netto Einkaufsgruppe AG

What netto Einkaufsgruppe AG does

netto Einkaufsgruppe AG is a Swiss B2B purchasing cooperative headquartered in Balsthal, Solothurn, that aggregates the procurement of approximately 230 member companies operating as specialized interior design retailers across Switzerland. Founded in 1965 by Hans Wyler as a sole proprietorship in Zofingen and converted to a stock corporation (Aktiengesellschaft) in 1976, the group relocated to Balsthal in 1989 and now operates a 2,500 m² showroom with more than 60 exhibitors. Members are organized across three core product categories: flooring (Bodenprofis), curtains and window treatments (Vorhangprofis), and bedding/mattresses (Bettenprofis), with a broader Wohnprofis lifestyle extension. The group supplies more than 100 proprietary collections alongside partner brand products from manufacturers including Bauwerk, Tarkett, Forbo, Interface, Kvadrat, Designers Guild, Silent Gliss, and Christian Fischbacher.

The underlying platform architecture is a traditional purchasing-group model rather than a technology product: collective buying volumes are negotiated with international suppliers, proprietary product collections are designed and managed by category-specific committees, and members access ordering, marketing support, training, legal/billing services, and the annual netto trade fair through a member portal. Supporting infrastructure includes a multilingual website (German, French, Italian), a 360-degree virtual showroom tour, and the Raumplaner room visualization tool hosted via netto.materialo.com.

Revenue is generated through a combination of member purchase flows (with a CHF 150,000 minimum annual purchase requirement and a one-time CHF 3,000 admission fee), margins on the 100+ proprietary collections, and ancillary services such as marketing support, training programs, and the annual trade fair. Distribution occurs exclusively through the Switzerland-wide member retailer network and the Balsthal showroom. The company is privately held by its members, employs approximately 12 staff (CEO Adrian Kämpfer and CFO Adrian Lichtsteiner among them), holds no external institutional funding, and operates within a holding structure (netto Holding AG) established in 2001.

Name

netto Einkaufsgruppe AG

Legal name

netto Einkaufsgruppe AG

Website

https://netto.ch

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

netto Einkaufsgruppe AG is a Swiss B2B purchasing cooperative serving ~230 member specialty retailers in flooring, curtains, and bedding across Switzerland. Founded in 1965 and headquartered in Balsthal, it negotiates collective supplier terms, distributes 100+ proprietary collections, and runs an annual trade fair and showroom.

Ownership category

akta.pro rank

Product category

Interior Decoration Purchasing Cooperative

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industry

Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)

Keywords

• Purchasing cooperative
• Interior decoration retail
• Flooring and bedding
• Private label collections
• Retail buying group

Headquarters

HQ city

Balsthal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Fees and Purchasing Volume: Revenue generated through member annual purchases (minimum CHF 150,000/year requirement) and one-time membership admission fees (CHF 3,000). Members benefit from combined purchasing volumes to negotiate better supplier conditions.
2. Proprietary Product Collections: Own-brand/private label product collections (Bödenprofis, Vorhangprofis, Bettenprofis, Wohnprofis) sold to member retailers with over 100 different collections across floors, curtains, and bedding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

netto Einkaufsgruppe AG is a Swiss B2B purchasing group serving approximately 230 specialized interior decoration retailers across Switzerland. The company aggregates collective demand from member floor, curtain, and bedding specialists to negotiate supplier pricing, distributes over 100 proprietary product collections under the Bodenprofis, Vorhangprofis, Bettenprofis, and Wohnprofis brands, and provides member services including marketing support, training, an annual trade fair, a showroom, and a virtual room-planning tool.

Product overview

netto Einkaufsgruppe AG is a Swiss purchasing cooperative (Einkaufsgruppe) serving approximately 230 member businesses in interior decoration. The company offers a unified platform combining physical products (flooring, curtains, bedding) with supporting services. The core product portfolio spans three main categories organized under the Bodenprofis (flooring), Vorhangprofis (curtains), and Bettenprofis (bedding) brands, supplemented by a Wohnprofis lifestyle segment. The offering includes over 100 proprietary collections (Eigenkollektionen) alongside partner brand products. Supporting services include a member portal, virtual room planner tool, annual trade show (netto-Messe), physical showroom with 60+ exhibitors, virtual tour, and professional development programs. The architecture is a platform-plus-services model where the purchasing cooperative structure enables members to access combined volume purchasing power, marketing support, and exclusive product collections.

