ndu Clinic

What ndu Clinic does

ndu Clinic is a privately-owned biological dentistry practice located at 22 Harley Street, London W1G 9PL, United Kingdom. The clinic was originally established in 2003 as the Ella Clinic and was taken over and rebranded by principal dentist Dr. Goran D. Stojanovic in 2012, repositioning it as an integrated biological-dentistry and functional-medicine practice under the 'ndu' ('life') brand. It operates from a single clinic site in London's medical district with roughly 8 listed practitioners and 15 total employees.

The clinic's service platform spans core biological dentistry — SMART-protocol mercury amalgam removal, metal-free ceramic/zirconium implants (supplied exclusively by SDS), laser-supported YSGG periodontal therapy, root canal assessment with 3D CBCT imaging, NICO/cavitation surgery, metal-free crowns, bridges, inlays, BPA-free composite fillings, and clear aligners — alongside complementary functional-medicine services including IV vitamin and antioxidant infusions, ozone therapy, photobiomodulation, PRF, Human Regenerator pulsating magnetic field therapy, nutrition consultations, and orofacial myofunctional/functional frenuloplasty services. Diagnostic capabilities include Oral Microbiome, MELISA hypersensitivity, and OMNOS heavy-metals testing.

The business model is direct-to-consumer fee-for-service with quote-based pricing (a February 2026 price list PDF is published on the site but specific figures are not disclosed in the source data). Customers are individuals — primarily health-conscious patients seeking mercury-free, metal-free, holistic oral care, plus secondary use cases around safe amalgam removal, ceramic implant placement, and airway/sleep health. The clinic is funded entirely by its owner with no external investors, parent companies, or funding rounds identified, and uses content marketing (blog, Instagram @ndu_clinic), educational events (Health Optimisation Summit, co-hosted summits with Barbara O'Neill) and practitioner referrals as its go-to-market channels.

Name

ndu Clinic

Legal name

ndu clinic

Website

https://nduclinic.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ndu Clinic is a privately-owned biological dentistry and functional medicine practice on Harley Street, London, offering SMART amalgam removal, ceramic implants, laser periodontal therapy, IV therapy and complementary wellness services directly to health-conscious individual patients.

Ownership category

akta.pro rank

Product category

Biological Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Non-Surgical Periodontal Therapy (Scaling & Root Planing) (HLABAHAJ), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Biological dentistry
• Holistic dental care
• Metal-free implants
• Safe amalgam removal
• Periodontal laser therapy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Treatment Services: Fee-for-service dental treatments including examinations, amalgam removal, ceramic implants, crowns, bridges, root canal treatments, periodontal therapy, extractions, and cosmetic procedures. Pricing varies by treatment complexity.
2. IV Therapy and Infusions: Intravenous vitamin and mineral infusions provided as standalone wellness treatments or as supportive therapy during dental procedures. Billed per session or as part of treatment packages.
3. Nutritional Consultations: One-on-one nutrition consultations with personalized diet and lifestyle recommendations, follow-up sessions, and supplementary guidance.
4. Human Regenerator Sessions: Pulsating magnetic field therapy sessions for cellular energy replenishment and rejuvenation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ndu Clinic is a biological and holistic dentistry practice on Harley Street, London, delivering metal-free dental treatments including ceramic implants, safe amalgam removal using the SMART protocol, and laser periodontal therapy. In addition to standard dental procedures, it offers complementary wellness services such as IV nutrient therapy, ozone therapy, nutritional consultations, Human Regenerator therapy, and orofacial myofunctional therapy, integrated into a single biological-medicine treatment pathway for individual patients.

Product overview

ndu Clinic is a Biological Dentistry clinic offering an integrated health approach that combines dental treatments with functional medicine on Harley Street, London. The clinic operates as a unified service platform providing core dental treatments (metal-free ceramic implants, amalgam removal, periodontal therapy, root canal assessment, crowns, bridges, fillings) alongside complementary health services (IV therapy, nutrition, Human Regenerator therapy) and supportive therapies (PRF, ozone therapy, photobiomodulation). The clinic also offers specialized treatments including orofacial myofunctional therapy, functional frenuloplasty for tongue tie, and diagnostic testing services. All dental treatments follow a biological/holistic philosophy emphasizing metal-free materials, minimally invasive techniques, and consideration of the mouth-body connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Biological Dentistry Consultation Holistic dental assessment for individual patients seeking biocompatible, metal-free treatment planning; forms the entry point to the clinic's biological treatment pathways.
• Ceramic Implant Treatment Placement of metal-free ceramic (zirconia-type) dental implants for individual patients who need tooth replacement but want to avoid titanium or other metal implants for biocompatibility reasons.
• Safe Amalgam Removal (SMART Protocol) Protocol-driven removal of mercury amalgam fillings using the SMART (Safe Mercury Amalgam Removal Technique) protocol, followed by replacement with biocompatible ceramic restorations; aimed at patients concerned about mercury exposure or metal sensitivities.
• Laser Periodontal Therapy Laser-assisted treatment of periodontal (gum) disease for individual patients, positioned as a minimally invasive alternative to conventional surgical periodontal treatment.
• Same-Day Ceramic Restorations Chairside design and milling of ceramic crowns, inlays, and onlays in a single appointment, replacing damaged or removed tooth structure with biocompatible ceramic material.
• Biocompatibility Testing Laboratory testing to identify patient-specific material sensitivities so that dental materials used in restorations and implants are individually selected for biocompatibility.
• IV Nutrient Therapy Intravenous administration of vitamins and nutrients for individual patients, used to support recovery from dental procedures and address broader wellness concerns as part of the clinic's holistic offering.
• Medical Ozone Therapy Application of medical ozone as a complementary biological therapy for individual patients, used alongside dental treatment for its antimicrobial and tissue-oxygenating effects.
• Nutritional Consultation

