NEROLI'M Laboratoire Cosmétique

What NEROLI'M Laboratoire Cosmétique does

NEROLI'M Laboratoire Cosmétique is a privately held, Marrakech-based contract cosmetics laboratory founded in 2009 by Rajaa Ait Belhoucine, a cosmetologist trained at the Paris XI Chatenay Malabry faculty. The company operates as a B2B service provider for cosmetics brand creators, hotels, riads, spas, aesthetic centers, and Moroccan agricultural cooperatives. Its core capability is custom cosmetic formulation without added silicones or superfluous texturants, balanced against short ingredient lists and economical manufacturing processes. The laboratory also offers a turnkey Marque Blanche (white-label) catalog with at least eleven ready-to-market products across facial, hair, body, and massage categories.

The underlying service platform spans ingredient sourcing, packaging sourcing, custom formulation, ingredient valorization, galenic stability testing, in-house toxicological and challenge testing via the COSMETIQUAL pole, Product Information File (DIP) compilation under EU Regulation 1223/2009, and regulatory registration management for EU (CPNP), Morocco (DMP), and US (FDA) markets. Production management and 9–12 month project coordination are bundled, with client confidentiality as an explicit guarantee. The team is approximately 9 employees, including five named specialists covering formulation, regulatory affairs, organic chemistry, ingredient sourcing, and packaging sourcing, with academic backgrounds from Paris XI, ENS Rabat, and Cadi Ayyad University.

Revenue mechanics are quote-based professional-services fees billed per project across the full brand-development lifecycle, supplemented by one-time white-label product sales (finished or bulk) for clients that prefer faster market entry. The go-to-market is enterprise field sales targeting European, African, and Oriental markets across luxury, mass-market, and e-commerce segments. No external funding rounds, acquisitions, partnerships, patents, or AI/automation capabilities are disclosed.

Name

NEROLI'M Laboratoire Cosmétique

Legal name

NEROLI'M Laboratoire cosmétique

Website

https://nerolim.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

NEROLI'M is a Marrakech-based B2B cosmetic formulation laboratory founded in 2009 that develops custom and white-label natural cosmetics without silicones, serving brands, hotels, spas, and cooperatives across European, African, and Oriental markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom cosmetic formulation services: Full-service B2B offering covering every stage from idea validation and brief writing to formulation, testing, marketing, packaging, and large-scale production. Revenue is generated through professional service fees across the project lifecycle.
2. White label (marque blanche) product sales: Sale of pre-formulated cosmetic products from the company's catalog, with options for finished product delivery or bulk supply, and clients customize with their own packaging and labeling.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

NEROLI'M Laboratoire Cosmétique is a Moroccan cosmetic formulation laboratory that provides end-to-end B2B services for creating and manufacturing cosmetic brands, including ingredient sourcing, custom formulation, packaging sourcing, galenic stability testing, regulatory registration (DIP, CPNP, DMP), in-house toxicological and biological testing via its COSMETIQUAL pole, project management, and large-scale production. It also sells a Marque Blanche (white label) catalog of pre-formulated facial, hair, body, and massage products that clients rebrand and package under their own labels.

Product overview

NEROLI'M Laboratoire Cosmétique is a Moroccan cosmetic formulation laboratory founded in 2009, specializing in custom formulation and white-label products. The company operates as a service-based provider offering an integrated portfolio spanning ingredient sourcing, custom formulation (Formulation sur mesure), regulatory management (DIP Cosmétique, CPNP/DMP registration), testing (COSMETIQUAL), and production management. Their white-label offering (Marque Blanche) includes ready-to-market products across facial care (masks, serums, cleansing gel), hair care (hair oil treatments, black soap), massage oils (Oud d'orient, LWIZA Hydra-apaisante, Fleur de Marrakech), and body care (hydrating milk). Services also include packaging sourcing, ingredient valorization, galenic stability testing, and full project management for brand creation. The laboratory focuses on natural and organic formulations without silicones or unnecessary texturizers, serving luxury, mass market, and e-commerce segments across European, African, and Middle Eastern markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cosmetic Formulation (Formulation sur mesure)

Quantifiable outcome

• Increased collagen synthesis of 11% with exfoliating mask product
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Laboratoires Expanscience: French dermo-cosmetic and natural-ingredient laboratory with own brands and B2B formulation work. Comparable as a French-rooted formulation lab serving cosmetics brands with a natural and dermo-cosmetic positioning.
• Laboratoires de Biarritz: French natural and organic cosmetics laboratory with in-house R&D and formulation expertise. Comparable as a natural-cosmetic formulation specialist serving both own brand and B2B clients, with similar size profile.
• Seppic (Air Liquide Healthcare): Specialty cosmetic ingredient and formulation-support business within Air Liquide. Comparable as a B2B supplier of formulation expertise and ingredients to cosmetics brands across multiple markets.
• Sederma (Croda Personal Care): Specialty cosmetic actives and formulation laboratory now part of Croda. Comparable as a B2B supplier of cosmetic ingredients and formulation expertise to brand creators, with similar customer overlap in indie and mid-market beauty brands.
• Gattefossé: French specialty ingredient and formulation-support company serving cosmetics brands with natural actives and custom formulation services. Directly comparable as a B2B cosmetic formulation partner, though Gattefossé operates at materially larger scale.
• Solabia Group: French cosmetic and nutraceutical ingredient/formulation group with natural actives. Comparable as a B2B natural-cosmetic ingredient and formulation partner serving brand creators in Europe and adjacent markets.
• Provital Group: Spanish natural cosmetic actives and formulation provider. Comparable as a B2B natural-cosmetic formulation partner with similar focus on botanical ingredients and indie-brand customers.

Broad incumbents

• Givaudan Active Beauty: Global fragrance and active beauty ingredients major with extensive formulation-support capabilities. Comparable in the broader cosmetics formulation space but operates at vastly greater scale and across a wider portfolio.

Regional players

• Alpol Cosmétiques: Moroccan cosmetics contract manufacturer serving regional and export brands. Comparable as a Morocco-based contract cosmetics manufacturer, though more focused on private-label manufacturing than formulation R&D.
• Sodial Maroc: Moroccan natural cosmetics producer with argan-based product lines. Comparable as a Morocco-based player using local botanical ingredients for cosmetic applications, though primarily operating its own brand rather than B2B formulation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nerolimlaboratoirecosmetique
• LinkedInlinkedin.com/company/nerolim

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEROLI'M Laboratoire Cosmétique