Nev Spa & wellness

What Nev Spa & wellness does

NEV Spa & Wellness is an Egyptian luxury spa and holistic wellness operator founded in 2014, headquartered around its six physical retail locations across Greater Cairo (Cairo Festival City Mall, EDNC Mall, and Villette in New Cairo; Park Street Mall and Allegria in Sheikh Zayed; President Hotel in Zamalek). The company delivers a comprehensive menu of spa and wellness services under one roof, including body massages (Swedish, Thai, Hot Stone, Shiatsu, Balinese, sports, prenatal, and a signature holistic massage), facials (anti-aging, brightening, men's skincare, purifying), body scrubs and wraps (Moroccan Bath, Turkish Hammam, signature Siwa Salt Scrub, coffee/sugar/matcha scrubs, chocolate body wrap), and on-site facilities such as sauna, jacuzzi, steam room, and a float therapy tank with Epsom salt concentration claimed to exceed the Dead Sea.

The business operates a direct-to-consumer model: customers book through website contact forms, phone, or walk-in traffic at mall- and hotel-anchored locations. Revenue is generated across three streams: (1) one-time individual treatments and curated packages (e.g., Bridal, Bachelorette, Couple Retreat, Birthday packages priced from ~3,550 EGP to 27,000 EGP), (2) three-tier subscription-style memberships (Gold at 10,000 EGP / 6 months, Diamond at 15,000 EGP / 9 months, NEV at 20,000 EGP / 12 months) that grant prepaid credits and 5–10% discounts, and (3) ancillary wellness services including yoga classes, meditation, nutrition consultation, and self-development workshops. The company employs 21 people and serves B2C end-customers across multiple personas — special-occasion customers (weddings, bachelorettes), wellness-conscious individuals, physical therapy seekers, holistic wellness enthusiasts, and smaller segments such as prenatal and male customers.

Strategic positioning is anchored on 10 years of operating experience, international therapists, premium mall/hotel real estate, a four-pillar holistic offering (spa, nutrition, holistic healing, awareness), and a recognized brand (Luxury Spa Awards). The company is privately held with no disclosed institutional funding, no M&A activity, and no public-facing technology platform beyond its marketing website and social media presence.

Name

Nev Spa & wellness

Legal name

NEV Spa & Wellness

Website

https://nevspawellness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NEV Spa & Wellness is a privately held Egyptian luxury spa and holistic wellness operator founded in 2014, running six mall- and hotel-anchored locations across Greater Cairo serving individual consumers and special-occasion groups (weddings, bachelorettes, couples) with massages, facials, hammam, scrubs, float therapy, yoga, and tiered memberships.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAFAC

Destination Spas & Spa Resorts

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAFAN

Spa Packages & Ritual Experiences

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAFAG

Hammam & Turkish Bath Services

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Spa and wellness services
• Holistic massage therapy
• Facial skincare treatments
• Spa membership programs
• Bridal spa packages

Headquarters

HQ city

New Cairo

HQ country

Egypt

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Spa Treatments: One-time service fees for massages, body treatments, facials, scrubs, and specialized baths. Customers pay per treatment session.
2. Spa Packages: Bundled multi-treatment packages for occasions like weddings, bachelorettes, couple retreats, and general wellness. Packages range from single-focus to comprehensive experiences.
3. Membership Programs: Loyalty membership programs (Gold, Diamond, NEV) with prepaid credits and discount benefits. Members pay upfront and receive credit for services plus ongoing discounts for 6-12 month validity periods. Also includes Yoga Loyalty Card.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NEV Spa & Wellness operates a chain of physical luxury spa locations across Cairo and Sheikh Zayed, Egypt, offering a comprehensive suite of services including body massages (Swedish, Thai, Hot Stone, Shiatsu, Balinese, Sports, Aromatherapy, signature Holistic), facial treatments, body scrubs and treatments (Moroccan Bath, Turkish Hammam, Siwa Salt Scrub, Anti-Cellulite Slimming), wellness facilities (Sauna, Jacuzzi, Float Therapy, Steam Room), curated occasion packages (Bridal, Bachelorette, Couple Retreats, Birthday), yoga and meditation classes, nutrition consultation, and tiered loyalty membership programs.

