THE NATIONAL DANCE COUNCIL OF AMERICA INC

Name

THE NATIONAL DANCE COUNCIL OF AMERICA INC

Legal name

National Dance Council of America, Inc.

Website

https://ndca.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance Sport Governance

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Dance competition sanctioning
• Adjudicator credentialing
• Dancer license registration
• Dancesport governing body
• Ballroom dance standards

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Competitor Registration: Annual license fees for professional dancers competing in NDCA-sanctioned events. Fees range from $85 for professional competitor license. Includes professional competitor, certified dance teacher, adjudicator, invigilator, chairman of judges, world dance council, emcee, music director, and competition organizer licenses.
2. Amateur Competitor Registration: Annual license fees for amateur dancers including amateur competitor ($50), pro-am student dancer ($25), competition registrar, scrutineer, music director, and emcee licenses.
3. Competition Sanctioning: Fees charged to competition organizers for sanctioning NDCA-sanctioned events, including annual application fees and event-specific charges.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

NDCA is the official U.S. governing body for dance and dancesport, providing annual license registration for professional competitors, amateur competitors, pro-am students, certified dance teachers, adjudicators, scrutineers, invigilators, music directors, emcees, and competition organizers. It sanctions competitions under the NDCA Rule Book, delivers a three-tier adjudicator credentialing program, and operates the NDCA Premier National Ranking System across International and American style ballroom, Latin, smooth, and rhythm categories.

Product overview

The National Dance Council of America Inc (NDCA) operates as a non-profit educational organization and the official governing body for dancing in the United States. Rather than a unified software product, NDCA offers a suite of interconnected services centered on dance competition governance. The core offerings include an online registration system for individuals to obtain annual memberships and licenses, the official NDCA Rule Book governing all sanctioned competitions, and adjudicator credentialing through three certification levels. Supporting products include invigilation resources (figures, elements, videos, steplists), competition calendar management, the NDCA Premier National Ranking System, event organization resources, costume guidelines, and the NDCA Premier software for competition management. Member organizations provide additional certification programs through various dance teaching associations.

Differentiator

Problem solved

Functional benefit

Brands

• World Dance America: Trademark registered for dance competitions and championships across the Americas.
• World American Style Championships
• The Americas Dance Council
• U.S. DanceSport Hall of Fame

Products and services

• NDCA Online Registration and Licensing System Web-based registration platform allowing professional dancers, amateur dancers, pro-am students, certified dance teachers, adjudicators, scrutineers, music directors, emcees, and competition organizers to obtain annual NDCA licenses. Pricing varies by license type (amateur competitor $50, pro-am student dancer $25, professional competitor $85, with additional categories for adjudicator, invigilator, chairman of judges, world dance council, emcee, music director, competition organizer, certified dance teacher).
• NDCA Rule Book
• Adjudicator Credentialing Program
• NDCA Premier Software
• NDCA Premier National Ranking System
• NDCA Competition Sanctioning Service
• World Dance America Program

Quantifiable outcome

• Member organizations cover over 250 studios in 17 countries through Arthur Murray and Fred Astaire franchises alone.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Christopher & Dana Reeve FoundationminorStrategic or Co-development Partner · 1 January 2023Roll Call Wheelchair Dance organization, recognized by NDCA in 2023, brings joy of movement and dance to those in wheelchairs and with disabilities. Supported by the Christopher & Dana Reeve Foundation. John Nyemchek serves as Dance Director and Chair of NDCA Wheel Chair and Para Dance Committee.
• The Americas Dance Council (TADC)coreStrategic or Co-development Partner · 1 January 2016Incorporated in July 2016, TADC is an affiliate member of the World Dance Council (WDC) and registered as a trademark in 19 countries across the Americas. Goal is to bring all of the Americas under one umbrella to help people enjoy life through dance.
• Canadian Dance Teachers Association (CDTA)coreStrategic or Co-development Partner · 1 January 1981In 1981, the North American Treaty was created between NDCA and CDTA (official professional body of Canada) to open direct communication regarding rules, competition date conflicts, and professional registrations. In November 2004, the treaty was recast as the North American Dance Sport Alliance (NADSA) with more specifically written agreements.
• World Dance Council (WDC)coreStrategic or Co-development Partner · 1 January 1962In 1962, NDCA was admitted to membership in the World Dance and Dance Sport Council (WD&DSC), previously known as the International Council of Ballroom Dancing (ICBD). NDCA has exclusive right to select professional couples and judges who will represent America in all World Professional Championships.
• World Federation of Ballroom DancersminorStrategic or Co-development PartnerPublic charitable organization dedicated to enhancing the image of ballroom dance and dancesport. Has distributed over $20 million to various worthy projects since 1989. All contributions are tax deductible under Section 501(c)(3).
• Heritage Dance Foundation (HDF)minorStrategic or Co-development Partner501(c)(3) nonprofit corporation that acquired DanceWeek to continue reporting news of ballroom dancing. Mission is to promote international sport of partnership dancing through education, cultivating excellence, and elevating standards. HDF administers the NDCA Benevolent Fund Covid-19 with 100% of donations going directly to the fund.
• Brigham Young UniversitycoreStrategic or Co-development PartnerMember since 1985. Hosts the United States Professional Standard Ballroom Championships. Home to the largest Ballroom Dance Program in a university in the world. Formation teams have won US title and numerous British formation titles. Selected to host World Amateur Standard Championships in 1993.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-national-dance-council-of-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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