Nawa Patio

What Nawa Patio does

NAWA (Nawat Altakwin Company) is a Saudi Arabia-based, direct-to-consumer genetic testing company focused on premarital and preconception carrier screening. The company is a Limited Liability Company domiciled in Al Arid, Riyadh (CR 7053936733) and operates exclusively within Saudi Arabia, with at-home nurse sample collection offered across six major cities — Riyadh, Jeddah, Dammam, Khobar, Makkah, and Madinah. The product is built on Whole Exome Sequencing (WES) executed on a next-generation sequencing platform, analyzing 20,000+ protein-coding genes and screening for 4,000+ inherited conditions, with a 3-physician clinical review panel and a 45–50 business day turnaround.

The commercial offering is structured as tiered, one-time testing packages: an Individual Genetic Test at 3,800 SAR, a Couple Compatibility package at 7,600 SAR (positioned as the most popular offering and built on couple-based interpretation rather than single-individual reports), a premium Peace of Mind Couple package at 9,499 SAR bundled with a warranty of up to 10,000 SAR against missed clinically significant findings, and an optional Whole Genome Sequencing (WGS) upgrade priced on request. Sales run through a digital-first, WhatsApp-mediated inside-sales motion complemented by SEO, content marketing, and word-of-mouth. Customer segments center on engaged couples and preconception family planners, with consanguineous couples called out as a secondary segment of clinical importance. The company is privately held, founder-owned, bootstrapped with no disclosed external funding, and operates with a 31-person team.

Name

Nawa Patio

Legal name

Nawat Altakwin Company — Limited Liability Company

Website

https://nawa.com.sa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NAWA (Nawat Altakwin Company) is a Saudi Arabian direct-to-consumer genetic testing service offering premarital and preconception carrier screening via Whole Exome Sequencing, serving engaged couples and family planners with at-home sample collection and couple-based compatibility reports.

Ownership category

akta.pro rank

Product category

Genetic Testing Services

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

akta.pro secondary industries

Genomics & Next-Generation Sequencing (NGS) Services (HLAGANAA), Genetic & Prenatal Testing Laboratories (HLAFAMAH), Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK)

Keywords

• Premarital genetic testing
• Carrier screening
• Genetic compatibility testing
• Whole exome sequencing
• Family planning genetics

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premarital Genetic Testing Packages: One-time fees for genetic testing packages. Individual test at 3,800 SAR per person, Couple package at 7,600 SAR covering both partners with joint report and counseling, Peace of Mind package at 9,499 SAR with extended features.
2. Genetic Counseling Sessions: 45-minute bilingual genetic counseling session included in Couple package. Extended 90-minute counseling and additional sessions available in Peace of Mind tier.
3. Whole Genome Sequencing (WGS) Upgrade: WGS available on request as separately priced option covering full genome including non-coding and structural regions beyond the exome. Price quoted upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NAWA provides premarital and family-planning genetic compatibility testing for couples in Saudi Arabia using Whole Exome Sequencing (WES) on a Next-Generation Sequencing platform, screening 4,000+ inherited conditions across 20,000 protein-coding genes. The service includes at-home blood sample collection, results reviewed by three licensed specialist physicians, a couple-based joint compatibility report, and bilingual genetic counseling. Pricing is delivered through three tiers: Individual, Couple Compatibility, and Peace of Mind Couple, with optional Whole Genome Sequencing (WGS) upgrade available on request.

Product overview

NAWA offers a suite of premarital and family-planning genetic compatibility tests built on Whole Exome Sequencing (WES) as the standard, with Whole Genome Sequencing (WGS) available on request. The core portfolio consists of three packages: the Individual Genetic Test (3,800 SAR per person) providing a personal carrier panel and individual report; the Couple Compatibility package (7,600 SAR) adding joint report, couple-level shared-risk analysis, 45-minute bilingual counseling, and a direct clinician WhatsApp line; and the Peace of Mind Couple package (9,499 SAR) extending the couple package with a 90-minute extended counseling session, a second follow-up at 3 months, and pre-pregnancy planning consultation. All packages include at-home blood sample collection, results reviewed by 3 specialist physicians, and NAWA warranty. The offering is positioned as a once-in-a-lifetime test that includes the Saudi government-mandated premarital screening (sickle cell anemia and beta-thalassemia) within the same panel.

Differentiator

Problem solved

Functional benefit

Products and services

• NAWA Individual Genetic Test Comprehensive carrier screening test for one person using Whole Exome Sequencing (WES), analyzing 4,000+ inherited conditions across 20,000+ genes, with at-home blood sample collection and genetic counselor result review. Priced at 3,800 SAR per person.
• NAWA Couple Compatibility Premarital genetic compatibility package testing both partners via WES, producing a joint compatibility report with shared-risk analysis, a 45-minute bilingual genetic counseling session, family-planning guidance, a 2-week follow-up session, priority scheduling, and a direct clinician WhatsApp line. Priced at 7,600 SAR for both partners.
• NAWA Peace of Mind Couple Extended version of the Couple Compatibility package adding a 90-minute extended counseling session, a second follow-up session at 3 months, pre-pregnancy planning consultation, preferred booking slots, and the NAWA warranty up to 10,000 SAR. Priced at 9,499 SAR for both partners.
• Whole Genome Sequencing (WGS) Option Optional upgrade to standard WES providing full-genome coverage including non-coding and structural regions beyond the exome. Available on request with separate pricing quoted by sales.

Quantifiable outcome

• Covers 4,000+ inherited conditions versus 2 in standard Saudi premarital test
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Internationally Accredited LaboratoriescoreTechnology or IntegrationInternationally accredited laboratory partners with strict clinical standards perform genetic analysis using Whole Exome Sequencing on NGS platform. DNA extraction and sequencing conducted under documented chain-of-custody protocols.
• Saudi Medical Laboratories and Licensed ClinicianscoreImplementation/ SI/ Consulting PartnerLocal Saudi medical laboratory partners and licensed clinicians for sample collection and genetic counseling services. Sample collection performed by trained nurses. Genetic counseling delivered by licensed genetic counselors and physicians.
• Licensed Genetic Counselors and PhysicianscoreImplementation/ SI/ Consulting PartnerLicensed genetic counselors and physicians involved in case management. Results interpretation and counseling sessions delivered by authorized clinical personnel bound by confidentiality obligations.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AncestryDNA: Largest DTC genetic testing brand by volume, focused on ancestry and increasingly family health. Highly comparable in consumer brand-led DNA testing economics, but oriented to genealogy rather than premarital reproductive risk.
• 23andMe: Pioneer of direct-to-consumer genetic testing with broad carrier and health screening panels. NAWA applies the same DTC playbook but with a deeper WES-based premarital focus and couple-level interpretation, which 23andMe does not natively offer.
• Color Genomics: DTC and employer-sponsored genetic testing platform covering hereditary cancer, carrier screening, and pharmacogenomics. Highly comparable in product depth and consumer-facing clinician-led model, though oriented to U.S. employers and health systems.
• MyHeritage: Consumer genetic testing company with strong presence in the Middle East and Europe, offering health and ancestry screens. Comparable in DTC distribution model and consumer marketing, though its health panels are less exome-deep than NAWA's.

Broad incumbents

• Natera: Clinical genetic testing leader in reproductive health (carrier screen, NIPT, PGT). Comparable in reproductive genetic testing depth, but serves OB/GYN channels in the U.S. rather than direct-to-consumer Saudi couples.
• Invitae: Broad clinical genetic testing platform covering carrier, hereditary cancer, and rare disease. Comparable in WES/WGS-based panel depth, but operates as a B2B clinical lab rather than DTC consumer brand.
• Myriad Genetics (Counsyl/Foresight): Established clinical genetics company whose Foresight carrier screen is the U.S. standard-of-care for premarital/reproductive carrier testing. Directly comparable on clinical product, though delivered through clinicians rather than DTC.

Regional players

• Igenomix: Reproductive genetics specialist (PGT, carrier screening, NIPT) with established Middle East operations. Highly comparable on reproductive clinical genetics and Gulf-region presence, though distributed via fertility clinics rather than DTC.
• EasyDNA: Consumer genetic testing provider active across the Middle East, Europe, and Asia. Comparable in DTC DNA test distribution to Saudi and Gulf consumers, though its product depth is shallower than NAWA's WES-based panel.

Emerging players

• MedGenome: South Asia-focused genomics company offering carrier screening, NIPT, and rare disease panels to clinicians and consumers. Comparable in carrier screening model and emerging-market consumer orientation, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nawa-patio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nawa Patio