Hyundai Nawrot - European Consumer Experience Award 2024

What Hyundai Nawrot - European Consumer Experience Award 2024 does

Hyundai Nawrot, operating as Nawrot Spółka z ograniczoną odpowiedzialnością (KRS 0000147157), is an authorized Hyundai car dealership headquartered at ul. Wrocławska 33A, Mirków, Długołęka, Poland, near Wrocław. Founded in 1991 and employing 22 people, the firm sells the full Hyundai lineup including subcompact and compact vehicles (i10, i20, BAYON, i30), SUVs (KONA, TUCSON, SANTA FE), multi-purpose vehicles (STARIA), and a broad electrified portfolio covering hybrids, plug-in hybrids, battery electrics (INSTER, IONIQ 3/5/5N/6/6N/9, KONA Electric), and the NEXO hydrogen fuel cell SUV. The dealership also delivers authorized service and maintenance, certified pre-owned vehicles under the Hyundai Promise program, and referral-based financing through Hyundai Finance and bundled insurance with PZU, ERGO Hestia, Generali, and Allianz.

The revenue model is a hybrid of one-time vehicle sales commissions/margins across new and used inventory, professional services revenue from the authorized service center, and transaction-based referral fees from financing and insurance partners. Pricing is published as starting MSRP in PLN with promotional discounts of 1,000-45,399 PLN, loyalty bonuses, and service/insurance bundle promotions; pricing on certain models (NEXO) requires dealer consultation. Customer acquisition runs through the Hyundai-branded website, online test-drive booking, phone/email inquiry, showroom walk-ins, and LiveChat on the dealer website, supported by Hyundai Motor Poland's national marketing campaigns across Facebook, Instagram, YouTube, and X.

The go-to-market is direct-to-consumer retail serving individual buyers as the primary segment, with secondary segments in business fleets (Hyundai Business) and professional groups eligible for special pricing. The firm is privately held, has no external investment or private equity involvement, and operates as a franchisee of Hyundai Motor Poland. The European Consumer Experience Award 2024 recognized its customer experience performance. Strategic positioning is regional: a single authorized showroom serving Lower Silesia, dependent on Hyundai's product cycle and Polish EV adoption trends, particularly the Mój Elektryk and NaszEauto subsidy programs that materially affect EV affordability.

Name

Hyundai Nawrot - European Consumer Experience Award 2024

Legal name

Nawrot Spółka z ograniczoną odpowiedzialnością

Website

https://nawrot.hyundai.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Nawrot is a 22-employee authorized Hyundai dealership in Mirków/Długołęka, Poland, selling new and certified pre-owned Hyundai vehicles (including EVs and the NEXO hydrogen model), authorized service, Hyundai Finance, and bundled insurance to individual consumers, business fleets, and professional buyers in Lower Silesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Mirków, Długołęka

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Vehicle Sales: Sales of new Hyundai vehicles including sedans, SUVs, and electric/hybrid models through authorized dealership
2. Vehicle Service and Maintenance: Authorized service center offering maintenance, repairs, and original parts for Hyundai vehicles
3. Used Vehicle Sales: Resale of certified pre-owned Hyundai vehicles through Hyundai Promise program
4. Financing Services: Facilitation of vehicle financing and leasing through Hyundai Finance partnerships
5. Insurance Services: Arrangement of vehicle insurance through partner providers (PZU, ERGO Hestia, Generali, Allianz)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hyundai Nawrot is an authorized Hyundai dealer that sells new Hyundai passenger and commercial vehicles as well as Hyundai Promise certified pre-owned vehicles. The dealership also provides authorized maintenance and repair services, arranges Hyundai Finance and Hyundai Insurance products, runs the Hyundai Business fleet program for corporate customers, and accepts trade-ins from a single showroom and service center in Mirków/Długołęka near Wrocław.

