Neat Places
Neat Places operates a curated online directory and free printed pocket guides of independent restaurants, cafes, shops, galleries, and accommodation across New Zealand regions, serving both visiting tourists and local residents.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Neat Places does
Neat Places Ltd. is a New Zealand-based digital media company that publishes a curated directory of independent, locally-owned restaurants, cafes, shops, art galleries, bars, fashion boutiques, and accommodation across more than two dozen New Zealand regions, serving two primary audiences: travelers exploring New Zealand and local residents looking for recommendations in their own region or neighboring areas. The core product is the web platform at neatplaces.co.nz, which organizes places by region (Auckland, Wellington, Queenstown, Christchurch, Dunedin, Hamilton, Rangitīkei, and others) and features editorial stories, neighborhood guides, maker/creator profiles, themed guides, a 12-hour city itinerary series, and a logged-in favourites/saved-collection function. Behind the platform is a standard editorial CMS-style web stack; no mobile app, no public API, no SDK, and no AI or machine-learning components are disclosed in the source data.
The company extends its digital offering through a physical product line of free printed Pocket Guides covering cities and regions including Auckland, Wellington, Christchurch, Dunedin, Hamilton, Queenstown, Wānaka, Ōamaru & Waitaki, and others, with a new Auckland Pocket Guide Edition 1 currently in pre-order. Pocket Guides are fulfilled via a dedicated Shopify e-commerce storefront at shop.neatplaces.co.nz, which serves as the primary direct-to-consumer channel. Distribution and audience growth rely on content marketing (editorial stories and regional guides), an opt-in email newsletter (managed through Mailchimp at neatplaces.us2.list-manage.com), and organic social presence on Instagram and Facebook.
Neat Places' revenue mechanics are not publicly disclosed in the source data: pocket guides are free to end users, the newsletter is a free opt-in, and no advertising rate card, listing fees, sponsorship pricing, or premium subscription is documented. The company is registered as a New Zealand private limited company (Neat Places Ltd.), with no disclosed venture or private equity funding, no parent company, no subsidiaries, no acquisitions, no leadership transitions, and no patents or trademarks in the available material — consistent with a bootstrapped, founder-operated media business.
Neat Places firmographics
Firmographics- Name
- Neat Places
- Legal name
- Neat Places Ltd.
- Website
- https://neatplaces.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neat Places operates a curated online directory and free printed pocket guides of independent restaurants, cafes, shops, galleries, and accommodation across New Zealand regions, serving both visiting tourists and local residents.
- Ownership category
- akta.pro rank
Neat Places industry classification
Industry- Product category
- Local Business Discovery & Travel Content
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Neat Places business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Distribution channels2 records
Marketing channels4 records
Neat Places product offering
Product offeringCore offering
Neat Places curates and publishes editorial guides showcasing independent restaurants, cafes, shops, galleries, bars, accommodation, and activities across regions of New Zealand. The offering combines a web-based discovery platform (neatplaces.co.nz) with printed pocket guides distributed via a Shopify storefront, supported by an email newsletter and social media content.
Product overview
Neat Places operates a digital discovery platform and complementary print product portfolio. The core offering consists of an online directory (neatplaces.co.nz) that curates listings of restaurants, cafés, shops, galleries, and accommodation across New Zealand regions, supplemented by editorial stories and themed guides. The company also produces free printed Pocket Guides for major cities including Auckland, Wellington, Christchurch, Dunedin, Hamilton, Queenstown, Wanaka, and others, which can be ordered via Shopify. Additional content features include neighborhood guides and 12-hour city itineraries. Together, these products serve locals and visitors seeking curated recommendations for dining, shopping, and exploration throughout New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Pocket Guides: Printed pocket guides covering various New Zealand regions including Christchurch, Hutt Valley, Lyall Bay, Hamilton, Oamaru & Waitaki, Wanaka, Wellington, Dunedin, Gisborne, Palmerston North, Central Otago, and Queenstown.
Products and services
- Neat Places Online Platform A web-based local business discovery platform featuring curated listings of restaurants, cafes, shops, galleries, and accommodation across regions of New Zealand, along with editorial stories, regional guides, and a user favourites collection feature. Intended for individual travelers and local residents.
