NEULAND Stiftung Wolfsburg

What NEULAND Stiftung Wolfsburg does

NEULAND Stiftung Wolfsburg is a charitable foundation under German civil law (Gemeinnützige Stiftung bürgerlichen Rechts), legally recognized in 2014 and established in November 2013 by NEULAND Wohnungsgesellschaft mbH with a €1,000,000 founding endowment on the occasion of the 75th anniversary of Wolfsburg and the parent company. It is headquartered at Stadtwaldstraße 1a, 38440 Wolfsburg, and operates exclusively within the city of Wolfsburg in Lower Saxony, Germany. The foundation is supervised by the Amt für regionale Landesentwicklung Braunschweig and is a member of the Bundesverband Deutscher Stiftungen e.V.

The foundation runs three principal programs: Herz+Ohr, which matches isolated elderly residents with trained volunteer companions; wohnsionär, a sub-brand for youth projects combining 'wohnen' and 'visionär'; and Quartiere, a set of neighborhood-level integration and inclusion initiatives. Additional programs include the Gemeinschaftsacker community garden (within the Familienoase partnership), a monthly Schreibwerkstatt creative writing workshop, a podcast, and seasonal activities such as the NEULAND Haus des Weihnachtsmannes. Programs are delivered directly by a small professional staff of approximately six employees — Managing Director Andrea Busch (since 01.02.2024), plus Stiftungsmanagerinnen — supported by volunteers, partner organizations (churches, schools, the Seniorenring, Stadtjugendring, Acker e.V.), and trainees from the founding housing company.

The foundation does not sell products or services. It is funded by returns on the founding endowment, individual and corporate donations (Zustiftungen and Spenden), and project grants. Governance is provided by a Vorstand (Executive Board) including two Wolfsburg city councilors and a Kuratorium (Supervisory Council) chaired by the Chairperson of NEULAND Wohnungsgesellschaft's Supervisory Board. There is no technology platform underlying the foundation's operations beyond a standard website, blog, and podcast distribution.

Name

NEULAND Stiftung Wolfsburg

Legal name

NEULAND Stiftung Wolfsburg

Website

https://neuland-stiftung-wolfsburg.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

NEULAND Stiftung Wolfsburg is a German charitable foundation established in 2013 that runs volunteer-led social programs — companionship for isolated elderly (Herz+Ohr), youth engagement (wohnsionär), and neighborhood integration (Quartiere) — exclusively in Wolfsburg, funded by a €1,000,000 endowment and donations.

Ownership category

akta.pro rank

Product category

Charitable Community Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Community Foundations (BPAGAKAB)

Keywords

• Charitable foundation
• Community engagement
• Elderly companionship programs
• Youth social projects
• Neighborhood integration

Headquarters

HQ city

Wolfsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: The foundation relies on donations from individuals, companies, and the public. It also receives endowments (Zustiftungen) and uses returns on its €1,000,000 founding endowment for project funding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NEULAND Stiftung Wolfsburg is a charitable foundation that funds and operates community-based social programs in Wolfsburg, Germany. Its core offerings include the Herz+Ohr program pairing isolated elderly residents with volunteer companions, the wohnsionär sub-brand for youth civic engagement projects, and Quartiere neighborhood initiatives covering integration, inclusion, and community gardening. Activities are delivered by a small professional staff and supported by an active volunteer base, with funding derived from an initial €1,000,000 endowment plus ongoing donations.

Product overview

NEULAND Stiftung Wolfsburg is a charitable foundation operating various interconnected social programs for different target groups in Wolfsburg, Germany. The foundation's offerings include Herz+Ohr (a companionship program for lonely elderly), wohnsionär (a sub-brand for youth projects), neighborhood projects (Quartiere), community gardens (Gemeinschaftsacker), creative workshops, podcasts, and seasonal activities like the NEULAND Haus des Weihnachtsmannes. These programs are coordinated through a small professional team supported by numerous volunteers, with project funding through donations, sponsorships, and foundation grants.

Differentiator

Problem solved

Functional benefit

Brands

• Herz+Ohr: Project that connects lonely and reclusive elderly people in Wolfsburg with volunteers for conversation and companionship.
• wohnsionär

Products and services

• Herz+Ohr A program that connects lonely and isolated elderly people in Wolfsburg with volunteers who provide companionship and build trusting relationships, helping older people escape isolation.
• wohnsionär The brand and umbrella for the foundation's youth projects, supporting young people aged approximately 14–27 in Wolfsburg to become socially active, open-minded citizens through partnerships with local organizations.
• Quartiere (Neighborhood Projects) Engagement in Wolfsburg's neighborhoods through small projects in the areas of integration and inclusion, often with cooperation partners or as support for actors with matching concerns.
• Gemeinschaftsacker (Community Garden) A community garden project in the 'Familienoase' cooperation where volunteers, children, and families grow vegetables together across 14 beds and more than 20 varieties.
• Schreibwerkstatt (Writing Workshop) A monthly creative writing workshop led by Petra Fietze in which participants create small stories and reflections on everyday life.
• NEULAND Podcast A podcast hosted by Nick covering topics related to youth, neighborhoods, and the foundation's social projects in Wolfsburg.
• NEULAND Haus des Weihnachtsmannes (NEULAND Santa's House) A seasonal Christmas-themed program bringing together young and old through letter-writing to Santa, choir performances, and crafting sessions.
• Gemüseacker an Schulen (Vegetable Gardens at Schools) Support for Acker e.V.'s school garden programs (e.g., at Peter-Pan-Schule in Wolfsburg), where students grow their own vegetables to foster appreciation for nature and food.

