National Crime Prevention Council
The National Crime Prevention Council is a Washington, D.C.-based 501(c)(3) nonprofit that mobilizes citizens, communities, and law enforcement through public-education campaigns anchored by McGruff the Crime Dog®, serving families, youth, law enforcement, and federal partners across the United States.
- Company typePrivate
- Founded1982
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What National Crime Prevention Council does
The National Crime Prevention Council (NCPC) is a Washington, D.C.-based 501(c)(3) nonprofit founded in 1982 to mobilize citizens and law enforcement around crime prevention. The organization is best known for McGruff the Crime Dog®, a registered trademark mascot with three generations of public recognition, and operates the Crime Prevention Coalition of America, a network of 400+ member organizations. NCPC delivers its mission through a portfolio of public-education campaigns, community programs, and professional training offerings rather than a single technology product.
Core programs include the Go For Real anti-counterfeiting campaign (with USPTO), The Lives Project fentanyl-awareness platform, the McGruff Club for ages 6-10, Crime Prevention Month (October), McGruff's Community Crime Team webinars, Crime Prevention Through Environmental Design (CPTED) training, and the National Crime Prevention Specialist (NCPS) certification for law enforcement. Distribution runs through six social platforms, a podcast, award-winning PSAs (~1 million impressions per minute), and a partner network spanning 15,000+ law enforcement agencies. The McGruff 4-Steps of Gun Safety program, delivered with the NSSF, has distributed 37+ million firearm safety kits across all 50 states since 1999.
NCPC's business model is that of a typical public-charity nonprofit: revenue comes from individual donations (one-time and monthly recurring), corporate sponsorships (Walmart is the named flagship national sponsor), and modest merchandise sales through the McGruff Shop. Core educational resources and programs are provided free to the public. The organization operates with a lean staff of approximately 6-10 people, relying on coalition and partner-driven distribution to achieve national scale rather than direct-to-consumer acquisition.
National Crime Prevention Council firmographics
Firmographics- Name
- National Crime Prevention Council
- Legal name
- National Crime Prevention Council
- Website
- https://ncpc.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The National Crime Prevention Council is a Washington, D.C.-based 501(c)(3) nonprofit that mobilizes citizens, communities, and law enforcement through public-education campaigns anchored by McGruff the Crime Dog®, serving families, youth, law enforcement, and federal partners across the United States.
- Ownership category
- akta.pro rank
National Crime Prevention Council industry classification
Industry- Product category
- Public Safety Education
- NAICS
- Police Protection (922120)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)
- akta.pro secondary industry
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
Where National Crime Prevention Council is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Crime Prevention Council business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Donations and Contributions: The organization solicits one-time and monthly recurring gifts from donors to support crime prevention programs and public education campaigns.
- Corporate Sponsorships: Partnerships with corporations like Walmart that sponsor specific programs and events, including Crime Prevention Month activities and community safety initiatives.
- McGruff Merchandise Sales: Online shop selling McGruff-themed merchandise including youth t-shirts, hats, and other branded items to generate revenue and spread crime prevention awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free public resources and education |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
National Crime Prevention Council product offering
Product offeringCore offering
The National Crime Prevention Council (NCPC) is a 501(c)(3) nonprofit that delivers public education campaigns, community mobilization programs, and professional training to prevent crime in the United States. Its portfolio is anchored by the McGruff the Crime Dog® mascot brand and includes campaigns on violent crime, fentanyl awareness, anti-counterfeiting (Go For Real), gun safety, and intellectual property theft. NCPC also offers the NCPS professional certification for law enforcement, CPTED training, the True Crime Prevention Podcast, and merchandise sales via the McGruff Shop.
Product overview
The National Crime Prevention Council operates as a nonprofit organization offering a unified suite of crime prevention programs anchored by McGruff the Crime Dog. The portfolio includes public education campaigns (Go For Real anti-counterfeiting), violent crime prevention initiatives, community engagement programs (McGruff's Community Crime Team, Crime Prevention Month, Crime Prevention Coalition of America), professional certification (NCPS), youth safety education (McGruff Club, gun safety), and awareness platforms (The Lives Project for fentanyl, podcast). These products work together through shared branding, educational resources, and community mobilization to enable people to Take A Bite Out Of Crime.
