NBF Lanes s.r.l

What NBF Lanes s.r.l does

NBF Lanes s.r.l is an Italian veterinary nutraceutical company headquartered in Milan that develops, manufactures, and distributes complementary pet feeds (mangimi complementari) for dogs, cats, and horses. The company maintains a portfolio spanning 16 therapeutic areas including cardiology, dermatology, gastroenterology, geriatrics, hepatology, immunology, nephro-urology, nutrition, ophthalmology, orthopedics, fertility, and behavioral wellness, with delivery formats ranging from oral pearls, tablets, capsules, pastes, and gel sticks to topical shampoos and emulsions. Core technical differentiation is built on proprietary inactivated Limosilactobacillus reuteri strains (NBF DC PRO, NBF1, NBF 100B), exclusive ingredient licenses (MERIVA® curcumin phytosome from Indena Spa, MELOFFED® melon extract from Lallemand Animal Nutrition, Cynatine® keratin), and a proprietary LantaxTM blend used in renal support products.

The business operates a B2B model with three domestic Italian distribution channels: veterinary clinics, pharmacies, and specialized pet stores. The company maintains a dedicated veterinary professional portal (Acceso Veterinari) hosting scientific publications, and runs an educational content site (Nutrapet.vet) to support prescription-driven recommendation. Revenue is generated through one-time product sales, with publicly listed retail prices ranging from approximately €13.50 to €114.60 per pack depending on product and size. End customers are pet owners acquiring products under veterinary recommendation, while the direct buyer is the veterinary professional or pharmacy. The Horse line is operated as a separate sub-brand (nbflaneshorse.com). NBF Lanes is a privately held Italian Srl with 33 employees, no disclosed funding, no M&A history, and no parent company.

Name

NBF Lanes s.r.l

Legal name

NBF Lanes Srl

Website

https://nbflanes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NBF Lanes s.r.l is an Italian veterinary nutraceutical company that develops and distributes complementary pet feeds for dogs, cats, and horses across 16 therapeutic areas, selling through veterinarians, pharmacies, and specialty pet stores in Italy.

Ownership category

akta.pro rank

Product category

Pet Nutritional Supplements

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA), Functional & Veterinary Diet Pet Food (CRADAFAF), Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals) (HLAMAEAN)

Keywords

• Veterinary pet supplements
• Complementary pet feeds
• Animal nutrition products
• Pet healthcare products
• Veterinary nutraceuticals

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Complementary Pet Feed Sales: Sale of complementary nutritional feeds (mangimi complementari) for dogs and cats. Products are sold through veterinarians, pharmacies, and specialized pet stores. Revenue is generated through product sales with various packaging sizes and formulations targeting different health conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NBF Lanes s.r.l manufactures and distributes complementary pet feeds (mangimi complementari) - nutritional supplements for dogs, cats, and horses covering 16+ therapeutic areas including cardiology, dermatology, gastroenterology, immunology, nephro-urology, orthopedics, hepatology, ophthalmology, and geriatrics. Products are formulated with proprietary bacterial strains (NBF DC PRO, NBF1, NBF 100B), branded ingredients (MERIVA, MELOFFED, Cynatine, Lantax), omega-3 fatty acids, botanical extracts, probiotics, and minerals.

Product overview

NBF Lanes s.r.l is an Italian veterinary pharmaceutical company specializing in complementary pet feeds (mangimi complementari) for dogs and cats. The company offers a comprehensive portfolio of nutritional supplements organized across 16 therapeutic areas including Cardiology, Dermatology, Gastroenterology, Geriatrics, Hepatology, Immunology, Nephro-Urology, Nutrition, Ophthalmology, Orthopedics, and more. The product line consists primarily of oral supplements (pearls, tablets, pastes, gels, capsules, sticks) and topical products (shampoo, emulsion). Key products include Omega Pet and Artikrill lines for skin/joint health, Neurogen Pet for cognitive support, Reuteral Pet for gut flora, Urikrill for urinary tract, and specialized formulations like Nefrokrill for renal support and Gastrovom for gastrointestinal health. The company also operates a Horse line (NBF Lanes Horse) as a separate brand. Products are sold through veterinarians, pharmacies, and specialty pet stores.

Differentiator

Problem solved

Functional benefit

Brands

• NBF Lanes Pet Line: Complementary feeds product line for dogs and cats covering multiple therapeutic areas including cardiology, dermatology, nutrition, and more.
• NBF Lanes Horse