Quantifiable outcome

• Patient reported complete recovery from chronic migraines after treatment
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IAOMT (International Academy of Oral Medicine and Toxicology)coreStrategic or Co-development PartnerDr Stojanovic is an active member of IAOMT, the leading academy in holistic mercury-free dentistry. The clinic follows IAOMT's SMART protocol for safe amalgam removal. The clinic uses composite fillings recommended by IAOMT (Voco Admira).
• BSEM (British Society for Ecological Medicine)coreStrategic or Co-development PartnerDr Stojanovic is a member of BSEM, supporting the clinic's holistic and ecological medicine approach to biological dentistry.
• MELISA FoundationminorStrategic or Co-development PartnerThe clinic utilizes MELISA testing for hypersensitivity and allergic reactions assessment to identify potential triggers for adverse immune responses, enabling personalized treatment plans.
• SDS (Strategic Dental Solutions)coreTechnology or Integrationndu Clinic exclusively uses SDS ceramic/zirconium implants for metal-free tooth replacement. SDS is described as a trailblazer providing the only fully ceramic implants on the market with breakthrough metal-free implantology solutions.
• The Breathe Institute (Los Angeles)minorStrategic or Co-development PartnerDr Aoife Stack received training at The Breathe Institute in Los Angeles for treatment of tongue tie, integrating this specialized knowledge into the clinic's orofacial myofunctional therapy services.
• AALZ (Academy for Advanced Laser Dentistry)minorStrategic or Co-development PartnerDr Stojanovic teaches for AALZ in the UK and serves as a regular speaker at various health and dental events, including the WALKED conference for Laser Education.
• London Cranio-Sacral ChapterminorStrategic or Co-development PartnerDr Stojanovic maintains membership in this professional body supporting the holistic approach to patient care.
• Various Holistic Practitioners NetworkcoreStrategic or Co-development PartnerThe clinic works closely with doctors, physiotherapists, naturopaths, nutritionists, and other holistically oriented clinics to provide integrated care. They collaborate with ENT surgeons, pediatricians, osteopaths, myofunctional therapists, speech and language therapists, and sleep practitioners.
• British Society of Dental Sleep MedicineminorStrategic or Co-development PartnerDr Aoife Stack serves as a board member of this society, reflecting dedication to promoting optimal sleep health and treating snoring using lasers.
• Health Optimisation SummitminorGTM or Marketing Partnerndu Clinic participated in the Health Optimisation Summit 2024 for the second consecutive year, connecting with global leaders in health, wellness, and innovation.
• Amazing DiscoveriesminorGTM or Marketing PartnerCo-hosted event with Barbara O'Neill at Amazing Discoveries EU event in April, sharing stage for health optimization and biological dentistry education.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Dental Surgery: Long-established private dental practice on Cornhill, London providing comprehensive general and cosmetic dentistry with a multi-specialist clinical team. Comparable as a London-based private dental practice offering full multi-disciplinary services to a premium clientele.
• Sensu Dental: Private London dental clinic on Wimpole Street offering cosmetic, orthodontic, and general dentistry with a strong brand and patient experience focus. Comparable as a flagship-location boutique private dental practice targeting affluent London patients.
• Elleven Dental: Premium private dental practice in London (Marylebone) offering a multi-disciplinary team and full-service cosmetic and implant dentistry. Comparable as a centrally located London private dental practice with a specialist team and integrated service offerings.
• The Smile Studios: Private dental group operating multiple premium London locations offering cosmetic, implant, and general dentistry. Comparable as a London-based private dental practice targeting affluent patients with multi-specialist clinical offerings.
• Berkeley Clinic: Private multi-specialty dental clinic in Glasgow offering cosmetic, implant, and orthodontic services with a focus on patient experience. Comparable as a non-chain premium private dental practice offering integrated specialist services, though located in Scotland rather than London.
• Harley Street Dental Clinic: Long-established multi-specialty dental clinic located on Harley Street offering cosmetic, implant, orthodontic, and general dentistry. Comparable as a Harley Street-based premium private dental practice serving affluent London patients with a similar multi-specialist value proposition.
• Wimpole Street Dental Clinic: Private dental clinic on Wimpole Street, London offering cosmetic, implant, and orthodontic treatments with a focus on patient experience. Comparable as a centrally located London private dental practice offering multi-specialist services to premium clientele.
• The Modern Dentist: Private multi-disciplinary dental practice in London delivering cosmetic, restorative, and orthodontic care with an emphasis on aesthetic outcomes. Comparable as a London premium private dental practice combining specialist services under one roof.

Emerging players

• Optimal Health Clinic: UK functional medicine clinic focused on chronic conditions using integrative and holistic protocols. Comparable as a UK-based clinic delivering functional and integrative medicine services that overlap with ndu's complementary offerings (nutrition, IV therapy).

Others

• Swiss Dental Solutions (SDS): Swiss-based manufacturer of fully ceramic (zirconium) dental implants, the exclusive supplier of ndu Clinic's implant systems. A material supplier/partner rather than a competitor, but relevant adjacency as the upstream technology provider enabling the clinic's metal-free implantology offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ndu_clinic
• LinkedInlinkedin.com/company/ndu-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ndu Clinic