Naturuel Corporación Agroalimentaria

What Naturuel Corporación Agroalimentaria does

Naturuel Corporación Agroalimentaria is a Spanish agri-food holding entity (NATURUEL, S.L., CIF B44278042) headquartered in Teruel, Spain, operating under the controlling parent TERVALIS. The company runs a vertically integrated circular-economy model that spans cereal cultivation (via partner Cereales Teruel), custom animal-feed manufacturing, livestock farming, meat processing, and cured-meat production. Animal byproducts are converted into organic fertilizer for the cereal fields and biomass energy for farm operations, creating a closed loop. The company markets its products through four wholly-owned sub-brands: Aire Sano (D.O.P. Jamón de Teruel cured hams), Naturuel Gourmet (I.G.P. Cerdo de Teruel pork meats), Amprius Lagar (I.G.P. Bajo Aragón wines), and Raíz (organic cereals). Each brand operates its own e-commerce storefront and regional retail/foodservice distribution.

Naturuel's products carry the legally protected D.O.P. Jamón de Teruel and I.G.P. Cerdo de Teruel designations, which restrict use of these origin marks to certified producers in the Teruel region. This regulatory anchor, combined with the traceable field-to-fork production narrative, is the central commercial differentiator. The company also holds the 2023 AENOR occupational health and safety certificate and operates an ethics/whistleblower channel under the TERVALIS group. Through its subsidiary Carnes de Teruel S.A. (Cartesa), Naturuel participates in the Spanish government-backed PERTE Agroalimentario (PERTE Agro 1) via the INNO_MEAT grouping, accessing NextGenerationEU R&D funding, and leads the TERUELPORK4CULTURE project investigating cultivated animal protein derived from I.G.P. Cerdo de Teruel pork.

The revenue model is the sale of premium, certified food products under the four sub-brands to consumers (direct via brand websites) and to regional retail and foodservice distributors. Pricing is not publicly disclosed at the corporate level. Reported corporate headcount is ~14 employees, which likely captures only the NATURUEL S.L. umbrella rather than the broader operational group. No revenue, funding rounds, or detailed ownership percentages are publicly disclosed. Markets served are stated as Europe, with concentration in the Teruel/Aragón region of Spain.

Name

Naturuel Corporación Agroalimentaria

Legal name

NATURUEL, S.L.

Website

https://naturuel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturuel Corporación Agroalimentaria is a Spanish agri-food holding company headquartered in Teruel, operating a vertically integrated circular-economy model across four sub-brands (Aire Sano, Naturuel Gourmet, Amprius Lagar, Raíz) producing DOP-certified Teruel ham, IGP pork, wines, and organic cereals for consumers and regional retail/foodservice channels.

Ownership category

akta.pro rank

Product category

Premium Cured Meats and Agri-Food Products

NAICS

Food Manufacturing (311), Animal Food Manufacturing (3111), Oilseed and Grain Combination Farming (111191), Rendering and Meat Byproduct Processing (311613)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Beverages (2080)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Premium cured meats
• D.O.P. certified ham
• I.G.P. pork products
• Circular economy agriculture
• Organic cereals production

Headquarters

HQ city

Teruel

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Food Products: Sale of premium food products under subsidiary brands: D.O.P. Jamón de Teruel (Aire Sano), I.G.P. pork meat (Naturuel Gourmet), wines (Amprius Lagar), and organic cereals (Raíz). Products sold directly to consumers and potentially to retailers and restaurants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Naturuel Corporación Agroalimentaria produces and sells premium, certified-origin Spanish food products through four sub-brands: D.O.P. Jamón de Teruel cured ham (Aire Sano), I.G.P. Cerdo de Teruel pork meat (Naturuel Gourmet), I.G.P. Bajo Aragón wines (Amprius Lagar), and organic cereals (Raíz). Production follows a vertically integrated circular economy in which cereals from partner Cereales Teruel are processed into feed, fed to livestock on company farms, processed into meat and cured ham, with animal by-products converted to organic fertilizer for the cereal fields and biomass thermal energy for the farms.

Product overview

Naturuel Corporación Agroalimentaria operates as a multi-brand food corporation organized around a circular economy model. The portfolio includes four distinct sub-brands: Aire Sano (D.O.P. cured ham and meats), Amprius Lagar (IGP wines), Naturuel Gourmet (IGP pork meats), and Raíz (organic cereals). The company controls its supply chain vertically—from cereal production and feed manufacturing through livestock farming to finished products—creating an integrated circular economy where animal waste is repurposed as organic fertilizer and biomass energy for farm operations.

