Neues Land

What Neues Land does

Neues Land e.V. is a Christian faith-based charitable association (eingetragener Verein) founded in 1974 in Hanover, Germany, providing an integrated continuum of addiction recovery services with a primary focus on medical rehabilitation for individuals dependent on illegal drugs. The organization operates a vertically integrated care pathway spanning low-threshold community outreach (Streetwork, SOS-Bistro, Kontaktcafé Bauwagen, seasonal events), drug counseling, a clearing station (Auffanghaus) for post-detoxification orientation, medical rehabilitation therapy, and aftercare services including assisted living, day facilities, outpatient aftercare, and follow-up groups. Additional service lines include media addiction counseling (computence), social and debt counseling, family support services, and a dedicated Russian-language program.

The underlying technology stack is minimal and operationally traditional: an email counseling system and the computence media addiction platform are the primary digital touchpoints, with no disclosed AI/ML components, APIs, or proprietary software assets. The organization is governed by a three-member board (Eberhard Ruß as Chairman, Andreas Loewe, and Michael Lenzen) and maintains IFU-CERT certification for medical rehabilitation through 2026.

Neues Land's business model is non-revenue-generating in the commercial sense: all counseling and therapeutic services are provided free of charge to clients, with funding drawn from three public sources (Region Hannover, State of Niedersachsen, and Stadt Hannover), statutory health insurance reimbursements for rehabilitation therapy, individual/organizational donations, and the Neues Land Stiftung endowment. The organization is a member of Diakonie in Niedersachsen and the Arbeitsgemeinschaft Christlicher Lebenshilfen (ACL Germany), embedding it within the Protestant welfare infrastructure. Marketing reach is community-led and grassroots, leveraging YouTube, Instagram, Facebook, printed Mitteilungen publications, and community events. Customer acquisition is primarily through healthcare provider referrals, social services referrals, and word-of-mouth within the affected community.

Name

Neues Land

Legal name

Neues Land e. V.

Website

https://neuesland.net

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Neues Land e.V. is a Christian non-profit addiction recovery organization founded in 1974 in Hanover, Germany, providing an integrated continuum of drug counseling, medical rehabilitation, low-threshold outreach, and aftercare services free of charge, funded primarily by regional and state government subsidies.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Drug rehabilitation services
• Addiction counseling
• Substance abuse treatment
• Preventive health services
• Low-threshold support

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government/Public Funding: Funded by Region Hannover, State of Niedersachsen, and Stadt Hannover. This constitutes the primary funding source for operational activities.
2. Donations: Charitable donations from individuals and organizations to support the organization's diverse programs and services.
3. Neues Land Stiftung: Endowment foundation for long-term financial sustainability and dedicated project funding.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Neues Land e. V. provides Christian-based drug and addiction counseling and rehabilitation services free of charge, including medical rehabilitation, low-threshold drop-in services, media addiction counseling, debt counseling, family/relatives support, prevention programs, and aftercare. Services are delivered in person in Hannover and online via an email-based counseling platform for individuals affected by substance or behavioral addictions and their families.

Product overview

Neues Land e.V. is a Christian drug rehabilitation and addiction counseling organization providing an integrated continuum of care for individuals with drug and addiction issues. The organization operates a unified service portfolio organized around a care pathway: starting with low-threshold outreach services (Streetwork, SOS-Bistro, Kontaktcafé Bauwagen), proceeding through drug counseling and clearing station orientation, to medical rehabilitation therapy as the primary focus, and continuing with comprehensive aftercare (housing assistance, day facilities, assisted living, outpatient aftercare). Additional services address media addiction (Computence), social/debt counseling, family support, and prevention programs. The organization also operates the Haus der Hoffnung community facility including Café Jerusalem, and maintains a dedicated Russian-speaking service. Services are delivered on a Christian foundation with 52 years of operation, funded through public subsidies, donations, and the Neues Land foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Haus der Hoffnung: A public relations facility operated by Neues Land e.V., which includes Café Jerusalem.
• SOS-Bistro und mehr
• Neue Wege
• computence

