NEMO

Name

NEMO

Legal name

NEMO Science Museum

Website

https://nemosciencemuseum.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Science Museum and Cultural Attraction

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

Keywords

• Science museum
• Interactive exhibitions
• Science education
• Family attractions
• Science communication

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Museum admission tickets sold online and at the door, with tiered pricing for different age groups and special rates for students
2. Membership (Vrienden): Annual membership program at €40/year offering exclusive benefits including special access to events, 10% discount in shop and restaurant
3. Venue Rental: Corporate events, presentations, team outings, receptions, and dinners hosted at the museum venue
4. Retail and Food Service: NEMO shop selling science-themed merchandise and museum restaurant/café operations
5. School Programs: Reduced-rate school visits with educational workshops, with pricing at €96 per group of up to 16 students

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

NEMO Science Museum operates an interactive science center in Amsterdam offering hands-on exhibitions, educational programs for schools and teachers, and a digital science journalism platform. It sells admission tickets, annual memberships, corporate venue rentals, school group bookings, and on-site retail and food services, complemented by national outreach events and traveling science demonstrations.

Product overview

NEMO Science Museum is a science center and museum offering a unified experience of interactive exhibitions, educational programs, and digital platforms. The portfolio includes permanent exhibitions (Technium, Humania), temporary exhibitions (Game On), and the rooftop venue Dakplein. Educational offerings span programs for primary education (PO), secondary education (VO), MBO, and Pabo teacher training, accessible both at the museum and in classrooms. Key digital offerings include NEMO Kennislink (journalistic science platform), Science voor thuis (at-home activities), and the Planet Change program for MBO students. The museum organizes annual events including the Weekend van de Wetenschap, NEMO Science Tour mobile outreach, Night at the Museum professional development evenings, and supports programs like For Women in Science Awards. De Studio serves adult audiences with special programming.

Differentiator

Problem solved

Functional benefit

Brands

• NEMO Kennislink: A journalistic platform that helps readers understand the rapidly changing world by making science and technology topics accessible, attracting 1.7 million visitors annually.
• Weekend van de Wetenschap
• NEMO Science Tour

Products and services

• Technium Exhibition Permanent family exhibition on the second floor where visitors discover technology in everyday life and experience applications they recognize from daily life.
• Humania Exhibition Permanent exhibition about human identity, exploring who you are and where you come from, with interactive exhibits on identity, sexuality, and gender.
• Game On Exhibition Temporary exhibition exploring the world of video games, from classic arcade games to modern gaming culture.
• Dakplein Rooftop Terrace Rooftop terrace and city square with nature, science, and panoramic views over Amsterdam. The highest city square in the Netherlands featuring over 75 different species of flowers and plants.
• De Studio Adult-focused exhibition and programming space featuring changing exhibitions and events for adults, including topics like aging and future technologies.
• Educational Programs (Onderwijs) Educational programs for all levels from primary education through HBO, including interactive museum visits with workshops, demonstrations, and worksheets, priced at €96 per group of max 16 students.
• NEMO Kennislink Journalistic digital platform that makes reliable science and technology topics accessible, helping people understand the rapidly changing world with news from science and behind current affairs. Attracts 1.7 million annual visitors.
• Weekend van de Wetenschap Annual national science weekend event organized by NEMO, taking place on the first weekend of October, where museums, research institutions, laboratories, universities, and companies open their doors to the public. Attracts 150,000 participants.
• NEMO Science Tour Mobile outreach program traveling through the Netherlands with surprising experiments and interactive demonstrations about science and technology.
• Science voor thuis Online science activities for home including fun experiments and fascinating questions for all ages, with DIY projects like balloon boats and optical illusions.
• De Makerij Annual maker program where visitors can engage in hands-on making activities, with themes like 'Uitvinders uit de natuur' (Inventors from nature).
• Planet Change MBO educational program about space technology and sustainability, exploring satellite data to understand environmental problems and climate change.
• For Women in Science Awards Prestigious awards celebrating women scientists, organized in partnership with L'Oréal Group, UNESCO, Landelijk Netwerk Vrouwelijke Hoogleraren, and NIAS.
• CanSat Competition Competition where students design and build satellite models that are launched with real rockets, learning about space technology and engineering.
• Vriend (Friend) Annual Membership Annual membership subscription at €40 per year offering exclusive benefits including special access to openings, tours, and 10% discount in shop and restaurant/café.
• Museum Admission Tickets General admission tickets sold online and at the museum entrance, with tiered pricing for different age groups (e.g., €21.50 for ages 4-12, €14 for students) and special rates for school groups.
• Corporate Venue Rental Corporate events, presentations, team outings, receptions, and dinners hosted at the museum venue through the Programma & Partners department.

