NAXI radio

What NAXI radio does

Naxi Media operates Naxi radio, described in its own material as Serbia's largest radio network ('najveca radijska mreza u Srbiji'). The company runs a flagship general-interest station alongside more than 30 specialty stations segmented by music genre and audience — including rock, dance, jazz, house, classical, evergreen, Ex-YU, kids, fitness, lounge, reggae, disco, blues-rock, funk, R&B, Latin, and instrumental formats. Content is delivered through traditional FM broadcasting, live audio streaming on the naxi.rs website, and the Naxi Player mobile application distributed across iOS, Android, and Huawei AppGallery. Adjacent features include on-demand replay of missed shows, live webcam feeds of Belgrade ('Naxi kamere'), and an editorial portal covering entertainment, music, celebrities, film, travel, lifestyle, fashion, food, health, and home content. Signature on-air programs include 'Mojih 50', 'Dodir noći', 'Jutro uz Svetu Stefanovića', 'Dan sa Danijelom Milošević', and 'Popodne sa Milošem Lazićem'.

Underlying technology is conventional digital audio distribution: live streaming on the web, native mobile apps on three storefronts, an on-demand media archive, and live IP-camera feeds. There is no disclosed AI/ML capability, SDK offering, or developer API. The company is privately held, domiciled in Serbia, and operates with a lean team of 31 employees.

The business model is advertising-led. Listeners access all content free of charge; Naxi monetizes through on-air radio advertising (sponsored segments, branded contests) and digital advertising on the naxi.rs portal (banners and promotional placements). A marketing partnership with Lukoil supports branded contests and giveaways (e.g., seaside trips, concert tickets), illustrating the sponsor-driven promotional mechanics. Audience targeting is horizontal, aimed at the Serbian-speaking general public across Serbia and the broader ex-YU region, with secondary emphasis on music enthusiasts with genre-specific preferences.

Name

NAXI radio

Legal name

Naxi Media

Website

https://naxi.co.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Naxi Media operates Naxi radio, Serbia's largest radio network, broadcasting a flagship station and 30+ genre-focused stations via FM, web, and mobile apps. It serves Serbian-speaking listeners with music, entertainment, and lifestyle content, monetizing primarily through advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Music Radio Networks (Format-Based) (MPABABAF), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Radio broadcasting services
• Music streaming platform
• Digital audio streaming
• Genre radio stations
• Live audio streaming

Headquarters

HQ city

Beograd (Belgrade)

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radio Advertising: Traditional radio advertising including sponsored content, on-air mentions, and promotional segments. Examples include branded contests like 'Naxi radio i Lukoil te voze na more' and 'Vodimo te na koncert Borisa Novkovića'
2. Digital Advertising: Banner advertisements and promotional placements on the naxi.rs website, including sidebar promotions and featured content sections for entertainment, lifestyle, travel, music, and celebrity news

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Naxi radio, operated by Naxi Media, is Serbia's largest radio network. It operates a main radio station plus over 30 genre-focused radio stations (covering rock, dance, jazz, house, classic, 80s, 90s, chill, funk, disco, reggae, RnB, kids, fitness, Ex-YU, and many others), accessible via FM broadcast, website live streaming, and mobile applications for iOS, Android, and Huawei devices. The service is free to listeners and supported by advertising and sponsorships.

Product overview

NAXI radio is a Serbian radio broadcasting company operating a main radio station plus 31 specialized genre-focused radio stations (including Naxi 80s, Naxi 90s, Naxi Rock, Naxi Dance, Naxi Jazz, Naxi House, Naxi Chill, Naxi Cafe, Naxi Love, Naxi Kids, Naxi Fitness, Naxi Ex-YU, and others), along with signature programs like Mojih 50 and Dodir noći. The company also offers a mobile application (Naxi Player) for iOS, Android, and Huawei devices, providing live streaming of all stations and on-demand access to missed shows. Additional features include Belgrade live cameras and a content portal covering entertainment, music, lifestyle, and travel topics.

Differentiator

Problem solved

Functional benefit

Brands

• Naxi radio: Naxi radio's main flagship station

Products and services

• Naxi Radio Station Network

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LukoilminorGTM or Marketing Partner · 1 January 2026Marketing partnership with Lukoil for promotional contests and giveaways. Examples include 'Naxi radio i Lukoil te i ovog leta voze na more' (Naxi radio and Lukoil are taking you to the seaside this summer) and 'Vodimo te na koncert Borisa Novkovića' contest. Lukoil sponsors promotional campaigns and prizes distributed to Naxi listeners.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bauer Media Audio: Large European media group operating format-based commercial radio networks across multiple European markets. Comparable as a multi-station, format-segmented radio operator at scale, though operating across broader geographies and a wider portfolio.
• iHeartMedia: Largest US radio operator with hundreds of format-based stations, digital streaming (iHeartRadio), and mobile apps. Comparable as the global archetype for format-segmented commercial radio at scale with multi-platform distribution.
• NRJ Group: European radio broadcasting group operating format-based music stations (NRJ/Energy/Chérie FM) across multiple countries. Comparable as a multi-format music radio network with both FM and digital streaming distribution.
• Radio Belgrade (RTS): State-owned Serbian public broadcaster operating national radio channels. Comparable as the largest incumbent radio broadcaster in Serbia, but operates as part of a broader public media group with mandated programming rather than commercial format specialization.

Direct peers

• Antena Radio: Serbian commercial radio station with format-based programming and digital streaming. Comparable as a direct domestic radio competitor operating in the same Serbian market with online distribution.
• Radio Studio B: Belgrade-based Serbian radio station with local programming and online streaming. Comparable as a regional Serbian radio competitor with overlapping Belgrade market focus and digital listening options.
• Sting Radio: Serbian commercial radio network with multi-station format programming. Comparable as a domestic format-based radio operator competing for the same Serbian ad budgets and listener segments.
• Radio S: Serbian commercial radio network with multi-station format-based programming and nationwide FM coverage. Directly comparable as a domestic format-based radio competitor targeting the same Serbian audience with similar genre-segmented stations.
• Play Radio: Serbian commercial radio station with online streaming and multi-platform distribution. Comparable as a domestic radio operator with web streaming and mobile listening targeting the Serbian market.
• Cool Radio: Serbian commercial radio station targeting younger demographics with music-focused programming and digital streaming. Comparable as a domestic format-based radio competitor with overlapping audience and music-led content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naxiradio
• Instagraminstagram.com/naxiradio
• LinkedInlinkedin.com/company/naxi-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAXI radio