Products and services

• Artikrill Dol (and Artikrill line) Joint health supplement for adult and senior dogs and cats with EPA and DHA from fish oil, glucosamine sulfate, and chondroitin sulfate for support of joint metabolism in osteoarthritis.
• Ribes Pet Ultra line Dermatological supplement line for dogs and cats rich in Black Currant Seed Oil with zinc, Vitamin E, selenium, methionine, and Burdock extract; supports regeneration of skin and appendages. Available as gel, paste, emulsion, and shampoo-balm.
• Neurogen Pet / Neurogen Pet Ultra Brain function supplement for senior dogs and cats with DHA-titrated fish oil, nucleotides (Uridine 5-monophosphate), soy phospholipids, and MERIVA Curcuma phytosomal extract for normal neurotransmission in elderly animals.
• Reuteral Pet Multi-strain probiotic supplement with 13.6 billion CFU per capsule containing Limosilactobacillus Reuteri, Saccharomyces cerevisiae, Bacillus Velezensis, Enterococcus faecium, and Vitamin B12 for intestinal flora stabilization.
• Urikrill Urinary tract health supplement for dogs and cats containing fish oil, Cranberry, and D-Mannose for normal function of the lower urinary tract.
• Coractiv Cardiac function supplement for dogs and cats rich in EPA and DHA fatty acids from fish oil for maintenance of normal heart function.
• Gastrovom Gastrointestinal supplement for dogs and cats with Guar Gum, Kaolinitic Clays, L-Alanine, and Vitamins B1, B2, B6 supporting normal gastric function, stomach acidity conditions, gastric mucosa, nausea, and car sickness.
• Nefrokrill (Cat and Dog) Renal function supplement for adult and senior cats and dogs with fish oil (high EPA), lanthanum carbonate octahydrate for reduced phosphorus absorption, and krill oil for support of renal function in chronic renal failure.
• Normaliver Pet Hepatic function supplement for dogs and cats with Milk Thistle (Cardo mariano), MOS, Vitamin E, Rosemary extract, Zinc, Taurine, L-carnitine, Choline chloride, Betaine, and Beta-caryophyllene.
• Zincogen Pet Immuno Immunological support supplement for dogs and cats containing beta-glucans from brewer's yeast, lysine, zinc, selenium, Echinacea angustifolia extract, and vitamins B6, C, D, E for normal immune system function.
• Carevit Multi-mineral and multi-vitamin supplement for dogs of all ages with minerals, vitamins, and trace elements. Available in tablet and granule formulations for nutritional support during growth, pregnancy, lactation, sporting commitment, and senior years.
• Karenal Pet Potassium deficiency supplement for dogs and cats rich in Potassium Citrate for states of potassium deficiency and hypokalaemia.
• Omega Pet line Omega fatty acid supplement line for dogs and cats with EPA and DHA from fish oil supporting normal skin function (desquamation, dandruff, oily hair) and cardiac function. Available as pearls, paste, and liquid formulations.
• Perognidol Forte Pain management supplement for dogs and cats with high content of Hemp oil, fish oil, and MCT. Supports normal nociception and endocannabinoid system function with Beta-caryophyllene, EPA, and Vitamin E.
• Relaxigen Pet Mini Calming supplement for cats and small-medium sized dogs with Griffonia simplicifolia, green tea extract, and microencapsulated tributyrate to promote animal well-being and restore serenity.
• Carobin Pet Forte Intestinal health supplement for reduction of acute absorption disorders during acute diarrhea and convalescence. Contains microencapsulated Tannins and Zinc Oxide, MOS, Carob flour, Nucleotides, and Vitamin B12.
• Drenalase Pet Fluid drainage supplement for dogs with Lespedeza, Mullein, Horse Chestnut, Pineapple stem, and Vitamin C in modified release tablets to promote normal drainage of interstitial fluids.
• Dos Pet Visual function supplement for dogs and cats with EPA and DHA from fish oil, Vitamin A, Vitamin E, Vitamin C, and Beta-carotene for normal maintenance of visual function, especially in elderly animals.
• Resurgen Energy metabolism supplement for dogs and cats rich in EPA and DHA from fish oil with Vitamin E and beta-carotene for normal maintenance of energy metabolism.
• Ribes Pet Ultra Shampoo-Balm Dermatological shampoo-balm for dogs and cats with blackcurrant oil (omega-3 and omega-6), ceramides, 18-beta-glycyrrhetic acid, octopyrox, vitamin E, and menthol. pH 6.5 formula for gentle cleansing and skin barrier support.

Quantifiable outcome

• Artikrill Dol provides EPA and DHA from fish oil with glucosamine and chondroitin for osteoarthritis support
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ICF (Industria Chimica Fine) S.r.l. Italian manufacturer of pet supplements and complementary feeds for dogs and cats, selling through veterinary and pet specialty channels. Closely comparable as an Italian small-cap companion-animal nutraceutical specialist.
• Candioli S.r.l. Italian veterinary pharmaceutical and nutraceutical company offering condition-specific supplements for dogs and cats (e.g., Prolivet, Diursan). Directly comparable product mix, channel strategy (veterinary), and Italian geographic footprint.
• Chemifarma S.p.A. Italian veterinary pharmaceutical manufacturer producing feed supplements and specialty products for dogs, cats, and livestock. Comparable as an Italian-based vet-channel nutraceutical specialist.
• Innovet Italia S.r.l. Italian animal health company focused on nutraceuticals and dermatology products for companion animals. Comparable portfolio of condition-specific supplements sold through the Italian veterinary channel.

Broad incumbents

• Ceva Santé Animale: Global animal health company with a growing companion-animal nutraceutical line. Overlaps with NBF Lanes in condition-specific pet supplements distributed through vet channels.
• Dechra Pharmaceuticals PLC: Specialty veterinary pharmaceutical company with companion-animal therapeutic diets and supplements for renal, dermatology, and other condition areas. Comparable therapeutic positioning and vet-channel go-to-market.
• Virbac S.A. Global animal health company with a significant companion-animal nutrition and supplement portfolio (e.g., Nutribound, ranges for skin, joint, renal). Operates broadly but competes in the same condition-specific supplement categories via vet channels.
• Beaphar B.V. European pet health and care company offering supplements and health products across multiple species, including dogs and cats, through retail and vet channels. Comparable broad portfolio but at much larger scale.
• Vetoquinol S.A. European animal health group offering nutraceutical and therapeutic diet ranges for pets across joint, skin, renal, and digestive health. Comparable condition-specific product set sold through veterinary professionals.

Emerging players

• Nutravet Ltd: UK-based pet nutraceutical company offering condition-specific supplements (joint, skin, calming, urinary) sold primarily through veterinary practices. Comparable product philosophy and vet-channel focus, though UK-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nbflanes.petline
• Instagraminstagram.com/nbflanespetline
• LinkedInlinkedin.com/company/nbf-lanes-s.r.l

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBF Lanes s.r.l