NECO IS MORE - Neco Group

What NECO IS MORE - Neco Group does

Neco Group (Neco Is More) is an Italian-headquartered construction and project management firm founded in 2004 and based in Novara, Italy. The company specializes in the design, fitout, and technical execution of retail environments for luxury and premium fashion brands, operating as a multi-disciplinary team of architects, project managers, and technical specialists. Its core offering spans the full retail construction lifecycle — from concept development and brand-standards adaptation through to on-site execution and handover — with work delivered across 11 European offices covering Italy, the United Kingdom, Ireland, France, Spain, Portugal, Germany, Switzerland, the Netherlands, Belgium, and Austria, with additional reach into Scandinavia.

The firm has completed more than 600 projects for an estimated 260–500+ fashion brands, with named clients including Coach, Dolce & Gabbana, Michael Kors, Polo Ralph Lauren, Ray-Ban, Vans, Boggi Milano, Gianbattista Valli, Mango, and the Hotel Saint George hospitality project. Neco Group executes work through a network of wholly-owned subsidiaries — including ARCHO S.R.L. (Italy) and INMOTEC HIC DESARROLLOS S.L. (Spain) — alongside local subcontractors and craftspeople, allowing market-specific contracting and execution. Revenue is generated through project-based contracts for retail fitout, design, and program management services, with pricing tied to scope, geography, and brand-standard complexity rather than recurring SaaS or subscription economics.

The business is privately held under an SRL (Italian limited liability) structure with no disclosed funding rounds, M&A activity, or external investors. Leadership includes Gennaro De Sena (Europe Managing Director), Marta Rubinelli (Project Management Director), Marco Sartori (CFO), and Ambra Ferrario (Accounting Manager). The company's competitive position rests on specialized luxury-retail expertise, multi-country execution capability, and brand relationships built over two decades of cumulative project delivery.

Name

NECO IS MORE - Neco Group

Legal name

NECO SRL

Website

https://necogroup.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Neco Group is an Italian-headquartered construction and project management firm specializing in luxury and premium fashion retail fitouts, serving 260–500+ brands across 11 European offices and 600+ completed projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Novara

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Construction and Project Management Services: NECO generates revenue through providing comprehensive construction management and general contractor services for fashion and luxury retail spaces. Revenue is project-based, earned through managing the full lifecycle of retail construction projects from design through turnkey delivery. The company operates as a general contractor, coordinating sub-contractor companies for specialized trades.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Neco Group provides construction management, project management, and design-and-build services dedicated to luxury and premium retail environments across Europe. From its 11 offices the firm delivers flagship boutiques, store rollouts, and fit-out projects for fashion and lifestyle brands, coordinating design, build, and on-site execution as an integrated service.

Product overview

NECO IS MORE - Neco Group is a retail construction and project management company offering an integrated suite of services for luxury fashion retail environments across Europe. The core offering consists of Construction Management, Project Management, and Design & Build Services supported by specialized modules including Architectural Design, Bureaucratic Administrative Services, and Turnkey Delivery. Founded in Italy in 2004, the company operates 11 offices across Europe (Italy, UK, Ireland, France, Spain, Portugal, Germany, Switzerland, Netherlands, Belgium, Austria) and has completed over 600 exclusive projects for more than 260 fashion brands including Coach, Dolce e Gabbana, Michael Kors, Polo Ralph Lauren, Ray-Ban, Boggi Milano, Gianbattista Valli, Vans, and Mango. The company distinguishes itself through its 'more than a general contractor' approach, positioning itself as a strategic partner specialized in the retail world with unique expertise in architecture and interior design.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Management End-to-end management of on-site construction for luxury retail stores, coordinating trades, schedules, quality, and safety for brand clients across European markets.
• Project Management Centralized project oversight covering planning, budgeting, scheduling, and stakeholder coordination for luxury retail fit-out and build projects delivered across multiple European countries.
• Design & Build Services Integrated design-and-build delivery that takes retail concepts from design intent through to completed store, providing a single accountable team for luxury and premium brand clients.
• General Contracting for Luxury Retail Principal contractor role on luxury retail construction projects, managing subcontractors, procurement, and delivery on behalf of brand clients across the firm's 11 European offices.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gensler: One of the world's largest architecture and design firms with a major global retail practice serving fashion, luxury and consumer brands. Gensler is comparable as a much larger incumbent offering design and project advisory across luxury retail, often competing with NECO for flagship mandates.
• CBRE: Global real estate services giant whose Project Management division delivers retail store openings, rebrands and fit-outs for major brands worldwide. Comparable to NECO because CBRE competes directly for retail construction PM mandates, especially for multinational brands needing multi-market rollouts.
• Arcadis (CallisonRTKL): Global design and consultancy firm whose CallisonRTKL practice is renowned for retail and commercial design. Comparable to NECO as a large incumbent providing integrated design, architecture and project advisory for retail brands worldwide, with overlap on luxury retail rollouts.
• Skanska: Swedish-headquartered global construction and development firm with commercial and retail project experience across Europe and the US. Comparable as a broad incumbent competing with NECO on larger commercial fit-out and retail construction mandates.
• Laing O'Rourke: UK-headquartered international construction firm delivering commercial, retail and hospitality projects across Europe and globally. Comparable to NECO as a larger incumbent competing on European retail and commercial fit-out mandates, though with a much broader sector mix.
• Structure Tone: Global construction management firm with significant retail tenant fit-out experience across the US, UK and Ireland. Comparable to NECO because it acts as general contractor and construction manager for retail interiors and rollouts for major brands, but at substantially larger scale and broader sector mix.
• AECOM: Global infrastructure consultancy with construction services and a dedicated retail/commercial practice (including Tishman). Comparable as a broad incumbent offering project and program management for retail and mixed-use developments, competing with NECO on larger multi-site rollouts.
• Mace Group: UK-headquartered global consultancy and construction firm with project management services across retail, hospitality and commercial sectors. Comparable to NECO as a larger incumbent providing construction PM for retail fit-outs and brand rollouts across European markets.

Direct peers

• Benoy: Global architecture and design firm with a dedicated retail, leisure and hospitality practice. Benoy is directly comparable to NECO because it delivers concept, architectural design and project delivery services for retail environments across multiple regions, mirroring NECO's specialty in luxury retail rollouts.
• Swanke Hayden Connell Architects: New York-based architecture and engineering firm with a long-standing specialty in retail and commercial interiors for major brands. Comparable to NECO as a specialty firm focused on retail store design and delivery, similar in size and niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neco-group-eu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NECO IS MORE - Neco Group