Nautilus
Nautilus is a Brazilian manufacturer of pool equipment, founded in 1984, producing heat pumps, chlorine generators, robotic cleaners, filters, and LED lighting for residential and commercial pool owners across Latin America, distributed through an authorized reseller network.
- Company typePrivate
- Founded1984
- HeadquartersNazaré Paulista, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nautilus does
Nautilus is a privately held Brazilian manufacturer of pool and water-heating equipment, founded in 1984 by José Eduardo Reis de Oliveira and Pedro Sanches Sardinha and headquartered in Nazaré Paulista, São Paulo state. The company designs, produces, and commercializes a complete pool equipment portfolio organized into six categories: treatment (filters, motobombs, sand, zeolite, activated carbon), automation (EasyClor salt-electrolysis chlorine generators in Home, Pro, and G4 variants, plus Aspira Max robotic cleaners and proprietary pool salt), heating (Terma heat pumps in Nautilus, Platinum, and Titanium tiers with Full Inverter technology, plus Terma Sol solar collectors), lighting (SMD LED and Super LED submersible reflectors with IPX8 certification and 19 color effects), installation accessories, and maintenance consumables. Production takes place across three Brazilian facilities (Nazaré Paulista, Atibaia, São Paulo) and one Paraguay facility (Capiatá), with NBR ISO9001 quality certification obtained in 2013 and ANAPP recognition that same year as best filter and pump manufacturer in Brazil.
The company's revenue model is hardware sales through a network of authorized resellers spanning 10+ Latin American countries (Brazil, Argentina, Bolivia, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay, Venezuela), supplemented by direct quote routing via the company website that connects prospective buyers (residential pool owners, hotels, resorts, pool technicians, architects, engineers, and resellers) to the nearest authorized dealer. Pricing is not publicly disclosed and is set on a quote basis rather than transactional e-commerce. Nautilus also operates a dedicated commercial division, Fasterm (launched 2009), for commercial water heating systems in bathing applications, and has begun integrating its premium Terma Platinum line with smart-home ecosystems (Alexa, Google Assistant, Samsung SmartThings). The company has no disclosed outside funding, no parent organization, and no recorded M&A activity, operating as an independent, founder-influenced industrial manufacturer in the Latin American pool equipment market.
Nautilus firmographics
Firmographics- Name
- Nautilus
- Legal name
- Nautilus
- Website
- https://nautilusbr.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nautilus is a Brazilian manufacturer of pool equipment, founded in 1984, producing heat pumps, chlorine generators, robotic cleaners, filters, and LED lighting for residential and commercial pool owners across Latin America, distributed through an authorized reseller network.
- Ownership category
- akta.pro rank
Nautilus industry classification
Industry- Product category
- Pool Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)
Keywords
Where Nautilus is headquartered
LocationHeadquarters
- HQ city
- Nazaré Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Nautilus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Pool Equipment Sales: Direct sales of pool treatment, heating, lighting, and maintenance equipment to consumers and through authorized resellers. Products include heat pumps, chlorine generators, LED lights, robotic cleaners, filters, motors, and accessories.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Nautilus product offering
Product offeringCore offering
Nautilus manufactures and distributes pool equipment, including heat pumps, chlorine generators (sodium chlorinators), LED lighting, robotic cleaners, filters, and motors. The company sells its products through authorized resellers across more than 10 Latin American countries, with manufacturing operations in Brazil (São Paulo, Atibaia, Nazaré Paulista) and Paraguay (Capiatá).
Product overview
Nautilus is a Brazilian manufacturer of pool equipment founded in 1984, offering a comprehensive product ecosystem for residential and commercial pools. The portfolio is organized into six main categories: Treatment (filters, motobombs, sand, zeolite, activated carbon), Automation (EasyClor chlorine generators in Home/Pro/G4 variants, Aspira Max robotic cleaners, special salt), Heating (Terma heat pumps in Nautilus/Platinum/Titanium tiers, Terma Sol solar collectors), Lighting (LED spotlights with SMD/Super LED technology, RGB and monochrome options with 19 color effects, plus essential controllers), Installation (devices and accessories), and Maintenance (cleaning accessories, test kits). The products integrate through complementary technologies, such as the EasyClor salt-based chlorine generation system and smart-connected Terma Platinum heat pumps with Alexa/Google/SmartThings integration. Nautilus pioneered rotomolded filters in Brazil and holds ISO 9001 certification.
Differentiator
Problem solved
Functional benefit
Brands
- Terma Nautilus: Heat pump line for pool heating
- Terma Platinum
- Terma Titanium
- Terma Sol
- EasyClor
- EasyClor Home
- EasyClor Pro
- Aspira Max
- Fasterm
- AquaHot Plus
- Efikaz
- NBF
Products and services
- Pool heat pumps Pool heat pumps for heating residential and commercial swimming pools, sold to authorized resellers and pool professionals in Latin America.
- Chlorine generators (sodium chlorinators) Saltwater chlorine generators for pool water sanitation, sold to authorized resellers and pool professionals in Latin America.
- LED pool lighting LED lighting systems for swimming pools, sold to authorized resellers and pool professionals in Latin America.
- Robotic pool cleaners Robotic automatic pool cleaners for residential and commercial pools, sold to authorized resellers and pool professionals in Latin America.
- Pool filters Filtration systems for swimming pools, sold to authorized resellers and pool professionals in Latin America.
- Pool motors Motors used in pool equipment applications, sold to authorized resellers and pool professionals in Latin America.
Quantifiable outcome
- Up to 5x reduction in pool heating costs compared to gas or electric heaters
- +2 more outcomes
Companies that use Nautilus
Customer profileSegments5 records
Ideal customer profiles1 record
Nautilus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Nautilus partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Nautilus competitors and assessment
Company assessmentOthers
- WEG: Brazilian electric motor manufacturer and Nautilus's exclusive motor partner for the Efikaz and NBF pump lines; an enabling supplier whose motors are embedded in Nautilus's products.
Broad incumbents
- Jandy (Zodiac/Fluidra): Pool equipment brand under Fluidra offering pumps, filters, heaters, and automation; competes with Nautilus's connected-pool ecosystem in markets where it operates.
- Jacuzzi Group: Global premium pool, spa, and hot tub manufacturer with filtration, heating, and lighting systems; competes in higher-end pool equipment segments similar to Nautilus's Terma Platinum line.
- Bestway Global: Global above-ground pools, spas, and pool accessories manufacturer; competes with Nautilus at the value-tier end of the pool equipment market in Latin America.
- Hayward Pool Products: US-based global leader in pool equipment (pumps, filters, heaters, automation, LED lighting) with a Latin American presence; directly competes with Nautilus on chlorinators, heat pumps, and robotic cleaners.
- Pentair: Global pool and water solutions company offering pumps, filters, heaters, and automation systems; competes with Nautilus across all major product categories and has broader international reach.
- Fluidra (Zodiac): Spanish multinational pool equipment manufacturer (formerly Zodiac) with extensive Latin American distribution; directly competes in pool heaters, chlorination, and robotic cleaners.
Direct peers
- Sodramar: Brazilian manufacturer of pool equipment including filters, pumps, heaters, and chlorination systems, competing directly with Nautilus in the Brazilian residential and commercial pool market with a comparable product portfolio.
- Maytronics: Israeli maker of Dolphin robotic pool cleaners (the Aspira Max's primary global competitor); competing product category in automatic pool cleaning robots for residential and commercial pools.
- Dancop: Brazilian manufacturer of pool heating, filtration, and treatment equipment; another domestic competitor to Nautilus in the Brazilian pool equipment market.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nautilus social profiles
Digital presenceNautilus compliance and trust
Trust signalCompliance2 records
Nautilus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nautilus leadership team
Management profileNumber of profiles
Profiles2 records
Nautilus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nautilus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nautilus
What does Nautilus do?
Nautilus manufactures and distributes pool equipment, including heat pumps, chlorine generators (sodium chlorinators), LED lighting, robotic cleaners, filters, and motors. The company sells its products through authorized resellers across more than 10 Latin American countries, with manufacturing operations in Brazil (São Paulo, Atibaia, Nazaré Paulista) and Paraguay (Capiatá).
Is Nautilus a public or private company?
Nautilus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nautilus founded?
Nautilus was founded in 1984. It employs 101 to 250 people.
Where is Nautilus based?
Nautilus is headquartered in Nazaré Paulista, Brazil, in the Latin America region.
How does Nautilus make money?
One revenue line is on record: pool Equipment Sales.
Who are Nautilus's main competitors?
WEG is listed as an others. Broad incumbents are Jandy (Zodiac/Fluidra), Jacuzzi Group, Bestway Global, Hayward Pool Products, Pentair and Fluidra (Zodiac). Direct peers are Sodramar, Maytronics and Dancop.
Does Nautilus have an API?
No public API is recorded for Nautilus.
What industry is Nautilus in?
Nautilus's product category is Pool Equipment. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 33391 and its SIC code is 3561.