Newasys

What Newasys does

Newasys is the water management consulting brand of Groupe Strane Innovation, headquartered in Massy, France, with a secondary contact point in Gif-sur-Yvette. Founded in 2013, the firm specializes in non-conventional water reuse (REUT/REUSE) and the circular economy of water, serving three customer segments: industrial firms (Industriels), local and regional authorities (Collectivités), and building and leisure operators (Acteurs du bâtiment et des loisirs). Its service offering spans regulatory and feasibility studies, technical audits, hydraulic and qualitative diagnostics, project ownership assistance, and engineering studies, delivered by a small team of approximately seven employees (with roughly ten named professionals on its website) that includes PhD-level engineers and operational hydrology specialists.

The company's commercial model is project-based consulting, typically structured as multi-year engagements with public-sector clients; the customer roster includes Eurométropole de Metz, Grand Nancy, Tours Métropole, Région Grand Est, SEMARDEL, Bio Brasseurs, Ville de Saintes, Gueugnon, SPL Deux Rives, SOCRATE, and the Syndicat de l'Eau du Dunkerquois. To extend delivery capacity beyond its core team, Newasys operates a vendor-independent partner network of European engineering firms, enabling it to take on assignments outside France without proportional headcount expansion. Pricing is engagement-based and not publicly disclosed, consistent with a B2B/B2G professional services model.

Technically, Newasys relies on conventional hydrological, hydrogeological, and hydraulic modeling tools (e.g., stormwater modeling via partners such as Bluemapping) rather than proprietary AI/ML systems. The 2024 launch of a dedicated brand website formalized the firm's positioning and demand-generation infrastructure. No external funding rounds, revenue figures, or M&A activity have been disclosed; growth to date appears funded internally via parent Groupe Strane Innovation.

Name

Newasys

Legal name

Newasys

Website

https://newasys.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Newasys is a French water management consulting firm (brand of Groupe Strane Innovation, founded 2013) specializing in water reuse and circular water economy studies for industrial firms, local authorities, and building/leisure operators across France.

Ownership category

akta.pro rank

Product category

Water Management Consulting

NAICS

Environmental Consulting Services (54162), Water Supply and Irrigation Systems (22131)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

akta.pro secondary industries

Water Resources, WASH & Integrated Water Management (BPADALAH), Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service) (EUANAGAH)

Keywords

• Water management consulting
• Wastewater reuse advisory
• Industrial water audits
• Circular economy consulting
• Water feasibility studies

Headquarters

HQ city

Massy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: Professional consulting services for water management projects including water audits, feasibility studies, potential assessments, pilot testing, regulatory support, and R&D project management. Revenue is generated through project-based engagements with industrial clients, local authorities, and building/leisure sector actors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Newasys is a French water consulting and engineering firm that provides advisory services for water sobriety (consumption reduction) and non-conventional water reuse (REUT/REUSE). Services include water audits, territorial potential studies, technical-economic feasibility studies, pilot testing, regulatory and administrative support, stakeholder engagement, and R&D project management for industrial companies, local/regional authorities, and building/leisure sector actors across France.

Product overview

NEWASYS is a water consulting and engineering services company that provides advisory services for water sobriety and water reuse (REUT/REUSE). The company offers a portfolio of interconnected consulting services including water audits, territorial potential studies, technical-economic feasibility studies, regulatory support, and R&D projects. Services are delivered across three client segments: Collectivités (local governments), Industriels (industrial clients), and Acteurs du bâtiment et des loisirs (building and leisure sector actors). The company does not sell standalone software products but rather provides expert consulting engagements tailored to each client's water management challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Sobriety Consulting (Conseil en sobriété hydrique) Consulting services to help organizations reduce water consumption through water audits, monitoring plans, and optimization recommendations for industrial processes. Targeted at industrial companies, local authorities, and building/leisure sector actors facing water restrictions or seeking conservation strategies.
• Non-Conventional Water Reuse Consulting (Réutilisation des Eaux Non Conventionnelles - REUT/REUSE) Advisory services for reusing treated wastewater, industrial effluents, process water, rainwater, swimming pool water, and greywater for various applications including street cleaning, irrigation, industrial cooling, and process water. Targeted at industrial sites, municipalities, and building/leisure operators.
• Territorial REUT Potential Studies (Études de potentiel REUT territoriale) Territorial potential studies that characterize water consumption and usages, estimate reusable non-conventional water resources, and conduct interviews to specify needs. Targeted at local authorities, metropolitan areas, and regional governments seeking to map water reuse opportunities at territorial scale.
• Technical-Economic Feasibility Studies (Études de faisabilité technico-économique) Feasibility studies covering regulatory framework, preliminary project design, supplier sourcing and evaluation, and investment and operational cost estimation for water reuse projects. Targeted at industrial and public-sector clients preparing water reuse investments.
• Regulatory and Administrative Support (Accompagnement administratif et réglementaire) Support for contractual project setup and administrative file preparation for water reuse projects, including regulatory and organizational guidance. Targeted at project owners navigating French regulatory frameworks for water reuse.
• Stakeholder Engagement and Communication (Concertation et communication projets) Stakeholder engagement and communication services for water reuse projects, including public consultation and coordination across multiple territorial actors. Targeted at local authorities and project managers handling complex multi-stakeholder water projects.
• Water Audit for Industrial Sites (Audit de sobriété hydrique) Water consumption audits for industrial sites including process characterization, monitoring plans, and optimization recommendations. Targeted at industrial companies seeking to reduce water consumption and identify reuse opportunities.
• Industrial Zone Water Management (Gestion de l'eau sur zones industrielles) Water management optimization services for industrial zones, including mapping of water resources, withdrawals, discharges, and identification of industrial synergies. Targeted at industrial zone operators and industrial-port zone authorities.
• Swimming Pool and Aquatic Center Water Recovery (Récupération eaux piscines et centres aquatiques) Recovery and reuse consulting services for swimming pool and aquatic center water for leisure and building sector clients. Targeted at municipal pool operators and leisure facility managers.
• Rainwater and Greywater Recovery for Buildings (Récupération eaux pluviales et grises bâtiment) Rainwater and greywater recovery and reuse consulting services for buildings and urban blocks. Targeted at building developers, eco-district project managers, and urban planners.
• Pilot Testing (Essais pilote) Implementation of pilot testing for water reuse solutions before full-scale deployment, allowing clients to validate technical and economic assumptions. Targeted at industrial and municipal clients preparing full-scale water reuse projects.
• R&D Project Management (Projets R&D) Management of Research and Innovation projects developing innovative technologies for water reuse and circular economy of water. Targeted at European and national R&D programs, innovation consortia, and clients seeking access to cutting-edge water technologies.