Differentiator

Problem solved

Functional benefit

Brands

• Aire Sano: D.O.P. Jamón de Teruel and cured meat products with Protected Designation of Origin.
• Amprius Lagar
• Naturuel Gourmet
• Raíz

Products and services

• Aire Sano (D.O.P. Jamón de Teruel cured ham) Premium cured ham products carrying the Denominación de Origen Protegida (D.O.P.) Jamón de Teruel certification, guaranteeing Teruel origin, traditional curing methods, and strict quality controls. Targeted at consumers and specialty buyers seeking authentic, certified Spanish cured ham.
• Naturuel Gourmet (I.G.P. Cerdo de Teruel pork) Premium pork meat products carrying the Indicación Geográfica Protegida (I.G.P.) Cerdo de Teruel certification, with controlled quality at every production stage. Positioned for consumers and foodservice buyers seeking authentic Teruel-origin pork with elevated nutritional and organoleptic properties.
• Amprius Lagar (I.G.P. Bajo Aragón wines) Wines produced under the Indicación Geográfica Protegida (I.G.P.) Bajo Aragón designation, crafted for discerning palates. Targeted at consumers and hospitality buyers seeking quality regional Spanish wines.
• Raíz (organic cereals) Organic cereals and agricultural products from natural cultivation, produced under Raíz with a commitment to highest quality from cultivation through to consumer delivery. Targeted at health-conscious consumers seeking organic staple foods.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Cereales TeruelcoreStrategic or Co-development PartnerCereales Teruel is Naturuel's key agricultural ally, supplying the cereal used as the primary feed for the company's livestock. This partnership is foundational to the circular economy model, as the cereals cultivated from organic fertilizer闭环 create the feed for animals whose waste then fertilizes the next crop cycle.
• Carnes de Teruel S.A. (Cartesa)coreStrategic or Co-development PartnerCarnes de Teruel S.A. (Cartesa) is a key strategic partner participating in INNO_MEAT (a grouping within the PERTE Agroalimentario) and leading the TERUELPORK4CULTURE project focused on developing cultured animal protein from IGP pork. Cartesa's involvement connects Naturuel to public-private R&D funding through the Spanish government's PERTE initiative.
• PERTE Agroalimentario (PERTE Agro 1)coreStrategic or Co-development PartnerPERTE Agroalimentario (PERTE Agro 1) is a strategic initiative of the Government of Spain under the Recovery, Transformation and Resilience Plan, financed with NextGenerationEU funds. Naturuel group company Carnes de Teruel (Cartesa) participates in this grouping as one of the approved 'proyectos tractores' (anchor projects).
• INNO_MEATcoreStrategic or Co-development PartnerINNO_MEAT is an aggregation of meat sector companies including Carnes de Teruel (Cartesa), contributing to 4 primary projects within the PERTE Agroalimentario. Naturuel group participates in this strategic initiative aimed at innovation in the meat sector, funded by NextGenerationEU.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Incarlopsa: Spanish meat processing group with pork and cured-meat operations including private label and branded products. Comparable to Naturuel Gourmet's IGP pork processing and cured-meat activities, with broader product portfolio and scale.
• Grupo Jorge: Large vertically integrated Spanish pork and meat processing group, covering fresh pork, cured meats, and feed production. Comparable to Naturuel's pork and feed operations at much larger scale; broad incumbent in the same integrated pork-meat value chain.
• Campofrío Food Group: Leading European processed meat company with iconic Spanish charcuterie brands (Campofrío, Oscar Mayer, Revilla). Broad incumbent operating in overlapping categories (cured ham, charcuterie) with national distribution and a different (mass-market) positioning.
• El Pozo Alimentación: One of Spain's largest processed meat companies, with broad charcuterie and fresh pork ranges. Comparable as a mass-market counterpart operating in the same Spanish pork/cured-meat category but competing on volume rather than D.O.P. certification.

Direct peers

• Cinco Jotas (5J): Premium Spanish cured ham producer (Jamón Ibérico de Bellota 100% Ibérico) under its own Denominación de Origen. Directly comparable to Aire Sano's D.O.P. Jamón de Teruel business: same category (premium air-dried Spanish ham), same D.O.P. regulatory moat, same premium positioning aimed at quality-conscious consumers and HoReCa accounts.
• Sánchez Romero Carvajal: Producer of premium Jamón Ibérico de Bellota under the 'Carrasco' brand and supplier to many top Spanish restaurants. Directly comparable to Aire Sano for premium charcuterie and same HoReCa/export channels.
• Embutidos Martínez: Spanish charcuterie specialist with heritage cured ham and embutidos lines, including regional D.O.P. certifications. Comparable to Aire Sano/Naturuel Gourmet for traditional Spanish cured-meat craftsmanship and D.O.P./I.G.P.-style product positioning.
• Joselito: Family-owned Spanish producer of 100% ibérico acorn-fed ham and charcuterie, vertically integrated from acorn-fed livestock to cured cuts. Closely comparable to Naturuel in product category (premium cured meats), vertical integration narrative, and quality/heritage positioning.

Regional players

• Bodegas y Viñedos Ilurita: Producer of wines from the same Aragonese region covered by I.G.P. Bajo Aragón. Comparable as a regional wine peer for Amprius Lagar with overlapping appellations and terroir.
• Bodegas Tempore: Aragonese winery producing wines under the same I.G.P. Bajo Aragón designation as Amprius Lagar. Directly comparable peer for Naturuel's wine sub-brand: same geographic origin, same protected geographical indication, same regional distribution footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naturuel-corporaci%C3%B3n-agroalimentaria

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturuel Corporación Agroalimentaria