NEGATIV

What NEGATIV does

Negativ Design is a privately held creative agency that delivers brand identity systems, packaging design, and marketing visual production for startup and growth-stage consumer brands. Service offerings are organized into two engagement models: Negativ Launch, a set of fixed-scope project packages with publicly disclosed pricing (Brand Launch at $30,000 for a full identity system delivered in 12 weeks; Packaging Launch at $15,000 for six weeks; Website Launch for conversion-ready UX/UI design), and Negativ Studio, a tiered monthly retainer offering (Studio 20 at $4,000/month, Studio 40 at $8,000/month, Studio 60 at $12,000/month, each priced at an effective $200 per hour) providing an embedded design team with a shared Slack channel for ongoing creative needs.

The studio targets brands across six verticals: tech, CPG, fashion, cannabis, wellness, and fintech, with a publicly displayed portfolio of more than 100 brands including Che Fico, Ghost, Nirvana, Praxis Vapors, Pryme, MOST, Often, Reese + Murphy, Volare, Palm, Peak, HSI, Jemz, Niin, MBHC, Zaps, Texas Star, Baked, and others. The company distinguishes itself by "discipline over design theater" and by staffing ex-operators and strategists rather than traditional designers, reporting 70% senior talent composition and a 90-day launch timeline.

Go-to-market is sales-led and direct: inbound inquiries through the website contact form, with no channel partners, resellers, or public distribution intermediaries. The company does not disclose headcount, founding date, ownership structure, revenue, or funding; the only quantitative claims on the website ($2B+ revenue generated by its clients, 100+ brands scaled, 8+ consecutive years of YoY growth, 90 days to launch) are marketing metrics about client outcomes, not the studio's own financials. The sole disclosed integration is Slack, used as a client collaboration layer for Studio retainers; there is no API, SDK, mobile app, or disclosed technology platform underlying the service.

Name

NEGATIV

Legal name

Negativ Design

Website

https://negativdesign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Negativ Design is a privately held creative agency delivering brand identity, packaging, and marketing visual services to startup and growth-stage brands through fixed-scope projects ($15K-$30K) and monthly retainers ($4K-$12K), serving tech, CPG, fashion, cannabis, wellness, and fintech clients.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Packaging design services
• Visual identity systems
• Marketing visuals design
• Creative direction services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Negativ Launch (Fixed-scope Projects): Fixed-scope creative projects delivering high-impact outcomes for foundational work like branding, packaging, and website design. Includes clear deliverables, timelines, and pricing.
2. Negativ Studio (Monthly Retainers): Flexible monthly support for ongoing creative needs. Embedded design team for marketing campaigns, content, packaging updates, and more. Plans include Studio 20 (20 hours), Studio 40 (40 hours), and Studio 60 (60 hours).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Negativ Design is a creative studio that delivers brand development, packaging design, and marketing visual services to brands across tech, CPG, fashion, cannabis, wellness, and fintech sectors. Engagements are sold as fixed-scope project bundles (Negativ Launch) for foundational brand, packaging, and website work, and as flexible monthly retainers (Negativ Studio) functioning as an embedded design team for ongoing creative needs. Pricing ranges from $15,000-$30,000 for project work and $4,000-$12,000 per month for retainer engagements.

Product overview

NEGATIV is a design studio offering integrated creative services as a unified portfolio rather than a modular platform. The core service offering spans Brand Development, Packaging Design, and Marketing Visuals. These are organized into two main engagement models: Negativ Launch (fixed-scope project bundles including Brand Launch, Packaging Launch, and Website Launch) and Negativ Studio (flexible monthly retainers with Studio 20/40/60 tiers). The services are delivered as professional design engagements rather than a self-service product, with pricing ranging from $15,000 one-time projects to $4,000-$12,000 monthly retainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development

Quantifiable outcome

• $2B+ revenue generated by clients they have worked with
• +2 more outcomes

Named customers47 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency with deep brand, advertising, and design capabilities. While it competes for the same high-profile brand identity and campaign work that Negativ targets, its scale, advertising heritage, and enterprise focus place it as a broad incumbent rather than direct peer.
• IDEO: IDEO is a global design and innovation consultancy spanning product, brand, and service design. It overlaps with Negativ on visual identity and digital design engagements but operates at enterprise scale with a human-centered design methodology and broader innovation remit.
• Landor & Fitch: Landor & Fitch is a global branding consultancy delivering brand strategy, identity, packaging, and experience design to large enterprise clients. It overlaps directly with Negativ's brand and packaging work but serves a more enterprise-heavy client mix with a broader consulting layer.
• Brand Union: Brand Union is a global brand consultancy offering strategy, identity, and design services across markets and categories. It shares Negativ's brand identity and packaging focus but typically engages at a larger scale and with multinational enterprise clients.
• R/GA: R/GA is a global digital and brand experience agency spanning brand design, packaging, and connected product work for enterprise clients. It competes with Negativ on the digital creative and brand experience side but operates at a much larger scale and with broader service lines including technology and consulting.

Direct peers

• Frank & Victor: Frank & Victor is a brand strategy and design studio offering identity, packaging, and digital design for consumer and lifestyle brands. Its boutique scale, vertical overlap with CPG and lifestyle, and similar fixed-scope plus retainer structure make it a close analogue to Negativ.
• Order Group: Order Group is a brand identity and design consultancy working with challenger and high-growth consumer brands on positioning, identity, and packaging. It competes for the same startup-and-growth-brand work that drives Negativ's Studio and Launch pipelines, with similar price points and project structures.
• Manual: Manual is a creative studio focused on brand identity, packaging, and digital design for emerging and premium consumer brands in food, beverage, cannabis, and lifestyle. It directly overlaps Negativ's vertical mix (especially cannabis and CPG) and project-and-retainer engagement style.
• Turner Duckworth: Turner Duckworth is a brand identity and packaging design studio known for CPG and consumer brand work (e.g., Amazon, Burger King, Tiffany). Its boutique, craft-led model and packaging-heavy portfolio make it a direct analogue to Negativ's Brand Development and Packaging Design offerings.
• Pentagram: Pentagram is a partner-led brand identity and design studio offering strategy, identity, packaging, and digital design across consumer-facing brands. Like Negativ, it sells design as a senior-led, project-and-retainer engagement rather than commodity output, serving similarly fashion, CPG, and tech-forward clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/negativdesign
• LinkedInlinkedin.com/company/wearenegativ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEGATIV