University of Agder is a publicly funded university museum in Kristiansand, Norway, operating a natural history museum and a 24-hour free botanical garden at the historic Gimle Gård estate, serving local residents, tourists, schools, and families.
Ownership category
akta.pro rank

Natural History Museum and Botanical Garden, University of Agder industry classification

Industry
Product category
Museum and Cultural Heritage Services
NAICS
Zoos and Botanical Gardens (71213), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)
akta.pro primary industry
Natural History Museums (THAJADAC)
akta.pro secondary industries
Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Parks, Gardens & Botanical Attractions (THAJACAH)

Keywords

  • Natural history museum
  • Botanical garden
  • University museum
  • Educational exhibitions
  • Cultural heritage

Where Natural History Museum and Botanical Garden, University of Agder is headquartered

Location

Headquarters

HQ city
Kristiansand
HQ country
Norway
HQ region
Europe

Offices1 record

Markets served

Natural History Museum and Botanical Garden, University of Agder business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure

Revenue model

  1. Admission fees: The museum charges admission fees for visitors during the season (June 20 - August 20) and partial season. Adults pay 100 kr, UiA employees pay 50 kr, while children under 18 and students enter free of charge.
  2. Café and museum shop: On-site café offering coffee and waffles, plus a museum shop for merchandise and souvenirs.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goAdult admission
Unit PricingPay-as-you-goUiA employee admission
FreemiumPay-as-you-goChildren and students

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Natural History Museum and Botanical Garden, University of Agder product offering

Product offering

Core offering

Operates a natural history museum and botanical garden at Gimleveien 27 in Kristiansand, Norway, as part of the University of Agder. Offers public exhibitions, free outdoor botanical gardens, school and kindergarten educational programs, and an on-site café and museum shop. Staffed by 14 employees.

Product overview

The Natural History Museum and Botanical Garden at the University of Agder is a university museum offering a unified visitor experience combining a natural history museum and a botanical garden. The core offerings include: the Natural History Museum (Naturmuseet) featuring Norwegian animals in naturalistic settings, minerals, rocks, and rotating themed exhibitions such as 'Hvaldimirs reise' and 'Verdien av et liv'; the Botanical Garden (Botanisk hage), a 24-hour open, free-access garden with diverse plant collections including roses, perennials, ferns, cacti, and rock gardens; educational programs (Skole og barnehage) offering free teaching sessions for schools and kindergartens; and a café and museum shop. These offerings are interconnected through shared facilities, activities like guided tours and craft workshops, and a combined ticket system for museum entry.

Differentiator

Problem solved

Functional benefit

Products and services

  • Hvaldimirs reise Exhibition
  • Verdien av et liv Exhibition
  • Botanical Garden
  • School and Kindergarten Educational Programs
  • Museum Café and Shop

Companies that use Natural History Museum and Botanical Garden, University of Agder

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Natural History Museum and Botanical Garden, University of Agder technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Natural History Museum and Botanical Garden, University of Agder partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Natural History Museum and Botanical Garden, University of Agder competitors and assessment

Company assessment

Regional players

  • Stavanger Museum of Natural History: A regional natural history and cultural heritage museum in Stavanger. Comparable in offering and visitor profile, but serves the western Norway region rather than directly competing in Kristiansand.
  • Tromsø University Museum (Norges arktiske universitetsmuseum): A northern Norwegian university museum covering natural and cultural history. Comparable as a university-affiliated natural history institution, but located in northern Norway rather than southern Norway and so not directly competitive for visitors.
  • Kristiansand Museum (Vest-Agder-Museet): Local heritage and cultural history museum operator in the Kristiansand region. Comparable in geography and visitor base, but focused on cultural rather than natural history, so it overlaps more in catchment than in offering.
  • NTNU University Museum: University museum in Trondheim covering natural history and cultural heritage. Similar university-affiliated natural history museum model, but serves central Norway rather than the Kristiansand/southern Norway catchment.

Broad incumbents

  • Royal Botanic Gardens, Kew: One of the world's largest and most established botanical gardens with research, exhibitions, and public programming. Comparable as a botanical garden with paid exhibitions, school programs, and merchandise revenue — but at vastly greater scale and brand recognition.
  • Naturalis Biodiversity Center: Larger Dutch national natural history museum with research collections, exhibitions, and educational programming. Comparable as a natural history museum with broader scope and substantially larger scale than the University of Agder museum.

Direct peers

  • Natural History Museum, University of Oslo: A Norwegian university-affiliated natural history museum with permanent and temporary exhibitions, research collections, and public engagement programs. Directly comparable as a university natural history museum with overlapping visitor segments in Norway.
  • Natural History Museum of Denmark (Statens Naturhistoriske Museum): Danish national natural history museum under the University of Copenhagen with botanical gardens, exhibitions, and educational programs. Directly comparable as a Nordic university natural history institution with botanical garden components.
  • Bergen Museum / Botanisk hage, University of Bergen: University museum in Bergen combining natural history collections with a botanical garden. Highly comparable operating model as a Norwegian university museum with both indoor exhibitions and a public garden.
  • Botanisk trädgård, Uppsala University: Historic botanical garden affiliated with Uppsala University in Sweden with public access and themed plant collections. Directly comparable as a Scandinavian university-affiliated botanical garden with similar public-facing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Natural History Museum and Botanical Garden, University of Agder social profiles

Digital presence

Natural History Museum and Botanical Garden, University of Agder financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Natural History Museum and Botanical Garden, University of Agder leadership team

Management profile

Number of profiles

Profiles1 record

Natural History Museum and Botanical Garden, University of Agder funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Natural History Museum and Botanical Garden, University of Agder M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural History Museum and Botanical Garden, University of Agder

What does Natural History Museum and Botanical Garden, University of Agder do?

Operates a natural history museum and botanical garden at Gimleveien 27 in Kristiansand, Norway, as part of the University of Agder. Offers public exhibitions, free outdoor botanical gardens, school and kindergarten educational programs, and an on-site café and museum shop. Staffed by 14 employees.

Is Natural History Museum and Botanical Garden, University of Agder a public or private company?

Natural History Museum and Botanical Garden, University of Agder is a private company. It is classified as state government owned and is currently operating.

When was Natural History Museum and Botanical Garden, University of Agder founded?

Natural History Museum and Botanical Garden, University of Agder was founded in -1. It employs 11 to 50 people.

Where is Natural History Museum and Botanical Garden, University of Agder based?

Natural History Museum and Botanical Garden, University of Agder is headquartered in Kristiansand, Norway, in the Europe region.

How does Natural History Museum and Botanical Garden, University of Agder make money?

Two revenue lines are on record. Admission fees are the primary driver. The others are café and museum shop.

Who are Natural History Museum and Botanical Garden, University of Agder's main competitors?

Regional players on record are Stavanger Museum of Natural History, Tromsø University Museum (Norges arktiske universitetsmuseum), Kristiansand Museum (Vest-Agder-Museet) and NTNU University Museum. Broad incumbents are Royal Botanic Gardens, Kew and Naturalis Biodiversity Center. Direct peers are Natural History Museum, University of Oslo, Natural History Museum of Denmark (Statens Naturhistoriske Museum), Bergen Museum / Botanisk hage, University of Bergen and Botanisk trädgård, Uppsala University.

Does Natural History Museum and Botanical Garden, University of Agder have an API?

No public API is recorded for Natural History Museum and Botanical Garden, University of Agder.

What industry is Natural History Museum and Botanical Garden, University of Agder in?

Natural History Museum and Botanical Garden, University of Agder's product category is Museum and Cultural Heritage Services. Its primary akta.pro industry code is THAJADAC, Natural History Museums, with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213.

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