National Curriculum & Training Institute

What National Curriculum & Training Institute does

National Curriculum & Training Institute (NCTI), founded in 1981 and headquartered in Phoenix, Arizona, develops and distributes evidence-based cognitive behavioral curricula and facilitator certification training for the U.S. criminal justice system. Its flagship offering, the "Complete Behavior Change System," integrates five components: APPA-accredited facilitator certification (40 contact hours), the Crossroads offense-specific cognitive curriculum delivered in separate adult and youth versions across Low, Medium, and High risk levels, the Real Colors personality assessment grounded in Carl Jung's theory and validated through Myers-Briggs and Keirsey-Bates research, the Cog Talk extended-learning guide using motivational interviewing techniques, and Tools for Program Fidelity anchored by a web-based pre/post testing system. The methodology combines cognitive behavioral treatment with a cognitive dissonance approach aligned to the National Institute of Correction's eight key principles of effective interventions and the Risk-Need-Responsivity framework, designed for group-based delivery in 2-hour, twice-weekly sessions.

NCTI monetizes through four revenue streams: one-time curriculum product sales (workbooks and facilitator guides priced by organization type including non-profit, government, and for-profit), facilitator certification training delivered virtually via Zoom or on-site at customer locations (40-hour Crossroads and 24-hour Real Colors certifications with volume discounts), Real Colors product sales across English, Spanish, and Mandarin Chinese editions and Adult/Youth/Criminal Justice versions, and curriculum licensing arrangements for government agencies including digital PDF versions. Distribution combines a direct e-commerce storefront at ncti.org, a separate RealColors.org channel, an inbound "Get Started" inquiry motion, and field sales targeting probation departments, juvenile courts, corrections facilities, courts/pretrial services, private treatment providers, and military justice programs across the United States and select international markets such as Bermuda.

The company is a privately held Arizona corporation with no disclosed venture capital, private equity, or institutional investment, no public listing, and no documented M&A, restructuring, or leadership change activity. NCTI holds multiple U.S. registered trademarks covering brand identity (NCTI, Crossroads, Real Colors, Cog Talk, MATRIXX, Personal Awareness Journal) and reports pending U.S. patent applications for underlying software and processes. Its principal third-party validation is a "Promising" rating from the National Institute of Justice's CrimeSolutions program for the Cognitive Life Skills curriculum, and it maintains a long-standing collaboration with the American Probation and Parole Association dating to 2001, under which it also licenses Real Colors instruments from affiliated Real Colors Holdings, Inc.

Name

National Curriculum & Training Institute

Legal name

National Curriculum and Training Institute, Inc.

Website

https://ncti.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

National Curriculum & Training Institute (NCTI) is a Phoenix-based, privately held provider of evidence-based cognitive behavioral curricula, facilitator certification, and program fidelity tools serving U.S. criminal justice agencies working with adult and youth offenders.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Curriculum Product Sales: Sale of participant workbooks and facilitator guides for Crossroads curricula in both adult and youth versions. Products available at different price levels based on organization type (non-profit, government agency, for-profit). Many products available in Spanish.
2. Facilitator Certification Training: Revenue from certification training programs including Crossroads Cognitive Certification (40 APPA contact hours) and Real Colors Certification (24 APPA contact hours). Training delivered in-person and virtually with volume discounts available for organizations.
3. Real Colors Products: Sale of Real Colors personality instruments, facilitator guides, workbooks, and related materials in multiple languages (English, Spanish, Mandarin Chinese) and versions (Adult, Youth, Criminal Justice Edition).
4. Curriculum Licensing: Licensing agreements for government agencies and organizations to implement NCTI's Crossroads curricula. Organizations can obtain digital versions (PDF) through licensing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NCTI develops and sells evidence-based cognitive behavioral curricula (Crossroads for adults and youth), facilitator certification training, the Real Colors personality assessment, Cog Talk extended learning guides, and a pre/post online testing system to criminal justice agencies. Its flagship offering is the integrated Complete Behavior Change System, delivered through APPA-accredited certified facilitators to reduce recidivism among adult and youth offenders.

