Nenäpäivä-säätiö / Nose Day Foundation

What Nenäpäivä-säätiö / Nose Day Foundation does

Nenäpäivä-säätiö (Nose Day Foundation) is a Finnish charitable foundation established in 2004, headquartered in Helsinki with a staff of 7 employees. Its core mission was raising donations for children's rights and development cooperation, operationalized through the annual "Nenäpäivä" (Nose Day) fundraising campaign — a public-facing donation drive supported by media partners and Finnish celebrities. Donations collected through the campaign were channeled to children in developing countries via partner organizations (taustajärjestöt) that executed the on-the-ground programs.

The foundation's business model was entirely donation-based, with no commercial products, services, or revenue-generating activities beyond the annual campaign. It operated as a pass-through intermediary: funds raised from the public were redistributed to implementing partner organizations focused on children's welfare in developing countries. The foundation held no proprietary technology, intellectual property, or product surface; its core asset was the annual campaign brand and associated media partnerships.

In 2024, the Nenäpäivä campaign was cancelled, pushing the foundation into negative equity. A revised 2025 campaign concept was launched but fell short of its fundraising target. In November 2025, the Finnish Patent and Registration Office placed the foundation into liquidation, with Ossi Heinänen and Pauliina Parhiala appointed as liquidators. The foundation is scheduled for dissolution in spring 2026, ending over two decades of operations.

Name

Nenäpäivä-säätiö / Nose Day Foundation

Legal name

Nenäpäivä-säätiö

Website

https://nenapaiva.fi

Company type

Private

Operating status

Closed

Headcount range

1–10 employees

Short description

Finnish charitable foundation established in 2004 that raised donations through annual Nose Day (Nenäpäivä) campaigns for children's welfare in developing countries, placed into liquidation in November 2025 and scheduled for dissolution in spring 2026.

Ownership category

akta.pro rank

Product category

Charitable Foundation Fundraising

NAICS

Grantmaking and Giving Services (81321), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Charitable fundraising campaigns
• Children's rights advocacy
• Development cooperation funding
• Volunteer-driven philanthropy
• Nonprofit donation collection

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Charitable Donations: The foundation collected donations through annual Nenäpäivä campaigns. The donations were used for children's welfare in developing countries in cooperation with reliable partner organizations (taustajärjestöt). The foundation's core promise was that donation proceeds would be used for children in developing countries.

Distribution channels1 record

Marketing channels2 records

Core offering

Nenäpäivä-säätiö operated annual Nenäpäivä (Nose Day) fundraising campaigns collecting donations from the Finnish public to support children's welfare and rights in developing countries. Donations were channeled through reliable background organizations (taustajärjestöt) that executed on-the-ground projects, with a strong donor promise that collected funds would be used for children in developing nations.

Product overview

Nenäpäivä-säätiö (Nose Day Foundation) was a Finnish charitable foundation that operated annual fundraising campaigns (Nenäpäivä campaigns) to support children's rights and development cooperation in developing countries. The foundation worked in partnership with reliable background organizations (taustajärjestöt) to ensure donated funds were used for children in developing nations. The foundation has been dissolved and placed into liquidation as of November 2025, with full dissolution scheduled for spring 2026.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thousands of children's lives positively impacted through donations collected over 20+ years of operation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Background Organizations (Taustajärjestöt)coreStrategic or Co-development Partner · 1 November 2025The foundation worked in cooperation with reliable background organizations (taustajärjestöt) to implement projects for children in developing countries. These partner organizations were responsible for on-the-ground work. No specific organization names were disclosed in the source material.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Finnish Red Cross (Suomen Punainen Risti): Largest humanitarian organization in Finland running broad fundraising campaigns and supporting international development programs. Comparable as a Finland-based fundraising foundation operating in international relief, though broader than children's-specific work.
• Comic Relief UK (Red Nose Day): UK-based charity running the iconic 'Red Nose Day' biennial fundraising campaign. Conceptually a direct analog to Nenäpäivä's red-nose-branded entertainment-meets-philanthropy format, though larger in scale and UK-focused.

Direct peers

• UNICEF Finland: Finnish fundraising arm of UNICEF, supporting children's rights and welfare globally. Directly comparable in mission, donor base (Finnish public), and grantmaking through international programs in developing countries.
• SOS Children's Villages Finland: Finnish affiliate of SOS Children's Villages supporting children in developing countries through long-term programs. Comparable in mission focus on children's welfare and Finland-based fundraising for international child-focused programs.
• World Vision Finland: Finnish fundraising office of World Vision supporting child welfare, development cooperation, and emergency relief. Comparable in donor model, mission focus on children in developing countries, and partnership-based implementation.
• Fida International: Finnish faith-based development organization running annual fundraising campaigns for international children's and community programs. Closely comparable in the Finnish fundraising-campaign-driven model and international development focus.
• Kirkon Ulkomaanapu (Finn Church Aid): Finland's largest international aid organization by private donations, focused on development cooperation, humanitarian aid, and advocacy. Closely comparable in donor-base, mission scope (international development in developing countries), and partner-based program delivery.
• Save the Children Finland (Pelastakaa Lapset): Finland's largest children's rights and welfare NGO focused on international development and child protection. Directly comparable as both organizations channel Finnish donor funds to children's programs in developing countries.
• Plan International Finland: Finnish affiliate of Plan International focused on children's rights and gender equality in developing countries. Directly comparable as a Finnish-donor-funded grantmaker supporting children's welfare programs internationally.

Regional players

• Slovak Foundation 'Nadácia Pontis': Slovak grantmaking foundation supporting community development and children's programs through annual giving campaigns. Comparable as a regional European grantmaking foundation with annual fundraising campaign formats, though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nen%C3%A4p%C3%A4iv%C3%A4-s%C3%A4%C3%A4ti%C3%B6-nose-day-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nenäpäivä-säätiö / Nose Day Foundation