NB Lung | Poumon NB

What NB Lung | Poumon NB does

NB Lung (Poumon NB) is a registered Canadian nonprofit charity (Charity No. 107 769 044 RR0001) operating exclusively in the province of New Brunswick and dedicated to lung disease prevention, patient support, and environmental health advocacy. Founded in 1933 during the tuberculosis pandemic and re-established as an independent entity in 2023 after 90 years as a federated member of the Canadian Lung Association, the organization serves all New Brunswickers — patients with asthma, COPD, lung cancer, sleep apnea, and lung transplant candidates; smokers and vapers; the general public exposed to environmental threats such as radon, outdoor air pollution, and wildfire smoke; and institutional stakeholders including schools, healthcare providers, and policymakers. It operates with 13 employees out of a single Fredericton headquarters (2-132 Main Street) under the leadership of President & CEO Melanie Langille.

The organization runs a portfolio of 14+ programs rather than a unified technology product. Core offerings include a province-wide air quality monitoring network with a live particulate matter map (aqmap.ca), a radon testing and library-lending program, Clean Air Day campaigns (which enabled 93,000+ free public transit rides in 2024–2025), lung transplant support for 40+ patients, patient counselling, YogaBreathe chair yoga, a CPAP donation program, free N95-level mask distribution, a citizen-science air quality initiative, and multiple advocacy campaigns covering Drive Electric, Smoke-Free Generation, transit investment, electric school buses, and radon mitigation. Technology assets are specialized but modest: air quality sensors feeding the AQHI system, an e-commerce storefront on Givecloud, and a basic web platform; no mobile app, no public API, and no AI capabilities are offered.

The business model is a hybrid charity structure combining individual and corporate donations (tax-deductible, monthly subscription or one-time), federal and provincial government grants, product sales (radon test kits, masks, merchandise), and partnership-driven programming. Most patient-facing services are provided free of charge; radon test kits and merchandise carry per-unit pricing. Distribution combines direct-to-patient services from the Fredericton office, digital channels (website, newsletter, and active social media presence on Facebook, Twitter/X, Instagram, LinkedIn, and YouTube), reseller/library partnerships for radon kit distribution, and healthcare provider referral channels. The go-to-market motion is community-led, anchored in advocacy campaigns, public education, and patient referral relationships.

Name

NB Lung | Poumon NB

Legal name

NB Lung

Website

https://nblung.ca

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

NB Lung (Poumon NB) is a New Brunswick-registered charity founded in 1933 that delivers lung disease patient support, radon testing, air quality monitoring, and clean-air advocacy. Operating independently since 2023, it serves residents, patients, healthcare providers, and policymakers across the province.

Ownership category

akta.pro rank

Product category

Public Health Charity Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAKANAN

Occupational & Environmental Lung Disease Clinic

Healthcare & Life Sciences/Specialist Medical Practice/Pulmonology & Sleep Medicine

SECONDARYHLAKANAE

COPD & Chronic Bronchitis Management

Healthcare & Life Sciences/Specialist Medical Practice/Pulmonology & Sleep Medicine

SECONDARYHLAKANAD

Asthma & Allergy-Related Pulmonary Care

Healthcare & Life Sciences/Specialist Medical Practice/Pulmonology & Sleep Medicine

SECONDARYHLAKANAM

Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management

Healthcare & Life Sciences/Specialist Medical Practice/Pulmonology & Sleep Medicine

SECONDARYHSABAKAD

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHLAHAGAG

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Respiratory & Sleep Therapy Devices

Keywords

• Lung health advocacy
• Radon testing programs
• Air quality monitoring
• Patient support services
• Smoking cessation support

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Donations: Individual and corporate donations from supporters, with options for one-time and monthly donations. Donations are tax-deductible as NB Lung is a registered charity (No. 107 769 044 RR0001).
2. Government Grants and Funding: Funding from federal and provincial government programs, including grants for health initiatives, environmental programs, and advocacy work.
3. Program Revenue (Product Sales): Revenue from sale of radon test kits, merchandise, and educational materials through the online shop.
4. Partnership Programs: Collaborative programs with government and other organizations that may include funding or resource sharing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NB Lung is a registered charity delivering lung health programs across New Brunswick, including radon test kit sales, a province-wide air quality monitoring network, free patient counseling for those with asthma, COPD, sleep apnea, and post-lung transplant, smoking and vaping cessation resources, and policy advocacy campaigns such as Clean Air Day and Drive Electric. The organization also distributes free Health Care Particulate Respirator masks and provides CPAP equipment assistance for residents who cannot afford these devices.