- Neat Places Pocket Guides Free printed pocket guides covering cities and regions across New Zealand including Auckland, Christchurch, Wellington, Dunedin, Hamilton, Queenstown, Wanaka, Hutt Valley, Lyall Bay, Oamaru & Waitaki, Gisborne, Palmerston North, and Central Otago. Ordered via Shopify.
- Auckland Pocket Guide Edition 1 A pre-order edition of the Auckland printed pocket guide covering cafes, eateries, shops, and spots across Auckland, offered free via the Neat Places Shopify store.
Companies that use Neat Places
Customer profileSegments2 records
Ideal customer profiles2 records
Neat Places technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Neat Places partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Neat Places competitors and assessment
Company assessmentBroad incumbents
- Yelp: Large-scale global local search and business directory platform with user reviews and ratings for restaurants, cafes, shops, and services. Comparable as a local discovery platform but operates at vastly larger scale with user-generated content rather than editorial curation.
- Foursquare: Global local discovery platform with venue recommendations, tips, and location-based personalization. Comparable to Neat Places in its local discovery mission, though competing at global scale and with UGC rather than editorially curated NZ listings.
- Tripadvisor: Global travel guidance platform with reviews of restaurants, hotels, and attractions used heavily by travelers planning trips. Comparable to Neat Places' tourist-facing discovery use case, but with global reach, decades of accumulated user reviews, and dominant SEO.
- Google Maps: Default local discovery surface for restaurants, cafes, shops, and activities, offering native mobile integration, navigation, photos, and reviews. The most structurally entrenched competitor to any local guide platform.
- Stuff: New Zealand's largest news and lifestyle media platform with extensive travel, food, and lifestyle content, including curated local guides. Comparable as a NZ-based editorial destination that surfaces local businesses and experiences, though with a broader news mandate.
Regional players
- Eventfinda: New Zealand-focused events and activities listings platform covering what's on across regions. Comparable to Neat Places' activity-experience and regional NZ focus, but specialized in events rather than curated dining, retail, and accommodation.
Direct peers
- Broadsheet: City guide platform covering restaurants, cafes, shops, galleries, and culture with regional editions and an editorial-led approach. Comparable to Neat Places in its curation of independents and emphasis on neighbourhood storytelling, though weighted to Australia and a longer-form editorial model.
- Concrete Playground: Digital city guide covering restaurants, bars, arts, travel, and things to do across Australian and New Zealand cities. Closely comparable in format, editorial style, and ANZ focus, with a city-by-city regional structure that mirrors Neat Places' content organization.
- The Urban List: Australia- and New Zealand-focused city guide covering restaurants, cafes, bars, accommodation, and travel with curated editorial and a regional publication structure. Closest direct peer to Neat Places given shared geography (NZ presence), curated-indie positioning, and editorial-led city guide model.
- Denizen: New Zealand lifestyle and culture publication featuring restaurants, fashion, design, and travel. Comparable to Neat Places as a domestic NZ media brand covering curated local establishments with editorial storytelling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Neat Places social profiles
Digital presenceNeat Places financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neat Places leadership team
Management profileNumber of profiles
Profiles1 record
Neat Places funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neat Places M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neat Places
What does Neat Places do?
Neat Places curates and publishes editorial guides showcasing independent restaurants, cafes, shops, galleries, bars, accommodation, and activities across regions of New Zealand. The offering combines a web-based discovery platform (neatplaces.co.nz) with printed pocket guides distributed via a Shopify storefront, supported by an email newsletter and social media content.
Is Neat Places a public or private company?
Neat Places is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neat Places founded?
Neat Places was founded in -1. It employs 1 to 10 people.
Who are Neat Places's main competitors?
Broad incumbents on record are Yelp, Foursquare, Tripadvisor, Google Maps and Stuff. Eventfinda is listed as a regional player. Direct peers are Broadsheet, Concrete Playground, The Urban List and Denizen.
Does Neat Places have an API?
No public API is recorded for Neat Places.
What industry is Neat Places in?
Neat Places's product category is Local Business Discovery & Travel Content. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of BPAMAAAE, Local Search & Business Directories.