Quantifiable outcome

• Up to 353,000 m³/year REUT potential identified for Eurométropole de Metz
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Groupe Strane InnovationcoreStrategic or Co-development Partner · 1 January 2013Parent company of NEWASYS. Groupe Strane Innovation is an innovative services group for environment and society, providing the organizational framework and strategic direction for NEWASYS water management activities.
• HAGANIScoreImplementation/ SI/ Consulting PartnerCollaborated with NEWASYS on the Eurométropole de Metz REUT project to evaluate potential of 9 wastewater treatment plants. HAGANIS manages wastewater treatment infrastructure in the Metz region.
• Eau 17majorImplementation/ SI/ Consulting PartnerPartner on the Ville de Saintes water conservation project, providing local water management expertise and coordination.
• SIA PartnersmajorImplementation/ SI/ Consulting PartnerExpertise partner on the SOCRATE project for water management optimization across three Normandy industrial-port zones.
• SERUE IngénieriemajorImplementation/ SI/ Consulting PartnerEngineering partner with NEWASYS on the SPL Deux Rives project for rainwater and gray water recovery in the eco-district.
• SOCRATEcoreStrategic or Co-development PartnerAssociation for industrial ecology. NEWASYS conducted water management optimization study across three industrial-port zones (Le Havre, Port-Jérôme-sur-Seine, Rouen) for the SOCRATE initiative.
• SPL Deux RivesmajorStrategic or Co-development PartnerUrban development company for Strasbourg area. NEWASYS studied water recovery and reuse options for their future eco-district.
• BluemappingmajorTechnology or IntegrationPartner for ultra-fast stormwater flooding modeling. Collaboration with Bluemapping provided flood risk modeling as an opportunity lever for industries in the Grand Est audit program.
• SeitisscoreStrategic or Co-development PartnerIndustrial ecology and symbiosis partner. Seitiss creates industrial synergies, complementing NEWASYS water reuse and circular economy services.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• BLUEMAPPING: Stormwater and flood modeling partner of Newasys on the Grand Est audit program. Adjacent in the broader water resilience and territory diagnostic space, overlapping on data-driven water resource assessments.
• SIA Partners: Already a declared partner of Newasys on the SOCRATE industrial-port water optimization project in Normandy. Provides management and sustainability consulting that complements but also competes for parts of the same industrial water advisory scope.

Broad incumbents

• Egis: International engineering group with a significant water, environment, and territories practice. Competes for larger metropolitan REUT and territorial water management engagements alongside Newasys.
• Suez Consulting (Safege): Advisory arm of water major Suez, offering municipal and industrial water management studies, including REUT feasibility. Competes for the same public-sector mandates but from a position of broader group scale and treatment-vendor relationships.
• Veolia Water Technologies & Consulting: Global water major with an integrated consulting and engineering offering that overlaps with Newasys's REUT potential studies and feasibility work, particularly with municipal and industrial clients.
• Tractebel (Engie): European engineering consultancy with extensive water and environmental infrastructure expertise. Overlaps with Newasys on REUT feasibility and circular economy of water studies, particularly for large metropolitan clients.

Direct peers

• BRL Ingénierie: French water and environment engineering consultancy specializing in water resource management, reuse, and irrigation. Closely comparable in scope and target customer base, with strong roots in Southern France REUT projects.
• Naldeo: French independent engineering consultancy active in water, waste, and circular economy projects. Competes head-to-head with Newasys for municipal REUT mandates and industrial water sobriety studies.
• Seitiss: French specialist in industrial ecology and symbiosis. Declared partner of Newasys; also competes for industrial-zone water synergy studies in the same client base.
• Artelia: Large French engineering consultancy with a dedicated water, wastewater, and reuse practice. Directly competes for the same REUT feasibility and pilot testing mandates; one of Newasys's engineers previously worked at Artelia Val de Loire, evidencing direct talent overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newasys

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newasys