Quantifiable outcome

• 640,000 visitors attracted in 2025
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Hogeschool van Amsterdam (HvA)coreStrategic or Co-development Partner · 1 January 2025Developed an AI installation for the morning rave experience on the roof terrace, allowing visitors to dance during an AI-driven ochtendrave.
• KesselsKramercoreGTM or Marketing Partner · 1 January 2023Independent communication agency that developed the 'Blijf nieuwsgierig' (Stay Curious) jubilee campaign including film, campaign imagery, and radio commercial.
• Bartiméus FondscoreStrategic or Co-development PartnerPartnership to improve visual accessibility for visitors with visual impairments. The eZwayZ navigation app was developed in collaboration, and the museum has implemented audio descriptions and accessibility features throughout exhibitions.
• L'Oréal GroupmajorGTM or Marketing PartnerCo-organizer of the For Women in Science Awards, which highlights and honors female scientists.
• UNESCOmajorGTM or Marketing PartnerPartner in the For Women in Science Awards program recognizing female scientists.
• Landelijk Netwerk Vrouwelijke HooglerarenmajorGTM or Marketing PartnerPartner in the For Women in Science Awards recognizing female scientists in the Netherlands.
• Netherlands Institute for Advanced StudymajorGTM or Marketing PartnerPartner in the For Women in Science Awards recognizing female scientists.
• Nh1816minorChannel Partner/ Reseller/ DistributorExclusive member day event for Nh1816 insurance company members, offering a day of science, technology and fun activities for families.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Technopolis: Belgian interactive science center operating in Mechelen and across the Flemish market; a regional peer targeting similar school, family, and tourist audiences with comparable exhibit philosophy.
• Rijksmuseum: Amsterdam's flagship art and history museum and the Netherlands' most visited museum; comparable as a Dutch cultural institution in the same city competing for tourist and corporate event revenue.
• Naturalis Biodiversity Center: Major Dutch natural history museum in Leiden and a top-5 Netherlands museum by visitation; operates in the same country and competes for tourist, school, and sponsor audiences.

Direct peers

• Exploratorium: San Francisco-based hands-on science museum widely regarded as the pioneer of interactive science learning; directly comparable on exhibit philosophy, science-commissioning model, and teacher professional development (echoing NEMO's Night at the Museum).
• Experimentarium: Copenhagen-based Danish science center with hands-on exhibits, science communication focus, and education programs; the closest Nordic peer to NEMO in mission and operating model.
• Museum of Science and Industry (Chicago): Large US interactive science museum with strong school and family programming; comparable scale of operation, exhibit rotation model, and corporate partnership program.
• Universeum: Sweden's national science center in Gothenburg with interactive exhibits, school programs, and science communication focus; directly comparable as a European interactive science center with educational mandate.
• Deutsches Museum: One of the world's oldest and largest science and technology museums in Munich; directly comparable as a century-old interactive science and technology museum with major heritage collections.
• Science Museum (London): The UK's flagship interactive science museum and a fellow founding-tier European science center; directly comparable in interactive exhibit model, school programming, and family/tourist audience targeting.
• Heureka (Helsinki): Finnish science center with interactive exhibits, school programs, and a traveling outreach program; directly comparable in operating model and family/school audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nemosciencemuseum
• Facebookfacebook.com/NEMOsciencemuseum
• LinkedInlinkedin.com/company/nemo
• Instagraminstagram.com/nemosciencemuseum
• TikToktiktok.com/@nemosciencemuseum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEMO