New African Magazine

What New African Magazine does

New African Magazine is a digital-first pan-African publication covering African politics, economy, society, innovation, arts and culture, interviews, and opinion. It is published by IC Publications, a UK-headquartered private media company based at 7 Coldbath Square, London, with Omar Ben Yedder serving as Publisher and Managing Director. The publication is organized into content categories (Arts & Culture, Politics, Economy, Society, Innovation, Interview, Opinion, and Partner Insight) and operates alongside sister IC Publications titles African Business, African Banker, IC Intelligence (research), and IC Events (conferences). Editorial coverage spans at least 10 African markets including Ghana, Nigeria, Kenya, Zimbabwe, Rwanda, South Africa, Tunisia, Tanzania, Egypt, and Morocco, with distribution across its website and major social platforms (Twitter, Facebook, YouTube, Instagram, LinkedIn).

The underlying technology is a WordPress CMS-based website delivering articles, images, and embedded YouTube video content; there is no native mobile app, no proprietary platform, and no disclosed APIs or AI/ML capabilities. The publication is privately held with 11-50 employees and no external funding rounds disclosed.

The business model is advertising-led, with two primary revenue streams: (1) display and banner advertising on the website, and (2) the "Partner Insight" category, which is a productized sponsored-content channel that sells thought-leadership placements to corporates and institutions seeking access to African business and policy audiences. Most content is free-to-access, with no publicly available subscription pricing. Go-to-market is product-led content marketing, leveraging cross-promotion across IC Publications' portfolio to amplify reach, supplemented by event-driven coverage (e.g., GITEX Africa 2024, African Union summits, the Lomé Conference) and partnerships with multilateral bodies (African Union, UNECA), technology firms (Google, Backbase), and development agencies (Irish Aid, Camden Education Trust).

Name

New African Magazine

Legal name

IC Publications

Website

https://newafricanmagazine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New African Magazine is a digital-first pan-African publication under UK-based IC Publications, covering African politics, economy, society, innovation, arts and culture. It serves general readers and institutional advertisers via free editorial content and sponsored "Partner Insight" placements.

Ownership category

akta.pro rank

Product category

African News and Current Affairs Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Business, Finance & Industry Trade Magazines (MPAJAEAM), Science, Technology & Gaming Magazines (MPAJAEAL)

Keywords

• Pan-African journalism
• African news magazine
• African political analysis
• African business media
• African culture coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: The magazine generates revenue through display advertising on its website, including banner ads and sponsored content placements in its Partner Insight section.
2. Content Partnerships and Sponsored Content: The 'Partner Insight' section represents sponsored or branded content partnerships with organizations wanting to reach the magazine's African affairs audience.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New African Magazine is a digital-first pan-African publication covering African politics, economy, society, innovation, arts & culture, interviews, opinion, and partner insights. The publication is freely accessible online, monetized through display advertising and sponsored content (Partner Insight), and serves as a platform for authentic African voices on continental and global affairs.