Product overview

NB Lung is a charitable organization offering a portfolio of lung health programs and services rather than a unified technology product. The organization's offerings include patient support programs (lung transplant support, patient counselling, sleep apnea support), environmental health initiatives (air quality monitoring, radon testing/lending programs, Clean Air Day), wellness programs (YogaBreathe, healthy homes education), and advocacy campaigns (Drive Electric, smoke-free generation, transit investment). Products include radon test kits sold through their shop, free face mask distribution, and CPAP equipment assistance. The organization also provides educational resources, respiratory health symposia, and community-based citizen science air quality monitoring.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93,000+ free public transit rides enabled through Clean Air Day campaign
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• National Lung Health Alliance (NLHA)coreStrategic or Co-development PartnerCoalition of provincial lung health charities and organizations dedicated to championing lung health issues across Canada. NB Lung works with NLHA members including BC Lung Foundation, Alberta Lung, LungSask, Association Pulmonaire du Quebec, LungNSPEI, Lung Cancer Canada, Asthma Canada, and COPD Canada. Focus areas include youth vaping prevention, COPD diagnostics, and air quality/radon reduction.
• RPC LaboratoriescoreTechnology or IntegrationPartnership with RPC Laboratories in Fredericton for radon test kit analysis. Completed tests are now analyzed locally in Fredericton rather than being sent to the US, enabling faster and more efficient results for New Brunswick residents.
• Canadian Electric School Bus Alliance (CESBA)coreStrategic or Co-development PartnerCollaborative alliance working to accelerate electric school bus adoption across Canada. NB Lung participates in advocacy and education efforts to promote electric school buses for cleaner air and child health.
• Drive Electric AtlanticcoreStrategic or Co-development PartnerRegional program encouraging Atlantic Canadians to switch to electric vehicles. NB Lung is invested in lowering conventional vehicles on the road to improve lung health, with EVs as a key aspect of that work.
• Canadian Cancer SocietyminorGTM or Marketing PartnerJoint advocacy partnership on tobacco settlement issues. Organizations co-signed letters to the provincial government urging responsible use of tobacco settlement funds for lung health.
• Heart & Stroke Foundation of New BrunswickminorGTM or Marketing PartnerJoint advocacy partnership on tobacco settlement issues. Coalition partner in advocating for lung health priorities.
• New Brunswick Medical SocietyminorGTM or Marketing PartnerJoint advocacy partnership on tobacco settlement and healthcare issues. Coalition partner in advocating for lung health priorities in the province.
• University of CalgarycoreStrategic or Co-development PartnerCollaborated with University of Calgary on the Cross-Canada Radon Survey, conducted in partnership with Health Canada. NB Lung contributed significant radon testing data from New Brunswick residents.
• Health CanadacoreStrategic or Co-development PartnerFederal government health department collaborated on Cross-Canada Radon Survey. NB Lung's data contributed to national radon exposure research and guidelines.
• Government of New BrunswickcoreStrategic or Co-development PartnerProvincial government partnership for radon testing programs, clean air initiatives, and health policy advocacy. NB Lung successfully advocated for free radon testing becoming available at public libraries.
• New Brunswick LibrariescoreChannel Partner/ Reseller/ DistributorNew Brunswick public libraries serve as distribution points for radon test kits, making testing accessible to residents across the province.
• Canadian Lung AssociationminorStrategic or Co-development PartnerFormer federated partner relationship ended in 2023. NB Lung transitioned from a federated member of the Canadian Lung Association to become an independent entity devoted to New Brunswick lung health priorities.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Association Pulmonaire du Québec: Quebec's French-language provincial lung health organization and NLHA member. Closely comparable patient support, radon testing, and air quality programs, with bilingual service overlap relevant to NB Lung's French operations.
• LungSask: Saskatchewan's provincial lung association and fellow NLHA coalition member. Directly comparable scope of patient support, radon awareness, and clean air advocacy.
• BC Lung Foundation: Provincial lung health charity in British Columbia and fellow National Lung Health Alliance member. Closely comparable mandate, patient support programs, and advocacy structure, serving a different geography.
• LungNSPEI: Lung health charity covering Nova Scotia and Prince Edward Island within Atlantic Canada. Most direct geographic peer given overlapping Atlantic Canadian catchment and shared radon/air quality agenda.
• Alberta Lung: Alberta's provincial lung health charity and National Lung Health Alliance member. Operates the same charity-based patient support, education, and advocacy model as NB Lung, scaled to a larger province.

Broad incumbents

• Canadian Lung Association: Former parent/affiliate of NB Lung and the national umbrella for provincial lung health organizations in Canada. Directly comparable mission (lung disease prevention, advocacy, research funding) but operates federally rather than provincially.
• Canadian Cancer Society: National health charity that co-signed tobacco settlement advocacy letters with NB Lung. Comparable charity model, donor base, and policy advocacy approach, though broader in disease scope.

Regional players

• Heart & Stroke Foundation of New Brunswick: Provincial affiliate of a major Canadian health charity co-advocating with NB Lung on tobacco settlement issues. Comparable provincial advocacy footprint and donor base competition.

Emerging players

• COPD Canada: National patient advocacy organization for COPD. Overlaps with NB Lung's COPD patient support programs (e.g., YogaBreathe) and is a coalition partner within the NLHA.
• Asthma Canada: National asthma-focused charity and NLHA coalition partner. Comparable patient support and education model but condition-specific rather than broad lung health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NBlung
• YouTubeyoutube.com/user/thenblungassociation
• Facebookfacebook.com/nblung
• LinkedInlinkedin.com/company/nb-lung
• Instagraminstagram.com/nb_lung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NB Lung | Poumon NB