Natuurlijk Avontuurlijk

What Natuurlijk Avontuurlijk does

Natuurlijk Avontuurlijk is a privately held, farm-based childcare center founded on April 22, 2014 by Jurgen and Annemarie Buijs on their working dairy farm at the edge of Culemborg, Netherlands. The company operates three integrated services for children aged 10 weeks to 13 years: Kinderdagverblijf (KDV) daycare for children 0-4 years with capacity of 74 across five horizontal groups, Peuteropvang (toddler playgroup) for children 2-4 years operating mornings during 40 school weeks, and Buitenschoolse Opvang (BSO) after-school care for children 4-13 years with 50 places including a dedicated 7+ group. All services share a unified "green pedagogical vision" centered on daily contact with farm animals, gardening, and nature-based outdoor play, differentiating the operator from conventional urban childcare. The center is VAK (Verenigde Agrarische Kinderopvang) certified and undergoes annual GGD inspections, with reports from 2022-2025 publicly available.

The business operates a direct-to-consumer model targeting parents in Culemborg and surrounding Gelderland communities. Enrollment is handled via the Jaamo parent portal, phone, email, or on-site tours, with 2026 rate documents published for each service tier. Revenue is generated through recurring monthly subscription fees for KDV (full-day 7:00-18:30 Monday-Friday), BSO (46-week or 52-week contracts), and toddler playgroup sessions, with the Dutch government childcare allowance (kinderopvangtoeslag) available to subsidize parent payments. The go-to-market relies primarily on word-of-mouth, the website, Facebook, and free farm tours. The operation is concentrated at a single rural site accessible via the N320 provincial road near the A2 motorway, with a small management team including the founders, a Leidinggevende (operations lead), a pedagogical coach, and several pedagogical professionals. Marketing channels are intentionally low-tech and relationship-driven, and there are no enterprise customers, no technology platform beyond the parent portal, and no external investors.

Name

Natuurlijk Avontuurlijk

Legal name

Natuurlijk Avontuurlijk

Website

https://natuurlijk-avontuurlijk.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Natuurlijk Avontuurlijk is a privately held, farm-based childcare center in Culemborg, Netherlands, founded in 2014 by Jurgen and Annemarie Buijs. It operates KDV daycare, toddler playgroup, and BSO after-school care for children aged 10 weeks to 13 years, serving local Gelderland families via a nature-and-animal-based pedagogical model.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Farm-based childcare
• Daycare services
• After-school care
• Toddler playgroup
• Agricultural childcare

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Childcare Fees (KDV): Daycare fees for children aged 10 weeks to 4 years, charged per day. Parents may receive government childcare allowance (kinderopvangtoeslag) to offset costs.
2. Toddler Group Fees: Structured morning toddler program for children aged 2-4 years, operating during school weeks (40 weeks per year).
3. BSO (After-School Care) Fees: After-school care fees for children aged 4-13 years, available in 46-week or 52-week contract options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Natuurlijk Avontuurlijk operates a farm-based childcare center on a working dairy farm at the edge of Culemborg, Netherlands. It provides three integrated childcare services: Kinderdagverblijf (KDV) daycare for children aged 10 weeks to 4 years, Peuteropvang toddler playgroups for children aged 2-4 years, and Buitenschoolse Opvang (BSO) after-school care for children aged 4-13 years. Daily activities revolve around contact with farm animals, a vegetable garden, and nature-based outdoor play under a green pedagogical vision.

Product overview

Natuurlijk Avontuurlijk is a unified childcare service operating on a working farm, offering three integrated products: Kinderdagverblijf (KDV) for infants and toddlers (0-4 years), Peuteropvang for toddlers (2-4 years), and Buitenschoolse Opvang (BSO) for school-age children (4-13 years). All three services share the same farm location and are unified by a green pedagogical vision, where daily contact with animals, nature, and outdoor play forms the core educational approach. The 74-place KDV and 50-place BSO operate full-day, while the toddler group offers morning sessions, creating a continuous learning pathway from infancy through primary school age.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderdagverblijf (KDV) Full-day daycare service for children aged 10 weeks to 4 years, organized in five horizontal groups (three for ages 0-3 and two for ages 2-4) with a combined capacity of 74 children. The center operates Monday through Friday from 7:00 to 18:30, with daily activities including contact with farm animals, nature exploration, and play-based learning on the working dairy farm.
• Peuteropvang (Toddler playgroup) Structured morning toddler playgroup for children aged 2-4 years, operating mornings only (7:30/8:30 to 12:30) during 40 school weeks per year. The program prepares children for primary school through structured and playful activities on the farm.
• Buitenschoolse Opvang (BSO) After-school care for children aged 4-13 years, with capacity for 50 children including a separate 7+ group. Offers both 46-week contracts (school weeks plus 6 holiday weeks) and 52-week contracts (full year). Activities include farm animal care, vegetable gardening, nature exploration, and creative and sporting pursuits during after-school hours and school vacations.

Quantifiable outcome

• Children develop sensory perception, motor skills, and social skills through hands-on nature experiences
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VAK (Verenigde Agrarische Kinderopvang)coreStrategic or Co-development Partner · 22 April 2014VAK supports farmers in operating farm-based childcare and provides a quality management system. Natuurlijk Avontuurlijk is affiliated with VAK, which serves as a framework for operations, providing guidelines and procedures on pedagogical and organizational matters. VAK also offers professional development for entrepreneurs and pedagogical staff. The VAK formula emphasizes that pedagogical vision and business operations should go hand-in-hand with respectful, spatial, individual, and positive approaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Busy Bees Childcare: One of the largest UK nursery chains operating full-day childcare with after-school and holiday programs. Comparable in KDV/BSO-style offering, subscription fee model, and regulatory-driven sector exposure; not active in the Netherlands.
• Partou: Largest Dutch independent childcare organization operating KDV, BSO, and toddler groups nationwide. Comparable as a direct provider of the same core products (daycare, toddler care, after-school care) but lacks the farm-based pedagogical positioning.
• Bright Horizons Family Solutions: Global provider of full-day childcare, employer-sponsored care, and early-education programs. Comparable on subscription-based daycare delivery and K-12 care continuum, but operates at vastly larger scale and with corporate-childcare as a key channel.
• Smallsteps: Established Dutch childcare chain operating daycare and after-school care locations nationally. Overlaps on KDV/BSO product set and parent-segment targeting but operates a standardized urban-center model rather than a farm-based concept.
• Humankind: Major Dutch childcare and youth-services organization offering KDV, BSO, and educational programs across the Netherlands. Comparable in product mix and target segments (working families with young children), operating at much larger scale and geographic breadth.
• Blosse: Dutch childcare and education organization in the greater Amsterdam/Gooi region offering KDV, BSO, and primary education. Comparable in product set and subscription-based fee structure, though larger and more geographically concentrated in Noord-Holland than Natuurlijk Avontuurlijk.
• Optimus Kinderopvang: Dutch childcare and education provider operating multiple centers, comparable in KDV/BSO service mix and parent-segment focus. Differs in scale and urban-center positioning versus the farm-based concept.

Direct peers

• Eigen&Wijzer: Netherlands-based nature- and outdoor-oriented childcare operator that, like Natuurlijk Avontuurlijk, differentiates on nature-based pedagogy rather than urban-center care. Most directly comparable peer on differentiation logic, though not a farm operator.

Regional players

• Tops Day Nurseries: UK-based nursery chain offering full-day childcare with outdoor-learning curricula across multiple sites. Comparable on nature/outdoor programming emphasis and multi-site subscription model; not active in the Dutch market.

Others

• Verenigde Agrarische Kinderopvang (VAK): Dutch industry association for farm-based childcare providers of which Natuurlijk Avontuurlijk is a member. Not a competitor but the relevant peer ecosystem: VAK's other member operators are the most directly comparable farm-based daycare concepts in the Netherlands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kinderdagverblijf.Natuurlijk.Avontuurlijk
• LinkedInlinkedin.com/company/natuurlijk-avontuurlijk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natuurlijk Avontuurlijk