Quantifiable outcome

• Herz+Ohr program connects lonely elderly people with trained volunteers for trusted companionship relationships.
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Acker e.V.coreStrategic or Co-development PartnerNEULAND Stiftung supports Acker e.V. through funding for school garden programs. Acker e.V. runs programs for schools, companies, and municipalities to promote appreciation for nature and food. At the Peter-Pan-Schule in Wolfsburg, Acker e.V. established a school garden where students grow their own vegetables. NEULAND Stiftung also co-supports the Gemeinschaftsacker (community garden) project as part of the Familienoase initiative.
• Kreuz-KitacoreStrategic or Co-development PartnerKreuz-Kita and its families participate in the Gemeinschaftsacker community garden project in the Familienoase, alongside NEULAND Stiftung volunteers and other partners. Parents and kindergarten staff contributed actively to the initial garden preparation.
• Ev. Familienbildungsstätte WolfsburgcoreStrategic or Co-development PartnerCooperation partner in the Familienoase project, which houses the Gemeinschaftsacker (community garden). The Familienbildungsstätte hosts the associated Café Begegnung community space.
• Ev.-luth. Lukas-KirchengemeindecoreStrategic or Co-development PartnerPartner in the Familienoase project hosting the Gemeinschaftsacker. The church community provides space and support for the community garden and associated events.
• Seniorenring Wolfsburg e.V.coreStrategic or Co-development PartnerThe Seniorenring Wolfsburg is represented in the foundation's Kuratorium (supervisory board) and collaborates on senior-focused projects including joint jam-making activities with trainees and elderly care home residents.
• Stadtjugendring Wolfsburg e.V.coreStrategic or Co-development PartnerThe Stadtjugendring is represented in the foundation's Kuratorium and is a key partner for youth engagement. The foundation collaborates with the Jugendbeirat (youth advisory council) on youth projects and initiatives.
• Kirchenkreissozialarbeit SüdminorStrategic or Co-development PartnerPartner in the Familienoase project hosting the Gemeinschaftsacker community garden. Contributes to community social work in southern Wolfsburg.
• Jugendbeirat WolfsburgcoreStrategic or Co-development PartnerThe Wolfsburg Youth Advisory Council (Jugendbeirat) engages with the foundation on youth-related city topics. Foundation staff visited the Jugendbeirat for a podcast episode, and the full council visited the foundation to discuss topics important to young people, including public transport and free leisure spaces.
• Bettina-Harms-Pflegedienst (Senioren-WGs Hellwinkel-Terrassen)minorStrategic or Co-development PartnerCollaborated on intergenerational project activities including jam-making with care home residents and trainees from NEULAND Wohnungsgesellschaft, as part of the foundation's quartile (neighborhood) work.
• NEULAND Wohnungsgesellschaft mbHcoreOthersParent company and founder of the foundation. NEULAND Wohnungsgesellschaft mbH founded the NEULAND Stiftung Wolfsburg in November 2013 on the occasion of Wolfsburg's and the company's 75th anniversaries. The company provides strategic alignment and its trainees participate in joint projects with the foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• VolkswagenStiftung: Major German foundation also rooted in the Wolfsburg/Lower Saxony ecosystem (though based in Hannover). Regional comparable given geographic proximity and shared industrial-corporate heritage, but operates at vastly greater scale and focuses on science and higher education rather than neighborhood welfare.
• Stiftung Bürger für Leipzig: Regional community foundation supporting civic engagement, youth, and neighborhood projects in Leipzig. Comparable as a smaller, city-focused community foundation with a similar operating-foundation model, though in a different region and at different scale.

Broad incumbents

• Aktion Mensch: Germany's largest social welfare lottery-funded organization supporting inclusion, youth participation, and disadvantaged groups nationwide. Comparable as an incumbent in social inclusion and youth engagement, but at much larger scale and broader geographic scope.
• Bertelsmann Stiftung: One of Germany's largest operating foundations, with programs in education, social cohesion, and neighborhood development. Comparable as a major German foundation addressing social participation, but vastly larger and broader in scope.
• Robert Bosch Stiftung: Major German corporate foundation funding programs on education, social cohesion, migration, and demographic change. Comparable thematic overlap on integration and neighborhood-level participation, but operates nationally and at significantly higher funding scale.
• Körber-Stiftung: Hamburg-based German foundation with programs in civic engagement, education, and demographic change (including elderly participation). Comparable as a foundation tackling intergenerational dialogue and civic involvement, though at substantially greater scale.

Direct peers

• AWO Kreisverband Wolfsburg: Workers' welfare association chapter active in Wolfsburg with programs in youth, family, and senior services. Directly comparable in mission (social participation and integration) and beneficiary base within the same geographic footprint.
• Diakonie Wolfsburg: Local Diakonie chapter delivering social services, youth work, and elderly support in Wolfsburg. Comparable as a same-city welfare organization addressing overlapping beneficiary populations (elderly isolation, youth participation, integration).
• Caritasverband Wolfsburg: Local Caritas chapter operating social services for elderly, families, and disadvantaged groups in Wolfsburg. Directly comparable as a same-city, same-segment welfare provider, though much larger and church-affiliated rather than corporate-endowed.

Others

• Bundesnetzwerk Mehrgenerationenhaus: Federally funded network of Mehrgenerationenhäuser (multigenerational community centers) addressing intergenerational dialogue and neighborhood participation across Germany. Adjacent comparable as an ecosystem operator for community-based, intergenerational welfare programs that the foundation's programs resemble.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/policy.php
• Xx.com/privacy
• Instagramhelp.instagram.com/519522125107875
• LinkedInlinkedin.com/company/neuland-stiftung-wolfsburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about NEULAND Stiftung Wolfsburg