NAYA BY AFRICA

What NAYA BY AFRICA does

NAYA BY AFRICA is a Ghanaian skincare and beauty brand that formulates and sells personal-care products built around African-sourced botanicals, including African Black Soap, Shea Butter, Cocoa Butter, Baobab, and Moringa. The catalog spans soaps, body creams, body oils, hair care, scented candles, and accessories, organized into scent-based collections (Fruit, Floral, Herbs & Spice, Unscented) and offered both as individual SKUs and as bundled gift sets targeting gifting and travel-retail occasions.

The business operates a direct-to-consumer model. On the digital side it runs two e-commerce surfaces — a Ghana-focused storefront and a separate global storefront at nayabyafricaglobal.com aimed at international and diaspora buyers. On the physical side it operates two retail locations in Accra, Ghana, at A&C Mall and Marina Mall, providing trial, gifting, and foot-traffic exposure that complements the online channels. The brand narrative leans on African botanical heritage and founder storytelling rather than disclosed proprietary formulation IP, patents, certifications, or awards.

Revenue mechanics are standard DTC retail: unit sales of branded personal-care SKUs via owned e-commerce sites and the Accra stores, supplemented by gift-set bundles that raise average order value. The company sells exclusively to individual end-consumers (no disclosed enterprise or B2B contracts), with a small public review footprint of 35+ reviews cited and an active social media presence used for brand building. No funding rounds, headcount data, revenue figures, or management-team disclosures are available, constraining financial visibility.

Name

NAYA BY AFRICA

Legal name

NAYA BY AFRICA Ghana

Website

https://nayabyafrica.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NAYA BY AFRICA is a Ghanaian skincare and beauty brand selling African-botanical personal care products (soaps, creams, oils, candles) directly to consumers via two Accra retail stores and global DTC e-commerce sites.

Ownership category

akta.pro rank

Product category

Natural Skincare and Personal Care

NAICS

Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Intimate & Personal Hygiene Washes (CRABAEAF)

Keywords

• Natural skincare products
• African botanical body care
• Shea butter beauty brand
• African black soap
• Handcrafted personal care

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales - E-commerce: Online retail sales through the company's Ghana e-commerce platform with product categories including soaps and cleansers, creams and moisturizers, body oils, and personal care items. Customers can browse by product type or scent collection and purchase directly.
2. Direct Product Sales - Retail Stores: In-person retail sales at two physical store locations in Accra, Ghana. Stores offer the full product range including shower gels, body butters, bar soaps, and body oils with personalized customer service.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NAYA BY AFRICA manufactures and sells natural, African botanical-based skincare and personal care products including body washes, bar soaps, body scrubs, moisturizers, body oils, face and beard products, candles, and gift sets. Products are formulated with indigenous ingredients such as shea butter, cocoa butter, baobab oil, moringa, and African black soap, and are sold directly to consumers through two e-commerce sites and two physical retail stores in Accra, Ghana.

Product overview

NAYA BY AFRICA is a Ghanaian skincare and beauty brand offering African botanicals-based personal care products. The product portfolio centers on four main categories: Soaps and Cleansers (including African Black Soap Shower Gel, Shea Butter Bar Soap, and Sea Salt Scrub), Creams & Moisturizers (Shea Butter Fusion, Cocoa Butter Creams, Baobab & Shea Body Oils, Pure Plant Oils, and Face & Beard Moisturizers), Personal Care (Mosquito Repellent and Soy Wax Candles), and Gift Sets and Bundles. Products are formulated with indigenous African ingredients such as shea butter, cocoa butter, baobab, moringa, and African black soap. The brand organizes its offerings by scent collections including Fruit (Berry Tropical, Mango, Cocoa, Coconut), Floral (Baby Love, Lavender, Moringa Rose), Herbs & Spice (Lemon, Peppermint, Cinnamon & Spice, Fresh Herbs), and Unscented options. The company operates physical retail locations at A&C Mall, East Legon and Marina Mall, Airport City in Accra, Ghana.

Differentiator

Problem solved

Functional benefit

Products and services

• African Black Soap Shower Gel Body wash formulated with African black soap, available in scents including Almond & Chocolate, Eucalyptus, and Vanilla Mint, marketed for daily body cleansing.
• Shea Butter Bar Soap Bar soap enriched with shea butter for cleansing and moisturizing, including variants like Neem & Moringa Bar Soap and Clear Skin Bar Soap with Turmeric & Cinnamon.
• Sea Salt Scrub Exfoliating body scrub formulated with sea salt for skin renewal and texture improvement.
• Shea Butter Fusion Rich body moisturizer combining shea butter with other nourishing ingredients, available in scents such as Mango Sorbet, Lavender Citrus, and Almond & Chocolate.
• Cocoa Butter Creams Body creams formulated with cocoa butter for deep moisturization and skin nourishment.
• Baobab and Shea Body Oils Body oils blending baobab and shea butter extracts, including Vanilla Mint Body Oil and Acne Control variants.
• Pure Plant Oils (Unscented) Unscented plant-based oils for sensitive skin and for those preferring fragrance-free products.
• Face and Beard Moisturizers Moisturizers designed for facial skin and beard care, including Clear Skin Face Oil with Turmeric and Cinnamon.
• Mosquito Repellent Personal care product formulated to repel mosquitoes for outdoor protection.
• Soy Wax Candles Candles made with soy wax for ambient home fragrance.
• Accessories Beauty and skincare accessories complementing the personal care product line.
• Gift Sets and Bundles Curated gift sets and product bundles of skincare items for gifting occasions.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nayabyafrica
• Facebookfacebook.com/nayabyafrica
• Instagraminstagram.com/nayabyafrica
• LinkedInlinkedin.com/company/nayabyafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAYA BY AFRICA