New AG International

What New AG International does

New AG International is a B2B media and events company focused on high-tech agriculture and plant nutrition, operating as a brand under Informa Connect within Informa PLC. Founded in 2001 and headquartered in London, the company serves as a centralized information and networking hub for the specialty fertilizer, biostimulant, biocontrol, biofertilizer, irrigation, and controlled-environment agriculture sectors. Its core products include the quarterly New AG International magazine (English), NAI Latam (Spanish), the New AG International Yearbook, e-books, the free fortnightly NAI Insider newsletter, and the 2BMonthly digital newsletter published in partnership with DunhamTrimmer LLC.

The company organizes world-leading conferences including the Biostimulants World Congress (the world's largest event in the biostimulants category), the New AG International Annual, Biocontrol & Biostimulants LATAM, Coffee LATAM, and the Chemical Industry Regulations conference. It also operates the AG Academy for online professional training in EU agrochemical and biopesticide regulations, a supplier Directory service, and the Streamly video/webinar platform. There is no proprietary agricultural technology product; the core capability is content production, editorial analysis, and event organization.

The business model combines four revenue streams: advertising and sponsorship across digital and print publications, websites, newsletters, and bespoke campaigns; event ticket and registration fees for flagship conferences; a freemium newsletter monetized indirectly through audience reach; and subscription/transactional training revenue from the AG Academy. The audience exceeds 120,000 industry contacts across 152 countries, with 67% identified as management-level decision makers and 100,000 contacts in the email database. Distribution is global via digital channels, print, events, and partnerships, with regional emphasis in Europe, Latin America, and the Middle East.

Name

New AG International

Legal name

New AG International

Website

https://newaginternational.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

New AG International is a B2B media and events company focused on high-tech agriculture, publishing industry magazines (English and Spanish), organizing world-leading conferences including the Biostimulants World Congress, and serving over 120,000 agricultural professionals across 152 countries as a division of Informa Connect.

Ownership category

akta.pro rank

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Revenue is generated through advertising in digital magazines, printed Yearbook, website banners, sponsored content, newsletter placements, and bespoke emailing campaigns and programmatic marketing. Sponsorship of events and e-books also contributes to revenue.
2. Event Tickets and Registration: The company runs flagship events including the Biostimulants World Congress, New AG Annual, Biocontrol & Biostimulants LATAM, Coffee LATAM, and the Chemical Industry Regulations conference, generating revenue through attendee registration fees.
3. Subscription to Newsletter: The NAI Insider newsletter is offered as a free subscription to drive audience engagement and advertising reach. Revenue is indirect through the enlarged audience available to advertisers.
4. Training and Courses: The New AG International Academy offers online training courses covering EU agrochemical regulations, biopesticide regulations, and agrochemical formulation strategies, generating revenue through course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

New AG International is a B2B publishing and events company that produces digital and print magazines, newsletters, yearbooks, and e-books covering high-tech agriculture — including specialty fertilizers, biostimulants, biocontrol, biofertilizer, microbiome, irrigation, CEA, and agronomy. It also organizes world-leading industry conferences such as the Biostimulants World Congress and the New AG International Annual, and offers online training courses through the AG Academy. The company's offerings serve business leaders, growers, farmers, crop advisors, distributors, wholesalers, and retailers in 152 countries.

Product overview

New AG International is a media and events company serving as the world's leading resource on high-tech agriculture. The company operates a platform of interconnected products including: quarterly publications (New AG International English edition, NAI Latam Spanish edition), the 2BMonthly digital newsletter (in partnership with DunhamTrimmer), the annual New AG International Yearbook, the free bi-weekly NAI Insider newsletter, and an E-books series. Events include the Biostimulants World Congress (the world's largest biostimulants event), the New AG International Annual conference, and Biocontrol & Biostimulants LATAM. The company also offers AG Academy online training courses, a Directory service for supplier profiles, and the Streamly video/webinar platform. These products serve over 120,000 business leaders, growers, farmers, crop advisors, distributors, wholesalers, and retailers across 152 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• New AG International (English magazine) New AG International's flagship quarterly digital and print publication in English, covering specialty fertilizers, fertigation, foliar spray products, irrigation, greenhouse technology, biological plant protection, precision agriculture, and market positioning for agriculture professionals in more than 152 countries.
• NAI Latam Spanish-language quarterly digital publication covering the same range of high-tech agriculture topics as the English edition, targeting Spanish-speaking audiences in Latin America.
• 2BMonthly Global digital newsletter published through a partnership between DunhamTrimmer LLC and New AG International (part of Informa Connect), serving as the leading publication for biocontrol and biostimulant industry professionals worldwide.
• New AG International Yearbook Annual printed publication distributed at the Biostimulants World Congress, featuring interviews, news review, and market analysis to complement the Congress and serve as a year-ahead reference.
• NAI Insider Newsletter Free bi-weekly newsletter delivering the latest industry news, articles, webinars, podcasts, and thought leadership on agribusiness, specialty fertilizers, biological inputs, fertigation, irrigation, precision agriculture, regenerative agriculture, greenhouse growing, and agronomy.
• E-books Series Digital publications covering themes such as Biostimulants World Congress highlights, Brazil's ag sector, Women in Agriculture, and SCRSFs (Next Generation Fertilizers).
• Biostimulants World Congress World's leading event for the biostimulant industry with science-focused and commercial tracks, delivered as a hybrid in-person and digital event held annually.
• New AG International Annual Conference Flagship annual event focusing on advanced plant nutrition, held annually in different locations, with a programme of speakers, sponsorships, and exhibition booths.
• AG Academy Series of online training courses covering commercialization strategies for biostimulants, agrochemical formulation strategies, and EU agrochemical/biopesticide regulations, targeted at industry professionals seeking professional development.
• Supplier Directory Online directory of supplier profiles and links to companies and organisations within New AG International's industry space, including associations, premium suppliers, equipment manufacturers, and technology providers.
• Streamly Video and Webinar Platform Video and webinar platform featuring presentations on nitrogen-fixing microbials, CE certification, biostimulant performance evaluation, and controlled-release fertilizer technologies, hosting on-demand conference session recordings and webinars.

