株式会社ネオコーポレーション

What 株式会社ネオコーポレーション does

株式会社ネオコーポレーション (Neo Corporation) is a privately held Japanese company founded on August 10, 1995 and headquartered in Sapporo, Hokkaido. The company operates two core business segments: a telecommunications retail business and a telecommunications-specialized business process outsourcing (BPO) business. The telecommunications retail segment operates 15 au-branded retail stores across Hokkaido under a longstanding partnership with KDDI, with the company describing itself as the largest au distributor in the region by store count and cumulative device activations. Stores are distributed across Sapporo (multiple locations), Otaru, Tomakomai, Eniwa, Ishikari, Kutchan, Obihiro, and surrounding areas, selling mobile devices, activating au service plans, and providing after-sales support to individual consumers.

The BPO segment, funded under general worker dispatch license 般01-240035, provides telecommunications-sector-specialized outsourcing services including workforce dispatch, fee-based employment placement, business contracting, call center operations, telemarketing, training, and consulting. The company leverages its telecom retail expertise to position BPO services as a domain-specialized offering rather than a generic staffing line. Customer acquisition is driven through the 15-store retail footprint for the consumer segment and direct sales relationships for enterprise BPO clients, with KDDI, UQ Communications, KDDI Matomete Office, and J:COM (Jupiter Telecommunications) listed as primary business partners. The corporate group includes related companies NeoSys, Design Bank, Trio Agent, and M Planning, supporting adjacent operational capabilities.

For the fiscal year ending May 2023, the company reported annual revenue of ¥6,602,000,000 (approximately ¥6.6 billion) with 110 employees including part-time and temporary staff. The company is led by Chairman Makoto Kobayashi, President Masanori Iwasa, and Director Satoshi Kobayashi, with no disclosed external investors or parent company. The four trading banks are Hokuyo Bank, Hokkaido Bank, Mitsubishi Tokyo UFJ Bank, and Resona Bank. No public listing, AI/ML capabilities, patents, or external funding rounds are disclosed.

Name

株式会社ネオコーポレーション

Legal name

株式会社ネオコーポレーション

Website

https://neocorporation.jp

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Neo Corporation is a privately held Sapporo-based company that operates 15 au-branded mobile retail stores across Hokkaido under a KDDI partnership and provides telecommunications-specialized BPO services including staffing, call center operations, and telemarketing to enterprise clients.

Ownership category

akta.pro rank

Product category

Telecommunications Retail and BPO Services

NAICS

Electronics and Appliance Retailers (4492), Agents for Wireless Telecommunications Services (517122)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Mobile retail sales
• Telecommunications BPO
• Workforce dispatch
• Call center operations
• Au brand distribution

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. 通信事業（移動体通信機器販売・店舗運営）: Revenue from sales of mobile devices and related services through au brand retail stores operated across Hokkaido. Stores include auショップアリオ札幌, auショップ苫小牧中央, auショップ新琴似, and 12 additional locations.
2. アウトソーシング事業（BPO）: Provides business process outsourcing services specialized for the telecommunications sector, including workforce provision (temp staffing, placement services), call center operations, telemarketing, business process contracting, training, and consulting.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Neo Corporation operates 15 au-branded mobile telecommunications retail stores across Hokkaido under a partnership with KDDI, selling mobile devices, activating services and providing after-sales support to individual consumers. Alongside retail, it runs a telecommunications-specialized BPO/outsourcing business providing workforce dispatch, fee-based employment placement, call center operations, telemarketing, business process contracting, training and consulting to corporate clients.

Product overview

株式会社ネオコーポレーション operates two core business segments: (1) a telecommunications retail business operating multiple au shops across Hokkaido, making it one of the largest au sales operations in the region, and (2) a telecommunications-focused BPO outsourcing business that provides workforce solutions, business process outsourcing, call center operations, and telemarketing services to enterprise clients in the communications industry.

Differentiator

Problem solved

Functional benefit

Products and services

• au Shop Retail Operations (auショップ)

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• KDDI株式会社coreChannel Partner/ Reseller/ DistributorKDDI is Neo Corporation's primary strategic partner. Neo's telecommunications business started through the KDDI partnership, and the company operates as an au brand distributor with 15 retail stores in Hokkaido. KDDI is described as the main business partner for mobile services distribution.
• UQコミュニケーションズ株式会社minorChannel Partner/ Reseller/ DistributorListed as a main business partner alongside KDDI, indicating a distribution or sales relationship for UQ mobile brand products/services.
• KDDIまとめてオフィス株式会社minorChannel Partner/ Reseller/ DistributorListed as a main business partner, indicating a collaborative sales or distribution relationship in the business communications sector.
• 株式会社ジュピターテレコフィックminorChannel Partner/ Reseller/ DistributorListed as a main business partner, indicating a collaborative relationship in the cable/broadcasting telecommunications sector.
• 株式会社ネオシスcoreStrategic or Co-development PartnerRelated company (関連会社) of Neo Corporation. NeoSys is featured alongside Neo Corporation on the company website, indicating a closely aligned group company potentially providing technology or operational support.
• 株式会社デザインバンクminorOthersRelated company (関連会社) of Neo Corporation, listed as part of the corporate group structure.
• 有限会社トリオエージェントminorOthersRelated company (関連会社) of Neo Corporation, listed as part of the corporate group structure.
• エムプランニング株式会社minorOthersRelated company (関連会社) of Neo Corporation, listed as part of the corporate group structure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Transcosmos: Major BPO/outsourcing provider with significant telecommunications and customer service engagements, representing the scaled version of the BPO business Neo is building in Hokkaido.
• Mobile Create: Mobile distribution and carrier services company with a similar carrier-channel-focused business model, providing direct comparability for au shop operations and mobile retail economics.
• Bell System24: One of Japan's largest BPO and contact center operators with deep telecom-sector clients, directly comparable to Neo's telecommunications-focused BPO offering including call center and telemarketing services.
• AP Holdings: Multi-store mobile device retailer operating carrier-branded shops across Japan, sharing the same agent-retailer business model and dependence on carrier commission economics as Neo Corporation.
• Altius Link: Telecom-specialized BPO and contact center operator (formerly Nihon Answers) focused on customer support for carriers, closely mirroring the telecom-domain BPO positioning of Neo's outsourcing business.
• AIN Holdings: Operates a nationwide network of au-branded mobile retail stores alongside its pharmacy business, making it the closest publicly listed parallel to Neo Corporation's 15-store au distribution model in Hokkaido.

Broad incumbents

• SoftBank Corp: Major Japanese carrier operating its own SoftBank Shop agent retail network, comparable to au's structure and relevant for understanding competitive pressure, commission trends, and direct-vs-agent channel economics.
• NTT Docomo: Japan's largest mobile carrier operating its own Docomo Shop agent network with a similar carrier-retail model, providing a useful benchmark for scale, agent economics, and competitive dynamics in the Japanese mobile retail market.
• KDDI: Parent carrier and primary strategic partner; as the brand owner of 'au,' KDDI defines the commercial terms, commission structure, and store-level strategy that drive Neo's entire retail business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%83%8D%E3%82%AA%E3%82%B3%E3%83%BC%E3%83%9D%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ネオコーポレーション