Nawilis

What Nawilis does

Nawilis is an Indonesian privately held automotive workshop company founded in 1963, specializing in spooring (wheel alignment) and wheel balancing. The company operates more than 20 physical branches across Indonesian cities, including a head office in Jakarta Pusat and locations in Jakarta Utara (Kelapa Gading), Tangerang Selatan (Ciputat), and Serang (Cilegon). Its core service offering is spooring and balancing using 3D infrared sensor technology that captures wheel angles digitally and adjusts them to factory specifications, complemented by related maintenance services — oil changes, tire replacement, battery replacement, brake disc turning, and tune-up — performed by in-house technicians under the brand "Bengkel Mobil Nawilis."

The business operates on a direct-to-consumer physical workshop model, with customers booking via phone, WhatsApp, or walk-in, and discovering services primarily through SEO-driven organic search and an active educational blog. Revenue is generated from two streams: service labor (wheel alignment, balancing, oil changes, tire and battery replacement, brake disc turning, and tune-up) and product sales (tires, engine oils, spare parts, batteries, transmission fluid, and brake fluid sourced from brands such as Bridgestone, Motul, Pertamina, Havoline, Repsol, Bosch, Denso, Schaeffler, Yuasa, Amaron, and Exedy). Nawilis serves both individual car owners (primary segment) and corporate fleet customers through a dedicated fleet program offering easy payment systems and official tax invoices, functioning as a trusted reference workshop for both general and authorized (resmi) workshops across Indonesia.

Name

Nawilis

Legal name

Nawilis

Website

https://nawilis.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Nawilis is a privately held Indonesian automotive workshop founded in 1963, operating 20+ branches nationwide and specializing in wheel alignment (spooring), balancing, and complementary maintenance services for individual car owners and corporate fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Maintenance Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Brakes, Steering & Suspension Services (TLAKAAAC), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Automotive wheel alignment
• Vehicle maintenance services
• Tire replacement services
• Automotive repair workshop
• Oil change services

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Service Labor: Professional automotive services including spooring, balancing, oil changes, tire replacement, battery replacement, disc brake turning, and tune-up. Revenue generated from labor charges for vehicle maintenance and repair services.
2. Product Sales: Sale of automotive products including tires (Ban), engine oil (Oli), spare parts (Sparepart), batteries (Aki), transmission fluid, and brake fluid. Products sourced from brands like Bridgestone, Motul, Pertamina, Havoline, Repsol, Bosch, Yuasa, Amaron, Denso, Exedy, and Schaeffler.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NAWILIS is an Indonesian automotive workshop chain specializing in spooring (wheel alignment) and wheel balancing services, operating since 1963 across 20 branches in Indonesia. The company delivers professional automotive maintenance services including oil changes, tire replacement, battery replacement, brake disc turning/lathing, and engine tune-up, alongside retail sales of automotive products such as tires, engine oils, spare parts, batteries, and brake fluids sourced from brands like Bridgestone, Motul, Pertamina, Bosch, and Schaeffler.

Product overview

NAWILIS is an automotive workshop specializing in spooring (wheel alignment) and balancing services, established since 1963 with over 60 years of experience. The company operates as a single-location service center with a comprehensive portfolio of automotive care products and services. The core offering centers on wheel alignment and wheel balancing as the primary specialty service, complemented by related vehicle maintenance services including oil changes, tire replacement, battery replacement, brake disc turning/lathing, and engine tune-up. The company also sells automotive products including tires (Bridgestone and other brands), engine oils (Motul, Pertamina, Havoline, Repsol), spare parts (Bensco, Daihatsu, Denso, ETERLIA, Exedy, Ford, Honda, Hyundai), batteries (Schaeffler), and brake fluids. NAWILIS operates across 20 branch locations throughout Indonesia and serves as a trusted reference for both general and authorized workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Spooring & Balancing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Shop & Drive: Shop & Drive is an Indonesian automotive service chain under the Astra Group operating multi-branch outlets offering general maintenance, tire, oil, and battery services. It directly competes with NAWILIS in the same Indonesian retail auto-service category with a similar multi-city footprint.
• Auto2000: Auto2000 is Indonesia's largest authorized Toyota dealer and service network, offering multi-branch vehicle maintenance, parts, and tire services across major Indonesian cities. It competes with NAWILIS for both individual car owners and corporate fleet customers.
• Astrido: Astrido is an authorized Honda dealer and service network in Indonesia providing multi-branch automotive maintenance, parts, and tire services. It is directly comparable to NAWILIS in service mix, branch-based delivery model, and target customer base.

Broad incumbents

• BOSCH Car Service: BOSCH Car Service is a global network of independent automotive workshops operating across many countries including Indonesia. It offers general maintenance, diagnostics, and parts services under a unified brand, making it a broad incumbent competitor to NAWILIS's workshop model.
• Bridgestone Tire Plus: Bridgestone operates branded tire and auto-service outlets globally, including in Indonesia. While broader than NAWILIS, it competes directly in tire sales, balancing, and alignment services with the backing of a major tire manufacturer.
• Michelin (Auto Service Network): Michelin operates branded tire retail and service centers in Indonesia and across Southeast Asia. Its outlets overlap with NAWILIS in tire replacement, balancing, and alignment, positioning it as a manufacturer-backed incumbent in the same service categories.
• Astra International (Auto Service Division): Astra International is Indonesia's largest automotive conglomerate, operating multiple authorized service networks, parts distribution, and tire retail businesses. Its scale and portfolio make it a broad incumbent shaping the competitive landscape NAWILIS operates in.
• Goodyear (Retail and Service in Indonesia): Goodyear operates branded tire retail and automotive service outlets in Indonesia through distributors and partners. It competes with NAWILIS in the tire and basic auto-service categories as a manufacturer-led incumbent.

Emerging players

• Dokter Mobil: Dokter Mobil is an Indonesian on-demand mobile automotive service startup offering pick-up-and-deliver car maintenance in major cities. It represents an emerging digital-first model competing for the same Indonesian passenger-car service customers that NAWILIS serves.

Regional players

• Bluebird (车辆服务业务): Bluebird is an Indonesian transportation and fleet operator with internal vehicle maintenance capabilities for its taxi and rental fleet. It is a relevant regional counterpart with comparable scale and a similar reliance on disciplined workshop operations for vehicle uptime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nawilis