Quantifiable outcome

• Over 120,000 industry professional contacts and 3,500 annual attendees across 152 countries
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DunhamTrimmer LLCcoreStrategic or Co-development Partner2BMonthly is published through a partnership between DunhamTrimmer LLC and New AG International (part of Informa Connect). It is the number-one publication serving Biocontrol and Biostimulant industry professionals globally, providing cutting-edge information on the Biologicals Industries. With offices in the US, Canada, UK, Spain, Germany, Switzerland, South America, the Middle East, Singapore, and Australia, the partnership provides subscribers with access to a unique global network.
• StreamlyminorGTM or Marketing PartnerStreamly is a video and webinar platform partner that hosts New AG International's on-demand video content including webinars, podcasts, and conference session recordings covering topics such as nitrogen-fixing microbials, CE certification, biostimulant performance, and controlled-release fertilizer technologies.
• Growtech Middle EastminorGTM or Marketing PartnerGrowtech Middle East is a media partner of New AG International. The event takes place 26-28 October 2026 at Dubai World Trade Centre, UAE, connecting global agriculture with the Middle East market.
• ABIM (Association of Biocontrol Manufacturers)minorGTM or Marketing PartnerABIM 2026 is a media partner of New AG International. The event, Where the Global Biocontrol Community Comes Together, takes place 20-22 October 2026 in Basel, Switzerland.
• FBGA (Brazilian Fertilizer and Plant Nutrition Business Association)minorGTM or Marketing PartnerFBGA 2027 is a media partner of New AG International. The event takes place 23-25 June 2027 in Campinas, SP, Brazil, focusing on sustainable engineering for agriculture.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meister Media Worldwide: Meister Media Worldwide is a B2B media company producing trade publications and events for horticulture, crop protection, and specialty agriculture (e.g., Greenhouse Grower, CropLife, American Fruit Grower). Directly comparable to New AG International in serving specialty/horticulture crop input advertisers with print, digital, and event products.
• AgriBusiness Global: AgriBusiness Global (formerly known within the Vividye/B2B media space) is a trade publication focused on specialty fertilizers, crop nutrition, and agribusiness intelligence. It is the most direct peer to NAI in the specialty fertilizer and crop nutrition editorial space.
• GAI Magazine: GAI Magazine is a B2B publication covering food ingredients, including grain-based and plant-based ingredients. Comparable to NAI as a niche vertical trade publication serving agribusiness advertisers with editorial and event-driven reach.
• CropLife (Meister Media): CropLife is a long-running B2B media brand serving the crop protection and agrochemical industry with editorial content and events. Comparable to NAI in targeting specialty input manufacturers and distributors through trade media.
• Seed World Group: Seed World Group is a B2B media company covering the seed and plant nutrition industry with publications and events, including content around biologicals and seed treatments. Adjacent overlap with NAI's coverage of biofertilizer, microbiome, and specialty plant nutrition topics.
• DunhamTrimmer LLC: DunhamTrimmer is a market intelligence and B2B media firm specializing in the biocontrol and biostimulant industries, and a strategic partner of NAI on the 2BMonthly newsletter. Operates in the same niche as New AG International's biostimulants and biocontrol coverage from offices across the US, Europe, Latin America, and Asia.
• Hortidaily / FreshPlaza: Hortidaily and FreshPlaza are global B2B news platforms for the horticulture, fresh produce, and controlled environment agriculture (CEA) sectors. Overlap with NAI's CEA, greenhouse, and irrigation coverage and serve similar grower and input advertiser audiences.

Broad incumbents

• Farm Journal: Farm Journal is one of the largest U.S. B2B agriculture media and events companies, spanning broadcast, print, digital, and live events (Top Producer Seminar, Trust In Food). Comparable as a broad-incumbent agriculture B2B media peer serving agribusiness advertisers and growers.
• Successful Farming / Agriculture.com (Dotdash Meredith): Successful Farming / Agriculture.com is a major general-audience agriculture media brand covering crop production, technology, and agribusiness. Comparable as a broad incumbent B2B/B2C agriculture media peer with overlapping advertiser base in crop inputs.
• Informa Markets: Informa Markets is a sister division of New AG International under Informa PLC, operating major B2B exhibitions and conferences globally across agriculture, food, and adjacent verticals. Comparable as a B2B events/media peer within the same parent ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NewAgIntl
• YouTubeyoutube.com/channel/UCMUYxV2KxAK1iDM_z-x642w
• Facebookfacebook.com/NewAgInternational
• LinkedInlinkedin.com/company/new-ag-international-sarl
• Instagraminstagram.com/newaginternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New AG International