National Business Daily
National Business Daily (每日经济新闻) is a privately-held Chinese financial news platform operating the nbd.com.cn website, mobile app, daily newspaper, and video channels. It serves investors and business professionals with comprehensive coverage across stocks, funds, bonds, ESG, IPOs, and broader economic verticals.
- Company typePrivate
- Founded2008
- HeadquartersChengdu, China
- Headcount101–250
- GTM typeB2C
- OfferingServices
What National Business Daily does
National Business Daily (每日经济新闻 / 每经网) is a privately-held Chinese financial and economic news media platform operated by Chengdu Daily Economic News Agency Co., Ltd. (成都每日经济新闻社有限公司), headquartered in Chengdu, Sichuan, and founded in 2008. The platform delivers comprehensive coverage of stocks, funds, foreign exchange, bonds, insurance, and wealth management, expanded across more than 20 content verticals including macro economy, listed companies, real estate, TMT, securities, the Greater Bay Area, healthcare, IPOs, autos, cities, culture, international news, ESG, and technology. Its audience is primarily Chinese financial news readers and investors, with a secondary audience of business professionals and corporate decision-makers.
The company's product surface spans the nbd.com.cn website, an iOS/Android mobile application launched in 2016, a daily digital newspaper edition, a video channel, and an English-language site (nbdpress.com). Technical scope is conventional web/mobile publishing — there is no disclosed public API, SDK, or integration marketplace, and no internal AI/ML capability is referenced. The business relies on an advertising-led model, evidenced by dedicated ad sales offices in Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu, with adjacent monetization surfaces including the brand value rankings (品牌价值榜), research institute (投研院), ESG section, and event/think-tank offerings. Operations are gated by the Internet News Information Service License (51120190017) and ICP registration (蜀ICP备19004508号-3), which together form a regulatory moat for new entrants.
National Business Daily firmographics
Firmographics- Name
- National Business Daily
- Legal name
- 成都每日经济新闻社有限公司
- Website
- https://nbd.com.cn
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- National Business Daily (每日经济新闻) is a privately-held Chinese financial news platform operating the nbd.com.cn website, mobile app, daily newspaper, and video channels. It serves investors and business professionals with comprehensive coverage across stocks, funds, bonds, ESG, IPOs, and broader economic verticals.
- Ownership category
- akta.pro rank
National Business Daily industry classification
Industry- Product category
- Financial News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where National Business Daily is headquartered
LocationHeadquarters
- HQ city
- Chengdu
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
National Business Daily business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels4 records
National Business Daily product offering
Product offeringCore offering
National Business Daily (每经网/每日经济新闻) is a Chinese financial and business news media outlet that publishes comprehensive coverage of stocks, funds, foreign exchange, bonds, insurance, wealth management, macroeconomics, companies, real estate, TMT, IPOs, and ESG topics. Its core offering is multi-platform news content delivered through the nbd.com.cn website, a mobile application, a daily print newspaper, and video content, targeted at Chinese retail investors, professional investors, and corporate decision-makers.
Product overview
National Business Daily operates primarily as a digital financial media platform offering comprehensive business and financial news coverage. The main product is the 每经网 (nbd.com.cn) website, supplemented by a mobile application for on-the-go access. Content sections cover macroeconomics, companies, real estate, future business (TMT), funds, securities, finance, Greater Bay Area, healthcare, IPO, investment research, brand value rankings, Hong Kong stocks, automobiles, cities, culture, international news, video content, and ESG topics. The company positions itself as a comprehensive financial news platform covering stocks, funds, foreign exchange, bonds, insurance, and wealth management.
Differentiator
Problem solved
Functional benefit
Products and services
- 每经网 (nbd.com.cn) Main Financial News Website The main financial news website of National Business Daily, providing comprehensive coverage of stocks, funds, foreign exchange, bonds, insurance, wealth management, macroeconomics, companies, real estate, TMT, IPOs, and ESG topics for Chinese retail investors, professional investors, and business readers.
- 每日经济新闻客户端 (NBD Mobile App) Mobile application providing on-the-go access to National Business Daily's financial news, market information, and analysis for smartphone and tablet users.
- 今日报纸 (Today's Newspaper - Digital Edition) Digital version of the daily print newspaper covering key financial and business news stories, distributed online to readers seeking daily curated financial news content.
