Nutrition and Diet Resources UK (NDR-UK)

What Nutrition and Diet Resources UK (NDR-UK) does

Nutrition and Diet Resources UK (NDR-UK) is a Scottish-registered charity (SC041043) headquartered in Glasgow with 9 employees, operating in the UK health education space. The organisation develops evidence-based, dietitian-authored patient information resources covering nutrition and dietetic topics including diabetes, gastroenterology, paediatrics, weight management, eating disorders, pregnancy, oncology, liver disease, and texture modification. Resources are structured through a proprietary four-category classification system (DT, SHP, HP, PiL) and are delivered via two channels: print packs sold through the NDR-UK online shop, and the NDR Prescribe digital platform, which uses a credit-based electronic prescription mechanism (100 credits for £6.00) enabling health professionals to personalise and send resources to patients 24/7.

NDR-UK operates as a non-profit on a cost-recovery pricing model, with print resources priced from £5 to £25 per pack of 10. The organisation generates revenue through three streams: credit-based digital delivery, unit-priced print sales, and commissioned custom resource development for organisations with specific needs. Its go-to-market is sales-led and professional-channel oriented, targeting dietitians, NHS trusts, and health boards through the Dietetic Reference Group, project participation, student education sessions, and direct NHS procurement integration.

The company's intellectual property is anchored in clinical endorsement and partnership networks: NHS Lothian, NHS Borders, the British Dietetic Association, Coeliac UK, and the British Medical Association have all endorsed or co-developed NDR-UK resources. The technology stack is conventional — custom web platform for NDR Prescribe, PayPal for payments, MailChimp for email, Google Analytics for traffic measurement, and Microsoft Dynamics 365 for CRM — with no AI/ML or proprietary model components disclosed. NDR-UK evolved from the Scottish Nutrition and Diet Resources initiative (SNDRi) around 2014 and rebranded to NDR-UK to reflect UK-wide operations.

Name

Nutrition and Diet Resources UK (NDR-UK)

Legal name

Nutrition and Diet Resources UK

Website

https://ndr-uk.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

NDR-UK is a Scottish-registered charity developing evidence-based nutrition and diet resources for UK health and social care professionals, delivered via print packs and the NDR Prescribe digital prescription platform.

Ownership category

akta.pro rank

Product category

Nutrition and Diet Patient Education Resources

NAICS

Information (51)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Nutrition patient resources
• Dietetic education materials
• Digital prescribing platform
• Clinical nutrition information
• Evidence-based dietary guidance

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. NDR Prescribe Credits: Digital resource delivery via credit bundles (100 credits for £6.00) for electronic prescription of patient resources through the NDR Prescribe platform
2. Print Resource Sales: Physical printed patient information resources sold through online shop with per-pack pricing. Resources are priced to cover costs only, providing excellent value for healthcare customers
3. Commissioned Resource Development: Organisations can commission NDR-UK to develop custom resources for specific needs

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NDR-UK develops and distributes evidence-based nutrition and diet information resources for health and social care professionals, covering conditions from diabetes and gastroenterology to weight management and eating disorders. Resources are produced in print and digital formats, with the proprietary NDR Prescribe platform enabling electronic personalisation and delivery to patients 24/7. The organisation also accepts commissions to develop custom resources for healthcare bodies and partners with NHS organisations on specific clinical resource projects.

Differentiator

Problem solved

Functional benefit

Brands

• NDR Prescribe: Electronic resource delivery system allowing health professionals to personalise and send digital resources to patients