Product overview

New African Magazine is a single unified publication under IC Publications, a pan-African media company. The publication is organized into content categories covering Politics, Economy, Society, Innovation, Arts & Culture, Interview, Opinion, and Partner Insight. Sister publications include African Business (business news) and African Banker (banking/finance sector), along with IC Intelligence (research services) and IC Events (conference services) that collectively serve African business and policy audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• New African Magazine A pan-African digital-first publication covering African politics, economy, society, arts & culture, innovation, interviews, opinion, and partner insight. It serves as a platform for African voices on continental and global affairs, offering free content access to readers worldwide.
• African Business A business publication covering African economic and commercial affairs, trade, investment, and enterprise across the continent. Operated under IC Publications.
• African Banker A specialized publication focusing on African banking, finance, and the financial services sector across the continent. Operated under IC Publications.
• IC Intelligence Intelligence services offered by IC Publications providing research and analysis on African business and policy matters.
• IC Events Events services offered by IC Publications including conferences and summits for African business and policy audiences.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IC PublicationscoreStrategic or Co-development PartnerNew African Magazine is published by IC Publications, which also publishes African Business and African Banker magazines. IC Publications operates IC Intelligence and IC Events, providing a broader ecosystem for African business media and intelligence services.
• African UnioncoreStrategic or Co-development PartnerCoverage and alignment with African Union initiatives and Agenda 2063. The publication covers AU events, summits, and policies affecting the continent.
• BackbaseminorGTM or Marketing PartnerBackbase partnered with New African Magazine to release the African Banking Digital Transformation Report and participate in GITEX Africa 2024. The partnership involved content collaboration around digital banking and fintech topics.
• SevenminorGTM or Marketing PartnerSeven joined Backbase at GITEX Africa 2024 and participated in the Future of Finance Summit alongside New African Magazine's coverage.
• OneTechminorGTM or Marketing PartnerOneTech participated alongside Backbase at GITEX Africa 2024 as part of the digital finance ecosystem featured in New African Magazine coverage.
• GooglecoreStrategic or Co-development PartnerGoogle partnered with UNECA and other organizations to support digital skills development and STEAM education across Africa, including the World Robot Olympiad. Featured in New African Magazine innovation coverage.
• UNECA (United Nations Economic Commission for Africa)coreStrategic or Co-development PartnerUNECA partnered with Google on digital transformation initiatives in Africa, including AI policy research, cybersecurity, digital skills development, e-commerce and digital trade. Featured in New African Magazine coverage.
• Camden Education TrustcoreStrategic or Co-development PartnerNon-profit organization bringing Continuing Professional Development expertise to support STEAM education and World Robot Olympiad participation across 14 African countries.
• Irish AidcoreStrategic or Co-development PartnerIrish government's development assistance body supporting digital skills and STEAM education initiatives in Africa, including the World Robot Olympiad program.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBC Africa: Global newsroom covering African politics, economy, society, and culture at scale; competes for the same diaspora and policy audience as a free-to-access digital outlet, with broader geographic remit.

Direct peers

• African Banker: Sister IC Publications title focused on African banking and finance; directly comparable B2B/finance periodical with shared ad sales infrastructure and audience overlap.
• African Business: Sister publication under the same IC Publications parent covering African economic and commercial affairs; directly comparable pan-African periodical with overlapping audience and advertiser base.
• How We Made It In Africa: Digital-first publication focused on African business, trade, and investment stories with a B2B advertising model; comparable in audience (African business decision-makers) and revenue mix (sponsored/display).
• The Africa Report: Pan-African newsmagazine focused on politics, economy, and policy, owned by Jeune Afrique Media; competes head-to-head for the same executive and policy readership and advertising budgets.
• Africanews: Continental 24/7 digital news channel producing African news, politics, and economy video and editorial coverage; overlaps with New African Magazine's digital-first content and advertising offering.
• Jeune Afrique: Long-established French/English-language pan-African news magazine covering politics, economy, and culture; operates the same type of business and editorial model targeting continental decision-makers.
• AllAfrica: News aggregator and digital publisher aggregating African news across politics, business, and culture; competes for advertising revenue and pan-African readership built on aggregated and original reporting.
• Forbes Africa: Continental business and lifestyle magazine covering African business leaders, politics, and culture, with comparable advertising-driven print/digital model and executive readership.

Emerging players

• African Arguments (Royal African Society): Digital publication by the Royal African Society publishing long-form analysis on African politics, society, and economy; comparable editorial positioning but with a non-profit funding model rather than pure advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AfricanBizMag
• YouTubeyoutube.com/channel/UCeeD5x2U2lpNDdDz8vpsNOA/featured
• Facebookfacebook.com/AfricanBusinessMagazine
• LinkedInlinkedin.com/company/new-african-magazine
• Instagraminstagram.com/africanbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New African Magazine