NDF (National Digital Forum)

What NDF (National Digital Forum) does

NDF (National Digital Forum) is a New Zealand not-for-profit incorporated as National Digital Forum Inc., established in 2002 and headquartered in Wellington, with approximately 10 employees. Its mission is to enhance interaction between technology and culture and to drive digital capability development within the cultural sector (GLAMIR — Galleries, Libraries, Archives, Museums, and Recordkeeping) in Aotearoa. The organization operates as a membership-based community body rather than a software vendor, delivering programs through an annual in-person conference (NDF26, November 23-25, 2025 in Wellington), on-demand workshops delivered to organizations across New Zealand, online sessions/webinars, a mentoring program, and a public video archive of past presentations.

Core products and services include the NDF Annual Conference (flagship event), NDF Workshops (customized on-site training), NDF Membership (tiered Nikau and Kauri memberships with discounts on events and free job advertising for Kauri members), NDF Videos (an archive of recorded presentations), NDF Mentoring, NDF Online Sessions (webinars), and an Opportunity Advertising Package for GLAMIR job postings. The underlying technology footprint is minimal — the website and video content are delivered via Squarespace CDN — and NDF does not disclose proprietary software, APIs, or AI/ML capabilities.

The revenue model is a hybrid of subscription (membership fees on recurring basis), one-time transaction fees (conference registration, job advertising unit pricing at NZD $80 for members and $120 for non-members), and professional services (workshops). The customer base is dominated by New Zealand government-funded cultural institutions (Te Papa, Auckland Museum, National Library, Auckland Art Gallery, regional museums, city councils) and universities, with a smaller set of non-profit and private sector supporters. Distribution is domestic-only, with marketing via email newsletter (1-2x/month), Bluesky, LinkedIn, and the website.

Name

NDF (National Digital Forum)

Legal name

National Digital Forum Inc.

Website

https://ndf.org.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

NDF (National Digital Forum) is a New Zealand not-for-profit founded in 2002 that convenes the country's GLAMIR sector (galleries, libraries, archives, museums, recordkeeping) through an annual conference, on-demand workshops, membership, mentoring, and online sessions.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: NDF operates a membership program offering tiers (Nikau and Kauri members) with benefits including discounts on conference registration, networking events, training workshops, and access to member resources.
2. Job opportunity advertising: NDF offers advertising packages for GLAMIR organizations to post job opportunities, priced at $80 for member organizations and $120 for non-members, with inclusion in newsletter and LinkedIn posts.
3. Conference registration: NDF hosts annual conferences (NDF26 in Wellington, November 23-25) with earlybird ticket pricing and general registration, providing networking and learning opportunities for the cultural sector.
4. Workshops: NDF delivers on-demand workshops to organizations across New Zealand, providing specific training that organizations can request individually or collectively with other organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NDF is a not-for-profit membership organisation that delivers digital capability development services to the New Zealand cultural sector (GLAMIR — Galleries, Libraries, Archives, Museums, and Recordkeeping). Its offerings include an annual conference, on-demand workshops delivered to organisations, a tiered membership program, online webinar sessions, a video archive of past presentations, a mentoring program, and paid job-opportunity advertising packages.

Product overview

NDF (National Digital Forum) is a not-for-profit organisation established in 2002 that serves the cultural sector (GLAMIR - Galleries, Libraries, Archives, Museums, and Recordkeeping) through a portfolio of programs. The core offerings include the annual NDF Conference (NDF26), on-demand workshops, membership benefits, a video library of past presentations, and mentoring programs. Additional services include opportunity advertising packages for sector organisations. The organisation acts as a convening body for digital capability development rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• NDF Annual Conference NDF's flagship annual conference bringing together the cultural sector (GLAMIR — Galleries, Libraries, Archives, Museums, and Recordkeeping) to share knowledge on digital technology, innovation, and sustainable practice. Held in-person at rotating New Zealand venues with earlybird and standard registration tiers.
• NDF Workshops On-demand workshops delivered to GLAMIR organisations across New Zealand, providing specific training that organisations can request individually or collectively with other organisations to bring the learning to their area.
• NDF Membership Membership program offering tiers (Nikau and Kauri members) with benefits including discounts on conference registration, networking events, training workshops, free job opportunity advertising for Kauri members, and access to member resources.
• NDF Videos Library of recorded presentations and sessions from past NDF conferences covering digital topics in the cultural sector including AI, accessibility, digital preservation, innovation, and cybersecurity.
• NDF Mentoring Mentoring program connecting digital thinkers, creators, makers, and future shapers within the cultural sector community.
• Opportunity Advertising Package Advertising service for GLAMIR organisations and the wider cultural sector to advertise roles and opportunities. Includes listing in newsletter (1-2 times per month), LinkedIn post, and one-month visibility.
• NDF Online Sessions Webinars and online sessions on digital topics relevant to the cultural sector, featuring expert presenters on topics like digital preservation, AI, accessibility, and cybersecurity.

Named customers14 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REANNZcoreStrategic or Co-development PartnerNDF announced a new partnership with REANNZ to support the GLAM sector in Aotearoa to meet the challenges of digital transformation. REANNZ (Research and Education Advanced Network New Zealand Ltd) provides networking infrastructure and capabilities to support the sector.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Collections Trust: UK not-for-profit supporting museums and cultural collections with standards, training, and digital capability services. Closely comparable to NDF's GLAMIR membership-and-training model.
• LYRASIS: US-based not-for-profit technology and content services organisation serving libraries, archives, museums, and cultural heritage communities. Comparable to NDF in mission and member-base composition.
• Council on Library and Information Resources (CLIR): US not-for-profit that convenes libraries, archives, and cultural institutions on digital transformation, preservation, and information policy. Comparable to NDF as a sector convening body.
• Open Preservation Foundation: International not-for-profit focused on digital preservation tooling and capability for memory institutions. Comparable to NDF as a small specialist GLAM digital-capability membership body.
• Digital Preservation Coalition: UK-based not-for-profit that convenes cultural heritage institutions around digital preservation capability. Highly comparable to NDF as a sector-specific membership body delivering training, advocacy, and a knowledge base for GLAM professionals.
• Europeana Foundation: European digital cultural heritage platform convening galleries, libraries, archives, and museums around digital transformation. Comparable to NDF as a sector-wide GLAM digital capability organisation, though operating at much larger EU scale.

Broad incumbents

• American Alliance of Museums: US not-for-profit membership association serving the entire museum sector with training, advocacy, and professional development. Comparable to NDF for the museum slice of GLAM, though much broader in scope and scale.

Others

• National Library of New Zealand: Major New Zealand GLAM institution listed as a NDF member and supporter. Comparable as a sector stakeholder and potential partner, not a competitor, since it operates as a service provider within the same ecosystem NDF serves.

Regional players

• Society of American Archivists (SAA): US-based professional association for archivists offering training, conferences, and standards. Comparable to NDF for the archives slice of GLAMIR, with overlapping professional-development model.
• Australian Library and Information Association (ALIA): Peak Australian professional association for libraries and information professionals, running training, events, and advocacy. Comparable as a regional professional association serving a library and cultural sector with digital capability programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-digital-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDF (National Digital Forum)