Differentiator

Problem solved

Functional benefit

Brands

• Die Bodenprofis: Product segment brand for flooring specialists, represented by the red logo.
• Die Vorhangprofis
• Die Bettenprofis
• Die Wohnprofis

Products and services

• Flooring Product Range (Bodenprofis) Comprehensive flooring assortment including parquet, laminate, vinyl, and carpet products, distributed under the Bodenprofis private-label brand for member flooring specialists.
• Curtain Product Range (Vorhangprofis) Window treatment products including day curtains, night curtains, pleated shades, roller shades, Roman shades, panel curtains, horizontal blinds, vertical blinds, and wave systems, distributed under the Vorhangprofis private-label brand.
• Bedding Product Range (Bettenprofis) Complete bedding solutions including mattresses, bed frames, and bedding accessories distributed under the Bettenprofis private-label brand.
• netto-Eigenkollektionen (Private Label Collections) Over 100 proprietary product collections spanning flooring, curtains, and bedding categories, controlled and updated by specialized committees based on market trends and segmented under Bodenprofis, Vorhangprofis, Bettenprofis, and Wohnprofis brands.
• netto-Messe (Annual Trade Fair) Annual 2,500 m² trade show reserved exclusively for members where international and national brand partners showcase latest products and seasonal trends.
• Showroom Balsthal Permanent physical exhibition space in Balsthal featuring over 60 exhibitors displaying flooring, curtain, and bedding products, open to members and visitors by appointment.

Quantifiable outcome

• Largest purchasing group in Switzerland for interior design
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• ebc European Buying Cooperation GmbHcoreStrategic or Co-development PartnerInternational purchasing cooperation providing additional advantages to the entire purchasing group through better purchasing conditions and almost unlimited product assortment in a competitive market.
• Floor Brand Partners (3M, Amorim, Balsan, Bauwerk, Boen, Edel, Ege, Forbo, Haro, Interface, Tarkett, and 30+ others)coreTechnology or IntegrationInternational and national flooring brand partners providing products through the purchasing group's collective negotiation. Partners include leading manufacturers of parquet, laminate, vinyl, carpet, and other floor coverings.
• Curtain/Textile Brand Partners (ado, Creation Baumann, Designers Guild, JAB, Kvadrat, Silent Gliss, and 15+ others)coreTechnology or IntegrationWindow treatment and interior textile brand partners including leading European manufacturers of curtains, blinds, and technical shading systems.
• Bedding Brand Partners (Albis, Bico, Billerbeck, Christian Fischbacher, Hasena, Roviva, Schlossberg, and 8+ others)coreTechnology or IntegrationMattress, bedding, and sleep system brand partners including Swiss and European manufacturers of mattresses, bed frames, and bedding.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• EM Group (Einrichtungspartnerring): Largest German purchasing cooperative for furniture and home furnishings specialty retailers, with hundreds of member companies. EM Group operates virtually the same member-aggregation model as netto: aggregating purchasing volume, providing proprietary collections, marketing, and member services to independent specialty retailers.
• Begros: German home textile purchasing cooperative (Heiligenhaus) serving specialty retailers in curtains, bedding, and home textiles. Closely comparable to nettos textile and bedding categories with a similar model of aggregating purchasing power and providing proprietary collections to member retailers.
• Mobau: German regional building materials and home improvement purchasing cooperative serving independent retailers. Similar member-aggregation model but focused on construction materials and home improvement, with regional scope across Germany.

Broad incumbents

• Eurobaustoff: European purchasing cooperative for building materials and home improvement specialty retailers, headquartered in Germany. Operates a similar purchasing group model serving independent member retailers across Europe, with combined annual purchasing volume exceeding €6 billion across hundreds of members.
• Hagebau: One of Europe's largest home improvement and construction materials purchasing cooperatives, headquartered in Germany. Operates a similar member-purchasing model but at significantly larger scale and broader category scope, with 360+ member companies across Germany and neighboring countries.

Others

• ebc European Buying Cooperation GmbH: International purchasing cooperation that aggregates purchasing volume across multiple national purchasing groups in Europe. Netto is a member, and ebc provides additional international supplier access and better conditions that netto benefits from.

Regional players

• Trendhouse Einkaufsverbund: German furniture purchasing cooperative serving independent furniture and home furnishings retailers. Operates a similar member-purchasing model in the German furniture specialty retail market, though its primary geography is Germany rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nettoEinkaufsgruppeAGBalsthal
• Facebookfacebook.com/nettoeinkaufsgruppeag
• LinkedInlinkedin.com/company/netto-einkaufsgruppe-ag
• Instagraminstagram.com/netto_einkaufsgruppe_ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about netto Einkaufsgruppe AG