NES

What NES does

NES (Nesma Esports) is a Riyadh-headquartered esports services company specializing in live event production, broadcast services, tournament organization, and media production for the global and Middle Eastern esports industry. The company operates bilingually in English and Arabic and targets a customer base spanning collegiate students (primary segment), esports organizations and event holders, esports teams and individual talent, and competitive gamers from casual to hardcore enthusiasts.

The company's core technology platform is anchored by a 500 SQM virtual production facility in Riyadh comprising an LED wall, a 7x7x5m infinity green screen, dedicated podcast and music production areas, in-house editing and post-production suites, an IT room, and AR/VR integration with immersive sound design. Service lines are interconnected: Live Event Production covers stage design, equipment, streaming, and commentary for tournaments ranging from small local events to international championships; Broadcast Services integrate with multiple streaming platforms for global reach; Tournament Organization handles end-to-end logistics, administration, and promotion; and Media Production produces social, web, TV commercial, virtual event, and film content. The Collegiate Esports Program and Esports Teams & Talent Agency extend the offering into player development, coaching, mentorship, career guidance, and talent representation.

NES generates revenue through professional services engagements priced on a quote-based, project-tailored basis — pricing is not publicly disclosed. The go-to-market is event-driven, relying on direct client engagement (global scope) and facility-based services (regional scope), supported by a content and social media marketing presence. The company is privately held, employs approximately 15 people, and has not disclosed revenue, funding history, ownership structure, or management team composition in the available source material.

Name

NES

Legal name

NESMA ESPORTS

Website

https://nesma.gg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NES (Nesma Esports) is a Riyadh-based esports services company providing live event production, broadcast, tournament organization, and media production for global and Middle Eastern clients, operating a 500 SQM virtual production facility with AR/VR capabilities.

Ownership category

akta.pro rank

Product category

Esports Production Services

NAICS

Spectator Sports (71121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro industry

PRIMARYMPAFAEAJ

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Streaming, Video & Creator Ecosystems (Game Content)

SECONDARYMPAFADAK

Collegiate/Scholastic Esports Programs & Leagues

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Esports Leagues, Teams & Tournament Operators

SECONDARYMPAKANAO

Esports Event Production & Operations (Broadcast, Stage, Refereeing)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Esports Competitions & Events

SECONDARYMPAFADAD

Esports Broadcast & Production (Live Streams, Observers, Talent Ops)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Esports Leagues, Teams & Tournament Operators

Keywords

• Esports event production
• Broadcast services
• Tournament organization
• Media production services
• Collegiate esports programs

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Live Event Production: Production of live esports events from small-scale local tournaments to large international championships, including stage design, equipment setup, live streaming, and commentary
2. Broadcast Services: Comprehensive broadcasting services including camera work, live commentary, and integration with various streaming platforms for global audience reach
3. Tournament Organization: Planning, coordinating, and executing competitive online and offline/LAN esports tournaments, handling logistical, administrative, and promotional aspects in English and Arabic
4. Media Production: Creative content development for social media, websites, promotional materials, video production, graphics, storytelling, TV commercials, virtual events, and film production
5. Collegiate Esports Program: Educational and recreational esports programs for school and university students including player development, coaching, career guidance, and community building
6. Esports Teams & Talent Agency: Representation and development of esports talent with professional coaching and mentorship services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NES (Nesma Esports) is an esports services company that produces live esports events ranging from small local tournaments to large international championships, delivers broadcast services reaching global streaming audiences, plans and executes online and offline/LAN tournaments in English and Arabic, and creates media content for social, web, and promotional use. The company complements these services with a Collegiate Esports Program for students and talent representation for esports teams, all backed by a 500 SQM virtual production facility in Riyadh featuring LED walls, an infinity green screen, podcast and music production areas, and in-house post-production.

Product overview

NES (Nesma Esports) offers a comprehensive suite of esports services centered around live events production, broadcast excellence, tournament mastery, and creative content creation. The core service portfolio includes Live Event Production, Broadcast Services, Tournament Organization, and Media Production as interconnected service lines. These are complemented by the Collegiate Esports Program, which provides educational and recreational esports opportunities for students while also functioning as a talent pipeline and community-building platform. The company operates a 500 SQM virtual production facility in Riyadh featuring a 7x7x5m infinity green screen, podcast area, music production area, editing suites, LED walls, and content projection capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Production End-to-end production of live esports events ranging from small-scale local tournaments to large international championships, including stage design, equipment setup, live streaming, and live commentary. Targeted at esports organizations, brands, and event holders.
• Broadcast Services Comprehensive broadcasting services for esports events including camera work, live commentary, and integration with multiple streaming platforms to deliver global audience reach. Targeted at esports leagues, tournament organizers, and brands broadcasting competitive gaming events.
• Tournament Organization Planning, coordination, and execution of competitive online and offline/LAN esports tournaments, handling game title and rules selection, venue securing, participant recruitment, logistical, administrative, and promotional aspects, with bilingual English and Arabic broadcast production. Targeted at esports organizers, brands, and game publishers running competitive circuits.
• Media Production Creative content development for social media, websites, and promotional material, including video production, graphics, and storytelling, plus TV commercials, virtual events, and film production. Targeted at esports organizations, brands, and entertainment clients needing esports-focused content.
• Collegiate Esports Program A safe, inclusive, and engaging program for school and university students to explore gaming and esports, offering educational and recreational opportunities that promote teamwork, skill development, and personal growth, including player development and coaching, professional mentorship, stress management, nutrition and exercise guidance, career guidance, and community building. Targeted at schools, universities, and their students.
• Esports Teams & Talent Agency Representation and development services for esports teams and individual professional gamers, providing professional coaching, mentorship, performance optimization, and career guidance support. Targeted at competitive esports teams and individual pro or aspiring pro players.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Twitch: Dominant live-streaming distribution platform where NES-delivered broadcasts reach audiences. Comparable as the primary downstream channel for NES's broadcast output and a key partner surface.
• Riot Games Esports: Publisher that runs in-house esports broadcast and tournament operations for League of Legends and Valorant. Comparable as a sophisticated, fully-integrated producer in the same space, though operating at publisher scale.

Direct peers

• WePlay Esports: Esports media company producing tournaments, broadcast content, and live events. Comparable service stack in production, broadcast, and content creation for the esports industry.
• PGL Esports: Independent esports production and tournament operations company. Directly comparable for live event production, broadcast services, and tournament organization across CS and Dota ecosystems.
• Beyond the Summit: Esports broadcast and tournament production studio. Comparable as a specialized production house providing camera work, commentary, and tournament ops for third-party rights holders.
• Freaks 4U Gaming: Germany-based esports services company offering event production, broadcast, content, and talent management. Directly comparable end-to-end services model and customer base.
• ESL FACEIT Group: World's largest esports tournament organizer and broadcast production company. Directly comparable as NES competes for the same tournament production and broadcast budgets globally, including in MENA.
• BLAST Premier: Esports tournament organizer and broadcast production specialist. Comparable in delivering end-to-end live event production, broadcast, and tournament operations for global esports properties.

Regional players

• Saudi Esports Federation: State-backed federation running flagship Saudi esports events such as Gamers8 and Esports World Cup. Comparable as a regional anchor for tournament and broadcast activity that NES supplies or competes with as a vendor.

Emerging players

• Galaxy Racer: MENA-based esports and gaming organization running teams, content, and events. Comparable as a regional emerging player overlapping with NES in tournament operations and talent management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nes-gg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NES