- 视频 (Video Content Channel) Video news content section covering financial markets, executive interviews, and special reports for viewers who prefer multimedia consumption of financial news.
- English Edition (nbdpress.com) English-language financial and business news edition of National Business Daily, extending coverage to international readers and English-speaking audiences.
Companies that use National Business Daily
Customer profileSegments2 records
Ideal customer profiles2 records
National Business Daily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Business Daily partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
National Business Daily competitors and assessment
Company assessmentDirect peers
- Jiemian News (界面新闻): Jiemian News is a national digital financial and business news outlet backed by the Shanghai United Media Group. It competes with NBD in original business journalism, mobile apps, and premium advertiser segments.
- Caixin (财新): Caixin is a leading Chinese financial and business news outlet with a national digital and print footprint, subscription product, and investigative economics coverage. It is the closest direct competitor to National Business Daily in the Chinese financial news market.
- Yicai Global / China Business Network (第一财经): Yicai is one of China's most established business news brands, operating across TV, web, mobile, and print with deep financial market coverage. It competes with NBD for both reader attention and financial advertising budgets.
- 21st Century Business Herald (21世纪经济报道): 21st Century Business Herald is a national financial newspaper and digital outlet focusing on capital markets, listed companies, and policy coverage. It mirrors NBD's combined print + digital financial news positioning.
- Wallstreetcn (华尔街见闻): Wallstreetcn is a digital-native Chinese financial news and data platform focused on macro, global markets, and real-time commentary. It competes with NBD especially for younger, mobile-first financial readers.
- Securities Times (证券时报): Securities Times is a major securities-industry-focused newspaper and digital platform covering stocks, funds, and brokerage news. It overlaps with NBD's securities, funds, and IPO verticals.
Broad incumbents
- Eastmoney (东方财富): Eastmoney is a major Chinese financial information services platform combining news, data, brokerage, and fund distribution. Its embedded news product competes with NBD while offering a much broader financial-services ecosystem.
- Sina Finance (新浪财经): Sina Finance is a large portal-style financial news vertical within the Sina ecosystem, covering stocks, funds, and macro news. It competes for general-investor audience attention and ad budgets with NBD.
- Tencent Finance (腾讯财经): Tencent Finance is the financial news channel of Tencent's media ecosystem, integrating news with WeChat distribution. Its scale and distribution reach overlap significantly with NBD's digital audience.
Emerging players
- Yiou (亿欧): Yiou is a China-focused business media outlet covering technology, new consumption, and industry verticals. It overlaps with NBD's TMT/未来商业 and 新消费 sections as a digitally-native vertical specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
National Business Daily social profiles
Digital presenceNational Business Daily compliance and trust
Trust signalCompliance2 records
National Business Daily financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Business Daily leadership team
Management profileNumber of profiles
National Business Daily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Business Daily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Business Daily
What does National Business Daily do?
National Business Daily (每经网/每日经济新闻) is a Chinese financial and business news media outlet that publishes comprehensive coverage of stocks, funds, foreign exchange, bonds, insurance, wealth management, macroeconomics, companies, real estate, TMT, IPOs, and ESG topics. Its core offering is multi-platform news content delivered through the nbd.com.cn website, a mobile application, a daily print newspaper, and video content, targeted at Chinese retail investors, professional investors, and corporate decision-makers.
Is National Business Daily a public or private company?
National Business Daily is a private company. It is classified as unknown and is currently operating.
When was National Business Daily founded?
National Business Daily was founded in 2008. It employs 101 to 250 people.
Where is National Business Daily based?
National Business Daily is headquartered in Chengdu, China, in the Asia region.
Who are National Business Daily's main competitors?
Direct peers on record are Jiemian News (界面新闻), Caixin (财新), Yicai Global / China Business Network (第一财经), 21st Century Business Herald (21世纪经济报道), Wallstreetcn (华尔街见闻) and Securities Times (证券时报). Broad incumbents are Eastmoney (东方财富), Sina Finance (新浪财经) and Tencent Finance (腾讯财经). Yiou (亿欧) is listed as an emerging player.
Does National Business Daily have an API?
No public API is recorded for National Business Daily.
What industry is National Business Daily in?
National Business Daily's product category is Financial News Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 513110 and its SIC code is 2711.