Products and services

• NDR Prescribe A proprietary electronic resource delivery system that allows health professionals to browse, personalise, and send digital resources to patients on demand. Ideal for remote consultations and group sessions, it operates on a credit-based system with personalised prescription capabilities including patient details and custom messaging. Designed for dietitians, specialist health professionals, and social care practitioners in the UK.
• Print Resource Catalogue Physical printed patient information resources covering an extensive range of nutrition and diet topics, from healthy eating and recipe books to clinical condition management including diabetes, gastroenterology, liver disease, paediatrics, weight management, eating disorders, nutritional support, oncology, and renal conditions. Sold in packs (typically of 10) at cost-recovery pricing (e.g., £5.00 to £25.00 per pack) via the online shop, with UK mainland delivery within 5 working days.
• Commissioned Resource Development A bespoke service enabling NHS bodies, healthcare organisations, and other partners to commission NDR-UK to develop custom nutrition and diet resources tailored to specific clinical pathways or patient populations. Demonstrated partnerships include the Low Fibre Diet resource for IBD patients with NHS Lothian and dietary guidance for ileostomy and colostomy patients with NHS Borders.
• Healthy Living Through Your Pregnancy A printed and electronic resource for pregnant women with BMI over 25, supporting healthy gestational weight gain, nutrition, and physical activity. Endorsed with the NHS Lanarkshire health badge. Available via NDR Prescribe (9539E) and in print (9539).
• Better Balance, Better Health A comprehensive weight loss guide with patient-specific information spaces and a food portion pictorial guide for calorie-controlled dietary plans. Available in print (pack of 10 at £20.00, NDR-UK ref 9543) and digitally via NDR Prescribe.
• A Guide to Gluten Free Living A comprehensive guide for people living with coeliac disease and/or dermatitis herpetiformis on why and how to follow a gluten free diet and lifestyle. Carries Coeliac UK endorsement.
• Gestational Diabetes Resource An updated resource providing information for women with gestational diabetes to help manage their health during and following pregnancy. Based on NICE, SIGN, and Diabetes UK guidelines.
• Milk-Free Weaning Resource Updated guidance for parents introducing solids to babies with a milk and egg free diet, supporting babies with suspected or confirmed milk intolerance or milk protein allergy.
• Milk and Egg-Free Weaning Resource An updated resource to ensure nutritional needs are met when excluding milk and egg from an age-appropriate diet, including guidance on weaning stages.
• Eating Well for Children Aged 1-5s A resource for children aged 1-5 years providing eating well guidance, updated with SACN 2023 guidance on milk types and FSA safety advice on popcorn.

Quantifiable outcome

• Resources endorsed by British Dietetic Association, Coeliac UK, and NHS organisations
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NHS LothiancoreStrategic or Co-development PartnerPartnership with NHS Lothian to develop the Low Fibre Diet resource for patients with IBD flare ups, post-surgery recovery and short-term illness. Resource ensures nutrient balance and minimises symptoms.
• NHS BorderscoreStrategic or Co-development PartnerResources based on information originally developed by NHS Borders for dietary guidance following ileostomy and colostomy surgery, adapted and expanded by NDR-UK.
• The London Diabetes CentreminorStrategic or Co-development PartnerPartnership to develop the Gujarati Weight Loss You Can See resource - a culturally relevant picture portion guide for calorie-controlled dietary plans.
• British Dietetic Association (BDA)coreStrategic or Co-development PartnerBDA provides endorsement for NDR-UK resources and NDR-UK participates in BDA Groups and Branches Day events. Multiple resources carry BDA endorsement.
• Coeliac UKcoreStrategic or Co-development PartnerCoeliac UK endorsement for A Guide to Gluten Free Living resource, providing credibility for the comprehensive coeliac disease management guide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Patient Information Forum: UK membership organization for producers of health information. Functions as an industry body and standards-setter rather than a direct competitor, but operates in the same ecosystem of evidence-based patient information providers as NDR-UK.
• British Dietetic Association (BDA): UK professional body for dietitians that both endorses NDR-UK resources and produces its own food fact sheets and patient information. A strategic partner of NDR-UK but also a partial content competitor in the dietitian-facing patient education category.

Broad incumbents

• BMJ Group: Major medical publisher producing clinician-facing decision support and patient information resources. Comparable to NDR-UK in the evidence-based patient education category but operates globally, with deeper digital integration and larger marketing footprint.
• Macmillan Cancer Support: Major UK charity producing condition-specific patient information resources, including oncology and palliative care content that overlaps with NDR-UK's oncology/palliative resource category. Operates at significantly larger scale.
• Coeliac UK: UK charity for people with coeliac disease and dermatitis herpetiformis. Endorses NDR-UK's Gluten Free Living resource while also producing its own patient-facing diet and lifestyle materials — directly overlapping NDR-UK's coeliac content line.
• Diabetes UK: Large UK charity providing patient education resources for diabetes. Operates in the same chronic-condition patient information space as NDR-UK but at vastly greater scale and brand recognition, with broader programming (research, advocacy, support).
• Wolters Kluwer Health: Global medical publisher with patient education and clinical decision support products (e.g., UpToDate, Lexicomp). Represents the type of scaled, internationally distributed incumbent against which NDR-UK competes in evidence-based clinician and patient resources.
• NHS.uk: Official public-sector patient information portal covering conditions, lifestyle, and healthy eating. The dominant free alternative to NDR-UK's paid resources in the UK primary care channel, with structural advantages in discoverability and cost.
• British Heart Foundation: UK charity providing patient education on cardiovascular conditions, including diet and lifestyle resources. Comparable to NDR-UK in chronic-condition patient education format but with much larger production and distribution capability.

Direct peers

• Carbs & Cals: UK-based publisher of visual portion guides and nutrition resources for diabetes and weight management. Directly comparable to NDR-UK in target users (dietitians, patients with chronic conditions) and product format (printed and digital visual guides).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nutrition-and-diet-resource-uk-ndr-uk-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition and Diet Resources UK (NDR-UK)