Products and services

• Drug Counseling (Suchtberatung) Core counseling service for individuals affected by drug and substance addiction, delivered in person in Hannover. Free of charge and grounded in a Christian values-based approach.
• Medical Rehabilitation (Medizinische Rehabilitation) Medical rehabilitation services for individuals with substance addiction, provided as part of the organization's holistic treatment portfolio.
• Low-Threshold Services (Niedrigschwellige Angebote) Drop-in and low-barrier services designed to reach individuals who may not otherwise seek formal help, including harm-reduction and street-level outreach.
• Media Addiction Counseling (Mediensuchtberatung) Counseling for individuals affected by behavioral addictions such as problematic media, internet, or gaming use, provided by trained counselors.
• Debt Counseling (Schuldnerberatung) Counseling for individuals experiencing financial difficulties, often co-occurring with addiction, provided in conjunction with the organization's addiction services.
• Family/Relatives Support (Angehörigenberatung) Counseling and support services for family members and relatives of individuals affected by addiction, helping them cope with and respond to a loved one's addiction.
• Prevention Programs (Prävention) Educational and outreach programs aimed at preventing drug and behavioral addiction, typically delivered to schools, community groups, and at-risk populations.
• Aftercare (Nachsorge) Post-treatment aftercare services supporting individuals in maintaining recovery after completing primary rehabilitation or counseling.
• Online Email Counseling (E-Mail-Beratung via computence) Anonymous, low-threshold online counseling delivered via email through the computence platform, targeting individuals reluctant to seek face-to-face help.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Diakonie in NiedersachsencoreStrategic or Co-development PartnerMember of the Diakonie (Protestant church welfare organization) in Lower Saxony network, providing connection to broader Protestant social services infrastructure and shared values framework.
• Arbeitsgemeinschaft Christlicher Lebenshilfen (ACL)coreStrategic or Co-development PartnerMember of ACL Germany, an association of Christian life-helper organizations sharing common ethical and therapeutic values.
• IFU-CERTminorOthersQuality certification organization providing certification for medical rehabilitation services (certified until 2026).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Therapiehilfe e.V. Hamburg-based non-profit offering comprehensive addiction services including counseling, residential rehabilitation, and aftercare. Highly comparable in service mix and Christian/values-based operating model to Neues Land.
• Condrobs e.V. Munich-based non-profit operating addiction counseling, low-threshold outreach, and aftercare services across Bavaria. Comparable in continuum-of-care model and target population of drug-affected individuals.
• INDRO e.V. Münster-based non-profit providing drug counseling, low-threshold services, and harm reduction programs. Comparable in target population and integrated service model across outreach and treatment.
• DROBS Hannover: Direct in-city peer providing drug counseling and addiction services in the Hannover region. Most direct competitor due to overlapping catchment and similar outpatient service portfolio.

Broad incumbents

• Caritas Suchthilfe: National Catholic welfare network providing addiction counseling and rehabilitation services across Germany. Comparable in faith-based approach and service portfolio, but operates at scale across many regions.
• Diakonie Suchthilfe Niedersachsen: Network of Protestant welfare addiction services across Lower Saxony. Neues Land is a member of the broader Diakonie in Niedersachsen umbrella, making this a parent-affiliated incumbent with overlapping service offerings.

Others

• Sucht- und Drogenhotline: National German helpline for addiction and drug-related issues. Adjacent to Neues Land's email counseling service and represents a complementary, not competitive, support channel for the same client population.
• Arbeitsgemeinschaft Christlicher Lebenshilfen (ACL): National federation of Christian life-help organizations of which Neues Land is a member. Thematically related as an ecosystem/network partner rather than a direct competitor.

Regional players

• BASIS Frankfurt e.V. Frankfurt-based drug help center providing counseling, low-threshold services, and ambulatory support. Comparable in service portfolio but focused on the Frankfurt metropolitan area.
• Notdienst Berlin e.V. Berlin-based addiction services provider offering crisis intervention, counseling, and housing. Comparable in continuum of care and target population, but operates exclusively in Berlin rather than competing directly in Hannover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKFpMj6qPOmXRJjbrVHJ1MA
• Facebookfacebook.com/Neues-Land-eV-651935344835595
• Instagraminstagram.com/neues_land/?utm_medium=copy_link
• LinkedInlinkedin.com/company/neues-land

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neues Land