Product overview

NEV Spa & Wellness is a luxury Egyptian spa brand with 10 years of experience offering a comprehensive suite of holistic wellbeing services. The core product portfolio comprises Body Massages (including Swedish, Thai, Hot Stone, Aromatherapy, Shiatsu, Balinese, Sports, and signature Holistic massage), Facial Treatments (Purifying, Brightening, Men's Skincare, Anti-Aging), Treatments & Scrubs (Coffee & Milk, Coconut & Sugar, Matcha, Moroccan Bath, Turkish Hammam, Siwa Salt Scrub, body wraps), and Facilities (Sauna, Jacuzzi, Float Therapy, Steam Room). The company offers curated Packages for individuals and couples including Private Ritual, Serenity, Bridal, Bachelorette, and Birthday packages, as well as Wellness services (Yoga, meditation, nutrition consultation). The membership program includes Gold, Diamond, and NEV tiers with varying validity periods and discount rates. The business operates multiple branches across Cairo including Cairo Festival City Mall, EDNC Mall, Villette, President Hotel Zamalek, and Sheikh Zayed.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Treatments Advanced facial treatments including Purifying Cleansing Facial, Brightening Radiant Facial, Men's Skincare Facial, and Neuth Anti-Aging Facial using professional serums, oxygenation, and skin resurfacing therapies designed for various skin concerns.
• Treatments and Scrubs Body scrubs and bath treatments including Coffee & Milk Scrub, Coconut & Sugar Scrub, Matcha Natural Scrub, Turkish Hammam, Moroccan Bath, NEVSPA Siwa Salt Scrub, Anti-Cellulite Slimming Treatment, and body wraps such as Chocolate Body Wrap.
• Spa Facilities On-site wellness facilities including Sauna (70-90°C), Jacuzzi with underwater jets (37-40°C), Float Therapy with Epsom salt concentration higher than the Dead Sea (30-50 min, CFC branch only), Turkish Hammam, and Steam Room (Park Street branch).
• Wellness Services Holistic wellness services combining yoga and meditation lounge, workshop room for self-development, nutrition consultation clinic, and relaxing terrace with healthy snacks and drinks.
• Gold Membership 6-month loyalty program priced at 10,000 EGP with 5% discount on all SPA items including F&B and Yoga; members receive 10,000 EGP credit to consume on services, then continue enjoying 5% discount until membership expires.
• Diamond Membership 9-month loyalty program priced at 15,000 EGP with 8% discount on all SPA items including F&B and Yoga; members receive 15,000 EGP credit to consume on services, then continue enjoying 8% discount until membership expires.
• NEV Membership 12-month loyalty program priced at 20,000 EGP with 10% discount on all SPA items including F&B and Yoga; members receive 20,000 EGP credit to consume on services, then continue enjoying 10% discount until membership expires.
• Yoga Loyalty Card Prepaid card for 10 yoga classes at 1,350 EGP (instead of 1,500 EGP regular price), providing 10% discount; requires 1-day advance booking notice.
• Private Ritual Package Single-person package combining Turkish Bath (30 min), Massage (20 min), and Facial Treatment (20 min) priced at 3,580 EGP.
• Serenity Package Relaxation package priced at 3,960 EGP.
• Natural Beauty Package Package featuring Nev Spa Replenishing Scrub (20 min) priced at 3,550 EGP.
• Pure Harmony Package Package combining Moroccan Bath (50 min) and Body Massage (50 min) priced at 6,050 EGP.
• Private Signature Ritual Package Premium single-person package with Royal Hammam (70 min), Massage (50 min), and Facial Treatment (50 min) priced at 7,300 EGP.
• The Wedding Party Experience Package Package featuring Bridal Bath (60 min) priced at 6,460 EGP, designed for wedding party experiences.
• Royal Day Package Comprehensive bridal package with Royal Bath (70 min), Massage (80 min), and Facial (50 min) priced at 8,200 EGP.
• Brides Package Bridal preparation package including Moroccan Bath (50 min), Massage (50 min), and Full Body Wax with Back & Chest priced at 7,950 EGP.
• The Duo Retreat Package Couple package featuring Turkish Bath (30 min), Hair Mask (10 min each), Body Mask (10 min), and Massage (50 min) priced at 7,525 EGP.
• Love & Let Glow Package Couple package with Royal Hammam (70 min) and Massage (50 min each) priced at 10,260 EGP.
• Two Souls, One Escape Package Extended couple retreat with NEV Bath (60 min) and Facial (50 min) priced at 13,000 EGP.
• Bachelorette Package Private 3-hour bachelorette experience with Moroccan Bath (50 min), Body Massage (50 min), and complimentary Sauna & Jacuzzi access priced at 27,000 EGP.
• Birthday Package Private venue package for up to 12 guests with choice of scalp & face massage, back massage, or natural facial (20 min each) priced at 12,500 EGP.
• Blissful Retreat Package Full body treatment with Swedish Massage (50 min), Coffee or Coconut Body Scrub (20 min), and Purifying Cleansing Facial (50 min) priced at 4,850 EGP.

Quantifiable outcome

• Float therapy 50-minute session equivalent to 6-8 hours of restful undisturbed sleep
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Six Senses Hotels Resorts Spas: Global luxury hospitality and spa brand known for holistic wellness programming. Relevant as a global benchmark for premium positioning, holistic pillar model, and pricing in the destination-spa segment NEV operates in.
• Kempinski The Spa Cairo: Luxury spa at Kempinski's Nile-side Cairo hotel, providing high-end massage and wellness rituals. Targets a similar affluent customer and overlaps heavily on traditional hammam/Moroccan bath offerings.
• Anantara Spa Egypt: Anantara's Egypt spa operations (e.g., at Anantara Dahab and resort properties) offering hammam, massage and holistic wellness experiences. Targets affluent wellness travelers and overlaps on Egyptian-rooted treatment rituals.
• The Spa at Four Seasons Hotel Cairo at Nile Plaza: Luxury hotel spa at one of Cairo's premier five-star properties, serving affluent local residents and international guests. Overlaps with NEV on premium treatments, customer demographic and spa category, but is operated as part of a global luxury hotel brand.
• JW Marriott Spa Cairo: Spa within JW Marriott Cairo delivering traditional hammam, massage and wellness services. Comparable premium segment and Egyptian location, though distributed primarily through hotel guest channels.
• Mandarin Oriental Spa Cairo: Global luxury hotel spa brand with a Cairo presence, offering premium wellness treatments comparable in positioning to NEV's premium spa services. Competes for the same upper-income clientele.
• The Ritz-Carlton Spa, Cairo: Luxury spa inside the Nile Ritz-Carlton, providing high-end massage, facial and body treatments. Overlaps with NEV on bridal/pre-wedding rituals and premium wellness positioning, but operates within a global hotel brand.
• Sofitel Spa Cairo: Spa operations within Sofitel's Cairo properties offering massage, hammam and wellness services. Comparable premium positioning, but anchored to hotel guest flow rather than retail mall locations like NEV.

Others

• Massage Envy: Largest U.S. subscription-based massage and skincare chain, demonstrating the recurring-membership model NEV is building. Not a geographic competitor but a relevant model benchmark for membership-driven spa economics.

Direct peers

• Body & Soul Health Club: Egyptian health & wellness chain offering fitness, spa and beauty services across multiple Cairo locations. Comparable to NEV in customer base, service mix, and Egyptian operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nev_spa
• Facebookfacebook.com/nevspawellness
• Instagraminstagram.com/explore/tags/nev_spa_wellness
• LinkedInlinkedin.com/company/nev-spa-wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nev Spa & wellness