Product overview

NCTI offers the Complete Behavior Change System, a unified platform combining five integrated components: (1) APPA-Accredited Facilitator Certification providing 40 professional contact hours; (2) Crossroads evidence-based cognitive curricula for adults and youth covering offense-specific topics like anger management, cognitive life skills, domestic violence, DUI, substance abuse, parenting, and theft; (3) Real Colors personality assessment using a validated four-color temperament framework; (4) Cog Talk extended learning guide for reinforcing concepts; and (5) Tools for Program Fidelity including web-based pre/post testing, facilitator monitoring, and resource library. The system is designed for criminal justice agencies to deliver measurable behavioral change through interactive, group-based cognitive behavioral interventions aligned with the National Institute of Correction's eight key principles of effective interventions.

Differentiator

Problem solved

Functional benefit

Brands

• Crossroads®: NCTI's flagship evidence-based cognitive behavioral curricula for adult and youth criminal justice populations, addressing offense-specific topics such as anger management, cognitive life skills, drugs & alcohol, felony offenses, and more.
• Real Colors®
• Cog Talk®

Products and services

• Complete Behavior Change System Integrated five-component platform combining APPA-Accredited Facilitator Certification, evidence-based Crossroads curricula, Real Colors personality assessment, Cog Talk extended learning, and Tools for Program Fidelity for criminal justice agencies.
• Adult Crossroads

Quantifiable outcome

• Treatment group offenders were statistically significantly less likely to recidivate compared with control group offenders during parole supervision
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• American Probation and Parole Association (APPA)coreStrategic or Co-development Partner · 1 January 2001For more than 20 years, NCTI has been actively involved with APPA, earning a reputation for providing quality programs. NCTI's certification programs and trainings are accredited through APPA for continuing education hours (Contact Hours). Crossroads Certification Training grants 40 Hours and Real Colors Certification Training grants 24 Hours. This partnership provides APPA accreditation which is essential for criminal justice agencies requiring accredited training.
• Real Colors Holdings, Inc.coreOEM/ Whitelabel/ Licensing PartnerNCTI has licensed the rights to use, market, produce and sell the Real Colors Personality Instruments from Real Colors Holdings, Inc. Real Colors is an Affiliate of NCTI. This licensing arrangement gives NCTI exclusive rights to distribute Real Colors products within the criminal justice market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Institute of Corrections (NIC): Federal agency within the U.S. Department of Justice that develops and disseminates training and evidence-based program models to corrections agencies — overlaps with NCTI's curriculum/training mission but as a public-sector incumbent offering open-access resources.

Direct peers

• The Change Companies: Publishes evidence-based cognitive-behavioral curricula and workbooks (e.g., 'Criminal Thoughts', 'Foundations of Change') targeting the same probation, corrections, and treatment audiences as NCTI Crossroads — overlapping product category, customer base, and delivery model.
• Carey Group: Long-standing publisher of CBT-based correctional curricula and facilitator materials. Directly comparable to NCTI in offering offense- and risk-tiered content with facilitator certification training for criminal-justice professionals.

Others

• American Probation and Parole Association (APPA): Industry association that accredits continuing-education hours for probation/parole practitioners — directly relevant to NCTI because it both sets the contact-hour standard NCTI relies on and runs its own training/credentialing ecosystem.
• Center for Correctional Solutions (Sand Ridge Secure Treatment Center / CECJS publications): Publishes correctional treatment manuals and program guides used by agencies evaluating or building curricula — adjacent content publisher with overlapping criminal-justice buyer base.

Emerging players

• Evidence-Based Associates (EBA): Provides implementation support and training for evidence-based programs in juvenile justice and child welfare — overlapping customer base and a growing challenger in delivering facilitator certification similar to NCTI's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/national-curriculum-&-training-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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