New Age Financial Advisory Pvt Ltd.

What New Age Financial Advisory Pvt Ltd. does

NAFA Sustainable Finance (legal entity: NAFA Sustainable Finance Pvt. Ltd., DBA: New Age Financial Advisory Pvt Ltd.) is a Mumbai-based boutique investment bank operating as a joint venture between IFFCO (Indian Farmers Fertiliser Cooperative) and UAP Group. Founded in 2019 and headquartered in the Bandra Kurla Complex, the firm provides sustainable finance advisory services to Indian corporate clients — referred to in its materials as "India Inc." — seeking growth capital, cross-border transactions, and global market expansion.

The firm operates a relationship-driven advisory platform built around a network of 200+ global investors spanning 10 countries (India, UAE, US, South Africa, Singapore, South Korea, Canada, Israel, Russia, and Saudi Arabia), with stated cumulative transaction value of $4 billion facilitated and a reported sub-6-month average deal closure timeline. Its core offerings center on M&A advisory, capital raising, and cross-border deal support with an explicit sustainable finance orientation, sourced largely through the IFFCO and UAP Group partner ecosystem.

Commercially, NAFA operates on a transaction-fee revenue model with no publicly disclosed pricing tiers, recurring revenue contracts, or annual revenue figures. With only 7 employees on disclosed headcount, the firm is a highly boutique operation that depends on senior-level relationship management and partner-led deal origination. No named customer logos, deal pipeline metrics, management bios, funding rounds, or AI/technology capabilities are publicly disclosed, limiting visibility into deal conversion economics and recurring pipeline quality.

Name

New Age Financial Advisory Pvt Ltd.

Legal name

NAFA SUSTAINABLE FINANCE PVT. LTD.

Website

https://newage.finance

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NAFA Sustainable Finance is a Mumbai-based boutique investment bank, a joint venture between IFFCO and UAP Group, providing sustainable finance advisory and capital-raising services to Indian corporates seeking growth capital and cross-border expansion through a network of 200+ global investors.

Ownership category

akta.pro rank

Product category

Investment Banking Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• Investment banking advisory
• Sustainable finance
• Mergers and acquisitions
• Capital raising services
• Strategic financial advisory

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Banking Advisory: Financial advisory services for M&A, capital raising, and strategic transactions for India Inc. companies seeking global expansion. Revenue generated through transaction fees and advisory commissions on completed deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NAFA Sustainable Finance is an investment banking firm providing financial advisory services focused on sustainable finance for Indian companies. Core services include M&A advisory, capital raising, and strategic transaction support connecting clients with a network of 200+ global investors across 9 countries. The firm has facilitated over $4 billion in transaction value and typically closes deals within 6 months.

Product overview

NAFA Sustainable Finance is an investment banking firm that provides financial advisory services focused on sustainable finance and strategic capital deployment for Indian companies. The company operates across multiple global markets including India, UAE, United States, South Africa, Singapore, South Korea, Canada, Israel, Russia, and Saudi Arabia. The firm connects companies with over 200 global investors and has facilitated over $4 billion in transaction value, typically closing deals within 6 months. As a joint venture between IFFCO and UAP Group, the company positions itself as advisors committed to helping Indian companies become global champions, offering capabilities in sustainable finance transactions and strategic advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• M&A Advisory Financial advisory services for mergers and acquisitions transactions, including cross-border deal support for Indian companies seeking global expansion. Target clients are Indian corporates pursuing strategic transactions.
• Capital Raising Advisory services for capital raising transactions, connecting Indian companies with a network of 200+ global investors across 9 countries (India, UAE, USA, South Africa, Singapore, South Korea, Canada, Israel, Russia, Saudi Arabia). Target clients are Indian companies seeking growth capital.
• Sustainable Finance Advisory Advisory services focused on sustainable finance and ESG-aligned transactions, positioning the firm at the intersection of ESG and investment banking. Target clients are Indian companies structuring sustainability-linked transactions.
• Strategic Transaction Advisory Strategic advisory for transactions including global expansion support, leveraging the firm's JV relationships with IFFCO and UAP Group. Target clients are Indian corporates pursuing cross-border strategic transactions.

Quantifiable outcome

• Sub-6 month deal closure timeline
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• IFFCO (Indian Farmers Fertiliser Cooperative)coreStrategic or Co-development PartnerIFFCO is a major Indian agricultural cooperative and one of the largest fertilizer manufacturers in India. NAFA Sustainable Finance operates as a joint venture with IFFCO and UAP Group, leveraging this partnership for deal sourcing and credibility in the Indian corporate market.
• UAP GroupcoreStrategic or Co-development PartnerUAP Group is an insurance advisory firm. NAFA Sustainable Finance operates as a joint venture with UAP Group and IFFCO, creating a cross-sector financial advisory platform combining insurance, agricultural, and investment banking expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Axis Capital: Indian investment banking arm of Axis Bank providing M&A, capital raising, and equity advisory — a large incumbent competing for the same India-incorporated mandates that NAFA targets.
• JM Financial: Diversified Indian financial services group with a substantial investment banking franchise covering M&A and capital raising — a broad incumbent competing for the same corporate advisory mandates in India.
• Houlihan Lokey: Global mid-market investment bank with strong M&A advisory and capital-raising practices — a comparable cross-border advisory model, though broader in sector and significantly larger in scale.
• IIFL Capital Services: Indian full-service investment bank with M&A, equity, and debt capital markets advisory — directly competitive for India-based corporate advisory mandates across the same mid- and large-cap segments.
• CLSA (CITIC Securities): Asia-focused investment bank with deep India presence and cross-border equity capital markets expertise — a broad incumbent that overlaps with NAFA on India-to-global capital-raising advisory.
• Kotak Mahindra Capital Company: One of India's largest domestic investment banks offering M&A, ECM, and DCM advisory — a broad incumbent operating in the same space but at significantly larger scale and with broader sector coverage.
• Evercore: Independent global investment bank with deep M&A and capital markets advisory — comparable in boutique-style senior-banker model and cross-border execution, though serving a far larger client base.

Direct peers

• Spark Capital Advisors: Chennai-headquartered Indian boutique investment bank focused on M&A, equity capital markets, and structured finance for mid-market and emerging companies — directly comparable in mandate size and client profile.
• Avendus Capital: Mumbai-based Indian investment bank offering M&A, capital raising, and equity advisory, making it the closest direct peer in scale, geography, and service mix to NAFA Sustainable Finance.

Emerging players

• Nomura Greentech: Specialist sustainable-finance and cleantech advisory arm of Nomura, the most direct functional peer on the ESG/sustainable deal thesis, though it operates at a much larger global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/new-age-financial-advisors-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Age Financial Advisory Pvt Ltd.