NEUTH FRANCE

What NEUTH FRANCE does

Neuth France is an Egypt-based direct-to-consumer skincare, hair care, and baby care brand that formulates and sells products exclusively for Fitzpatrick Skin Phototypes 3 and 4 (medium to dark skin tones). The company operates a single Shopify storefront at shop.neuthfrance.com and ships within Egypt, with a bilingual English/Arabic interface. The product portfolio is built around a proprietary Multi-Action System architecture that combines multiple active ingredients in single applications, spanning skincare (anti-ageing creams, tinted and untinted sunscreens, lightening night creams, cleansing gels, makeup removers), hair care (anti-hair loss pre-shampoo scalp treatment), and baby care (summer essentials bundle). Pricing in Egyptian Pounds ranges from approximately LE 450 ($9 USD) for entry-level products to LE 2,650 ($53 USD) for premium anti-ageing SKUs, with bundle discounts and a 15% first-order promo code (HELLO15) used as acquisition levers.

The business model is a one-time purchase DTC e-commerce model with no subscription, no retail/wholesale distribution, and no marketplace presence. Marketing is organic and digital-first — Facebook, Instagram, LinkedIn, YouTube, and an email newsletter — supplemented by a referral/promo code bottom-of-funnel mechanism. Revenue is fragmented across long-tail individual consumers; no enterprise, B2B, or institutional customers are disclosed. The company is privately held with no disclosed funding rounds, management team, parent company, or incorporation jurisdiction, and is presumed bootstrapped based on the absence of investor signals. No patents, trademarks, certifications, or regulatory actions are recorded in available sources.

Name

NEUTH FRANCE

Legal name

Neuth France

Website

https://neuthfrance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Neuth France is an Egypt-based DTC skincare, hair care, and baby care brand that formulates products exclusively for Fitzpatrick Skin Phototypes 3 and 4, selling direct to consumers via Shopify storefront at value-to-mid-premium price points.

Ownership category

akta.pro rank

Product category

Skincare and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Skincare formulations
• Hair care treatments
• Baby care essentials
• Multi-action systems
• Sun protection products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual products or bundles directly from the e-commerce storefront. Revenue is generated from product transactions at fixed prices in Egyptian Pounds (LE).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Neuth France develops and sells a proprietary range of skincare, hair care, and baby care products formulated specifically for Skin Phototypes 3 and 4. The portfolio is built around a Multi-Action System architecture spanning anti-ageing creams, SPF 30 sunscreens (including tinted variants), cleansing gels, makeup removers, anti-hair-loss pre-shampoo treatments, nail lacquer, and baby essentials bundles, sold directly to consumers via its online storefront priced in Egyptian Pounds.

Product overview

Neuth France is a skincare, hair care, and baby care brand that operates as an e-commerce platform selling its proprietary product lines. The company's product portfolio is organized around a Multi-Action System architecture applied across multiple categories: Skin Care (anti-ageing creams with/without SPF, tinted sunscreens, night creams, lightening systems, cleansing gels, makeup removers), Hair Care (anti-hair loss pre-shampoo treatments, scalp balancing systems), and Baby Care (essentials sets). The products are specifically formulated for Skin Phototypes 3 & 4, with solutions organized into themed routines including Hydrated & Glowy, Revive & Regrow, Baby Bundle of Joy, Effortless Hydration, Moonlit Glow, Brighter Days, Brighter Nights, Roots To Radiance Routine, and Acne-Oil Control. The Pro-Defining Multi-Action System represents the anti-ageing sub-line featuring face creams, neck/decollete creams, and day creams with SPF30. Pricing ranges from entry-level products around LE 450-600 to premium anti-ageing treatments at LE 2,650.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuth Sun Shield Multi-Action System SPF 30 (50 ml) Sunscreen with SPF 30 protection as part of the Multi-Action System line, sold in a 50 ml format and priced at LE 975.00. Targeted at consumers with Skin Phototypes 3 and 4.
• Neuth Sun Shield Tinted Sunscreen SPF 30 - Deep (50 ml) Tinted sunscreen SPF 30 in a deep shade formulated for Skin Phototypes 3 and 4, sold in 50 ml format at LE 795.00.
• Neuth Sun Shield Tinted Sunscreen SPF 30 - Medium (50 ml) Tinted sunscreen SPF 30 in a medium shade formulated for Skin Phototypes 3 and 4, sold in 50 ml format at LE 795.00.
• Neuth Pro-Defining Multi-Action System Anti-Ageing Neck and Décolleté Cream (40 ml) Anti-ageing cream for the neck and décolleté area in 40 ml format, priced at LE 2,650.00 as part of the premium Pro-Defining Multi-Action System.
• Neuth Pro-Defining Multi-Action System Anti-Ageing Face Cream (40 ml) Night anti-ageing face cream in 40 ml format, priced at LE 2,650.00 as part of the Pro-Defining Multi-Action System.
• Neuth Pro-Defining Anti-Ageing Face Cream With SPF 30 (40 ml) Day anti-ageing face cream with SPF 30 protection, 40 ml, sold as part of the Pro-Defining Multi-Action System.
• Neuth Skin Moisture Barrier Optimizing Multi-Action System Nail Lacquer (5 ml) Nail lacquer formulated to optimize the skin moisture barrier, sold in 5 ml format at LE 450.00.
• Summer Baby Essentials Set Bundle of baby skincare essentials for summer use, sold at LE 790.00 (discounted from LE 1,350.00). Targeted at parents and caregivers of infants and young children.
• Neuth Anti-Hair Loss Densifying Exfoliating Pre-Shampoo Scalp Balancing Targeted System (Step 1, 55 ml) Pre-shampoo scalp treatment that boosts microcirculation for hair nourishment and growth while reducing oils and flaky buildup. Formulated for Skin Phototypes 3 and 4.
• Neuth Anti-Ageing Reprogramming System (50 ml) Anti-ageing treatment system in 50 ml format, positioned as a key item in the brand's skincare lineup.
• Neuth Lightening Intelligence System Night Cream (30 ml) Night cream for skin lightening and pigmentation treatment in 30 ml format, priced at LE 875.00.
• Neuth Dual Express Cleansing System Eye and Lip Makeup Remover (200 ml) Bi-phasic eye and lip makeup remover in 200 ml format, priced at LE 560.00.
• Neuth Purifying Cleansing System Gel Purifying cleansing gel as part of the Multi-Action System, priced at LE 599.00.
• Neuth Gold Anti-Wrinkle Synergistic System (50 ml) Gold-infused anti-wrinkle treatment system in 50 ml format, priced at LE 999.00.