Product overview

Hyundai Nawrot is an authorized Hyundai dealership in Mirków, Poland, offering a comprehensive portfolio of Hyundai vehicles including subcompact cars (i10, i20), compact hatchbacks (BAYON, i30), and a full range of electrified vehicles including hybrid (KONA Hybrid, TUCSON Hybrid, SANTA FE Hybrid), plug-in hybrid (TUCSON Plug-in Hybrid, SANTA FE Plug-in Hybrid), full electric (INSTER, IONIQ 3, IONIQ 5/5N, IONIQ 6/6N, IONIQ 9, KONA Electric), and hydrogen fuel cell (NEXO) models. The dealership also offers multi-purpose vehicles (STARIA), supporting services including Hyundai Finance financing options, Hyundai Promise certified pre-owned program, Bluelink connected car services, and comprehensive maintenance through authorized service centers. The product lineup spans from entry-level city cars to premium family SUVs, with powertrain options ranging from conventional gasoline engines to full battery electric and hydrogen fuel cell technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai vehicle sales Sale of new Hyundai passenger and commercial vehicles from the current Hyundai lineup, including ICE, hybrid, and electric models, marketed to private buyers and fleet customers through the Mirków/Długołęka showroom.
• Hyundai Promise certified pre-owned vehicles Sale of Hyundai-branded used vehicles certified through the manufacturer-backed Hyundai Promise program, with manufacturer-style quality checks and warranty coverage.
• Authorized vehicle service and maintenance Factory-authorized maintenance, repair, and warranty service for Hyundai vehicles using genuine parts and manufacturer-trained technicians, carried out at the Mirków/Długołęka service center.
• Hyundai Finance (financing facilitation) Facilitation of Hyundai-affiliated vehicle financing (loases, leases, and credit products) for retail and business customers purchasing new or certified pre-owned vehicles.
• Hyundai Insurance (insurance arrangement) Arrangement of Hyundai-affiliated vehicle insurance products (including gap/coverage options) bundled with vehicle purchase at the dealership.
• Hyundai Business fleet program Dedicated fleet and corporate sales program offering tailored quotations, financing, and after-sales support to business customers buying Hyundai vehicles.

Quantifiable outcome

• 5-year warranty with unlimited mileage provides predictable ownership cost certainty
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hyundai Motor Poland Sp. z o.o.coreChannel Partner/ Reseller/ DistributorAuthorized dealer partnership with Hyundai Motor Poland, the official importer and distributor of Hyundai vehicles in Poland. Dealer operates under brand guidelines, uses official marketing materials, and accesses factory support programs.
• Hyundai Motor CompanycoreTechnology or IntegrationCorporate parent manufacturer providing vehicles, technical training, warranty support, and brand standards. Dealer receives vehicles and parts directly from manufacturer supply chain.
• PZU, ERGO Hestia, Generali, AllianzminorGTM or Marketing PartnerInsurance partners providing promotional vehicle insurance packages (1,000 PLN annual rate) bundled with vehicle purchases through selected dealers.
• Hyundai Finance PartnersminorGTM or Marketing PartnerFinancing partners enabling vehicle loans, leases, and Hyundai Promise (used car) financing programs. Facilitates customer access to flexible payment options.

Recent moves6 records

Expansion highlights4 records

Regional players

• Marshall Motor Group: UK-based automotive retailer operating authorized dealerships across multiple brands. Comparable as an authorized franchised dealer group with similar revenue mix (new/used/service/finance), though operating primarily in the UK market.
• Vertu Motors: UK-based automotive retailer operating franchised dealerships across multiple brands. Comparable as an authorized multi-franchise dealer group with similar sales/service/finance integration, though primarily serving the UK market rather than Poland.

Broad incumbents

• Emil Frey Group: Large European automotive retail group operating authorized dealerships across multiple brands and countries. Comparable as an authorized franchised dealer group with similar product mix (including Korean brands), though at broader scale and geographic reach.
• Inchcape plc: Global automotive distributor and retailer operating across multiple markets. Comparable as a broader-scale authorized vehicle retailer with established OEM relationships, though operating at significantly larger scale than this single-point dealer.

Others

• Cox Automotive Europe: Provider of automotive services including dealer software, remarketing, and fleet solutions across Europe. Comparable as an adjacent ecosystem participant serving the same authorized dealer space with enabling technology and remarketing services.

Direct peers

• Grupa Cichy-Zasada: Polish multi-brand automotive dealer group operating authorized showrooms and service centers. Comparable as a domestic authorized car retailer with similar omnichannel sales and aftersales model.
• Polska Grupa Dealerska (PGD): Largest multi-brand automotive dealer group in Poland operating authorized sales and service for multiple OEM brands. Most directly comparable peer as a domestic authorized car dealer operating in the same Polish market with similar sales/service/financing structure.

Emerging players

• Auto1 Group: European online used-car platform operating across multiple markets including Poland. Comparable as a channel competing for used-vehicle sales and trade-ins, representing an emerging distribution model that may displace parts of the traditional authorized dealer value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hyundai_poland
• YouTubeyoutube.com/c/hyundaipolska
• Facebookfacebook.com/HyundaiPolska
• Instagraminstagram.com/hyundai_motor_poland
• LinkedInlinkedin.com/company/hyundai-nawrot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Nawrot - European Consumer Experience Award 2024