Differentiator
Problem solved
Functional benefit
Brands
- Go For Real: Award-winning anti-counterfeiting campaign educating and empowering consumers to make informed purchasing choices.
- Canceling Counterfeits Coalition
- The Lives Project
Products and services
- McGruff the Crime Dog® Campaign
Quantifiable outcome
- Over 37 million firearm safety kits distributed through Project ChildSafe partnership
- +2 more outcomes
Companies that use National Crime Prevention Council
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
National Crime Prevention Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
National Crime Prevention Council partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- U.S. Patent and Trademark Office (USPTO)coreCollaboration with USPTO on the Go For Real anti-counterfeiting campaign to raise public awareness about intellectual property dangers and decrease demand for counterfeit goods. The partnership produces PSAs, educational materials, and resources targeting tweens and teens.
- National Shooting Sports Foundation (NSSF)corePartnership on McGruff's 4-Steps of Gun Safety program featuring videos with McGruff and his nephew Scruff. NSSF promotes these resources through Project ChildSafe, the largest firearm safety education program in the U.S., which has distributed 37+ million safety kits through 15,000+ law enforcement agencies.
- Bureau of Justice AssistancecoreFederal partnership supporting violent crime prevention through the VALOR Initiative, producing PSAs and program materials on effective communication between law enforcement and communities.
- WalmartflagshipWalmart serves as national sponsor of Crime Prevention Month, supporting local events and activities that promote safer neighborhoods across America. Partnership announced October 2025.
- National Sheriffs' AssociationcoreCo-sponsorship of Neighborhood Watch program and Celebrating Safe Communities initiative, connecting citizens with law enforcement for community safety.
- The CauseWay AgencyminorMarketing agency partner assisting with campaign development and research, including 2010 intellectual property theft research study.
- IpsosminorResearch partner conducting national surveys to measure awareness and effectiveness of Go For Real anti-counterfeiting campaign in 2019 and 2021.
- YMI ClassroomminorEducational content partner providing interactive games and video content for the Go For Real campaign and McGruff.org children's educational site.
- Arnold & PorterminorFeatured sponsor providing legal and professional support for organizational initiatives.
- National Intellectual Property Rights (IPR) Coordination CentercorePartner in intellectual property crime prevention. Consumers are directed to report suspected IP theft through IPR Center's website to help stop IP crime.
- United States Attorney General Merrick Garland / Department of JusticecoreNCPC urged investigation of Snap, Inc. for facilitating fentanyl sales. Executive Director Paul DelPonte has engaged with DOJ on social media platform accountability and fentanyl crisis response.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
National Crime Prevention Council competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
National Crime Prevention Council social profiles
Digital presenceNational Crime Prevention Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Crime Prevention Council leadership team
Management profileNumber of profiles
Profiles11 records
National Crime Prevention Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Crime Prevention Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Crime Prevention Council
What does National Crime Prevention Council do?
The National Crime Prevention Council (NCPC) is a 501(c)(3) nonprofit that delivers public education campaigns, community mobilization programs, and professional training to prevent crime in the United States. Its portfolio is anchored by the McGruff the Crime Dog® mascot brand and includes campaigns on violent crime, fentanyl awareness, anti-counterfeiting (Go For Real), gun safety, and intellectual property theft. NCPC also offers the NCPS professional certification for law enforcement, CPTED training, the True Crime Prevention Podcast, and merchandise sales via the McGruff Shop.
Is National Crime Prevention Council a public or private company?
National Crime Prevention Council is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Crime Prevention Council founded?
National Crime Prevention Council was founded in 1982. It employs 11 to 50 people.
Where is National Crime Prevention Council based?
National Crime Prevention Council is headquartered in Washington, United States, in the North America region.
How does National Crime Prevention Council make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are corporate Sponsorships and mcGruff Merchandise Sales.
Does National Crime Prevention Council have an API?
No public API is recorded for National Crime Prevention Council.
What industry is National Crime Prevention Council in?
National Crime Prevention Council's product category is Public Safety Education. Its primary akta.pro industry code is MPAJACAL, Professional Certification & Training Content Publishing (Exam Prep, CE/CPD), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 922120 and its SIC code is 8200.