Quantifiable outcome

• Products treat hyperpigmentation effectively according to customer testimonials
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Bolden: Skincare brand formulated for women of color targeting hyperpigmentation and uneven tone. Comparable on customer focus (melanin-rich skin), pigmentation-treatment positioning (akin to Neuth's Vitamin C Serum and Lightening Intelligence System), and D2C distribution.
• Klur: Clean, science-led skincare line formulated for melanin-rich skin with a focus on barrier support and sensitive skin. Highly comparable on the Skin-3-&-4 specialization, fragrance-light formulation ethos, and D2C premium-brand positioning.
• Epara: Luxury skincare brand explicitly formulated for women of color and melanin-rich skin. Directly comparable to Neuth France on customer targeting (darker skin tones), premium positioning, and a science-meets-luxury value proposition.
• Unsun Cosmetics: Mineral sunscreen brand founded specifically for medium-to-deep skin tones that historically leave a white cast. Directly comparable to Neuth France's undertone-matched SPF 30 tinted (Deep, Medium) and non-tinted sunscreen line.

Emerging players

• Topicals: Venture-backed skincare brand built around skin conditions disproportionately affecting melanated skin (hyperpigmentation, eczema). Directly comparable on the 'skincare-meets-clinical-conditions for darker skin' thesis, but operating at a larger, better-funded scale.
• Mented Cosmetics: Beauty brand created for women of color, originally in color cosmetics and now expanding into skincare. Comparable on customer segmentation (women of color, melanin-rich skin) and D2C premium positioning, though currently more color-focused than Neuth's treatment-led mix.

Broad incumbents

• Fenty Skin: Celebrity-backed inclusive skincare line positioned for all skin tones with globally recognized brand equity. Comparable as an inclusive-beauty incumbent with the marketing budget and global distribution that Neuth currently lacks; represents the largest competitive threat to the Skin-3-&-4 niche.
• The Ordinary: DECIEM's science-led, accessible skincare brand built around single-actives and treatment formulations. Comparable on the 'science-backed, results-oriented' framing that Neuth France uses for its Multi-Action System and treatment-serum positioning, though without the skin-tone specialization.

Regional players

• Huda Beauty: Middle East-founded beauty brand (Dubai) with global D2C reach across skincare, complexion, and fragrance. Comparable as a regionally anchored beauty brand built around MENA consumer insights and online-first distribution, representing the most aspirational regional peer for an Egyptian D2C operator.
• Eva Cosmetics: Long-established Egyptian mass-market personal-care and cosmetics manufacturer. Comparable as the most established local skincare/beauty competitor in Neuth's home market, though positioned at mass-market rather than premium-D2C price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/@NeuthFrance/featured
• Facebookfacebook.com/NeuthFrance
• LinkedInlinkedin.com/company/neuth-france-egypt
• Instagraminstagram.com/neuthfrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUTH FRANCE