NEPLUVI

What NEPLUVI does

NEPLUVI (Vereniging van de Nederlandse Pluimveeverwerkende Industrie) is the Association of Dutch Poultry Processing Industries, a trade association founded in 1977 and headquartered in Veenendaal, Netherlands. The organisation represents approximately 57 member companies that collectively account for over 99% of all poultry slaughtered in the Netherlands and more than 75% of direct employment in the Dutch poultry processing sector — over 10,000 workers. Named major members include Plukon, Storteboom and Esbro.

The association operates as a vereniging (Dutch association) funded primarily through member contributions calculated on a production-volume tier, with annual member fees ranging from €1,500 for the smallest processors to €111,165 for slaughterhouses exceeding 80,000 tonnes. Service delivery spans interest representation in regulatory and political fora, veterinary and food-safety affairs (including the NVWA-approved NEPLUVI Hygiene Code, updated March 2023), legal and social-policy matters, sector promotion via consumer platforms (Kip in Nederland, Kiprecepten.nl, Kip van 't Land), export support through Holland Poultry, and sustainability programming (Uitvoeringsagenda duurzame pluimveevlees, Masterplan Dierenwelzijn adopted January 2023).

Operationally, NEPLUVI is a lean secretariat of approximately 9 employees. It holds designated seats on the SVO (Sectorale Voedselcommissie Pluimvee en Eieren), CPE (Commissie Pluimveevlees EU) and VLEP (Voorlichtingsbureau Pluimveevlees), and is a member of broader industry umbrellas including VNO-NCW, AWVN, AVEC (where chairman Gert-Jan Oplaat was reappointed president in September 2024) and IPC. Recent strategic priorities include participation in the Dutch HPAI field vaccination pilot and a 2025 Wageningen University collaboration on a harmonised Life Cycle Analysis methodology for poultry meat.

Name

NEPLUVI

Legal name

Vereniging van de Nederlandse Pluimveeverwerkende Industrie

Website

https://nepluvi.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

NEPLUVI is the Dutch poultry processing industry trade association, founded in 1977, representing approximately 57 member companies that account for over 99% of Dutch poultry slaughter operations and 75%+ of sector employment.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Membership Contributions: NEPLUVI generates revenue through annual membership fees paid by poultry processing companies. Fees are based on production volume (tonnes slaughtered weight) for slaughterhouses, with tiered rates ranging from €3,000 base to maximum contributions scaled by volume. Additional fees apply for sector promotion, Campylobacter research, welfare benchmarking, and legal support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NEPLUVI is the Dutch trade association for poultry processing companies, providing interest representation, regulatory advocacy, legal and social affairs services, sector promotion, and export support to its members. The organization represents over 99% of Dutch poultry slaughter and at least 75% of employment in the poultry processing industry. It runs member-funded digital promotion platforms (Kip in Nederland, Kiprecepten.nl, Holland Poultry) and serves as the national coordinating body for veterinary, food safety, animal welfare, and sustainability initiatives in the sector.

Product overview

NEPLUVI (Vereniging van de Nederlandse Pluimveeverwerkende Industrie) is a trade association representing the Dutch poultry processing industry, not a traditional product company. Its digital offerings consist primarily of sector promotion platforms and information websites. The core portfolio includes Kip in Nederland for domestic sector promotion and image-building, Kiprecepten.nl for consumer-facing poultry meat recipe promotion, Holland Poultry for international export promotion, and an interactive annual report portal. These platforms serve the association's mission of advocating for Dutch poultry industry interests at national and international levels rather than functioning as commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kip in Nederland Sector promotion campaign platform launched by NEPLUVI to communicate about the responsible way poultry is produced in the Netherlands, providing background information about the broiler sector and publishing sector news. Content is available in Dutch, German, and English.
• Kiprecepten.nl Consumer-facing recipe platform promoting poultry consumption through chicken recipes and background information about the origin of poultry meat, distributed via social media including influencer collaborations.
• Holland Poultry Export promotion platform targeting countries outside the European Union, highlighting the added value of Dutch poultry producers for the international market and connecting third countries with NEPLUVI and its members for market access support.
• Jaarverslag NEPLUVI (Annual Report Portal) Interactive annual report portal covering NEPLUVI's activities, milestones, and sector developments across food safety, animal welfare, animal health, sustainability, promotion, social affairs, export affairs, and production overview.

Quantifiable outcome

• 85% reduction in antibiotic use since 2009
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Wageningen University & Research (WUR)coreStrategic or Co-development Partner · 1 January 2025NEPLUVI collaborates with WUR on developing a uniform LCA methodology for calculating CO2 emissions of poultry meat, funded by the Ministry of LVVN, positioning the Dutch sector as a European leader in sustainability measurement.
• Kip in NederlandflagshipGTM or Marketing Partner · 1 January 2015NEPLUVI is the initiator of the Kip in Nederland sector promotion campaign, working with the entire production chain including suppliers and service providers to communicate about Dutch chicken production and quality.
• VNO-NCWcoreOthers · 1 January 1977NEPLUVI is a member of VNO-NCW, the largest employers' organization in the Netherlands, providing access to broad business advocacy networks and policy influence at national level.
• AWVN (Algemene Werkgeversvereniging Nederland)coreOthers · 1 January 1977NEPLUVI is a member of AWVN, the Dutch General Employers' Association, for collective bargaining and labor relations support.
• AVEC (Association of European Poultry Processing Industries)flagshipOthers · 1 January 1977NEPLUVI is a member of AVEC, the European umbrella organization for poultry processing industries. AVEC represents 95% of European poultry meat production (38 billion euro turnover), 25,000 family businesses, and 360,000 employees. NEPLUVI's president Gert-Jan Oplaat serves as AVEC president.
• IPC (International Poultry Council)coreOthers · 1 January 1977NEPLUVI is a member of the International Poultry Council, the global organization for poultry meat representing all major players worldwide.
• SVO (Scholing en Opleiding)coreImplementation/ SI/ Consulting Partner · 1 January 1977NEPLUVI representatives serve on the board and committees of SVO for education and training in the poultry sector.
• CPE (Controle-instelling voor Pluimvee en Eieren)coreImplementation/ SI/ Consulting Partner · 1 January 1977NEPLUVI representatives participate in CPE governance, the inspection body for poultry and eggs.
• VLEP (Pensioenfonds)coreOthers · 1 January 1977NEPLUVI representatives participate in VLEP pension fund governance for the meat, convenience food, and poultry processing industry.
• Sociale Zaken Pluimvee IndustriecoreImplementation/ SI/ Consulting Partner · 1 January 1977NEPLUVI jointly operates the secretariat of Sociale Zaken Pluimvee Industrie with FNV and CNV, working on healthy, safe, and fair work conditions and CAO negotiations.
• AVINEDcoreStrategic or Co-development Partner · 1 January 1977AVINED's mission is to strengthen the sustainable and robust market position of the Dutch poultry sector through efficient service delivery. NEPLUVI collaborates with AVINED on sector-wide initiatives including the Uitvoeringsagenda sustainability roadmap.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/onzekip
• LinkedInlinkedin.com/company/nepluvi
• Instagraminstagram.com/kipinnederland
• TikToktiktok.com/@kipinnederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEPLUVI